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McDonalds

Fast Food Franchise

Calories and Food

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Mc Donalds presentation

Mcdonads final-ppt
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Presentation Transcript

Mc D,Mayur Vihar Phase 3,(Ravish Roshan,9968009808)

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1. HOTELS AND RESTURANTS Presented By :--- Ajay Kumar ( M--3) Ganesh (M--18) Hina Bajpai (M--20) Kirti Gupta (M--22) Rajeev Kumar (M--38) Smriti Rai (M--52) 2. 3. MC DONALDS McDonalds is one of the best known brand worldwide. It is worlds leading food service provider with 31000 restaurants serving in 119

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countries serving 50 million customers each day. McDonalds entered India in 1996. BUSINESS MODEL: Franchise Model Only 15% of the total number of restaurants are owned by the Company. Act like a retailer and think like a brand 4. Product Variation: Variety in products ranging from Burgers to softies McDonalds continuously innovates its products Product Innovation: Adapting to Indian conditions creating the CHIKEN MAHARAJA Product Elimination: Removal of Beef flavored products Menu: Veg, Non Veg, Frozen Desserts, Beverages Successes: Fries, Happy Meal, Big Mac, paneer wrap , Pizza McPuff Failures:, Fajita, Carrot Sticks, McLean, and the Arch Delux e 7 P Analysis Product 5. Price Pricing includes the list of prices & discount available The most important part of marketing mix Price determines profit of the product Special offer such as happy meal ,Value meal Combo meal 6. Place McDonald's has opened its door in India in October 1996 since then its has open his restaurants in all the major cities like Mumbai, Delhi,Ahemdabad and many more Fully owned outlets :- Directly selling from McDonalds Franchise owned outlets that does selling from different places McDonald's mainly consists of the distribution channels the product is available to the customer at the right place , at the right time and in the right quantity Offers hygienic environment good ambience and great service Started giving internet facilities Areas for children where they can play and enjoy with their Family and friends Spend some quality time together

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7. Promotion Individual communication - Word of mouth, peer group Mass communication Advertisements and child amusement activities at outlets, drives and campaigns Free distribution of children toys. With every happy meal Some of the most famous marketing campaigns of McDonalds are: You Deserve a break today, so get up and get away- To McDonalds Aap ke zamane mein ,baap ke zamane ke daam. Food, Folks, and Fun Im loving it. 8. People The employees in Mc Donalds have a standard uniform. Mc Donalds specially focuses on friendly and prompt service to its customers from their employees. 9. Process The food manufacturing process at Mc Donalds is completely transparent i.e. the whole process is visible to the customers. The fast food joint allows its customers to view and judge the hygienic standards at Mc Donalds by allowing them to enter the area where the process takes place. The customers are invited to check the ingredients used in food. 10. Physical evidence Mc Donalds focuses on clean and hygienic interiors of its outlets. At the same time the interiors are attractive and the fast food joint maintains a proper decorum at its joints. 11. Segmentation Demographically :- 1]Cater to kids 2] youth 3]Urban upper & Middle class families. Geographically :- 1]Mostly in urban towns and cities 2]Now opening in 2 and 3 tiers cities 3]Mostly situated in malls having independent franchises Psychographic:- 1]Place to chill out with friends and families 2]Place for enjoyment of the kids

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12. TARGET MATKETS Initial focus on Metros,Malls,Multiplex,Highways,Stations & Airports. Exposure to Western food & Culture. Move to smaller satellite towns like Gurgaon,Pune. Jaipur & Agra to attract foreign tourists.. Relatively High Income Groups. POSITIONING McDonald mein hain kuch baath -a place for an entire family to enjoy. To aaj Mac Donalds ho jaye. Mc Donald Im lovin it. DIFFERTATION Highlighting Brand, Food & Variety. TARGETING POSITIONIG DIFFERENTATION 13. SWOT ANALYSIS PLEASE ADD UR POINTS STRENGHTS Strong brand recognition Strongest International Presence Customer Intimacy Product innovation Supply Chain OPPORTUNITIES Expand into Tier1 and Tier 2 cities Entry into breakfast category Acquisition of other restaurants WEAKNESS Low depth and width of product High overall costs than rivals THREATS Changing customer lifestyle Increase in competition 14. COMPETITORS ANALYSIS McDonalds Jumbo King Pizza hut Mc Aloo Tikki - 20 Regular Vada Pav - 7 Simple Veg pizza-195 Mc Veggie - 45 Brown Bread Vada Pav-10 Veggie Supreme -345 Mac Chiken Maharaja-99 Butter Vada Pav - 10 Chicken Supreme-360 Value Meal - Chollee vada Pav - 13 Garlic bread platter-90 Happy Meal- Cheese Vada Pav - 16 Soups-45 to 80 French fries-38 Schezwan vada pav - 15 Pastas-110 Cold Coffee-39 Lassi - 10 Pepsi/7up/Mirinda -40 Iced tea - 25 Mango Lassi - 15 Pizza hut Royale-80 Soft Serve - 20 Pepsi - 10 Almond Praline-45 15. Philosophy that drove McDonald's business Quality Service Cleanliness Value

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16. McDonalds the Future..!! McDonalds has built his strength in strong brand Customer intimacy Product innovation & Supplier integration It has its independent franchisee models in 2 tiers & 3 tiers cities i.e. Pune,Jaipur and many more McDonalds undertakes expansion; plans 40 new stores at Rs 150 cr investment in 2009 Coming up with new schemes that suits to every pocket Mc-delivery has been started so everyone can be at home and enjoy McDonald's food 17. BYE BYE SEE YOU AT McDonald's Thanking you

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