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Town Manager
In 2008, the last full year for which data is available, key indicators of performance within
Administration include:
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The following 2010 goals identified within General Government and Administration focus
primarily on improving external service for the community and improving internal support
for the staff:
In 2006, Council approved the Total Compensation Plan. This plan was scheduled for
review in its entirety in 2009 by the Mountain States Employers Council (MSEC);
however, current economic conditions dictated this project be delayed to a future year.
Those same economic conditions also resulted in a discontinuance of any merit
increases for the last three quarters of 2009. MSEC is projecting a 1.5% CPI increase in
2009. Staff is requesting this market adjustment in an effort to retain quality employees
and partially abate some of the negative impacts the economy has placed upon Town
employees. Further, this will assist in keeping Frisco’s compensation package in line
when the compensation plan is revisited. Since the implementation of the compensation
plan three years ago, we have seen our turnover numbers decline. This adjustment is in
line with other resort communities locally and in Colorado. Summit County communities
vary between no salary adjustments, small market adjustments, to one-time bonuses.
There are currently no communities providing performance based adjustments.
Staff has developed the 2010 medical, dental, and vision insurance benefits to match
those in 2009. There is no budget increase between 2009 and 2010. While the Town’s
participants have had a relatively good health year, we are anticipating a 3.5% increase
in insurance costs (National averages are showing a 12-15% increase.) To address this
increase within the existing budget, staff will continue to implement cost savings
measures. As an ongoing responsibility, staff will continually to look for avenues for the
Town to decrease insurance costs.
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o The majority of all respondents (69%) rated general satisfaction with the
Town government as good/very good.
o More than half (54%) of respondents rated the Town’s customer services as
good/very good.
o 56% of voters rated cost of living as important.
• Replace Town of Frisco domain controller server at a cost of $7,000: The most
critical server to the Town of Frisco is TOF1. This server provides the following
services: domain controller (responsible for all network accounts, policies and
security), storing all Town of Frisco user files on the G Drive and all Frisco Police
Department files on the F drive. TOF1 is also the Exchange e-mail server
responsible for the delivery, sending, and storage of all Town of Frisco e-mail. This
server lacks the proper disk space, memory, and processor power to accommodate
the growth of data, the exchange database, and server utilization that has occurred
at the Town of Frisco over the past three years. It is strongly recommended that
these critical roles and applications be removed from TOF1 and migrated to a new
and more powerful server.
• Upgraded Town of Frisco backup staging hard drives, tape drives and media at
a cost of $6,000: As the number and size of files, databases, and e-mail mailboxes
grow, the size and complexity of the backups grow as well. The current staging hard
drives and offsite storage media (i.e. backup tapes) are being filled to near capacity.
In order to accommodate the inevitable growth, new staging disk drives, backup
tapes and the respective tape drive that operates this media are strongly
recommended.
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• Caselle Clarity Accounts Receivable Module at a cost of $5,250: The Town
does not currently have a software system in place for processing accounts
receivable. Many departments, including Administration, Special Events, Public
Works, Police, and Finance, maintain their own various manual systems for billing.
Finance has already taken steps to centralize the accounts receivable process but it
is still completed manually. The addition of the accounts receivable module to the
existing financial software would ensure accuracy and efficiency for invoicing,
tracking, and reporting with an interface to the general ledger.
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o Address resource conservation, waste reduction, reuse of materials and
recycling by implementing waste reduction and recycling.
3. Does Council support a five year financial commitment for planning permit fees,
building department permit fees and water tap fees for the construction of
affordable housing at the Peak One Parcel ($112,350 SCHA 5A for 2010)?
The Town is currently in contract negotiations with the development firm of Ten Mile
Partners for the construction of an affordable housing neighborhood on the Peak One
Parcel. Ten Mile Partners is requesting that the Town waive its planning review fees
and building permit fees, pay for the required water tap fees, and pay for 50% of the
Frisco Sanitation District sewer tap fees. The Town code provides for the option of
waiving the planning and building fees for affordable housing development, however the
Town Code requires that the Water Fund be reimbursed for all tap fees regardless of the
type of development. The planning and building permit fees will affect the revenues
collected by the Community Development Department while the water and sewer tap
fees must be budgeted for in the Capital Fund.
It is anticipated that the project will be constructed in phases over the course of the next
five years; therefore the financial support request will be distributed over this time period.
Once a construction and phasing schedule is in place Town staff will be able to
determine a capital budget figure for the payment of the water and sewer tap fees.
Based on staff’s estimates, the total impact to the budget over the next five years, both
in terms of waived revenue dollars and the payment of water and sewer taps for the
development are as follows:
Staff’s estimates are based on a total of 71 dwelling units and several different building
types and floor areas were averaged to arrive at these figures. For the 2010 budget,
staff is proposing that $55,650 be allocated from the SCHA 5A fund to pay for up to 18
water taps for the project and $56,700 to pay for up to 9 sewer taps for a total of
$112,350.
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o Create a vibrant, diverse community by ensuring a variety of housing
opportunities.
o Provide for a variety of attainable housing types that meet the economic
needs of Frisco residents.
o Public funds should be used for acquiring land on which attainable housing
could be built partnering with the private sector and/or for acquiring existing
units for deed restriction.
o Ensure the enhancement of wetland and riparian areas, as well as the
provision of a suitable buffer around these features.
o Ensure adequate trail connections to public recreation lands outside of Town
boundaries.
Main Street, from Forest Drive to Seventh Avenue, was deeded to the Town by CDOT in
1981. In 1982, the Town initiated improvements to Main Street, including sidewalks, on-
street parking, lighting, and street furniture. This funding will be to complete design work
on the plan which will be completed in 2009. Staff has identified construction dollars to
implement a completed plan in 2011, as described in the 5-year capital project list. This
funding request will be to complete construction design documents.
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o Strive for a town that retains its unique history and preserves its sense of
community.
o The Town should continue to maintain and ensure a sufficient level of quality
services.
o Maintain and enhance a diverse, sustainable, year-round economy that is
consistent with our small town character, and supports the needs of residents
and visitors.
o Allocate public resources to most effectively support, encourage and assist
private investments and opportunity sites that respond to the community’s
vision and as identified in the current economic development strategy.
o Encourage investment in the Central Core, and particularly the Main Street
area, to retain and protect its unique, historic, walk-able character.
o Promote energy and resource conservation by incorporating the use of
resource saving techniques into daily routines.
o Manage resources, services and infrastructure to ensure Frisco’s long-term
sustainability.
o Ensure the Town’s infrastructure is up-to-date and capable of handling
current and future demands. Make improvements as necessary.
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Council Direction: Council supported this request along with the funding of
Phase 1 of the project with a requirement that the council approve the funding
methodology prior to moving forward with construction.
The 2007 Frisco Peninsula Recreation Area (PRA) Land Use Plan identifies several
additional improvements and amenities be established on the PRA. Specific project
focus for 2010 includes construction of a tubing hill, terrain-park, ice rink, bike-park, an
additional recreational lodge building, road improvements, and additional parking.
These components of the adopted plan need to be designed together due to the relative
proximity to each other and to maximize shared uses of space at the Peninsula. The
amount represented in this policy question reflects the required minimum for the bike
park grant local match. The total project cost is expected to be approximately
$9,000,000. Staff will be proposing a phase 1 implementation at a cost of approximately
$5,500,000 for 2010. Funding for this project could range from cash payments to the
issuance of Certificates of Participation. Staff is reviewing alternatives and will present
the options to council during the budget retreat along with a specific recommendation.
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o 83% of full-time residents and second homeowners said recreational
amenities were.
6. Does Council support partnering with the Summit County Preschool ($121,700
– General Fund)?
Council Direction: Council supported this request. Council further directed staff
to work with the Summit County Preschool in the development of a long-term
permanent funding stream for the school prior to the development of the 2011
budget process.
Consistent and quality early childhood education and care has been proven as a needed
element for the overall wellbeing of children, and the preschool serves a key function in
providing early childhood education and care to the community’s working families. The
preschool is the only private non-profit childcare facility in town, and offers early
childhood education and care services for children 2 months to 5 years of age.
Implemented for its 2010 budget, the preschool has frozen salaries for staff and starting
with its fall 2009 enrollment, has increased its annual tuition rates by 6%, which is in
keeping with rates at the other childcare facilities in the county. Summit County
Preschool participates in the Head Start Program, which offers full preschool for lower
income families, and offers sliding scale tuition rates based on families incomes.
The preschool continues to look for interim financial support to offer quality affordable
early education and childcare, while they work in concert with the Town to find a long-
term funding mechanism to address the early childcare needs in the Frisco community.
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COMMUNITY DEVELOPMENT DEPARTMENT
Community Development
Director
Building Official
Senior Planner Planning
Planner Technician
Building Inspector
The following table indicates the number of planning and building applications received
and processed over the last two full years:
2007 2008
Planning Applications Processed 218 195
Building Permits Processed 152 131
Frisco signed onto the US Mayor’s Climate Action Agreement in 2006, performed a
community-wide greenhouse gas emissions inventory in 2008, and adopted the
CleanTracks Action Plan in 2009. Promoting Frisco’s sustainability (within all sectors of
the community - Town government, businesses, residents, and visitors) is the goal
behind these actions. For 2010, in addition to continuing to provide education and
awareness to the community, the following sustainability efforts are proposed:
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community. Specific details are still being worked out, but Frisco’s funding will go
towards rebates (for Frisco residents or businesses only) on energy audits and/or
energy upgrades. $10,000
• Town Hall Low Flow Toilet Installations: As identified in the Energy Audit,
installing low flow toilet fixtures can save thousands of gallons of water. $5,000
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o Develop an environmentally sustainable business certification program
consistent with CleanTrack’s mission and goals.
o Develop a program to discount energy ratings an amount equal to what the
homeowners are willing to commit in energy efficiency upgrades.
o Develop an outreach program tailored to second homeowners to encourage
energy and water efficiency, and recycling.
o Develop an outreach program tailored to restaurants, lodges, attractions and
other tourism related businesses to encourage energy and water efficiency,
and recycling.
o Review current building (and zoning) codes periodically and expand
requirements to strive towards zero energy and more environmentally
sustainable buildings.
• 2010 Master Plan Update: (Capital Improvement Fund - $8,000) Per the Town
Charter, Frisco must update its Master Plan every five years. The last update to the
plan occurred in 2005. Staff is proposing to do the majority of the update in-house,
utilizing our staff expertise in public process and visioning techniques. However, it
may be necessary to hire outside assistance for some of the graphics work and
design layout to make the plan a comprehensive document.
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POLICE DEPARTMENT
Police Chief
The Frisco Police Department is committed to protect life and property, maintain order,
and enhance the community's quality of life by working closely with citizens. The Frisco
Police Department operates under a community policing philosophy – a philosophy,
management style, and organizational strategy that promotes proactive problem-solving
and police-community partnerships to address the causes of crime and fear, as well as
other community issues.
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Police Department goals for 2010 include:
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PUBLIC WORKS DEPARTMENT
Public Works
Director
Administrative Assistant
Assistant Public
Works Director
One of the key programs overseen by Public Works Administration in recent years has
been the Pine Beetle Mitigation Project. The results are as follows:
• Providing the highest level in customer service, both internally and externally
• Prioritizing the maintenance of all Town assets to ensure the proper upkeep of all
existing infrastructure
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• Providing guidance and leadership in the planning and execution of high priority
capital projects, including, but not limited to, upgrades at the Peninsula
Recreation Area and the development of the Peak One Parcel
8. Does Council support the continuation of the Forestry Management Plan at the
Peninsula Recreation Area ($50,000 - Capital Improvement Fund)?
Council Direction: Council supported this request. Council directed staff to focus
reforestation to the north of the existing entry road and to the east near the corral,
Frisbee golf, and the Waterdance subdivision.
9. Does Council support the continuation of the Pine Beetle Mitigation Program
within town Boundaries ($95,000 - Capital Improvement Fund: $60,000 for removal
of trees on public properties; $20,000 for town-wide reforestation and $15,000 for
private property reimbursement program)?
Council Direction: Council removed the $60,000 for removal of trees on public
property due to the limited number of infected trees identified. Council increased
the town-wide reforestation funding to $40,000 and supported the $15,000 funding
for the private property reimbursement program.
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This work will include removal and slash disposal on Town-owned property, as well as
preventive tree spraying in high-value areas. This funding would also be used to
implement a town-wide reforestation plan. This plan was developed between staff and
Neils Lunceford, Inc. and will be presented to council at a future worksession prior to
staff beginning implementation. Also included are costs associated with mailings to
property owners and providing educational material to the public related to the Pine
Beetle Program.
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PUBLIC WORKS STREETS DEPARTMENT
The mission of the Streets Department is to maintain and improve the 35 lane miles of
public streets/alleys; drainage ways; hard-surfaced pathways; and regulatory signage in
a safe and efficient manner.
The Public Works Streets Department strives to keep costs down relative to the Town’s
maintenance needs:
Streets Data
2007 2008
1.25 lane- 1.25 lane-
Maintained lane-miles per 100 residents
miles miles
Maintenance cost (including overlays) per
$20,558 $22,000
lane-mile
Maintained paved path miles 11 miles 12 miles
Path maintenance cost per mile $550 $600
10. Does Council approve the following street projects for 2010 ($345,000 - Capital
Improvement Fund)?
• Main Street Curb Replacement: Staff identifies two to three blocks annually that
are in need of replacement. This is an ongoing maintenance program. $40,000
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extend north along Summit Boulevard would increase pedestrian safety. Additional
work with CDOT will be necessary before final design and costs can be
developments. $10,000
• Parking Lot Reconstruction at Meadow Creek Park: This parking facility was
scheduled for surface treatments in 2008. After inspecting the parking lot, it was
determined that it is beyond a surface treatment and in need of reconstruction,
including drainage, sub-grade, and asphalt improvements. The 2009 scheduled work
was deferred due to budgetary constraints. $65,000
(This is a carryover of $65,000 from 2009)
Council supported funding this request, but requested a review of the Town's
economic situation in the first quarter of 2010 prior to expending the dollars.
• Covered Sand Storage at Public Works: With the Town’s continued use of sanding
material and deicing chemical, excessive moisture causes these materials to
bond/clump and creates application issues and loss of usable tonnage. Covering the
storage area will also minimize the salts and chemicals from leaching into ground
water and water ways in the area, i.e. Ten Mile Creek and Dillon Reservoir. Structure
is approximately 30’ X 20’ that must meet Frisco building codes with concrete
foundation/flooring and snow load approved roof. $70,000
Council supported funding this request, but requested a review of the Town's
economic situation in the first quarter of 2010 prior to expending the dollars.
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Public Works Streets Budget Carryover:
Sidewalk connection along Summit Boulevard from Main Street to Granite Street -
$63,000 Capital Improvement Fund
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PUBLIC WORKS BUILDINGS DEPARTMENT
In accordance with the Town’s environmental sustainability and stewardship goals, staff
began tracking emissions data for all Town facilities in 2009. Once this baseline has
been developed, it can be used to track progress in the area of energy efficiency. Data
prior to 2009 is currently unavailable.
11. Does Council approve the following building improvements for 2010 ($192,500
- Capital Improvement Fund)?
• Town Hall HVAC Renovations: As identified in the Energy Audit, the existing
HVAC system at Town Hall is more than 25 years old and less than efficient.
Updating this system will provide for better occupant comfort and reduced energy
costs. These improvements include installing additional heating and cooling
zones, thermostats, actuating valves and heating and cooling coils. $100,000
• Town Hall Security Upgrades: Safety for the public and staff has been an
issue of discussion for several years. The temporary wall installed on the second
floor next to the elevator was an interim step to address staff concerns. Over the
last several months a design was developed by the building and facilities staff for
a more secure permanent building solution. $80,000
• Town Hall Exterior Door Upgrades: Replace existing doors with panic bar
hardware with electronic strike hardware for easier use and higher security,
$7,500
• Public Works Wash Bay Door Replacement: The wash bay door has been in
service for more than 20 years and is at the end of its serviceable life, as it is in
need of constant need of repair. $5,000
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Master Plan Principles/Policies/Action Items:
o Ensure the Town’s infrastructure is up to date and capable of handling
current and future demands. Make improvements as necessary.
o Promote energy and resource conservation by incorporating the use of
resource saving techniques into daily routines.
o Encourage the use of recycled materials, renewable energy sources, and the
use of green and energy efficient building practices.
o Integrate green practices into the Town’s standard procedures including:
minimizing vehicle emissions, conserving water resources, promoting
renewable energy sources, and using energy efficient building practices in
Town projects.
o Explore and implement options for utilizing sustainable and green building
technologies for applicable Town projects.
o The Town should continue to maintain and ensure a sufficient level of quality
services.
o Manage resources, services and infrastructure to ensure Frisco’s long-term
sustainability
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PUBLIC WORKS GROUNDS DEPARTMENT
The mission of the Grounds Department is to effectively maintain and improve the more
than 230 acres of parks and open space property owned by the Town, furthering the
outdoor enjoyment of citizens and visitors.
Some key measurements of parks use and maintenance costs are as follows:
Parks Data
2007 2008
Parks area per 100 residents 9.6 acres 9.6 acres
Reserved uses for non-Town-sponsored events 189 uses 157 uses
Reserved uses for Town-sponsored events 90 uses 25 uses
Grounds Data
2007 2008
Cost – hanging baskets and planters, labor $25,000 $50,000
Water use – hanging baskets and planters 26,000 gallons 30,000 gallons
• Upgrading various assets to ensure they meet Town standards for safety,
including, but not limited to, the repair of both the Lakepoint and Willow Preserve
Pedestrian Bridges, and asphalt overlays of multi-use paved pathways
• The improvement of landscaping in limited areas throughout town, including, but
not limited to, Triangle Park and the Summit Boulevard median.
• Enhancing facilities at Walter Byron Park and the West Main Park & Ride area
12. Does Council approve of the following capital expenditures for park
improvements ($229,500: $22,500 - Conservation Trust; $207,000 – Capital
Improvement Fund)?
• Walter Byron Park: Swing set installation. $6,500 – Conservation Trust Fund
o Paved Path Asphalt Overlay: Sections of the paved multi-use path in the
River Pines and Mountain Pines subdivisions are deteriorating and creating a
safety hazard. $40,000 – Capital Improvement Fund
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o Willow Preserve Pedestrian Bridge: This double culvert bridge is eroding
on the inlet side and the guard rail is now unstable creating a hazard to the
users of the pathway. $30,000 – Capital Improvement Fund
• West Main Park & Ride Composting Toilets: The Town has a long-term lease
with CDOT for the park-and-ride facility and has provided all the improvements to the
site. The site presently utilizes porta-potties that often times are overwhelmed with
use. The composting toilets would be very similar in nature to the composting units
installed at the Marina trailhead parking. $70,000 – Capital Improvement Fund
Council supported funding this request, but requested a review of the Town's
economic situation in the first quarter of 2010 prior to expending the dollars.
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o 83% of full-time residents and second homeowners said recreational
opportunities were important.
o Among full-time and second home-owners, a majority (95%) said the
appearance of the town is important.
o 84% of all respondents rated the Town’s paved pathway system as good/very
good.
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PUBLIC WORKS FLEET MAINTENANCE DEPARTMENT
The mission of the Fleet Maintenance Department is to maintain the more than 130
pieces of Town-owned equipment and vehicles, ensuring their safe operation and
providing a high level of internal customer service. The Fleet department will continue to
periodically replace and upgrade all vehicles as necessary based on a schedule
coordinated between the Town’s Public Works Department and Administration.
The 2010 goals for the Public Works Fleet Maintenance Department include:
• Being flexible with the Town’s vehicle replacement schedule to accommodate the
current economic climate, while continuing to ensure safe and dependable
operation
• The exploration of different options for the replacement of vehicles with an eye
toward short and long-term costs
• A continued focus on providing the highest level in internal customer service
13. Does Council approve the following expenditures requested for capital
vehicles and equipment ($150,000-Capital Improvement Fund: Equipment)?
• Replace 2000 Tymco Street Sweeper: Total cost for this unit is $250,000. Staff
has budgeted for a lease purchase option for this equipment for a period of five years
which would result in a 2010 cost of $50,000.
• Replace two 2000 Mack Dump trucks: Total cost for each unit is $120,000; staff
has budgeted for a lease purchase option for these trucks over a five year period,
resulting in a 2010 cost of $50,000
Council supported funding this request, but requested a review of the Town's
economic situation in the first quarter of 2010 prior to expending the dollars.
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Master Plan Principles/Policies/Action Items:
o Explore and implement options for using alternative energy sources for Town
vehicles.
o Continue to maintain and ensure a sufficient level of quality services.
Tire Replacement: The motor grader and back hoe require new tires to perform safely.
$7,750 – Capital Improvement Fund
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WATER DEPARTMENT
Water Foreman
Water Operators
The mission of the Water Department is to provide safe, dependable potable water
service to the community, to operate and maintain the Town water system in accordance
with Colorado Department of Public Health and Environment standards, and to meet the
high standards of citizens and guests.
Percentage
Year Water Usage Water Usage change from Comparison
Gallons acre / feet Previous Yr. to 2008
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14. Does Council approve the following Water Department capital expenditures for
2010 ($260,000 - Water Fund)?
• Contract for an Interior Inspection of the Dam Road and Treatment Plant
Water Storage Tanks: These tanks were inspected 10 years ago. It is prudent
to periodically inspect the tanks for any damage, such as hairline cracks, which
would need to be repaired as a proactive action. $30,000
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o A majority of full-time residents and second homeowners (83%) rated tap
water service as good/very good.
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FRISCO BAY MARINA
Finance Director
Marina Manager
The Frisco Bay Marina strives to provide excellent customer service, knowledgeable
friendly staff, and professional marine services while remaining financially viable.
Presenting a clean, well-maintained marine/park environment with exceptional amenities
for the community and for visitors, and to continually upgrade those amenities to reflect
changing priorities are important components of this mission.
The 2010 goals of the Frisco Bay Marina fall into three general categories:
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• Continue developing the marina-operations manual
• Develop staff training guidelines for customer service and safety issues
• Replacement of C Dock: The older docks at the marina have become a safety
concern. Staff is recommending the replacement of C dock in the spring of 2010.
This new dock will allow for longer vessels which will have a higher slip rental rate.
This dock has the capacity for addition of electrical pedestals in the future. This is a
continuation of the Town’s replacement plan for older docks. $100,000
• Extension of Paddle Boat Dock: This dock extension would provide the marina
staff and rental customers more room to safely launch, retrieve, and store the paddle
sport vessels. $20,000
16. Does Council support the following capital expenditures at the marina
($190,000 - Marina Fund)?
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Council Direction: Council supported funding these requests, but requested a
review of the town’s economic situation and a review of the specific designs in the
first quarter of 2010 prior to expending the dollars.
• Parking Area Lighting: With the increasing popularity of the Marina and its
amenities, there are many people at the Marina after dark. As a courtesy to
customers and to provide additional safety to the area, staff is recommending
installation of lighting for the parking area. $50, 000
• Workshelter: Currently, staff has no structure to protect them from the harsh winter
elements; winter storage preparation and other services are substantial revenue
sources for the marina. Having some protection from the elements would allow staff
to provide service to customers longer into the year. Some sort of shelter has been
in the Town’s long-term planning goals since the Town took over management of the
marina. Staff has evaluated a variety of options over the last few years and the
recommendation is now to build a permanent shelter over the more temporary
alternatives proposed in previous years. $60,000
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17. Does Council support constructing a retaining wall from the paddle dock to
the launch ramp and extending electrical services to the pier as a test phase to
the following Pier Redevelopment Marina project ($240,000 – Marina Fund)?
In an effort to enhance the sustainability of the Frisco Bay Marina’s water activities, staff
has determined that a pier redevelopment, phased over multiple years, would meet
many of the priorities identified in the Frisco Bay Marina and Waterfront Park Master
Plan completed in February of 2008. Staff is proposing a project that would raise the
elevation of the “old road” to the same level as the top of the launch ramp. When water
levels are high, this “old road” connection to the docks is frequently under water; when
water levels are low, staff may have to relocate docks many times during the season.
This project would make the area more user-friendly, increase revenues by providing
additional canoe/kayak rack rentals, and increase revenues by having more space for
canoe/kayak rentals. Some of the enhancements provided are: water lines and
electricity provided to the docks, a fishing station, lighting bollards similar to those
elsewhere in the park, rack shelter, walkway, etc. Denver Water has reviewed this
concept and given approval for the Town to proceed.
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Marina Fund Carryovers:
• Paddle Sport Fleet Replacement: In keeping with the Marina’s replacement plan,
rental vessels that have been in service for three years are sold at the end of the
season; the Marina then purchases replacement to keep the fleet at current capacity.
Typically, the Marina recovers more for used paddle vessels than original purchase
price. $12,000
Council Direction: Council increased the marketing budget for the Marina from
the $30,000 staff requested to $60,000 with the specific direction to use it for cross
promotional marketing. These dollars are to be used in conjunction with General
Fund dollars allocated for the same purpose. ($60,000 – Marina Fund)
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MARKETING AND COMMUNICATIONS
18. Does Council support a shift in the funding allocated for Music on Main with a
reallocation of those dollars for meeting different event and marketing goals
(Maximum $80,000 – General Fund: Special Events and Marketing)?
Council Direction: Council reduced the Music on Main funding to $70,000 and
allocated the remaining $10,000 to additional Concerts in the Park ($80,000 –
General Fund: Special Events and Marketing).
Council has discussed the benefits of the greatly enlarged Music on Main versus the
benefits of those dollars being used in different forms of marketing and events. As
example, for purposes of discussion, by reallocating Music on Main dollars in 2010 the
following could occur:
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Creation of additional Concerts in the Park at a cost of $2500 each night,
plus approximately $5,000 for marketing the additional evenings.
Additional funding to the BBQ, BeetleFest, Wassail Days, and other event
marketing budgets.
Some level of Music on Main talent and marketing.
A greater focus on Frisco destination marketing.
A one-time use of those dollars for capital event uses. This could be
event equipment, Main Street improvements (planters), West Main entry
feature/signage, or other improved Main Street signage, etc.
The intent of this question is to ask council if they have a desire to see a change in
direction as it relates to the funding of Music on Main. The funding for Music on Main
(talent and marketing) has grown from $37,000 in 2005, to $80,000 in 2009.
This will be the second year the Town of Frisco has participated in a Pay-Per-Click
(PPC) program. PPC is an Internet advertising model used on search engines,
advertising networks, and content websites, where advertisers only pay when a user
actually clicks on an advertisement to visit the advertiser’s website. With search engines,
advertisers typically bid on keyword phrases relevant to their target market. When a
user does a search matching an advertiser's keyword list or views a webpage with
relevant content, the advertisements may be displayed. Such advertisements are called
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sponsored links or sponsored ads. Placement of the ad is based on who pays the most
for the placement.
Between May 27, 2009 and August 11, 2009, the Town spent $7,638.66 on PPC
advertising. To date, this has generated a total of 4,395 click-thrusts to the
TownOfFrisco.com website, costing the Town an average of $1.74 per click. Within the
travel industry, the cost of a click can be more than $5.00 for some keywords; staff
believes the Town is getting a good return on this marketing investment. Staff recently
changed PPC companies and believe the change will significantly improve the customer
satisfaction level of the searches for Frisco amenities. This is a new marketing approach
for the town and staff will continually monitor the use of this tool to ensure the best return
possible. With the ever increasing use of the internet for travel decisions, staff believes
that this is a good investment for the future.
20. Does Council support continuing the services of a public relations agency
($31,000 – General Fund)?
A public relations agency works with thousands of potential media outlets that are
available and looking for stories. With their knowledge, creativity, and expertise, they
will help make a connection between the Town of Frisco and reporters around the world.
For these connections, the Town will receive increased editorial placements in
magazines, newspapers, websites, etc.
For 2010, staff would like council to support a sole source use of Philosophy
Communications. This company held the contract in 2009 and staff feels their continued
focus on the Town’s marketing and events will provide continued success.
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Master Plan Principles/Policies/Action Items:
o Continue to promote the Town as a year-round destination.
21. Does Council support increasing the current .75 FTE Marketing and Special
Events Coordinator position into a 1.0 FTE position ($14,282-General Fund)?
As the Town continues to focus more on marketing, there is a corresponding need for
additional staff resources. Even with the public relations firm, there is a need for greater
administrative oversight and staff to handle the increased marketing. The shift from a
.75 FTE to a 1.0 FTE will facilitate the increased marketing and awareness that has
been created and increased responsibility the Town has taken on in producing events.
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MARKETING AND COMMUNICATIONS:
EVENTS
The mission of the Special Events Department is to support the overall marketing vision
of the Town of Frisco through the development and implementation of a diverse calendar
of events that market our unique mountain character while preserving a sense of
community and creating a positive economic impact.
Event Advertising
Event Advertising Attendance Cost per Advertising Attendance Cost per
Cost - 2007 - 2007 attendee - Cost - 2008 - 2008 attendee
2007 - 2008
Barbecue $18,147.00 18,000 $1.01 $26,193.00 22000. $1.19
July Fourth $11,150.00 20,000 $0.55 $7,544.00 20,000 $0.38
BeetleFest n/a n/a n/a $5,920.00 1500 $3.95
Music on Main $6,846.00 6,000 $1.14 $15,829.00 8500 $1.86
Total $38,157.00 46,500 $0.82 $55,486.00 52,000 $1.06
The 2010 goal of the Special Events Department is to increase the economic and
community impact of events within three main categories:
Signature Event: An event with a primary focus of attracting new visitors to the area,
increasing overnight stays, and creating a positive economic impact.
Animation Event: A joint event venture with an outside organizer and/or nonprofit which
assists in creating a diverse calendar of events, animates the town, attracts visitors,
highlights amenities, and allows for fundraising.
Civic Event: An event that enhances the local quality of life, provides a sense of
community, and emphasizes town values.
22. Does Town Council support an additional $2,000 for the Special Events
budget to sustain the production of the Frisco Easter Egg Hunt ($2,000 – General
Fund: SE)?
The Frisco Chamber of Commerce has produced this event over the last several years,
but may not be able to do so in the future due to reorganization and funding. If the
Chamber is able to produce the event in 2010, staff would forego the use of these funds.
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o Produce quality community events and programs for all ages, special groups
and youth.
o Continue to organize and support the Town’s year-round events, such as
Music on Main and Fourth of July.
23. Does Town Council support the expansion of Clean-up Day by adding
additional food and a concert ($2,500 – General Fund: SE)?
The concert and food will allow us to promote the event into more of a Community Party
and encompass many of the Town’s State of the Town ideals.
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RECREATION
Participation figures for programs run by the Recreation Department are as follows:
Teen Programs
River Rafting 13 13
Elich Gardens 13 13
Frisco Marina 13 13
Waterworld 13 13
Rockies Game 13 13
Hot Springs 13 13
Elich Gardens 13 13
Adult Programs
Women's Mtn. Biking 10 18
Betty Rides Harder 12 16
Women’s Doubles Tennis 12 14
Dog Obedience 8 8
Mountain Biking 24 24
Paragliding 101 8 14
Flyfishing Basics N/A 8
Intro to Triathlon Clinic N/A 8
Fourteeners Club (3 Hikes) 39 42
Orienteering Clinic 8 8
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The 2010 goals of the Recreation Department include:
• A continued focus on providing the safest, most professional, educational and fun
environment for program participants
• A continued emphasis on providing programming that reaches across age
groups and ability levels
• Providing input to the Peninsula Recreation Area Plan to ensure the long-term
success of the Fun Club program
While there are no budgeted policy questions from Recreation for 2010, the financial
request to implement the Peninsula Recreation Area Plan is key for the long-term
success of the Fun Club program, and for meeting the council goal of retaining families
in the community.
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FRISCO/COPPER INFORMATION CENTER
There are no budgeted policy questions from the Frisco/Copper Information Center for
2010.
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HISTORIC PARK AND MUSEUM
Finance Director
Museum Director
The Frisco Historic Park and Museum strives to promote and preserve Frisco’s heritage
for future generations by providing a unique and quality educational museum experience
for the community and visitors.
7000
6000
5000
2006
Visitors
4000
2007
3000 2008
2000
1000
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Month
The 2010 goals for the Frisco Historic Park and Museum include:
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24. Does Council support a long-term preservation and maintenance plan for
buildings in the Frisco Historic Park and Museum and additional Town-owned
historic properties ($15,000 - General Fund)?
Staff is requesting State Historical Funds, requiring a cash match, to conduct structural
assessments of 14 Town-owned historic structures. The grant will pay to have
professional architectural consultants assess the Museum and Park compound and the
518 Main Street property, resulting in a preservation and conservation maintenance plan
for the Town of Frisco. This directly links to one of the four goals of the current Museum
strategic plan. Ultimately, this preservation plan will help direct staff in managing capital
projects related to renovating and repairing current Town-owned historic properties, and
will provide guidance in maintaining these buildings for future visitors and community
members.
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