PROJECT REPORT ON Study of

Study On Changing Scenario of Investment In Financial Market

AT

PRUDENTIAL ICICI AMC LTD.

BY VISHAL VIJAY JADHAV

SUBMITTED IN PARTIAL FULFILLMENT FOR MBA SUMMER PROJECT 2007-2009

MAHATMA PHULE INSTITUTE MANAGEMENT & COMPUTER STUDIES

ACKNOWLEDGEMENT

ACKNOWLEDGEMENT

I take this opportunity to express my deep sense of gratitude towards all those who have been directly or indirectly helped me in the successful completion of the project. I would like to thank Mr Darshan Saraf, support to this endeavor. I would also like to thank Dr.!.S.Sarkar, Director Mahatma "hule Institute of Management, "une, and "rof.!.#.$adhav, "rof.%.S.Date for their interest and valuable suggestion during the project for the successful completion of the project. &inally I would like to thank all who helped me to complete this project. ranch Manager, for

allowing me to carryout my project and providing me constant

TABLE OF CONTENT

Sr. 'o. ). .. 0. 4. +. 6. 7. -. /. )3. )). ).. )0. )4.

(opics *xecutive Summary Introduction 1bjective 2 Scope Industry "rofile 5ompany "rofile "roduct "rofile 8esearch Methodology Data !nalysis 1bservation 2 &indings 9imitations 8ecommendations 5onclusions ibliography !nnexure

"age 'o. +,/,)/ .3,.) ..,./ 03,06 07,44/,+) +.,66 67,66/,73 7),7. 70,74 7+,76 77,7/

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY

Ti !" D$%& i'( COMPANY

# # #

RESEARCH ON CHANGING SCENARIO OF INVESTMENT IN FINANCIAL MARKET T)' M'( *+ ,%$-"( i&! ICICI AMC L -.

This is a project about trends of Investment which is modernizing or modifying day by day in financial market. It was because of changing the perception of people for investing their money in Investment Plans. OBJECTIVE The main objective behind the market research is analysis the market and find out suspects then convert into prospects and motivate or promote them to invest their money in modern investment plans instead of traditional plans. RESEARCH METHODOLOGY Research methodology which was use in market research qualitative and quantitative techniques. The primary data was collected by personal and Interviews data with was the help of by structured Internet! questionnaire econdary collected

"ournals! #agazines etc.

FINDINGS #a$imum people were not ready to investment because they already invested their money in march due to ta$ benefit. The second reason was due to political uncertainty stock market is highly volatile hence people were very scared for investment #a$imum people were interested in private sector for invest their money. LIMITATION (he unwillingness of the respondents to answer. %hen I started my training that time #arket scenario was in declined tage. &ue to declined stage people were not interested to do investment. Time 'onstraint. RECOMMENDATION The creation of awareness about the need and importance of modern Investments is vital. (ew product innovation! low money investment plans and better service is crucial for the company to increase its market share.

CONCLUSION 'hange is very important and one whose goes which the changing environment always succeeds! that is what I have learnt from the study. The competition has grown too much in the Investment ector with the opening of the sector. In this competition those who will survive who will take actions quickly and smartly. )fter *lobalization plenty of Insurance + Investment related #(',s came in India and developed their business. &ue to globalization 'ompetition increases day to day and every rival e$ploring new innovative ideas in investment plans for sustaining in Indian market. Today! #utual -und! .nit /inked Insurance Plan 0./IP1 and ystematic Investment Plan 0 IP1 is most popular for Investment because they are fulfilling investors requirements as ./IP is a combination of #odern 2 Traditional Insurance Plans and which provides Ta$ benefit! Risk 'over and better growth to the people whereas traditional Insurance plans are not consider as better growth Plans. Therefore! %e can realize that Investment scenario in market is totally change and every people want to invest their money in modern Investment plans those are more attractive and more fle$ible.

INTRODUCTION

INTRODUCTION

INVESTMENTS
What is Investment !""

The money you earn is partly spent and the rest saved for meeting future e$penses. Instead of keeping the savings idle you may like to use savings in order to get return on it in the future which helps to your unplanned e$penses.
What is the nee# $% INVESTMENTS !!""

:e need to invest to generate a specified sum of money for a specific goal in life and its make a provision for an uncertain future. 3ne of the important reasons why we need to invest wisely is to meet the cost of In%&ati$n. Inflation is the rate by which the cost of living increases. The cost of living is simply what it costs to buy the goods and services you need to live. Inflation causes money to lose value because it will not buy the same amount of a good or a service in the future as it does now or did in the past.
For example, if there was a 45 inflation rate for the ne$t 67 years! a

Rs. 877 purchase today would cost Rs. 968 in 67 years. This is why it is important to consider inflation as a factor in any long:term investment strategy. Remember to look at an investment;s ;real; rate of return! which is the return after inflation. The aim of investments should be to provide a return above the inflation rate to ensure that the investment does not decrease in value.

When t$ sta't Investin("

The sooner one starts investing the better. <y investing early you allow your investments more time to grow! whereby the concept of compounding 0as we shall see later1 increases your income! by accumulating the principal and = the interest or dividend earned on it! year after year. The three golden rules for all investors are> Invest early Invest regularly Invest for long term and not short term

What )a'e sh$*&# $ne ta+e ,hi&e investin(" <efore making any investment! one must ensure to> obtain written documents e$plaining the investment read and understand such documents verify the legitimacy of the investment find out the costs and benefits associated with the investment assess the risk:return profile of the investment know the liquidity and safety aspects of the investment ascertain if it is appropriate for your specific goals compare these details with other investment opportunities available e$amine if it fits in with other investments you are considering deal only through an authorized intermediary see all clarifications about the intermediary and the investment e$plore the options available to you if something were to go. and then! if satisfied! make the investment.

(These are called the Twelve Important Steps to Investing)

What is meant -. Inte'est" %hen we borrow money! we are e$pected to pay for using it ? this is known as Interest. Interest is an amount charged to the borrower for the privilege of using the lender,s money. Interest is usually calculated as a percentage of the principal balance 0the amount of money borrowed1. The percentage rate may be fi$ed for the life of the loan! or it may be variable! depending on the terms of the loan. What %a)t$'s #ete'mine inte'est 'ates" %hen we talk of interest rates! there are different types of interest rates : rates that banks offer to their depositors! rates that they lend to their borrowers! the rate at which the *overnment borrows in the @ <ondA*overnment fi$ed deposits etc. The factors which govern these interest rates are mostly economy related and are commonly referred to as macroeconomic factors. ome of these factors are> &emand for money /evel of *overnment borrowings upply of money Inflation rate ecurities market! rates offered to investors in small savings schemes like ( '! PP-! rates at which companies issue

The Reserve <ank of India and the *overnment policies which determine some of the variables mentioned above

What a'e va'i$*s $/ti$ns avai&a-&e %$' investment" 3ne may invest in> 0h.si)a& assets like real estate! goldAjewellery! commodities etc. andAor Finan)ia& assets such as fi$ed deposits with banks! small saving instruments with post offices! insuranceAprovidentApension fund etc. or securities market related instruments like shares! bonds! debentures etc.

Investment plan n t!e past s"ena# o$

Bank Fixed Deposits Saving account Post office

NSC

isan vikas pat!a

Ban+ Fi1e# De/$sits2 <ank -i$ed &eposits are also known as Term &eposits. In a -i$ed &eposit )ccount! a certain sum of money is deposited in the bank for a specified time period with a fi$ed rate of interest. The rate of interest for <ank -i$ed &eposits depends on the maturity period. It is higher in case of longer maturity period. There is great fle$ibility in maturity period and it ranges from =days to 87 years. The interest is compounded annually and is added to the principal amount.

Savin(s Ban+ A))$*nt2 avings <ank )ccount is often the first banking product people use! which offers low interest 0B5:C5 p.a.1! making them only marginally better than fi$ed deposits. 0$st O%%i)e Savin(s2 Post 3ffice #onthly Income cheme is a low risk saving

instrument! which can be availed through any post office. It provides an interest rate of @5 per annum! which is paid monthly. #inimum amount! which can be invested! is Rs. 8!777A: and additional investment in 9!77!777A: 0if multiples of 8!777A:. #a$imum amount is Rs. ingle1 or Rs. 4!77!777A: 0if held "ointly1 during a year.

It has a maturity period of 4 years. ) bonus of 875 is paid at the time of maturity. Premature withdrawal is permitted if deposit is more than one year old. ) deduction of C5 is levied from the principal amount if withdrawn prematurelyD the 875 bonus is also denied.

Nati$na& Savin(s Ce'ti%i)ates2 (ational avings 'ertificates 0( '1 are certificates issued by

&epartment of post! *overnment of India and are available at all post office counters in the country. It is a long term safe savings option for the investor. The scheme combines growth in money with reductions in ta$ liability as per the provisions of the Income Ta$ )ct! 8E48. The duration of a ( ' scheme is 4 years.

3isan Vi+as 0at'a2 Fisan Gikas Patra 0FGP1 is a saving instrument that provides interest income similar to bonds. )mount invested in Fisan Gikas Patra doubles on maturity after @ years + = months. Fisan Gikas Patra can be purchased by the following>

)n adult in his own name! or on behalf of a minor! ) minor! ) Trust! Two adults jointly.

Fisan Gikas Patra are available in the denominations of Rs 877! Rs C77! Rs 8777! Rs C777! Rs. 87!777 + Rs. C7!777. There is no ma$imum limit on purchase of FGPs. Premature encashment of the certificate is not permissible e$cept at a discount in the case of death of the holder0s1! forfeiture by a pledgee and when ordered by a court of law.

Investment plan n t!e p#esent s"ena# o$

S"a!es #$S% & BS%' (utua) Fund*s +nsu!ance ,-+P

Nati$na& St$)+ E1)han(e 4NSE52

The (ational Hstablishment of

tock H$change of India /imited was created on tudy *roup on recommended (ew tock H$changes! which

the basis of the report of the Iigh Powered promotion of a (ational

tock H$change by financial institutions to

provide access to investors from all across the country on an equal footing. In 8EE6! ( H was incorporated as a ta$:paying company unlike other stock e$changes in the country. In )pril 8EE9! ( H was recognized as a stock e$change under the 0Regulation1 )ct! 8EC4 and it commenced ecurities 'ontracts operations in the

%holesale &ebt #arket 0%&#1 segment in "une 8EEB. The 'apital #arket 0Hquities1 segment commenced operations in (ovember 8EEB and operations in &erivatives segment were started in "une 6777.

In 3ctober 8EEC! (ational

tock H$change became the largest +P '(J (ifty in )pril

stock e$change in the country. ( H launched

8EE4. ( H is one of the largest interactive G )T based stock e$changes in the world. Presently! it supports more than 9777 G )Ts. The ( H: network is the largest private wide area network in India and the first e$tended ': <and G )T network in the world.

B$m-a. St$)+ E1)han(e 4BSE52 <ombay hare + tock H$change /imited is the oldest stock e$change

in )sia. Popularly known as < H it was established as KThe (ative tock <rokers )ssociationK in 8@=C.

It is the first stock e$change in India to obtain permanent recognition in 8EC4 from the *overnment of India under the 0Regulation1)ct!8EC4. ecurities 'ontracts

<ombay

tock H$change played a pivotal role in the development of H( HJ! is tracked

the Indian capital market and its inde$!

worldwide. The H$change has a nation:wide reach with a presence in B8= cities and towns of India. < H provides an efficient and transparent market for trading in equity! debt instruments and derivatives.

M*t*a& F*n#s in In#ia2 #utual -und is an instrument of investing money. (owadays! bank rates have fallen down and are generally below the inflation rate. Therefore! keeping large amounts of money in bank is not a wise option! as in real terms the value of money decreases over a period of time. 3ne of the options is to invest the money in stock market. <ut a common investor is not informed and competent enough to understand the intricacies of stock market. This is where mutual funds come to the rescue. ) mutual fund is a group of investors operating through a fund manager to purchase a diverse portfolio of stocks or bonds. #utual funds are highly cost efficient and very easy to invest in. <y pooling money together in a mutual fund! investors can purchase stocks or bonds with much lower trading costs than if they tried to do it on their own. )lso! one doesn;t have to figure out which stocks or bonds to buy. <ut the biggest advantage of mutual funds is diversification.

Dive!sification .eans sp!eading out .one/ ac!oss .an/ diffe!ent t/pes of invest.ents0 1"en one invest.ent is do2n anot"e! .ig"t 3e up0 Dive!sification of invest.ent "o)dings !educes t"e !isk t!e.endous)/0

Ins*'an)e2 /ife is a roller coaster ride and is full of twists and turns. Lou cannot take anything for granted in life. Insurance policies are a safeguard against the uncertainties of life. Insurance is system by which the losses suffered by a few are spread over many! e$posed to similar risks. Insurance is a protection against financial loss arising on the happening of an une$pected event. Insurance policy helps in not only mitigating risks but also provides a financial cushion against adverse financial burdens suffered. Insurance policies cover the risk of life as well as other assets and valuables such as home! automobiles! jewelry et al. 3n the basis of the risk they cover! insurance policies can be classified into two categories.

Unit Lin+e# Ins*'an)e 0&ans 4ULI052 .nit linked insurance plan 0./IP1 is life insurance solution that provides for the benefits of protection and fle$ibility in investment. The investment is denoted as units and is represented by the value that it has attained called as (et )sset Galue 0()G1. The policy value at any time varies according to the value of the underlying assets at the time.

./IP provides multiple benefits to the consumer. The benefits include>

/ife protection Investment and -le$ibility )djustable /ife 'over Investment 3ptions Transparency 3ptions to take additional cover against &eath due to accident &isability 'ritical Illness urgeries /iquidity Ta$ planning avings

OBJECTIVE / SCOPE

OBJECTIVE / SCOPE
O-6e)tive2 The primary objective was to analysis the market and find out the potential customer and motivate or promote them to invest their money in modern Investment plan rather than traditional Investment plan.

The se)$n#a'. $-6e)tive ,e'e2 To do the comparative analysis of the two options and to bring forth! thus to the potential customer. To create awareness among the customer To create marketing awareness of the Investment product and also identify the potential for this product. To analyze the marketing strategy of the competitors To analyze Investment pattern.

Sea')h Meth$#2 The method used for research was descriptive method. It involved collection of primary data and through field. econdary data. )s far as project was concerned primary data was obtained by market analysis

C$nta)t Meth$#2 Telephone Interview Personal Interview

INDUSTRY 0ROFILE

INDUSTRY 0ROFILE
OVERVIEW OF INVESTMENT2

Instit*ti$na& investment The rapid growth of stock markets in the world! to a significant e$tent could be e$plained by the surge in the institutional investors consisting of pension funds! insurance companies and mutual funds. &uring the period 8EEC and 677C! the assets under management of the institutional investors doubled from . M68 trillion to . MC9 trillion. ) large number of institutional investors are moving away from the home bias investing in outside world. Hmerging markets with higher economic growth and rapidly growing financial markets became major centers of destination for the investments of institutional investors. -or instance in the . ! in 8EEB! pension funds invested B85 of their portfolio in domestic equity and =5 in international equities! where as by 677C that share rose to B@5 in domestic equities and 8C5 in international equities. The portfolio allocation to bond markets during the same period reduced from B65 to 965. Hmerging markets received sizeable portion of the investments. In the . ! the dedicated emerging markets mutual funds rose from about . M6= bn in 6777 to . M 697 bn in 6774.

Inte'nati$na& &istin(s 3n the back of the liberalization of cross border financial flows! companies in several countries are seeking listing in international e$changes to garner benefits from international investors as also widen their investor base. The number of foreign companies listed in

the /ondon

tock H$change rose from 9@= in 8E=7 to CC9 in 8EE7 to

494 in 6774. The number of foreign companies listed on the (L H has also risen rapidly in the 8EE7s. There is a keen competition across the world,s leading stock e$changes to promote international listing and gain greater influence. In the recent period! the . e$perienced a slowdown in the listing of foreign companies. The decline is attributed to stringent corporate governance norms that were applied following the corporate abuses found in the beginning of the decade. The . is now e$amining in greater detail measures to tock H$change attracted gain the prominence once it enjoyed in the international listings. The )lternative Investment #arket of /ondon huge interest from #Hs from a large number of countries.

Eme'(in( ma'+ets as an investment #estinati$n /iberalization of capital flows led to surge in international investment into emerging economies finding value on the back of huge prospects for growth. The flow of net -oreign &irect Investment 0-&I1 into developing countries increased from . M 8=7 bn in 8EE@ to . M 96C bn in 6774 and net portfolio equity flows increased from . M4 bn to . MEB bn during the same period. (et debt flows during this period are rather subdued with net debt flows from official creditors turning negative. (et portfolio equity flows to 'hina between the year 6777 and 6774 rose from . M4.E bn to . M96 bn and in India from . M6.9 bn to . M@.= bn. 3ther emerging markets such as <razil! #e$ico! growth outh )frica! Thailand and Russia too! showed surge in the in stock prices making them attractive investment net portfolio equity flows. Hmerging markets showed significant destinations though issues of valuations are beginning to become a concern now.

'urrently! looking at the five most important asset classes : real estate! equities! bonds! commodities! and art 0including collectibles1 )dmittedly! some assets have performed better than others! but in general every sort of asset has risen in price! and this is true everywhere in the world. In the early phases of all previous investment booms! investors failed to recognize that the Krules of the gameK had changed and continued to play the asset class that had been the leader in the previous investment mania. In the 8E@7s! every increase in gold and silver prices was perceived to be the beginning of a new bull market in precious metals 0after silver prices collapsed in "anuary 8E@7! prices doubled three times between 8E@7 and 8EE7 : all within a downtrend1! while investors maintained a very skeptical view of bonds. In the early 8EE7s! investors failed to recognize the emergence of a high:tech sector uptrend! although! as e$plained above! high:tech stocks were already performing e$tremely well between 8EE7 and 8EEC. *lobal investors continued to believe in the merits of )sian stocks right to the end and actually stepped up their buying in early 8EE=N imilarly! in the current asset inflation! investors have continued to focus on the high:tech bull market and have largely missed out on the huge increase in price of commodities! and of Indian! /atin )merican! and Russian equities. )t the end of each investment mania! investors believed in some sort of Ke$cess liquidityK that would drive the object of the speculation forever higher. )fter globalization many of #(',s came here and set up their business in India. Therefore! The competition would also increase and every investment company provides better or adorable plans to the potential customer and they also retain their e$isting customer through providing better services. 2

ROLE OF INVESTMENT IN OUR LIFE2 Ris+ an# *n)e'tainties a'e /a't $% &i%e7s an# the. ,i&& neve' st$/ &i+e a))i#ent8 i&&ness8 the%t an# $the' *n)e'tainties the. ,i&& ha//en in &i%e s*##en&. an# ,e )an n$t mana(e $*' e1/enses a))$'#in( t$ them! We ,i&& invest $*' m$ne. %$' ma+e a s$&*ti$n $% -i( %*t*'e e1/enses that )an ,e neve' )han(e &i+e hi(he' e#*)ati$n8 ma''ia(e $% $*' )hi&#'en an# ,e )an a&s$ ma+e eas. $% $*' %*t*'e -. ta+in( /ensi$n /&ans!

INVESTMENT AS INSURANCE2 Investment assures your uncertain future and provides you secure life. Insurance is an attractive option for investment. %hile most people recognize the risk hedging and ta$ saving potential of insurance! many are not aware of its advantages as an investment option as well. Today! Insurance 'ompany promotes ./IP as investment product which provides you good growth! ta$ benefit! risk cover and short term plans. In fact! the premium you pay for an insurance policy is an investment against risk. Thus! before comparing with other schemes! you must accept that a part of the total amount invested in ./IP goes towards providing for the risk cover! while the rest is used for saving ULIP is a unique investment avenue that delivers sound returns in addition to protection.

Investment as 9Ta1 0&annin(:2 /ong term Investment serves as an e$cellent ta$ saving mechanism too. The *overnment of India has offered ta$ incentives to long term investment products in order to facilitate the flow of funds into productive assets. .nder Se)ti$n ;;C an# se)ti$n <=4<=D5 of Income Ta$ )ct 8E48! an individual is entitled to a rebate of 67 per cent on the annual premium payable on hisAher life of hisAher children or adult children. The rebate is deductible from ta$ payable by the individual or a Iindu .ndivided -amily. This rebate is can be availed up to a ma$imum of Rs. B@777.

INVESTMENT AS FUTURE SOLUTION2 Investment work as solution of your uncertain future. Its also helps to fulfill your future needs and demands. 3ne of the important reasons why one needs to invest wisely is to meet the cost of Inflation. Inflation causes money to lose value because it will not buy the same amount of a good or a service in the future as it does now or did in the past Investment. Therefore! we can say that Investment 3f our money helps in future e$penses.

TYPES OF INVESTMENT PLANS:

There are two types of Investment plans are e$ist. #ost of the products offered by Investment companies are developed and structured around these ObasicP plans and are usually an e$tension or a combination of these plans. they differ from each otherQ Sh$'t Te'm Investment 0&an2 <roadly speaking! savings bank account! money marketAliquid funds and fi$ed deposits with banks may be considered as short:term financial investment options> Savin(s Ban+ A))$*nt2 aving <ank )ccount is often the first banking product people use! which offers low interest 0B5:C5 p.a.1! making them only marginally better than fi$ed deposits. M$ne. Ma'+et $' Li>*i# F*n#s2 #oney #arket or /iquid -unds are a specialized form of mutual funds that invest in e$tremely short:term fi$ed income instruments and thereby provide easy liquidity. .nlike most mutual funds! money market funds are primarily oriented towards protecting your capital and then! aim to ma$imize returns. #oney market funds usually yield better returns than savings accounts! but lower than bank fi$ed deposits. o! what are these plans and how do

L$n( Te'm Investment 0&ans2 0*-&i) 0'$vi#ent F*n#2 ) long term savings instrument with a maturity of 8C years and interest payable at @5 per annum compounded annually. ) PPaccount can be opened through a nationalized bank at anytime during the year and is open all through the year for depositing money. Ta$ benefits can be availed for the amount invested and interest accrued is ta$:free. ) withdrawal is permissible every year from the seventh financial year of the date of opening of the account and the amount of withdrawal will be limited to C75 of the balance at credit at the end of the Bth year immediately preceding the year in which the amount is withdrawn or at the end of the preceding year whichever is lower the amount of loan if any. C$m/an. Fi1e# De/$sits2 These are short:term 0si$ months1 to medium:term 0three to five years1 borrowings by companies at a fi$ed rate of interest which is payable monthly! quarterly! semi87 annually or annually. They can also be cumulative fi$ed deposits where the entire principal along with the interest is paid at the end of the loan period. The rate of interest varies between 4:E5 per annum for company -&s. The interest received is after deduction of ta$es. B$n#s2 It is a fi$ed income 0debt1 instrument issued for a period of more than one year with the purpose of raising capital. The central or state government! corporations and similar institutions sell bonds. ) bond is generally a promise to repay the principal along with a fi$ed rate of interest on a specified date! called the Maturity Date. 2

COM0ANY 0ROFILE

ORGNISATIONAL PROFILE

A-$*t the $'(ani?ati$n2

I'I'I <ank is India;s second:largest bank with total assets of Rs. 9!EE=.EC billion 0. M 877 billion1 at #arch 98! 677@ and profit after ta$ of Rs. B8.C@ billion for the year ended #arch 98! 677@. I'I'I <ank is second amongst all the companies listed on the Indian stock e$changes in terms of free float market capitalization. The <ank has a network of about 8!97@ branches and 9!EC7 )T#s in India and presence in 8@ countries. I'I'I <ank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries and affiliates in the areas of investment banking! life and non:life insurance! venture capital and asset management. The <ank currently has subsidiaries in the .nited Fingdom! Russia and 'anada! branches in .nites <ahrain! Iong Fong! 'hina! tates! ingapore! ri /anka! Ratar and &ubai International

-inance 'entre and representative offices in .nited )rab Hmirates! outh )frica! <angladesh! Thailand! #alaysia and Indonesia. 3ur .F subsidiary has established branches in <elgium and *ermany. I'I'I <ank;s equity shares are listed in India on <ombay H$change and the (ational tock H$change 0(L H1. tock

tock H$change of India /imited and its

)merican &epositary Receipts 0)&Rs1 are listed on the (ew Lork

VISION2

To make I'I'I <ank dominant life and built on trust by world: class people and service This we hope to achieve by > .nderstanding the needs of customers and offering them superior products and service. /everaging technology to service customers quickly! efficiently and conveniently. &eveloping and implementing superior risk management and investment strategies to offer sustainable and stable returns to our policy holders. Providing an enabling environment to faster growth and learning for our employees. )nd above all building transparency in all our dealing The success of the company will be founded in its unflinching to C cores values:integrity! customer first boundary less! ownership and passion. Hach of the values describes what the company stands for! the qualities of our people and the way we work. %e do believe that we are on the threshold of an e$citing new opportunity! were we can play significant role in redefine and reshaping the sector. *iven the quality of our percentage and the commitment of our team! there is no limit to our growth.

0'$m$te's2

I'I'I <ank is a professionally managed entity that was created post the merger of the erstwhile I'I'I /imited with its subsidiary I'I'I <ank. &ue to the merger with its parent! the shareholding of I'I'I <ank has changed significantly and foreign investors now have over =95 stake in the bank. *overnment controlled entities own over 8C5 stake in I'I'I <ank! while other Indian entities hold the rest of the stake. This means that there is no defined promoters, entity for I'I'I <ank and the functioning of the bank is in the hands of a professional team of managers.

O-6e)ts $% the iss*e2 The objects of the issue are to provide capital for H$ecuting the bank,s business strategy! including growth in its retail portfolio. International H$pansion! Investment in its insurance subsidiaries! and 3ther general corporate purposes.

Int'$#*)ti$n $% ICICI Ban+

ICICI G'$*/

Ove'vie, 2@

I'I'I <ank was originally promoted in 8EEB by I'I'I /imited! an Indian financial institution! and was its wholly:owned subsidiary. I'I'I;s shareholding in I'I'I <ank was reduced to B45 through a public offering of shares in India in fiscal 8EE@! an equity offering in the form of )&Rs listed on the (L H in fiscal 6777! I'I'I <ank;s acquisition of <ank of #adura /imited in an all:stock amalgamation in fiscal 6778! and secondary market sales by I'I'I to institutional

investors in fiscal 6778 and fiscal 6776. I'I'I was formed in 8ECC at the initiative of the %orld <ank! the *overnment of India and representatives of Indian industry. The principal objective was to create a development financial institution for providing medium:term and long:term project financing to Indian businesses. In the 8EE7s! I'I'I transformed its business from a development financial institution offering only project finance to a diversified financial services group offering a wide variety of products and services! both directly and through a number of subsidiaries and affiliates like I'I'I <ank. In 8EEE! I'I'I become the first Indian company and the first bank or financial institution from non:"apan )sia to be listed on the (L H. )fter consideration of various corporate structuring alternatives in the conte$t of the emerging competitive scenario in the Indian banking industry! and the move towards universal banking! the managements of I'I'I and I'I'I <ank formed the view that the merger of I'I'I with I'I'I <ank would be the optimal strategic alternative for both entities! and would create the optimal legal structure for the I'I'I group;s universal banking strategy. The merger would enhance value for I'I'I shareholders through the merged entity;s access to low:cost deposits! greater opportunities for earning fee:based income and the ability to participate in the payments system and provide transaction:banking services. The merger would enhance value for I'I'I <ank shareholders through a large capital base and scale of operations! seamless access to I'I'I;s strong corporate relationships built up over five decades! entry into new business segments! higher market share in various business segments! particularly fee:based services! and access to the vast talent pool of I'I'I and its subsidiaries. In 3ctober 6778! the <oards of &irectors of I'I'I and I'I'I <ank approved the merger of I'I'I and two of its wholly:owned retail finance subsidiaries! I'I'I Personal

-inancial

ervices /imited and I'I'I 'apital

ervices /imited! with

I'I'I <ank. The merger was approved by shareholders of I'I'I and I'I'I <ank in "anuary 6776! by the Iigh 'ourt of *ujarat at )hmedabad in #arch 6776! and by the Iigh 'ourt of "udicature at #umbai and the Reserve <ank of India in )pril 6776. 'onsequent to the merger! the I'I'I group;s financing and banking operations! both wholesale and retail! have been integrated in a single entity. I'I'I <ank has formulated a 'ode of <usiness 'onduct and Hthics for its directors and employees.

0RODUCT 0ROFILE

PRODUCT PROFILE
The ICICI Ban+ a#vanta(es2 The salient points that you make like to keep in mind before choosing on your strategic partnership.

St'$n( 'etai& %$)*s2 )fter the merger with parent I'I'I! I'I'I <ank is focusing strongly on the retail segment in order to fuel its growth for the

future. The bank has been very aggressive in this segment! so much so that retail assets now make up nearly B@5 of total advances of the bank. I'I'I <ank;s market share in incremental retail loans disbursed is close to 975. This indicates the focus the bank has evinced in the retail segment. I'I'I <ank has also significantly pared its e$posure to the corporate segment in order to increase its presence in the retail segment. Wi#e 'ea)h2 I'I'I <ank has been on an e$pansion spree in the last year and in this period it has seen its branch size increase to around CB7 branches. The bank is also leveraging on a large )T# network in order to augment its reach further. )t the end of -L79! the bank had an )T# network of over 8!C77 )T#s spread across the country. &ue to the aggressive branch and )T# network e$pansion! the bank has been able to grow its retail assets significantly. *oing forward! the bank is in a good position to tap the retail market due to its e$tended reach. Bene%its %'$m the Se)*'iti?ati$n A)t2 The erstwhile I'I'I /imited had a significant amount of (P)s in its books. The passing of the has already formed an ecuritization )ct is likely to go a long Recovery 'ompany 0)R'1! in way in helping I'I'I <ank recovering dues from defaulters. The bank )sset partnership with entities like of the provisions of the act. Rest'*)t*'in( $/e'ati$ns2 <I and I&<I in order to take advantage

In an effort to reduce its interest costs I'I'I <ank undertook an e$ercise to reduce its parent I'I'I;s high cost liabilities. In this effort! the bank has met with significant success. I'I'I <ank has paid back a large part of I'I'I;s long:term high cost borrowings and in its place replace it with low cost deposits. This has helped the bank to improve its interest spread to 8.C5 0-L791 from 8.65 in -L76. *oing forward with further restructuring of borrowings and increased contribution from retail deposits! I'I'I <ank is likely to witness further improvement in its spreads.

Today! if you check with any corporate distributor that tide up with us! they will uniformly confirm that our distribution support is the best in the industry. They feel these are the most important points for the success of banc assurance model. %e would be glad to discuss more details with your team. hould you have any further clarifications needed we also invite your team to interact with our actuarial! underwriting! client servicing and IT teams to see for themselves the high quality systems processes and skills the company has.

ICICI Bank Provides Various Types of Inves !en s P"ans are:

MUTUAL FUNDS2

#utual -unds pool money of various investors to purchase a wide variety of securities while pursuing a specific goal. election of ecurities for the purpose is done by specialists from the field. Returns generated are distributed to the Investors. )t I'I'I <ank (RI services! we will help you determine which types of funds you need to meet your investment goals. This may include the following types of funds>

8! De-t> /iquid schemes! Income schemes! *:sec schemes! #onthly Income chemes etc. 6. E>*it.> &iversified Hquity chemes etc. chemes! ector chemes! Inde$ chemes : Pension

9. H.-'i# F*n#s> <alanced chemes! chemes! 'hild education chemes etc.

pecial

%e help you identify an appropriate mi$ of #utual -und schemes for your portfolio using asset allocation strategies. Lou can invest in various schemes of multiple mutual funds with decent performance record.

#$y Inves in Mu ua" Fund%

0'$%essi$na& M$ne. Mana(ement an# Resea')h2 #utual funds are managed by professional fund managers who regularly monitor market trends and economic trends for taking investment decisions. They also have dedicated research professionals working with them who make an in depth study of the investment option to take an informed decision. Ris+ Dive'si%i)ati$n2

&iversification reduces risk contained in a portfolio by spreading it. It is about not putting all your eggs in one basket. )s mutual funds have huge corpuses to invest in! one can be part of a large and well: diversified portfolio with very little investment. C$nvenien)e2 %ith features like dematerialized account statements! easy subscription and redemption processes! availability of ()Gs and performance details through journals! newspapers and updates and lot moreD #utual -unds are sure a convenient way of investing. Li>*i#it.2 3ne of the greatest advantages of #utual -und investment is liquidity. 3pen:ended funds provide option to redeem on demand! which is e$tremely beneficial especially during rising or falling #arkets. Re#*)ti$n in C$sts> #utual funds have a pool of money that they have to invest. that will cost much lower than when you invest on your own. Ta1 A#vanta(es2 Investment in mutual funds also enjoys several ta$ advantages. &ividends from #utual -unds are ta$:free in the hands of the investor 0This however depends upon changes in -inance )ct1. )lso! capital gain accrued from mutual funds investments for period of over one year is treated as long term capital appreciation and is ta$ed at a 4 o they

are often involved in buying and selling of large amounts of securities

lower rate of 875 without benefit of inde$ation or 675 with benefit of inde$ation. Othe' A#vanta(es2 Indian #utual fund industry also presents several other benefits to the investor like> transparency : as funds have to make full disclosure of investments on a periodic basis! fle$ibility in terms of needs based choices! very well regulated by H<I with very strict compliance requirements to investor friendly norms.

Whe'e t$ Invest" I'I'I <ank has tied up with several #utual -unds so as to provide you the convenience of Garied Investment.

Lou have a choice to invest with the top 8= )#'s in India offering around 977 schemes

4(5 offe!ed 6 4))iance (utua) Fund 6 ;( Financia) 6 <e)iance 6 Bi!)a 6 5"o)a.anda)a. (utua) Fund 6 otak .a"ind!a 6 Standa!d 5"a!te!ed 6 DSP (e!!i)) )/nc" 6 Deutsc"e 6 8SB5 6 P!incipa) 6 Sund!a. 6 +$9 :/s/a 6 P!udentia) 6 7ata

6 F!ank)in 7e.p)eton 6 8DF5

Wh. invest ,ith *s" (RI ervices offers investment in #utual -unds through #ultiple

'hannels. %ith I'I'I <ank! you can invest in #utual -unds through

following channels @ @ @ India ales Team

HT' Team 0Hmail! Telephone + 'hat Team1 %ise Invest

/I-H I( .R)('H>

<eing away from India doesn;t mean you have to compromise the safety and security of your loved ones. In fact! your savings from your time overseas can be easily canalized to meet your family;s needs : now and in the future. o! whether its your dream to retire in your hometownD to secure funds for your children;s educationD or to build assets! I'I'I Prudential has a range of solutions that can be customized to meet your needs. Today! In /ife Insurance ./IP0.nit

linked Insurance Plan1 is most popular because it provides good wealth creation and risk cover. <roadly! insurance plans can be distinctly divided into ./IP 0.nit /inked Insurance Plans1 and traditional plans. ) brief detail of both segments> .nit /inked Insurance Product ./IPs have gained high acceptance due to attractive features they offer. These include> <! F&e1i-i&it. 8. -le$ibility to choose um )ssured. 6. -le$ibility to choose premium amount. 9. 3ption to change level of Premium A um )ssured even after the plan has started. B. -le$ibility to change asset allocation by switching between funds. A! T'ans/a'en). 8. 'harges in the plan + net amount invested are known to the customer. 6. 'onvenience of tracking one,s investment performance on a daily basis. B! Li>*i#it. 8. 3ption to withdraw money after few years 0comfort required in case of e$igency1. 6. /ow minimum tenure. 9. Partial A C! F*n# O/ti$ns 8. ) choice of funds 0ranging from equity! debt! cash or a combination1. ystematic withdrawal allowed

6. 3ption to choose your fund mi$ based on desired asset allocation

There are some products of ./IP> Investment and Retirement Plans 'hild Plans aving Plans

Investment an# Savin( 0&ans2 Hndowment policies are a good way of putting aside your savings today for a future goal : whether it;s to buy a house in India or fund your entrepreneurial vision. 3ur savings:oriented policies are designed to make your savings grow and have them available to you at the end of a fi$ed number of years or through the term of the plan.

Li%etime G$&# Li%etime 0&*s Li%etime S*/e' Li%e Lin+ S*/e'

Reti'ement 0&ans2 #any of us picture ourselves enjoying the fruits of our labor after retirement : going on a dream vacation! or helping our child;s career take wing. -inancing all this will depend on our personal savings and investments! so its important to save for the future from today. 3ur retirement plans are designed to help you systematically save! so

that you can enjoy all the things you have dreamed of when you retire. Li%e Lin+ S*/e' /ensi$n Li%e Time S*/e' 0ensi$n Li%e Time sta(e 0ensi$n F$'eve' Li%e 0'emie' Li%e 0ensi$n

Chi&# 0&ans2 )s a responsible parent! you want to ensure a hassle:free! successful life for your child. Iowever! life is full of uncertainties and even the best:laid plans can go wrong. martFid Hducation Plans are designed martFid 'hild Plans to provide fle$ibility and to safeguard your child;s future education and lifestyle! taking all possibilities into account. child;s has a bouquet of three products which can help you secure your

Sma't3i# Ne, Unit@Lin+e# Re(*&a' 0'emi*m Sma't3i# Ne, Unit@Lin+e# Sin(&e 0'emi*m Sma't3i# Re(*&a' 0'emi*m

COM0ARISON BETWEEN ULI0 AND MUTUAL FUNDS ULI0 #ost plan offer more than three free funds switches every year There is no ta$ implication when switching between funds Top:ups come with 85 charge *ood only for long term investing because of high initial charge MUTUAL FUND witching is costly. H$it and entry load and can be as high as 9:B5 Profit from equity funds ta$ed at 875 debt profits added to income Top:ups carry 6.6C5 charge *ood for short term and long term investing time frame

/ife cover is compulsory Lou need to contribute regularly for the long term

Pure investing and life cover is optional Investor not under any compulsion to invest year after year

The'e a'e va'i$*s %*n#s in m*t*a& %*n# an# ULI02@ %. Ma1imise'2 Iigh risk funds and these funds in 8775 share market related and it provides 6C5:9C5 earning. &. Ba&an)e' 2 #oderate risk funds and these funds in B75 475 hare #arket hare #arket

8C5:675 Harning '. 0'$te)t$'2 /ow risk funds and these funds in *ovt. <onds C5:@5 Harning (. 0'ese've'2 It also low risk funds and provides low earning too. 'all #oney #arket B5:45 Harning

Bes Perfor!in& 'LIPs:

Name I'I'I #a$imiser F3T)F *rowth I&-' *rowth )GIG) Hasy /ife <IR/) Hnhance 0up to eptember 8!677=! figure in 51 Ret*'n 6E.@7 6C.@@ 66.@C 66.64 89.9@

RESEARCH METHODOLOGY
4

RESEARCH METHODOLOGY
)chieving accuracy in any research requires in depth study regarding the subject. )s the prime objective of the project is compare various Investment products available in the market with the e$isting players in the market and the impact of entry of private players in the market! the research methodology adopted was basically based on primary data via which the most recent and accurate piece of first hand information that could be collected from all possible source. wherever needed. econdary data was used to support primary data

0'ima'. #ata ,as )$&&e)te# *sin( the %$&&$,in( te)hni>*es2

 D*esti$nnai'e meth$# Di'e)t inte'vie, meth$# O-se'vati$n meth$#

The main tool used was the questionnaire method. -urther direct interview method! where a face to face formal interview will be taken. /astly observation method was used continuously with the questionnaire method! as one continuously observes the surrounding environment he works in.

0'$)e#*'e $% Resea')h Meth$#$&$(.2 To conduct this research the target population was the people aware or not aware from modern Investment plan like> #utual -und! .nit /inked Insurance Plan! and -i$ed &eposit and paying ta$. Target geographic area was "aipur. was taken To these E7 people a questionnaire was given! the questionnaire was a combination of both open ended and closed question. ome people already have investment plan were also interviewed to know their prospective. -inally the collected data and information was analyzed and compiled to arrive at the conclusion and recommendation given. 5 ample size of E7 people ystematic Investment Plan

S$*')es $% Se)$n#a'. Data2 These source were use to obtain information on! I'I'I <ank and other competitors history! current issues! policies! procedures etc! wherever required. INTERNET MAGEINES NEWS0A0ERS JOURNALS

DATA ANALYSIS

DATA ANALYSIS MARITAL STATUS

MARRIED UNMARRIED SAMPLE SI2E G%&,* N'. 3

NO.OF RESPONDANTS
01 21 90

N'. '6 R"+,'(-"( +

73 63 +3 43 03 .3 )3 3 M!88I*D ;'M!88I*D .+ 6+

OBSERVATIONS2 4C samples are married out of E7 samples and they were more potential customer.

PROFILE BASIS GOVT. EMPLOYEE PVT. EMPLOYEE SELF EMPLOYEE SAMPLE SI2E
4+ 43 0+ 03 .+ .3 )+ )3 + 3 #1%(. *M"91<** )7

NO. OF RESPONDANTS 37 42 53 90
4)

N'. '6 R"+,'(-&( +

9!ap" $o0 2
0.

"%(. *M"91<**

S*9& *M"91<**

OBSERVATIONS2 In during my summer internship I observed that Pvt. )nd elf employed were major prospective instead of govt. employee.

). In which Sector do you prefer to invest your money=

PROFILE BASIS
P%i7& " S"8 '%
N'. '6 R"+,'(-&( + G'7"%(9"( S"8 '%

NO. OF RESPONDENTS 14 47 90
G%&,* N'. 4

T' &!

4)> "vt. Sector #ovt. Secotor +/>

OBSERVATION2 I field in my during my field work CE5 samples were private sector whereas B85 samples were prefer to invest their money in government sector. .

.. :hich type of Investment plan do you prefer= PROFILE BASIS a. ank &D b. ;9I"?insurance products@ c. Mutual &und N'. '6 R"+,'(-&( + d. Stock Market
.6 e. SI"?Systematic Investment "lan@ .+ .3 )+ )3 + 3 ank &D ;9I" Mutual &und Stock Market SI" .. )6 03

NO. OF RESPONDENTS )6 .6 )4 .. ).

)4 G%&,* N'. 5

).

OBSERVATION2 64 sample out of E7 were preferred ./IP that is ./IP is more preferable Investment product econdly 66 sample out of E7 were preferred Invest in #arket. tock

0. Aow much term of Investment "lans do you like most= PROFILE BASIS a. 3,0 years b. 0,6 years c. 6,)3 years N'. '6 R"+,'(-&( + d. !bove )3 years
))>

NO. OF RESPONDENTS )0+ .7 )3

G%&,* N'. 1
.3>

03> 0/>

3,0 years

0,6 years

6,)3 years

!bove )3 years

OBSERVATION2 9E5 of samples preferred 9:4 years Investment while 975 people preferred 4:87 years Investment.

4. :hat do you see in long term Investment plans= PROFILE BASIS a. #rowth b. 8isk 5over c. (ax enefit N'. '6 R"+,'(-"( + d. !ll of the above
).>

NO. OF RESPONDENTS )) 3/ )+.

G%&,* N'. 0 )3>

+-> .3>

#rowth

8isk 5over

(ax enefit 5

!ll of the above

OBSERVATION2 I observed that in during the summer project more than half of respondents which C@5 were interested in all of the above factors.

+. Aow much risk do you prefer in Investment "lans= PROFILE BASIS

&. Aigh 8isk :. Moderate 8isk 8. 9ow 8isk
N'. '6 R"+,'(-"( +

NO. OF RESPONDENTS 40 0) )6
G%&,* N'. 7

)-> 4-> Aigh 8isk Moderate 8isk 9ow 8isk 04>

OBSERVATION2 I found in during my training B@5 preferred Iigh risk whereas 9B5 samples preferred moderate risk while low risk sample were very low. )s I observed that ma$ people are of below 97 they have willingness to achieve high growth for fulfill their dreams and therefore! they want to invest their money in pure equity market rather then debt or money market

6. Aave you ever used Mutual &und as an Investment before= PROFILE BASIS a. <es b. 'o
N'. '6 R"+,'(-"( +

NO. OF RESPONDENTS 06 +4

G%&,* N'. ;

06 <es 'o +4

OBSERVATION2 I observed in during my training CB samples never invest their money in #-s while 94 samples invested their money in #-s.

7. Do you consider Inflation a significant risk= PROFILE BASIS a. <es b. 'o

N'. '6 R"+,'(-"( +

NO. OF RESPONDENTS 6/ .)
G%&,* N'. 9

.0>

<es 'o

77>

OBSERVATION2 I observed that people are not investing their money in market due to increasing inflation so ==5 were said Inflation is significant risk.

-. Is a down period in the Stock Market a buying opportunity= PROFILE BASIS a. <es b. 'o
N'. '6 R"+,'(-"( +

NO. OF RESPONDENTS +0.

G%&,* N'. 30
06> <es 'o 64>

OBSERVATION2 4B5 believe that down period of stock market is a buying opportunity because that time they can get more units instead of up period of stock market.

/. Is "rivate 9ife Insurance 5ompany reliable for Investment= PROFILE BASIS a. <es b. 'o
G%&,* N'. 33

N'. '6 R"+,'(-"( +

NO. OF RESPONDENTS +) 0/
<es 'o

0/ +)

OBSERVATION2 I observed that more than samples preferred private companies rather than govt. for their better services.

)3.

:hat are the factors on which "rivate 9ife Insurance 5ompany differs from 9I5= PROFILE BASIS a. Service Buality b. &lexibility
d0 <etu!ns )->
N'. '6 R"+,'(-"( +

NO. OF RESPONDENTS 07 .4 )0
16

c. Maturity "eriod
G%&,* N'. 32
)4>

4)>

.7>

Service Buality

&lexibility 6 Maturity

8eturns

OBSERVATION2 Respondents 9= 6B 89 84 E7 Percentage B85 6=5 8B5 8@5 8775

ervice Ruality -le$ibility #aturity Returns Total

)).

Do you have any other InvestmentCInsurance policy= NO. OF RESPONDENTS 67 .0

N'. '6 R"+,'(-"( +

PROFILE BASIS a. <es b. 'o

G%&,* N'. 34

)/>

<es '1

-)>

OBSERVATION2 II observed that in during my training @85 has Investment plans already and many of people has their policy from private companies rather than govt. companies.

)..

&rom which 5ompany NO. OF RESPONDENTS 00 .0 )6 ).3>

PROFILE BASIS a. I5I5I "rudential

b. AD&5 Standard 9ife N'. '6 R"+,'(-"( + c. ajaj !lianD d. 1ther

G%&,* N'. 35
)-> .+> 07>

I5I5I "rudential

AD&5 Standard 9ife

ajaj !lianD

1ther

OBSERVATION2 Respondents 99 69 84 8@ E7 Percentage 9=5 6C5 8@5 675 8775

I'I'I Prudential I&-' td. /ife <ajaj )llianz 3ther Total

OBSERVATION / FINDINGS

O:+"%7& i'( / Fi(-i(<+

#a$imum people were not ready to investment because they already invested their money in #arch due to ta$ benefit. The second reason was due to political uncertainty stock market is highly volatile hence people were very scared for investment #a$imum people were interested in private sector for invest their money. The most of people made aware by Investment Promotion! -inancial 'onsultants and )gents. #ost of respondents admitted that they take plan or like to take Investment plans because of its ta$ free nature. 'ompany is getting its most of business in Investment from ./IP and -i$ed deposit. Respondents admitted that the product awareness which is provided through intermediaries is high. I observed that many of respondents agreed that down stock period is a buying opportunity. Product awareness of I'I'I bank is very high.

LIMITATION

LIMITATION
%hen I started my training that time #arket scenario was in declined tage.

&ue to declined stage people were not interested to do investment.

#ostly people were opt Investment or insurance plans in march due to ta$ saving because ta$ benefit is the most important factor for opting /ong term investment plans or insurance policies. ome of the people provide false data as they were scared about providing actual data. *etting appointments with the people was difficult as most of the people were busy and it was difficult to contact them again and again.

(ECOMMEN)ATIONS

(ECOMMEN)ATIONS:
The creation of awareness about the need and importance of modern Investments is vital. (ew product innovation! low money investment plans and better service is crucial for the company to increase its market share. <ecome more creative in capturing a wider range of customer by using multiple distribution channels. I'I'I bank is giving more stress on employees and providing more than enough target to employees which is very hard to achieve so bank should give less stress and realistic target. <ank should give speed to their market research process. -or this they should recruit young + enthusiast persons.

CONCL'SION

CONCL'SION
'hange is very important and one whose goes which the changing environment always succeeds! that is what I have learnt from the study. The competition has grown too much in the Investment ector with the opening of the sector. 3n the basis of the project I can conclude that today! the market scenario is totally change because people becoming more aware about new Investment plans which provides better growth and more ta$ benefit. In earlier we invested our money in like -&! Fisan Gikas Patra! Providend fund! investment plans like Real Hstate and etc. aving account and etc. but after some IP! 'ommodities! time of globalization we want to invest our money in modern tock market! ./IP! #-s! o people are moved gradually into that financial ummer Internship project that time market

market because it is more attractive. when I joined the in the declined scenario and inflation rate was going up everyday so I had to face some difficulties for convinced to people for taking Investment because people were scared to invest their money in financial market The another factor is most of the people invested their money in march due to ta$ saving and some of the people were not aware to ./IP and #-s. Iowever! It was a great e$perience for me because where I could learn more about the banking culture and how the employees are working and achieving the goal.

BIBLIO*(AP+Y

BIBLIO*(AP+Y (eferen,e Books

#arketing management Research and #ethodology &irect Ta$es > > > > Philip Fotlar '.F. Fothari &r. Ginod F. + &r. Fapil inghania inghania

Ne-spapers: Times of India Business Standard

#e.si es:

www.icicibank.com www.iciciprulife.com www.icicipruamc.com www.iloveindia.com www.stockmaster.com

Sear,$ En&ine:
www.google.com www.wikipedia.com

O $ers:

ICICI Banks related products and manual

ANNE/'(E

ANNE/'(E

$a.e================0 >ccupation============== 5ontact $o=============0000 (a!ita) Status=============

). In which Sector do you prefer to invest your money= a. "rivate Sector b. #overnment Sector .. :hich type of Investment plan do you prefer= f. ank &D g. ;9I"?insurance products@ h. Mutual &und i. Stock Market j. SI"?Systematic Investment "lan@ 0. Aow much term of Investment "lans do you like most= e. 3,0 years f. 0,6 years g. 6,)3 years h. !bove )3 years 4. :hat do you see in long term Investment plans= e. #rowth f. 8isk 5over g. (ax enefit h. !ll of the above

+. Aow much risk do you prefer in Investment "lans= -. Aigh 8isk ". Moderate 8isk 6. 9ow 8isk 6. Aave you ever used Mutual &und as an Investment before= b. <es c. 'o 7. Do you consider Inflation a significant risk= c. <es d. 'o -. Is a down period in the Stock Market a buying opportunity= c. <es d. 'o /. Is "rivate 9ife Insurance 5ompany reliable for Investment= c. <es d. 'o )3. :hat are the factors on which "rivate 9ife Insurance 5ompany differs from 9I5= e. Service Buality f. &lexibility g. Maturity "eriod h. 8eturns )). Do you have any other InvestmentCInsurance policy= a. <es b. 'o ).. &rom which 5ompany e. I5I5I "rudential f. AD&5 Standard 9ife g. ajaj !llianD h. 1therEEEEEEEEEEEEEEE