Wednesday, March 05, 2014

Moving beyond the words: How to Inspire Change for International Women's Day
Ca lga ry, AB Its a phrase thats thrown around a lot, these days: empowerment. And as the 103 rd International Womens Day approaches, its one were likely to be hearing a great deal more. But for mompreneur and author Tina OConnor, its important that we move b e yond the word s associated with bettering the lives of woman, and give the term me a ning through a ction. ction Its the principle that has guided her both as a mom, and in her current career as the head of Be That Books Publishing. This March 8 th, the theme for International Womens Day will be Inspiring Change. OConnor is hoping that people all over the world will take some time to reflect on how they can take that theme to heart. The mother of three girls, Tina has herself been particularly struck by the Because I am a Girl campaign, from Plan Canada, and hopes that others will consider supporting their work. It aims to assist girls in the developing world through education, scholarships, nutrition, and social supports. As a result, 10% of the proceeds from Be That Girl are donated to the Because I am a Girl charity, and each book published through her company has its own charity associated with it depending on who the author would like to donate to. This has been a cornerstone of Tina's entrepreneurial endeavours from the beginning. Im aware that Ive been very fortunate in my life to have the opportunities Ive had. And I know that not everyone has access to those opportunities, and its why I feel so strongly about the need to give back, and to inspire positive change amongst women at home and abroad. Says OConnor, We like to think that in 2014 the world has advanced enough to the point where gender equality isnt an issue anymore. But sadly, its just not true. Violence against women, pay inequitytheyre all major issues. And not just abroad, but at home as well.

About Be That Books

Led by President & CEO Tina OConnor, Be That Books Publishing Inc. is an innovative and uniquely Canadian hybrid publisher designed to cultivate a strong philanthropic community of authors. Providing quality publications, they offer full marketing, distribution, and publicity support to their family of authors, and are known for hosting fabulous events. Helping people around the world, their authors donate 10% of their book sales to a charity of their choosing.

As a published author Tina wants to provide women with the opportunity for self-reflection, but more importantlyactionable tips and practical tools for women to move beyond discussion and achieve their goals. Both her books Be That Girl, and Be That Mom, have received significant praise for doing just that. More information about Be That Books Publishing, as well as OConnors charitable endeavours can be found at www.bethatbooks.com -3 0 -

T o b ook a n inte rvie w conta ct: Rachel Sentes, Publicist 604-366-7846 rachel@gal-fridaypublicity.com

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