Google Sniper

Zer o to Si x Fi gur es The Complete Bluepr i nt

-The Manual-



By George Brown


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LEGAL............................................................................................................................................4
THEINTRO.....................................................................................................................................5
CHAPTERONE:FINDINGAPROFITABLEOPPORTUNITY(MARKET&KEYWORDS)...........................9
ANICHEYOUCANMONETIZE...............................................................................................................10
AKEYWORDYOUCANMONETIZE........................................................................................................10
OVER3,000SEARCHESPERMONTH......................................................................................................12
NOTHIGHLYCOMPETITIVEKEYWORDS...................................................................................................14
FINDINGAROOTKEYWORDTHE2DIFFERENTAPPROACHES....................................................................18
HOWTOFINDTHEKEYWORDSTOSNIPESTEPBYSTEP.............................................................................21
CASHINGINONPRODUCTNAMESAUNIQUEAPPROACH..........................................................................24
CHAPTERTWO:BUILDINGTHEFOUNDATIONSTHEFIRSTSTEPSOFSNIPERSITECREATION.......25
DOMAINNAMESECRETS.....................................................................................................................26
WORDPRESS,AGIFTFROMTHEGODS?.................................................................................................27
INSTALLINGWORDPRESS....................................................................................................................28
PLUGINS..........................................................................................................................................31
HOWTOINSTALLYOURWORDPRESSPLUGINS&THEMES...........................................................................32
CHAPTERTHREE:SECRETSOFA20%CONVERSIONRATECREATINGAKILLERPRESELLSTORYAND
WRITINGTHECONTENT................................................................................................................35
THECONCEPTOFPRESELLING..............................................................................................................35
WHYYOUSHOULDLISTENTOME..........................................................................................................36
THEBASICS......................................................................................................................................36
DECIDINGONYOURANGLEOFATTACK...................................................................................................38
CASHINGINONPERSONALITY...............................................................................................................42
CHOOSINGATHEME..........................................................................................................................45
SOMEPROVENTHEME/STORYCOMBINATIONSFORPOPULARNICHES............................................................46
CHAPTERFOUR:SETTINGUPYOURSITEFORGOOGLEDOMINATION............................................50
OVERALLSNIPERSITESTRUCTURE.........................................................................................................50
HUMANSVS.THESEARCHENGINES:STRIKINGABALANCE..........................................................................53
KEYWORDVARIANCESANDLSI............................................................................................................54
OPTIMIZINGYOURSITE.......................................................................................................................59
CONFIGURINGTHEPLUGINS.................................................................................................................61
CHAPTERFIVE:AFFILIATELINKS&MAXIMISINGCONVERSIONS....................................................65
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AFFILIATELINKPLACEMENTANDOPTIMIZINGTHEANCHORTEXT..................................................................65
THEIMPORTANCEOFCLOAKING&HOWTODOIT.....................................................................................69
CHAPTERSIX:CREATINGYOURSNIPERSITESTEPBYSTEP..........................................................74
HOWTOCREATEPOSTS......................................................................................................................74
CREATINGYOURGOOGLESNIPERSITEACOMPLETEWALKTHROUGH.........................................................77
PARTONENOPREREQUISITE(THISISTHEFIRSTPARTOFCREATINGYOURSITE)................................................78
PARTTWO:CREATINGTHEFIRSTPARTOFTHECONTENTPREREQUISITEISHAVINGTHESITESETUP(PARTONE)......79
PARTTHREE:GETTINGYOURSNIPERSITERANKED&OFFPAGEOPTIMIZATION.PERQUISITESAREPARTSONEANDTWO
YOURSITEMUSTBEREADY........................................................................................................................80
PART4:PUTTINGTHEICINGONTHECAKE:FINALPOST,ARTICLEANDAFFILIATELINKS.THEPREREQUISITEISTHATYOUR
SITEISINDEXEDBYGOOGLE.........................................................................................................................81
CHAPTERSEVEN:GETTINGRANKEDANDGAININGAUTHORITYINRECORDTIME.........................83
PINGING.........................................................................................................................................83
INTEGRATINGWITHYOUTUBE..............................................................................................................84
MAKINGYOURYOUTUBEVIDEO...........................................................................................................85
BOOKMARKINGYOURSITE..................................................................................................................89
THEGOOGLESANDBOX......................................................................................................................91
CHAPTEREIGHT:SCALINGYOURSNIPERSITEINTOA$10,000AMONTHBUSINESS......................94
THEBIGGESTSECRETOFSUPERAFFILIATES.............................................................................................94
STICKATIT.......................................................................................................................................95
SCALINGGOOGLESNIPER....................................................................................................................97
$10,000AMONTHISEASY.................................................................................................................98
FINALWORD....................................................................................................................................99






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Legal

By reading this E-book you have agreed to the following terms and conditions.

Under no circumstances should this E-book be sold, copied or reproduced in
any way.

If you got this E-book for free then please email me, I would very much appreciate it.

Google Sniper and all of its contents are protected by copyright law. Copyright
information contained in this product may not be reproduced, distributed or copied
publicly in any way, including Internet, e-mail, newsgroups, or reprinting. Any violator
will be subject to the maximum fine and penalty imposed by law. Purchasers of this
product are granted a license to use the information contained herein for their own
personal use only. Any violators will be pursued and punished to the fullest extent of
the law.

All earnings described in this product and shown on our website are accurate to the
best of our knowledge, and should not be considered typical. As with any business,
your results may vary, and will be based on your background, dedication, desire and
motivation. We make no guarantees regarding the level of success you may
experience. Any testimonials and examples used are exceptional results, which do
not apply to the average purchaser, and are not intended to represent or guarantee
that anyone will achieve the same or similar results. You may also experience
unknown or unforeseeable risks which can reduce results. We are not responsible
for your actions.
The author and publisher of Google Sniper and the accompanying materials have
used their best efforts in preparing Google Sniper. The author and publisher make
no representation or warranties with respect to the accuracy, applicability, fitness, or
completeness of the contents of Google Sniper. The information contained in Google
Sniper is strictly for educational purposes. Therefore, if you wish to apply ideas
contained in Google Sniper you are taking full responsibility for your actions.
The material contained in this book in STRICTLY CONFIDENTIAL.
There are NO Resell rights for Google Sniper.
There are NO Private label rights for Google Sniper.
You may NOT distribute this report in away way (paid or free). Distribute Google
Sniper illegally and you WILL be subject to the maximum fine/penalty imposed by law.
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TheIntro...

Not being much of a storyteller, Ill keep this short.
Hi, my names George Brown and Im a sniper.
Im not in the armed forces or anything. No, Im a Google Sniper.
I zoom in on a niche within a niche, target a very specific keyword and build a whole
4 - 5 page website dedicated to it. I target these keywords and optimize my websites
with such precision, that Google is almost forced into giving me a high ranking.
I dont try to create authority sites (although I do have a couple), instead I create
smaller individual sites. Sometimes they are even multiple sites within the same
niche.
Why?
First of all, because it works, very well in fact.
And secondly, it means you wont have to do any of the usual tedious work thats
associated with creating SEO (Search engine optimization) based sites. Thats right.
You dont need to do any link building or endless content updating here.
Its a kind of set and forget approach... You build the site once, and get a continuous
flow of traffic to your site from Google for months, and even years to come in return.
Pretty sweet, right?
Its possible because weve built an entire site around a single keyword. Essentially,
were shoving so much of the same keyword down Googles throat, and weve
shoved it down there in such a strategic way, that they are almost forced into giving
us a high ranking on page one - No matter how many backlinks we have.
And most importantly, Ive found that building five smaller sites is a hell of a lot
quicker and a better use of time (more profitable) than building a single authority site.
But heres whats going to sound a little weird about the whole process...
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You might expect that youd have to build hundreds of these tiny sites to make a
good income online, but thats simply not the case.
These sites dont make pennies. Well leave the other niche marketers to fight over
the low volume garbage keywords.
Were building high traffic, high revenue sites here. In fact, Id say my success rate of
making a successful site (one that pulls in at least $300 a month) is about 75%.
Because not only does Google sniping work it works consistently.
Truthfully, Ive made what many would consider a lot of money online almost
exclusively from repeating this exact process... and I dont have that many websites.

An Overview of the course
Part One: Finding a profitable opportunity and keywords to go along with it.

Part Two: Creating the foundations of our site Getting a domain and
installing wordpress/plugins.

Part Three: How to write your sites content so that you get the maximum
conversion rate you possibly can out of your site (preselling)

Part Four: How to optimize your site for complete domination of the search
engine rankings.

Part Five: Everything you need to do with your affiliate links. Where to put
them, how to cloak them and even what to say in them to get the most clicks.

Part Six: Finally, were going to put all our knowledge into practice. Heres the
step by step blueprint for creating your site, start to finish.

Part Seven: How to gain some quick backlinks and get your site indexed fast.

Part Eight: How to turn this one site into a 6 figure business.


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How I recommend you use this course...
I recommend that you take an afternoon out, and go through all the material the first
time, videos n all, just getting to getting to know the system.
And then the second time, follow along as I do each step, actually creating your own
site in the process Referring back to the process maps if needed.
And dont forget to use this manual as a reference! Ive hyperlinked all the chapter
headings to make it nice and easy for you to navigate to any areas you just want to
read over again quickly in the future.

A personal note on Google Sniper...
Ive tried a lot of other stuff, Ive bought a lot of internet marketing books and yeah,
they did help me. But I wasnt really making any real money with the complicated
Guru systems... In an age of pay per click, automated blogs, complicated blackhat
tactics and social media marketing, many would consider my methods too simple.
But I thought it (the system you see today), would still work and despite what a lot of
people said, it did like crazy.
Now sure, this systems not perfect and just like every other method, it has got it
flaws. Namely, the Google sandbox which means that sometimes Google doesnt
allow your site to rank highly in the search results until its a couple of months old
Dont worry about it though. The sandbox is just a temporary setback anyway, one
thats shared by every SEO money making system. And its beyond our control
anyway.
I just wanted to be upfront in this course and leave nothing out. So, if something
might pose a potential problem, Ill be telling you about it, rather than leaving you to
discover it one day and wonder what the hecks going on!
Anyway, I found that the courses that helped me the most were the specific ones.
You know, the type which take you by the hand and show you step by step exactly
how the owner had a lot of success.
So, thats what I want to show you here. And yes, I really do use these methods, still.
In fact, Ill be building yet another of my Google Sniper sites in a couple of days after
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writing this - Ive found one heck of an opportunity in a certain Forex sub niche which
shall remain nameless.
Now, one last thing before we begin...

A Warning...
A lot of what I do and how I do it in this system... bucks the trend. And a lot of it just
doesnt make any logical sense. Period.
But Im lazy, and like to cut corners where I can. This is quite a unique system
and you may disagree with some of my teachings, so feel free to alter any bits you
dont like (but make sure to email me if they work!).
Now, on the sales page you were promised a completely free to setup method. And I
do like to deliver on my promises.
So, what you will find here is the COMPLETELY FREE (excluding the mandatory
domain name purchase) way of doing things. It works great and is what I did for a
very long time. But over the past few months Ive been experimenting with ways to
speed up Google Sniper even further...
And I found one particularly helpful tool, that I now use every day. I really cant
imagine building these sites without it anymore, its saved me... well, A LOT of time. I
included it in the course and a video on how to use it because honestly I feel Id be
doing you a disservice if I didnt mention it.
It is a big shortcut and should you choose to use it will save you a heap of time on
each site. Anyway, more on that later. Dont worry by the way either, I talked to the
creator and hooked Google Snipers up with an exclusive free trial too.
Finally, I just want to say a big thank you for purchasing this course.
Ive put a lot of thought into it, hoping to create a product which really delivered on all
its promises. I hope you find the information that follows valuable. And all I can say is
that Sniping has worked pretty damn well for me, and as long as you actually put it
into action, I know that it will for you too.

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ChapterOne:FindingaProfitableOpportunity
(Market&Keywords)

Okay then, lets get snipin.
First of all, we will be building our site around, almost exclusively, a single keyword.
We build Sniper sites like this because it gives our site a very narrow, but razor
sharp focus. Remember, we want to do the least amount of off page Search engine
optimization (SEO) possible and the way to do that is to be specific, VERY specific.
Choosing a keyword to snipe is arguably the most important part of the whole
Google Sniper process... Choose the wrong keyword, and right off the bat youve
limited your profitability or worse yet, set yourself up to make no money at all.
Now, it doesnt matter what market or niche the keyword is in because with a couple
of hours research you can write about just about anything. Ive got an acne site for
example, despite (fortunately) never suffering from acne myself.
No, what DOES matter is that its a good keyword.
Good isnt a very descriptive word, I know... I couldve said profitable, but any
keyword can be profitable. We want one that brings HIGH profits (not pennies)
through a high volume of targeted ready to buy visitors.
What attributes are we looking for in our main keyword?
A niche you can monetize (make sure theres products related to the
keyword).

A keyword you can monetize.

Anything that gets over 3,000 searches per month according to Googles
keyword tool.

A level of competition we can compete with.
Now, lets look at each of these factors in more detail, because its absolutely crucial
that you can tell the difference between a keyword that meets one of our four
attributes, and one that doesnt...
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Anicheyoucanmonetize

Theres no point spending all that time creating a website about something you cant
make money from. You need to be able to monetize your niche so make sure its got
products to promote and desperate buyers.
Im talking desperate here.
Not people who are looking to solve a problem, people who are willing to PAY for the
solution.
A great way to see how profitable a niche could be is to do a search for the term on
Google and check to see if theres any (and how many) adwords ads for the term.
Adwords affiliates will only display their ads for any length of time if its making them
money after all Since they pay for every click.
Also, check to see how many products you could promote (if any) there are for that
particular niche. If theres just one or two, then perhaps its got a big target audience,
but they just arent desperate enough to actually spend money.
Bear in mind that some niches will sell better than others. E.g. out of all the niches I
would say that making money online, whatever the method, is the one people are
most prepared to pay for.
Side Note: When considering if a niche is profitable remember to use your common
sense. Seriously, so many marketers just look at the numbers or theyre following a
system so strictly that even if they object to it personally theyll still go ahead. I
recommend that you dont. If your common sense tells you that a niche wont be
profitable, dont go ahead with it even if its meets the other criteria. This is your
business and always follow what you believe is best, remembering of course to take
the advice of others at the same time. But dont follow courses to the letter, not even
mine!

AKeywordYouCanMonetize

Weve looked at it from a market or niche level which would be things like: affiliate
marketing, approaching women, make money with Forex, stock trading robots e.t.c.
Notice I said stuff like approaching women instead of mens dating advice- Not too
general but not too specific either.
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Now we need look at it from the keyword level, which is more specific to our site.
This is one of my little nuggets of gold (if you can call it that) and is something that
many marketers who arent experienced with adwords and negative keywords forget
about.
J ust because youre getting free traffic through this system it doesnt mean that you
shouldnt scrutinize how profitable that keyword actually is.
Heres an example of a keyword phrase that applies to almost any market thats got
all the elements of the equation except buyers...
product name torrent or product name rapidshare. For example, for one of my
recent snipes I targeted the Clickbank product Commision blueprint. And when
deciding what phrase to target I came across (as you always do) the torrent variation
of the keyword, so commission blueprint torrent.
And guess what?
It had a ton of traffic.
It had close to no competition.
And it was in a very profitable niche the buyer was obviously interested in that
product.
But... The visitors wouldnt have been buyers. Why? Because they were looking for a
torrent (a free download). Now, youre right in thinking that sure, SOME people after
finding that there is no free download (in this case there wasnt a torrent available)
would then go on to purchase it. They mightve just thought they could see if they
could get it for free first.
But use your common sense... think. The chances are that if theyre that type of
internet user: regular downloader (since theyre familiar with torrent sites), social
bookmarking sites frequenter etc. They probably wouldnt buy it anyway. They were
probably (and this is a sweeping generalization here), looking for a freebie.
The individual keyword your targeting should not be a browsing keyword like
cameras, instead, it should be more closely linked to buying or a specific problem. If
you were doing this for stuff other than Clickbank products for example, you could
make a site about a specific model of camera that had an affiliate program.
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Or another example, a keyword like how to lose weight fast would be a good one to
use because the searcher clearly has a problem that they want to solve. And its a
problem theyll pay to solve too (since weight loss is massive billion dollar market).
Also, remember that youre very unlikely to be able to rank for a broader keyword like
cameras or weight loss anyway, youd have way too many competitors, so stick to
quite specific terms.
Here are the three keyword rules:
1. It must be related to buying or targeting a market thats needs (problems) are
closely related to what the product offers.
2. Long tail, usually. Why? Because the shorter keywords probably wont be
buying keywords and more importantly you wont be able to rank for them.
Broad keyword terms are the realm of the authority sites. So usually go for
keywords with 3 or more words in.
3. And the final rule:
Over3,000searchespermonth

Now, its important to note that this is the personal figure I came up with and it is by
no means set in stone.
Only you can decide whats an acceptable number of searches. Its simple really:
More traffic =more money. And obviously more searches will mean more visitors,
which means more potential customers, and therefore more money.
The rule of over 3,000 or at least over 2,000 searches per month is just because
quite simply, I dont see it as worth my time to pursue any keywords with less
searches than that. I dont want to fight over pennies, and you dont need to either.
We want to create sites that make over $300 a month here.
However, if you are just creating your first site, and youre prepared to maybe only
make $200 a month from a sniper site, then by all means go for a keyword that gets
1,000 searches a month. 200 bucks a month is still a lot of money.
Now these are sweeping generalizations Ive just made, how profitable a site is will
depend on many other factors and not exclusively the search volume. But you get
the idea.
I will say this though...
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Id rather spend an extra hour researching keywords to find one that gets double the
traffic and therefore double the sales over the entire sites life, than settle for a really
low volume keyword that limits the sites profitability right off the bat.
This is a huge point:
Dont be lazy with your keyword research.
Keep looking until you find something GOOD, dont settle for second best (a low
volume keyword, or one with high competition).
Side note: Pretty much every sniper site you build will bring in income for at least one
year by the way, so taking that extra time to find a winner is WELL WORTH IT.
Now, as a minimum Id go for at least 2,000 searches per month on your main term.
Let the other marketers fight over pennies. Ive found that anywhere around 3k
though really is a sweet spot though between competition and amount of traffic.
Although sometimes you will find an absolute nugget. Im talking like 30,000
searches per month and next to no REAL competition (Authority sites or other sniper
sites). And yeah it does happen (although not often enough!)...
Man I love those days...
Anyway, another reason for the rather large 3,000 searches/month requirement is
the massive inaccuracy of the Google Keyword tool.
Sometimes it under estimates the traffic (shows less searches than there really is)
but usually (70% of the time) it over estimates (e.g. Google says 5k searches and
really theres 3,000 per month). This is a huge problem, I dont know why Googles
figures are so far off, I mean its their company conducting the searches right?
Apparently its because it includes its search partners as well or something. If you
want to read more on that, heres an interesting article I found on it:
http://www.search-engine-war.co.uk/2008/07/how-accurate-is.html
So it aint perfect but its the best tool we got. Which is why I go for keywords that get
over 3,000 searches per month. J ust to be on the safe side.
Important: The only exception might be a product name, in which case Id for it
regardless of the keyword tools estimates if I thought it was popular. Because if a
products got demand, then you can bet people are searching for it.
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How do you know if people are searching for a product? A high gravity on Clickbank
for example would usually dictate that theres bound to be a lot of people searching
for it. Or even a high alexa ranking on the merchants website would do Anything
under 700,000 would usually mean its getting a lot of visitors.
Finally, I just want to demonstrate how much you can actually make from 3,000
searches per month. So heres a simple formula:
Lets say youre ranked #1 for the term and get a conservative 50% of the traffic to
your site. Although, youll probably get more once you optimize your page title (more
about this later on). And lets say you have a 1% conversion rate which is the bog
standard, in reality highly focused sniper sites achieve closer to 3%. Finally, youre
promoting a product that pays $30 commission, once again, conservative in an
industry where everyone seems to now offer commission on back end sales too.
So, 1,500 visitors means 15 customers which means 15x30 =$450 in sales, every
single month from a site thats going to take just hours to set up! It really is so
realistic to make a lot of money. But anyway, moving on...

Nothighlycompetitivekeywords

Now dont get TOO hung up on levels of competition. Im serious. Providing you
follow my methods, its a lot easier to rank for terms than you think.
Sure, sometimes you wont rank (the main cause of a failed sniper site) but the vast
majority of the time youll crush the competition with a one day old website and no
backlinks. Ive actually had a lot of angry emails from guys claiming Im using black
hat tactics because they cant understand how the heck I do it.
So whats an acceptable level of competition? Well, that depends on the keyword.
And because of that, this is an area that many guides leave out, since its something
youll only really learn from personal experience...
But I wanted to come up with an exact system that you can use so that youre not at
too much of a disadvantage over the more experienced guys.
But remember that theres no substitute for real experience and you may get it
wrong the first couple of times.
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Anyway, here are my golden competition guidelines:
First of all, lets talk about number of competing pages. Now this is probably the most
inaccurate way of doing things. I recommend that you follow my other guidelines as
well, which involve researching the top results in detail, since thats who youre
competing with Not the thousands of guys on pages 2 50.
But anyway, it does help to give you an initial feel for a keyword. Now, this will vary
from keyword to keyword but as a rule look for no more than 7,000 competing
websites when you put your keyword in phrase marks. So, if youre keyword was
lose weight really fast you would type into Google lose weight really fast and see
how many pages it identified as a result. (The section where it says displaying 1-10
results out of #number, where #number is the number of competing pages).
I prefer however, to analyze all the top ranking websites in a bit more detail and try to
gauge if Ill be able to outrank them. So here are some tips on that:
Forum topics - If theres forum topics high up on page one (I dont care how many
views and replies they have) its usually a pretty good sign. Not just because you will
outrank them but it shows a general lack of competition for the keyword.
Other snipers. Yes, there are a few of them around and even though were often
spread out you can run into keywords where theres another sniper competing for it.
A great example of this is Clickbank product names. Check out a product name on
Google, for example a product Im currently #1 for DJ K Google Shadow:

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Notice the number of marketers heavily targeting the phrase DJ K Google Shadow. I
think that pretty much every result on the page has sniper domain names like djk-
Google-shadow.net.
The 5
th
guy even has:
djk-googleshadow.com/google-shadow/djk-google-shadow/
As his domain name which is just ridiculous. The marketers repeated the keyword
almost three times in the domain name alone! While optimizing your domain name is
important, dont take it that far people!
So, what do you do when there are other snipers anyway? Because particularly
if you target product names, you will deal with some.
A quick reminder of what a Google sniper is: It isnt someone who just has the
keyword as their page title (every smart SEO marketer will do that). No, its someone
who has basically devoted their whole website to that exact keyword. A telltale sign
of a sniper is if you find the keyword in their domain name.
And how do you deal with them? Simple: Theres room for more than one
Remember that there are TEN positions on Googles front page. And if one or two
guys are ranking very well (top 5 results) then its almost good news, it means that
sniper tactics definitely work here, so youll easily be able to rank too.
Even if theres a whole load of snipers (like so many that theyre completely
dominating the first page) Ill often still give it a shot. Since my on page optimization
page methods are VERY effective and often Ill to outrank them anyway.
Authority Sites. Aah... the tricky one.
Firstly, an authority site is a website related to the overall niche (weight loss for
example) that has many pages, often over 100, all targeting different keywords. They
usually have a high page rank and often a short, catchy but related domain name.
Not a crappy SEO one with a whole load of hyphens. They will usually appear for a
variety of different search phrases and there will only be a few in a niche (depending
on the size of the niche of course).
Now, its important to distinguish between the real authority sites and wannabe
authority sites. How do you find that out? Page rank is a pretty good indicator and a
PR of 2 or lower is the indication of a wannabe. But I recommend that as beginner
you use this fantastic free tool: SEMRush to gauge how big a site is. It will tell you
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which keywords any website is ranking for, so if you see a whole bunch of what look
like high traffic keywords at number one then its probably real authority site and it
will be difficult to outrank. Use the free online tool here: http://www.semrush.com/
Note: There are some sites that you will almost never outrank, websites such as
Wikipedia. If you see a Wikipedia article on the first page, as well as many websites
with a page rank of four or higher, then its probably too competitive for us to
compete.
If its a wannabe then judging if you can outrank it or not will be tricky. Ill say that the
real authority sites are rare but these wannabe ones are quite frequent.
Youll need to look at their website as a whole and the page in question. See how
focused that page is on the particularly term by analyzing the keyword density and
title and description tags. Then use the information to determine whether its ranking
by chance and simply that Googles put that page on page one of the results
because it couldnt find a more relevant website.
A quick indicator of this is whether or not the title tag contains the keyword in
question. If it doesnt then the page is probably not ranking for that keyword
specifically and its a good sign that youll probably be able to outrank it.
Unfortunately, this is an area that will come with experience, and I still get it wrong
today. But keep in mind that with authority sites, theres more than one spot on
Google. There are ten in fact.
So, if theres one real authority site but a whole bunch of crap on the rest of the
page, then dont worry about it. The only thing you should be concerned about is if
there are like five authority sites on the first page, which is pretty rare for the long
tail keywords that we are targeting anyway.
So, as a closing comment on competition: Take all of these guidelines into account
and look out for less than 7,000 competing pages, authority sites (both kinds) and
other snipers.
If theres snipers and pages like forum topics on the first page of Googles results
then its a good sign. But if youre seeing Wikipedia articles and numerous authority
sites with a high page rank then stay clear and find another keyword.
But remember, that even if there is SOME competition it doesnt mean theres not
enough room for you to compete. Because you dont have to be number one.
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FindingaRootKeywordThe2DifferentApproaches

So far, weve gone through, in detail, what attributes youre looking for when picking
an opportunity. Its a combination of a worthwhile amount of traffic, a market full of
hungry buyers, a keyword related to buying, and an acceptable level of competition.
So, how do you actually find these keywords?
Well, first of all we need to decide on a general area to look in. Basically... we need
somewhere to start our search. Makes sense right?
Therefore, we need whats called a root keyword.
A root keyword is usually one or two words which are commonly associated with a
market. They are the first words you would type in, if you knew nothing about the
market in question. An example of a root keyword could be affiliate marketing or
lose weight.
Now, truthfully, more experienced marketers will already have a pretty good
knowledge of what markets sell and which dont, so they can afford to just type
random root keywords into the keyword tool and skip this section.
So if you are in that category, note that this section isnt for you. This section is for
the guys reading this who have literally no idea where to start.
So heres how to quickly brainstorm topics and come up with a place to start your
search.
There are two approaches I use. First theres:
The market led way
This is looking for a keyword within a specific market. The easiest place to start if
youre new to this is by writing about something youre interested in. I mean, why
not? At this stage youre just as likely to find a worthwhile opportunity in a market
youre interested in as you are in one youve got no experience with.
So, if you like Golf then use Golf as your root keyword for the next section of this
chapter.
Now, its always easier to write about stuff youre genuinely interested in because...
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One, youre passionate about it and it will come out through the personality of your
site (more on that later)
And two, because youll already presumably know a lot about the subject saving you
research time.
And if youd prefer to write about another topic, then there are literally thousands of
ways to come up with ideas. Theres no wrong way to do it, so use whatever method
you want. You could try browsing some forums, reading the newspaper or any other
methods you can think of.
My personal favourite is to go on yahoo answers (http://answers.yahoo.com/) and
just browse through the various questions that people are asking. You can get a lot
of ideas that way.
You can also use Yahoo answers spot possible gaps in the market. This is actually
another little gold nugget of mine...
If lots of people are asking similar questions on Yahoo then its likely that theyve
conducted a search on Google and not found any quality results, which has driven
them to yahoo answers to find the answer to their problem. You could capitalize by
building a simple sniper site based around that keyword, and promoting a related
product while answering their question. Then, people with that problem in the future
wont need to go to Yahoo answers since theyll find your site first.
Whatever niche you decide on though, remember that youll need to monetize it, so
make sure its got products to promote and desperate buyers too.
Because of this factor, I tend to use the product led way. For example, Id love
nothing more than to create a sniper site on surfing, as its a big hobby of mine, but
theres no (or not enough) money in it.

The product led way
This is the method that I recommend because as I said earlier, you can write about
almost anything (and become an expert too with enough free research).
The most important thing is that you make money doing it.
So, its better to make sure you can make money from the niche first.
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Therefore, I tend to look for a product or group of products, that look like they would
sell and THEN try to think of root keywords that describe what theyre about.
How do I find these products? Its all in video one, so make you watch that.
Remember that this is a multimedia course, and some things are just much easier
to get when I show you how to do it on video, rather than just explaining it in words.
So before we continue...
Watch Video One Now...
For Detailed Instruction on How to Pick a Winning Product

And for those whod rather watch it later...
Heres some quick guidelines anyway (Im not going to go into it in detail) for
choosing a product on Clickbank. Although, I do recommend that you watch the
video.
Now, while I dont advise sticking solely to Clickbank, it is the best place to start. So
when looking for a product on the Clickbank marketplace keep the following in mind:
How much it pays: Go for one which pays more per sale if its gravity is also
high. (Dont be afraid to promote the higher ticket products- Youll earn more
money!)

High gravity: Usually will convert better =more money for you.

The higher the gravity the harder it will be to find low competition keywords
because theyll be more competition in the niche. This is also true even if the
product has low gravity, but it is in a very popular niche such as weight loss.

Try to find products where you earn commission on the backend sale too (a
second sale thats usually presented to the customer straight after purchasing
the first item). It all adds up... Who doesnt want to earn more money out of
the same customer by then getting commission on a SECOND product too?
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But make sure to watch the video where I discuss all of these points in a lot more
detail.
Ok, so by now youve (hopefully) decided on a product or niche to target, and come
up with a general search term like golf. Now Im going to show you the process I
use to find the actual keywords.

HowtofindthekeywordstosnipeStepbyStep

So, after Ive decided on a root keyword what I do is try to write down just 5
keywords (not the product name at this stage) that are closely related to it. If Id
found a product that was about how to talk to women for example, off the top of my
head Id write down:
How to talk to women
Pick up lines
Talking to women
Conversation women
Pick up girls
That took about 20 seconds and you really dont need to be scientific about it. It just
gives you a better starting point than typing in a single root keyword. Now, enter
each one into the Google keyword tool and at the bottom of the page select
download all keywords to .csv (for Microsoft excel).
Link to keyword tool - https://adwords.google.com/select/KeywordToolExternal

Be aware that its unlikely any of the keywords on this page will be your sniper
keyword, particularly if its a mainstream market like make money online, dating,
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weight loss etc. Why? Because thousands of marketers will have seen that exact
same page and would have no doubt capitalized on any opportunities.
So, my secret is digging a little deeper...
Open up the excel document where all of the keywords you found are, and sort them
by average search volume so that those with the highest volume are at the top.
Now, sift through the all of the keywords that get over 3,000 per month (if youre
using my rule) and basically type each one into the keyword tool, to find longer tail
variations of that keyword.
When I say sift in the spreadsheet, skip the keywords which arent specific to your
product (keyword tool will give some unrelated results). So in the above example, I
wouldnt dig deeper into the term women talking because someone searching for
thats probably not going to be interested in a guide about seducing women.
Now, when you dig deeper by typing in each keyword with 3,000+searches from the
spreadsheet into the keyword tool, youre then going to go through each of the
keywords that the tool comes up with to hopefully find a winner (a keyword that fulfils
the criteria I gave you earlier on in the chapter).
The only step left at this stage should be to identify the level of competition. Which is
simple enough, just type the keywords from the keyword tool into Google and see
what comes up using the guidelines I gave you earlier. With practice, youll be able
to get an overall picture of whether you can compete or not in less than a minute.
Save time by using your common sense...
Dont bother typing in the obvious keywords (like the ones with 40,000 searches a
month), look for the more obscure ones, ones that are still related to buying/a
problem, but competition wont be as high.
So, thats how I find my keywords. You may have your own way. Mine may seem like
a long winded process but its really not. If you sit down for 30 minutes, an hour at
the most, and really blaze through these keywords looking for one that meets all the
strict criteria, you will usually find one if not several.
Obviously, there are some circumstances where you just wont find one no matter
how hard you look, and theres some where youll find several in the space of ten
minutes Thats a situation where Id make multiple sniper sites within the same
niche.
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Still a bit lost? No problem, this is an area that will make much more sense once you
watch video two.
So go ahead,
Watch Video Two Now...
And Watch Over My Shoulder as I Show you How to Look
For Keywords and Even Uncover Some in Real Time
Note: Throughout the video Ill talk about page rank and alexa rankings of sites, and
how they are useful metrics to look at when assessing the authority level of a site.
You can download the toolbar Im using to see those figures free here.

A paid alternative...
Now, I mentioned in the introduction about a certain tool that I now use pretty much
every day to really make the whole keyword research phase A LOT easier.
Please though, do not feel that you need it, the free method Ive just shown you
works more than well enough and is what I used for a long time.
That being said, some of you may wish to kind of shortcut your success and so I
figured Id be doing you a disservice if I didnt at least give you some training on how
to use this tool.
Its called Keyword Elite 2. And rather than go into how it works here I figured Id just
make a quick video and show you how easy it makes finding keywords and judging
SEO competition. Should you choose to use it, it will save you a lot of time. So go
ahead,
Watch Video Three Now...
To See How Easy Keyword Elite Makes Finding Sniper
Keywords
Note: Most people have to pay for this tool outright but as a Google Sniper you get
an exclusive 2 week free trial of it if you want to check it out You can get that here.
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CashinginonproductnamesAuniqueapproach

Now, to finish off this chapter, I want to talk about a way of creating these Google
sniper websites that completely cuts out all this keyword research. Thats right, Ive
taught you all this great stuff and now Im going to show you a method where you
can pretty much forget about this entire chapter... Smart huh?
Lets talk about one of my favourite things: Cashing in on a product name. Cause
man, there aint nothin sweeter...
High conversions from laser targeted visitors who are very eager to buy
No keyword research necessary (since you already know the keywords)
And if you find a gem then competition can often be surprisingly low too.
What do I mean that you already know the keywords? Well, obviously people are
going to be searching for the product name and the related keywords which in my
experience are, for any product:
Domain name (googlesniper or googlesniper.com for example)
Product name
Product name review
Product name scam
Product name bonus (if its an internet marketing product)
The visitors are also much more likely to convert because theyre either looking for
the merchants website (which theyll easily be able to access through your highly
visible affiliate links) or a final review before they purchase Something your site will
also offer with a quality review.
And finally, competition is rarely that high. Excluding Clickbank products where
competition can be fierce. (although youll probably still rank above 99% of
marketers).
But if you want to create sites around a product name then you need to start thinking
beyond Clickbank... because theres massive demand for thousands of products
which arent even on Clickbank (physical and info products) that you can cash in on
through a variety of networks or independent programs.
There are some disadvantages to building sites around specific products though:
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Ranking can sometimes be tough, since its often saturated with snipers with the
same idea as you.
Some merchants dont allow it. Its their opinion that if a user is searching for their
product name that they dont need affiliates to close the sale anymore.
But most crucially: Your site lives and dies with the product. Your website will be
directly dependant on the efforts of other affiliates to create demand for it. And for
short lived products (many) youll only see a return on your efforts for a few months
rather than years with the traditional Google sniper sites.
This last point could also be seen as a benefit though, since other affiliates are doing
all the work for you by getting the word out about the product, and youre just
stepping in at the last minute to get credit for the sale...
Making a site exclusively about a product name is good way to make some quick,
almost guaranteed cash, but dont only do this. Most of my sites are targeting
normal keywords using the strategies mentioned earlier in this chapter.
Still, I HIGHLY recommend you give this a shot and its certainly proved a very
profitable strategy for me in the past.
Tip: If youre not sure where to start and want to make your first few bucks online
quickly. Then read the rest of this guide, find a product name, and create a sniper
site about it. It really is the EASIEST way to make money... EVER.

So, thats it! In this chapter weve looked at a hell of a lot stuff. You should now
know exactly what your site is going to be about and what keyword youre going to
target. Now we need to build the website...

ChapterTwo:BuildingtheFoundationsThe
FirstStepsofSniperSiteCreation

Phew! So by now you should have found a suitable keyword to snipe and a product
to promote. It is now that we create the website itself. This is a pretty simple chapter
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and all you need to do is follow along step by step We will cover some basics here,
so bear with me if youre a more experienced marketer.

Domainnamesecrets

The first step to building a website is of course to register a domain name. So, thats
what were going to cover here.

The purpose of your domain name
For this system the purpose of your domain name is basically to help your search
engine rankings. If on the other hand you were creating an authority or E-commerce
site you might choose something memorable, even catchy. Partly because youd
want to target tens, maybe hundreds of keywords and so a general domain name
would be better. And partly because it would be more important for visitors to
remember it.
This isnt so with sniping. While we will try to keep in mind human visitors, they are
definitely NOT the priority. The priority is pleasing the search engines and having a
keyword rich domain name will help your rankings greatly.
Some search engine optimization experts believe that the domain name has very
little impact. But I couldnt disagree more, having an optimized domain name is damn
near ESSENTIAL if you want to rank for competitive terms without building backlinks.

How to structure your domain name
So weve established that having an optimized domain name is very important to the
overall website. So, how should I structure it? Well, its very simple. J ust have the
keyword as the domain name, with nothing else. If you can get .com then obviously
get that, if not get .net or .org.
A note on .org or .net: Ive had great experience with .org domain names on Google
but bear in the mind that Yahoo doesnt like them. But who uses Yahoo anyway? I
dont buy that famous statistic that only 60% of searches are conducted through
Google. I suspect its closer to 90%... But anyway... I tend to go for .org over .net
because it just sounds better. .orgs are after all meant for non profit, pure helpful
information websites. Stay away from any other extensions such as .info (which is
often associated with hackers and spyware).
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What if you cant get just the keyword?
What I usually do is add either review or info to the end of the domain name. Review
will sometimes be taken but its rare that info isnt available. These are just two but
there are literally hundreds of words you could add to the end or beginning
depending on your niche and your presell story - more on that later!
Personally, I dont like hyphens, supposedly hyphenated domains work well because
the search engines treat each word as a separate one but Ive never had any luck.
And when was the last time you saw a hyphenated domain in the organic results?
Ok, so now youve got a domain name all we need to do is create the website.
Note: Im presuming you have a hosting account already, but if you dont then may I
recommend you check out Bluehost its the company I use, I think its like 7 bucks
a month and you can host an unlimited number of websites on that same account.
Ive had a few issues with regards to installing some programs but overall theyve
been a fantastic company to work with.

Wordpress,agiftfromtheGods?

To build our sniper site we will be using a free tool called wordpress.
I dont know why, but search engines LOVE Wordpress, especially Google.
The difference between a traditionally built website (one built with Xsite pro,
Dreamweaver etc, maybe even notepad if youre old fashioned!) and wordpress is
absolutely phenomenal.
Seriously, the first time a friend of mine convinced me to use Wordpress I was
gobsmacked. I mean, my sniping was already pretty effective... but with Wordpress it
became like taking candy for a baby... a big 500 pound baby called Google.
So, why will we be using Wordpress to build our Google Sniper sites?
It ranks a lot better in the search engines than if you use any other website
creation tool.
Its free. Yep. Completely free, which saves you several hundred bucks right
off the bat.
Anyone can use it; you dont need to know much about coding (I still couldnt
design even a simple website using code alone)
Its so much quicker to build a good looking professional site. Oh sure, for
pure speed nothing beats Xsite pro for quick site. But if you want to make it
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visually appealing (important) then youd need to design headers in
Photoshop etc. Whereas with Wordpress, all you need do is upload a new
Theme Of which there are THOUSANDS available to suit all types of site.
A note to the more experienced guys who are set in their ways: Look, I swore by own
site creation tools too (Xsite pro for me) but just like I did, youre going to have to
wake up and smell the bacon!
Wordpress is the future. Sure, the first few weeks were a pain and it hasnt quite got
as many options as the traditional creation suites. But, the search engines love it and
the fact is that if youre NOT using wordpress then youre at a serious disadvantage.
Anyway, weve established what platform our sniper sites will be built with. What
next?

InstallingWordpress

Note: Read through this chapter first. Then watch video four to see exactly how to do
install a wordpress blog and themes/plugins...
Wordpress works a little differently to most website creation tools. Rather than install
a program on your pc, you install it on your web server and to access it you have to
enter a username and password. This is actually one of my gripes with wordpress,
because it means you cant edit your site unless youre connected to the internet.
The plus side is, of course, that you can access and edit your sites from any
computer in the world.
The reason wordpress works this way is because its actually a blogging platform.
Even though most people use it to create normal websites, it was originally created
for blogging.
So, heres how to install it. Note that Im going to presume that youre hosting has
CPanel because most hosts do nowadays. But if it doesnt for some reason then you
can follow the setup instructions on the wordpress website here.

Step #1
Log into your hosting account and on the main CPanel window scroll down to the
software/services section and click on fantastico deluxe.

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Step #2
Then click on wordpress on the left hand side and youll be presented with this
screen


And click new installation.
Step #3
Youll then be presented with this screen:
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- Install on domain: There will be a drop down list of your domain names,
select the one you want. For this example, my domain would be
googlesniper.com.
- Install in directory: Leave it blank to install it on your home page. If you put
in blog, you would only see your site if you typed in domain.com/blog
- Choose an admin name and password (can be whatever you want)
- Admin nickname: This is the nickname visitors will see as the owner of the
site i.e. as the author of all the content. Dont pick something boring like
admin. Generally Ill choose my first name or my characters first name (more
on that later) because you want your blog to have personality Youll want to
bond and create trust with your visitors basically.
- Site name: Here is where youll put your keyword, possibly followed by
review if youre creating the entire site about one product.
- Description: Write a brief description of the site. Include the main keyword.
So if the keyword was how to get a six pack fast this might be my
description: How to get a six pack fast How I did it. If the theme of my site
was my story of how I got a six pack.
Now, that description will be displayed at the top of the blog and is not the
description that will come up on search engines.
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For our individual post descriptions (the one that Google users WILL see) we might
instead have something like:
Discover how to get a six pack fast Includes the story of how one skinny weakling
got ripped abs in just four weeks plus tips on how you can get a 6 pack fast too.
Notice Im selling the visitor on the website while optimizing it at the same time with
related keywords like ripped abs (called LSI keywords). But more on this later.

Plugins

In order to log into your wordpress blog go to: www.yourdomain.com/wp-admin/ and

youll be prompted to enter the username and password you chose. Its all very user
friendly and relatively self explanatory.
If you want to learn the basics before we move on then I recommend you look it up
on Google. Theres plenty of useful free information out there. And Im not going to
waste peoples time by going into the basics of wordpress here. Instead, Ill show you
everything you need to know as we go along.
Now, there are two things you need to do to your sniper site before we even start to
write anything and they are: Download and configure the 2 essential plugins, and
choose a theme for your site. We wont go into the latter here, because it fits in
much better in the next chapter: Creating your killer presell story and writing the
content.
So, lets focus on the plugins for now. There are HUNDREDS of free plugins
available to enhance your wordpress site but I never really use any but these two.
Feel free to browse the selection available at your leisure, but personally, I can never
be bothered.
The 2 plugins you NEED are:
All in one SEO pack Helps to optimize your blog for search engines . Download it
here: http://wordpress.org/extend/plugins/all-in-one-seo-pack/
Google XML Sitemaps Creates a sitemap for Google which helps SEO once again.
Download it here: http://wordpress.org/extend/plugins/google-sitemap-generator/
Dont worry about what each of them do or how to configure them at this point of in
time because well get onto that later. For now you just need to install them on your
blog. And what follows is a step by step guide on how to do it.

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Howtoinstallyourwordpressplugins&themes

I say themes as well because it follows the same process. You wont have a theme
yet but just come back and view this section when you want to install one.

Step #1:
Download the plugins from the site and unzip them.
Step #2:
Go to your CPanel account and select unlimited FTP. Or use whatever FTP program
you use normally.

Step 3:
This step is for guys who havent used FTP before. Unlimited FTP is a File Transfer
Protocol program (dont worry about the jargon) that basically allows you to upload
and download files from your computer to your web server and thus, your website.
What youll see when you open unlimited FTP is a screen similar to this:

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On the left youve got your computer and you can browse through all of your files
and the on the right youve got your web server. You dont need to worry about any
files except public_html. So click that as shown in the diagram

Step #4:
If this is your first and only website on the hosting account what youll see now will
look something like this:

Click on wp-content.

Step #5:
You will now see this on your screen.

Notice how on the left hand side Ive browsed to where I unzipped the plugin/theme.
And on the right we will now select plugins, but if you wanted to install a theme
(which we will do later) youd need to click on the themes folder to install inside.

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Step #6:
Once inside the plugins folder you should see this:

Now all you need to do is click upload and voila: The plugin will be uploaded to your
wordpress blog. Now that youve done it for the all in one SEO pack, browse to
where you unzipped the sitemap plugin on the left hand side and click upload again.
When we install a theme you will do exactly the same process but in the themes
folder.

This is all a lot easier to understand in video format, so...

Watch Video Four Now...
And Watch me Create a Wordpress Blog From Scratch and
Install a Theme and Both Plugins.

Okay then. You should now have your blog installed.
In the next chapter were going to talk about how to presell your visitors to maximise
your profits.
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ChapterThree:Secretsofa20%ConversionRate
CreatingaKillerPresellStoryandWritingthe
Content

Welcome to what will be a long but absolutely essential chapter. While chapter two
was very practical in nature: do this do that. Chapter three is going to be quite
theoretical, although Ill try to make it as practical as I can by giving you examples
along the way.
Skip this chapter at your peril because creating good content and preselling your
visitors properly will mean the difference between $50 a month from a sniper site and
$300 a month. Many marketers ask how I make so much money from some sites
which have so few visitors, well, this is how.

TheConceptofPreselling

Preselling is an art. It is the art of not only getting your visitors to perform a certain
action (click your affiliate link) but also to have a certain frame of mind when they do
so. You want them interested, so ready to buy that they almost only need to skim the
merchants sales page to be convinced.
Why is knowing how to presell important? Well, think about this: The ONLY thing
separating a buying customer (one who clicks your affiliate link and buys) from a
browsing one is YOUR CONTENT. Your words, your websites feel, your graphics
and maybe even your video. If your content is good you might turn 1% of visitors to
your site into a buying customer and if its bad you might get 1 customer out of every
500 visitors.
Seriously, thats not even an extreme example. Ive seen guys get a lot worse than a
0.2 conversion rate and Ive seen guys get a lot better than 1%.
The point is that your preselling is very important and will have immense effect on
how much money you make with Google Sniper or any online money making
system.
Now, I could write a whole book on preselling, (and I probably will in the future - so
lookout for it!) but what Ive done is try to condense all of that knowledge into a single
chapter. So what follows is absolute gold.
But first...
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Whyyoushouldlistentome

Without tooting my own horn, I wanted to do a quick section about why you should
listen to me when it comes to preselling. Because I think its important that you have
faith in the techniques youre going to learn. I mean, I know that Id be much more
likely to implement techniques if there was proof that theyd worked in the past.
Now, I know you probably believe me anyway, but its nice to have a bit of proof
once in a while anyway, to really reinforce what Im talking about.

These statistics represent the month of January 09 and show my three best
converting Clickbank sites.
For those who arent familiar with Clickbanks analytics page, the 4.5000 represents
that for every 4.5 people who clicked my affiliate link, one bought the product. Pretty
amazing when you think that the average conversion rate on the net is about 1/100.
So, as you can see, while I do have my shortcomings, when it comes to preselling I
really know my stuff.
Note that a 20% conversion rate is rare (Only three of my sites achieve that you
can see two of them in the screenshot) but I wanted to show you what is possible if
you master preselling.
And the good news is that presellings not hard. If you follow the guidelines set in this
chapter then youll be well on your way to achieving conversion rates like that too.

TheBasics

The first step is to picture your average visitor. Ask questions like...
Who are they? How old is the average searcher likely to be? How experienced is
that audience with the internet? (this will affect the style of our site)
Why are they searching for the keyword? Usually they have a problem and they
want to find a solution. You need to identify what that problem is and all the
negatives surrounding that problem. Using weight loss as an example: The main
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problem is that theyre overweight and the negatives that stem from that might be:
Social humiliation, not having a lot of confidence, not attracting the opposite sex
e.t.c.
And finally... Ignore this one at your peril...
What do they want? Is the visitor looking for a review? General information? A guide
to solve their problem?
Ignore this last point and your visitors will hit the back button faster than you can say
WAAIIT. Seriously, you can use all the sales tactics in the world but if you dont give
the searcher what theyre looking for then your conversion rates will be dismal. If
when looking at your visitor statistics, 80% or more are leaving in the first 10
seconds then thats your problem: They are looking for one thing and your website
provides another. Internet users are impatient and if they dont find what theyre
looking for they will exit your site without hesitation.
Remember that you need to provide quality content (answer their query) AND presell
them at the same time.
I recommend that you find a piece of paper and quickly jot down answers to all of the
questions above. It will help you to understand your visitors better and therefore
increase your conversions.
All of these points are summed up in what is one of my favourite internet marketing
phrases: You need to enter the conversation that the searcher is having in his/her
head. You need to enter the searchers mind, give them what they want, confirm
their fears and present it all in a way theyre familiar with (and not sceptical of).
So, as promised, heres a practical example to back all of this theory up:
The user types in to Google XYZweightlossproduct Review.
Whats going on in their mind? Theyre very interested in the product but they want to
find a high quality review before they purchase. Notice that I said HIGH QUALITY
because give them the same crappy, biased review theyve probably already read
and they wont buy. Theyll look somewhere else until they find a real review and end
up clicking their affiliate link in the process.
Also note that this user doesnt want a long story telling them about how you
overcame your weight loss problem because they already want the product.
Finally, they are probably a woman, over 30 and probably not THAT internet savvy
so an unprofessional looking website will get a better response. Since they will be
sceptical of a graphical, marketing type website and associate it with the BS
infomercials on TV.
So, heres what Id give that searcher:
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A simple, OK looking blog, nothing too flashy and certainly not a professional
website. I would immediately present them with an in depth and seemingly
unbiased review where I got down to the brass tacks of how many pounds I actually
lost and how quickly and easily I lost them with this weight loss product. Id give
some negative comments and finish by saying how its basically the best product I
tried and that Ive tried A LOT.
This would all be delivered through our websites character which would be similar
to what you think the average visitor might be. More on this later.
Those are the basics of our website. Now lets look at it in more detail.

Decidingonyourangleofattack

Angle of attack? Yeah, I know... what was I thinking when I came up with the names
for these sub chapters? Its a flying term anyway, and I figured it described this
section well enough while raising your curiosity about it at the same time.
In this section were going to consider what does the user want and therefore what
the best angle of attack is to take if we want to successfully capture that visitors
attention and presell them on the product. So, in the weight loss product review
example the best approach was to write a quality review because its what the
searcher wanted.
Now, there are basically three styles of website you can create that Ive had success
with time and time again. They are review websites, story websites and a quick how
to followed by a story websites.

Review website
These are not the traditional heres reviews of five products and heres the one we
liked best. No, since our sniper websites would probably be targeting a single
product name it wouldnt make sense to give the user more choices when theyve
already decided on one product in particular(because theyre searching for it). Trust
me on this one, giving the users choice when they theyre not asking for it =lower
conversions.
So basically, our review type websites will have a single, honest review right at the
top of the site in plain view of the visitor. We wont sell these reviews in any way,
nothing fancy, no flashy 5/5 Stars graphics, well just get straight down to the
content in a way that compels the user to read on.
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But heres where we come to a fork in the road. You need to decide if the user would
prefer a long, comprehensive review (If theyve typed product name review then Id
always do this one) or if they just want a concise, completely unbiased one which
just presents the facts.
Comprehensive reviews are much more... wordy.
Youll try to involve the emotions of the reader and establish a relationship which
leads to them trusting your final verdict. By the way, for your final conclusion when
using this style, youll want to switch from review to almost selling the prospect.

I might start off a comprehensive review like this:
Hey, George here, (establish personal relationship)
And youre reading my uncensored review of what I really thought about product
name. (Everyone loves unofficial, uncut kind of stuff).
Note that this a review though, if youre looking for product names website then click
here. (First affiliate link, youll get many sales from here)
Why am I writing this? Well, when I was thinking about buying product name, there
werent many real reviews around so I thought Id write one quickly to help any of
you who are in the same position I was. (The reason why Im writing it eliminates
early scepticism and to appear as the reluctant hero, people love reluctant heroes)
But be warned, Ill be going into both the good and the bad points, so if thats
something you might not want to hear, then you may as well leave now. (Engage the
visitor by challenging them)

Use a similar opening to that, and right off the bat youll have sparked interest and
engaged the reader, given them what they wanted (or clues that youre about too)
and created trust by giving clues that youre on their side (and also by giving them a
legitimate reason to your motives for writing it).
Yeah, its a very effective opening, use it wisely!
But back to the point (got a little sidetracked there), you need to decide what kind of
review youre visitor is interested in.
If youre building a sniper site for a physical product then I highly recommend you
dont do a comprehensive review and instead just present the facts with a link to
where they can buy the product (your affiliate link of course).
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Another circumstance is when a lengthy review simply isnt needed. An example of
this is reverse phone detective type programs on Clickbank. These are websites
where you pay and in return get to reverse look up a phone number. Why isnt a
lengthy review appropriate here?
Because the user probably isnt doubting whether it works or not, after all, they can
see the search box where you enter the phone number on their screen. They just
want a quick heres the facts, the personal info it provides from entering a phone
number is accurate and then a link to where they can use the service.
If on the other hand youre promoting a Clickbank E-book type product, then deciding
what kind of review page to do can be a little more tricky.
You need to analyze your answers to the three questions we talked about earlier
(who, why and what) and decide what your visitor wants.
Here are some key points I consider when Im deciding on what type of review to
write:

How literate is the average visitor?
The fact is that not all audiences like to read long reviews. Some markets will be
accustomed to it but many will not, they may just want to hear the facts and get the
product. Not read a wordy 500 word review.

How internet savvy is the average visitor?
Savvy users, such as other marketers for example, will be more interested in an in
depth review.

The price of the product youre preselling.
The more expensive it is, the more likely theyll want to read a full review of it.

These are three factors to consider, but theres no science to this and youll just have
to judge it yourself. Remember that internet marketing is all about testing and if the
sniper site is getting a lot of traffic but low conversions, then you can go back and
spend more time developing the review later.


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Story Website
This is my personal favourite and is the style I use most often. If youre not building
the site around a product name and instead a more general keyword like best way
to build muscle, then you can enter the conversation in the searchers mind by
saying:
Hey! I used to want to know that too, stay clear of this because it didnt work, this
didnt work either but finally, I did find a way to build muscle: affiliate product.
These sites are VERY effective in some markets and your conversion rate will be
through the roof. Heres how to structure your story:
Intro Get the reader interested.
Hey George here,
If youre looking for the best way to build muscle, then Im glad youve found this
website and I strongly suggest you keep reading...
Because this my uncensored muscle building story. The ups, the downs, what stuff
didnt work and finally the one thing that did help me achieve my goal of building
muscle. That will do for an intro. Short and sweet.
Your beginning Use the negatives surrounding the main problem of the searcher to
create a story that the visitor identifies with. So here it might be: None of the girls
liked me, I was a skinny pushover e.t.c and then say I was sick and tired of it and
wanted to do something about it. This is the point where most of your visitors will
be when they arrive at your site.
The middle I tried this, I tried that and finally tried something else. All these failed
me. In this example you could talk about: Extreme diets didnt work and made me
even skinnier, going to the Gym sucked, I wasnt getting anywhere and finally protein
drinks didnt work either.
The end Eventually you stumbled across a solution (affiliate product), I couldnt
believe how well it worked etc. But include one thing you didnt like about the product
here - it makes it a bit more believable. And to close, say I hope you found this
information useful etc you can click here to check it out.
Really, the only secrets to using a story are making it interesting, sounding like
youve been in the visitors shoes and keeping it concise.
Keep it interesting by using short, powerful sentences now and again and
giving clues to the fact that you did find a solution in the end but not revealing
what it is until the end of the story.
Create trust by saying how you used to be just like the visitor and that you
know what theyre going through.
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And finally keep it concise, while make sure you do tell a detailed story. Dont
make it TOO long or visitors will skip parts and click straight on the affiliate
links without being presold first (BAD). Keep your story between 400 and 600
words.

Quick How to and Then a Story
This method has proven effective in markets where you can give a quick tip related
to their problem, and if the keyword is asking how to do something. A How to
answers their query and simultaneously serves to get them interested and increases
their trust in you Since you seem to know what youre talking about.
An example of this is if a searcher typed in how to talk to women. You could
provide a short 250 word tip article about what pick up lines to use and then at the
end say but what do you do AFTER youve opened the conversation?... Because
obviously theres more to talking to women than a pick up line.
Then immediately below you launch into your story for which you would use the
same format as the one mentioned above.

Conclusion
The reality is that I use the story style most often, followed by the how to and then a
story if I think that the searcher might be an impatient one And therefore wont
want to read a story before finding an answer to their query. I will only use the review
style when I create a sniper site around a product name.
Moving on, there is one factor that should be included in your site, no matter which
angle of attack you choose... personality.

Cashinginonpersonality

Being unique is important. Especially on the internet where 95% of sites offer the
same re-hashed information. Therefore, it is important that your website be seen as
one of a kind, that this exact review or story isnt available ANYWHERE else
Therefore its valuable. We do this by giving our site a... personal touch.
A personal feel will mean that your visitors trust you more and that you empathise
with their situation. Now, the first thing you need to do is create your websites
character.
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Creating your character
Your character is going to represent the average visitor to your site AFTER they
found a solution to the problem. Essentially, youll be identical in every way except
for one small difference: That youll no longer have that problem.
So, using the previous exercises talked about in the basics, you should have a
pretty good idea of who youre average visitor will be, what their fears and problems
are and what they want.
Using this information you now need to create your character based on these
attributes. By the way, this character will be author of your site from the visitors
point of view. So for weight loss, my character would be a middle aged woman,
whos now slim but used to be overweight.
Something to bear in mind is that if youre creating a review type sniper site then you
will want to be seen as a kind of authority on the subject. So you should allude to
the fact that you know what youre talking about. This is particularly true if youre
reviewing an internet marketing product.

Finding a suitable picture
A photo of you is a must.
It instantly creates trust by putting a face to the writing. It brings your content alive
and serves to create a stronger bond with the visitor. And most importantly, it
increases conversions.
Ill put a picture along with a Who am I? Subheading in the right hand side column of
the website. Along with a brief description of who the creator of the site is.
When I can, Ill use a picture of myself because it saves time. Also, I happen to have
a large collection of photos that suit a variety of niches.
Sometimes though, for example if I want a female or older male character Ill need to
find a picture to use. Go to websites like istockphoto.com and bigstockphoto.com to
find them. For a small fee, $1 on istockphoto.com, you can download a photo along
with the rights to it so that youre free to use the photo for whatever purpose you
choose.
Dont go for professionally done photos. Nothing says Im trying to sell you
something like a perfectly crafted portrait shot. Go for one that doesnt look staged. It
can be hard to find normal pictures on these websites so Id advise just using your
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own picture wherever possible. At the end of this chapter in the video Ill show you
some examples of what kind of photo you want to avoid.

Create an About me page
These pages get visited a lot more often than you think.
Id say that around one in five visitors will visit your about me page. But the good
news is that by using Google analytics (website tracking software) Ive found that
very few visitors actually exit my site from the about me page. Which means that
they are then returning to the main page after the about me page.
Why is this important? Because it shows that the about me page helps to build your
credibility with more curious visitors, while at the same time not distracting them from
your real content, because most will return to it afterwards.
Now, youre about me page doesnt have to be long. J ust a short and concise article
explaining who you are and why you made the site. If youve created a review site,
then its important to note your accomplishments because the visitor will be
wondering why should I trust this guy? What makes him an authority on the subject?
Be likeable
When youre writing your content try to sound like a friend. Particularly if youre
creating a story because flawless copywriting would raise some eyebrows anyway
A 20 year old body builder wouldnt be expected to write like a Harvard graduate.
People liking you is a big key to success online.
If people like you then theyre more likely to A. Pay attention, B. Trust your opinion
and C. Ultimately buy whatever youre selling. So, make your about me page
interesting, use metaphors in your writing, and talk to them like a friend.
This is also ties into that if you want the high conversion rates (and who doesnt want
more money?) then you need to stop selling.
That is the merchants job. All you need to do is give an honest review or seemingly
unbiased story, tell them how great you thought it was and provide a link. Do not at
any point directly say things like: Imagine in just 5 days from now, you could have
lost 10 pounds just like I did. You dont need to say that because if you just say I
lost 10 pounds in 5 days then the visitor will come to their own conclusion that...
Hey, she was no different than me, maybe I could lose 10 pounds in 5 days too.
This is called soft selling, its where you elude towards the benefits but let the visitor
come to their own conclusion at the same time - Instead of shoving the selling points
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down their throat so to speak. And in my opinion, is the best way to not only presell
products online (like were doing here) but the best way to sell stuff full stop.

Choosingatheme

(Read this section but note that at the end of this chapter there is also a video where
Ill show you some great themes). So, by now you know what angle youre going to
go with, the characteristics of your market and who your character will be. It is now
that you must choose a wordpress theme for our site.
You can download a variety of free wordpress themes direct from their official site:
http://wordpress.org/extend/themes/
Now, your wordpress theme should reflect the overall story behind your site. So, if
you were targeting a problem keyword (e.g. how to lose weight fast) and you were
using a story to presell, then you would have a simple blog type theme. Because you
wouldnt want a black, graphical, flashy website if youre targeting mature women.
Really, the keyword here is congruence.
Your wordpress theme MUST be congruent with the rest of your sites content.
Another example is if you were doing a concise review type site, you would want the
theme to be simplistic and to look like an actual website, rather than a blog.
If I were you Id stay well away from any of the graphic, work of art type themes
because although its tempting to use them (trust me, some of them are
GORGEOUS), but for the markets we as affiliate marketers usually target, its
probably not appropriate. And therefore your conversions will suffer as a result.
Dont forget that our aim is to convert the maximum number of visitors into buyers,
NOT win design awards.
Now, an exception to this rule is if youre creating the website for the online gamers
(the World of Warcraft niche springs to mind Big Clickbank niche), graphic
designers and similar audiences where they might associate a poor design with a
poor quality website.
For the vast majority of niches its better to keep things as simple as possible.
In fact, do you know what theme I use most often?
The default wordpress theme, truthfully. Ill often spend upwards of 30 minutes
looking for the perfect theme to compliment my site, only to land right back where I
started. It just seems to fit so well with such a variety of websites.
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If youre creating a story site then nothing screams Im just a nice guy with some
helpful friendly info more than the plain blue wordpress theme, with a big portrait
picture on the right hand side.
Seriously, it works wonders particularly for health and fitness type websites. I dont
know why, my best guess is that its a balance between natural looking, personal
and easy to use.
Finally, heres some key things to remember when choosing a theme:
Small header The above the fold section of your site (the area visible to the
visitor without having to scroll down) is extremely valuable real estate. Dont
waste it with a gigantic graphical header.
Clean, simple and with a sidebar Dont go for themes with fancy but
unnecessary graphics. And make sure its got a simple sidebar for links and
the Who am I with your picture section.
Professional looking for a review site.
Personal looking for a story site The default wordpress theme really is great
for this.
Once youve picked your theme, youll need to upload it by FTP to your web server
(See the uploading plugins section).

Someproventheme/storycombinationsforpopularniches

I really dont know why Im even giving you this section....

Google Sniper already covers all the bases, so to speak... any smart marketer would
have offered this as a bonus probably (...told you I was an idiot).
But anyway, being the nice guy I am Ive decided to give you some proven theme
and story combinations for some of the most popular niches on the internet today.
Ive had experience in all of these niches and what follows is whats worked best for
me personally.
This is an absolute goldmine of information constrained to a single sub chapter. And
if youre looking to get your feet wet, then just copying one of my proven
combinations is a great way to start.
Ok then lets get to it. Here are the most common markets youll be creating sniper
sites related to:
Lifestyle type products: weight loss, six packs, muscle building, acne, panic
attacks e.t.c.
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Beginner money making products: Products targeted at beginners with no
experience of affiliate marketing e.t.c. Products promising Ferraris e.t.c.
Advanced money making products: Products like this one (usually of much
higher quality than the beginner type).
Now obviously, there are thousands of other markets out there, but these are the
most prominent ones today.
Note: a quick tip is that for most of the smaller markets you can use the lifestyle type
products style to base your sniper sites on.

Lifestyle type products
As mentioned previously, the default wordpress theme works wonders. And its what
I recommend you use if youre creating a presell story or how to/presell story.
In terms of your story, you want to come off as an average man/woman whos
relatively healthy and recently solved their health/psychological problem. Your style
of writing and character should vary depending on the product, but should always
have points that the target audience will empathise with.
Heres some detailed examples for two the most popular niches:
Six pack/Muscle building These are generally young, testosterone fuelled males.
Youll want to appear as a 20 something guy, who used to be a loser but is now a
real alpha male.
This markets interested in power (from having a better body), improving their
confidence, attracting more females and pure results. So try to incorporate this in
your writing. And as for the results, many of these guys will think in black and white
so to speak, so theyll want to see real results and they want them fast. Theyll also
want proof, try a before and after picture if you can get hold of one.

Weight loss A whole different approach (as well as a different character) is
needed here. Youre character should be a woman between 30-50, whos now a
much more well rounded person since losing weight. Now, these women have
excellent scam detection and will leave your site straightaway if it appears to be
selling them anything. It really is key here that you come off as a helpful individual.
The weight loss market responds very well to emotional triggers such as empathy:
The passion in our relationship seemed to be at an all time low, my husband just
didnt appreciate me anymore. So make sure your story has points that these
women can identify with.
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Beginner money making products
These are products that promise Lamborghinis, millions of dollars etc working from
home on the internet. These products are meant for people who have no idea what
affiliate marketing is and they well rarely reveal what exactly their system entails in
their sales copy.
A great example of this sort of product is the Rich jerks e-book. But note that these
type of products dont just teach affiliate marketing. You can include all the so-called
Gambling systems, Forex robots that target beginners and even all the pyramid
type schemes available.
Often these types of programs will be associated with the words get rich quick
scam. And scams they are. Well, they dont represent value for money at least. But
heres a quote of mine that summarises this target market perfectly: everyone loves
a get rich quick scam. And they do, the products convert at a phenomenal rate and
are one of the biggest niches on the internet today.
But heres the key to preselling this market. This was a very powerful realisation for
me, and this single point could make you thousands in the future...
While this market is VERY responsive to copy promising the world, they want an
opinion from a seemingly honest source as well. You do NOT want to hype up the
product on your presell site. In this niche, your presell site will serve as a kind of
proof, proof that all the promises made on the sales page really are attainable.
Essentially, you want to tell the story of how you really did make money with the
system, from a personal non-salesman perspective. The demographics for the
market dont really matter because youll get such a variety of visitors it would be
impossible to target one group. J ust make sure that whoever your character is, that
your story corresponds.
A favourite of mine is to just use my own picture (Im quite young by the way) and tell
the story of how I quit my student temp job at Burger King or whatever to work from
home. Now, I wouldnt be able to do that if I was a middle aged guy because he
wouldnt work at Burger King in the first place No disrespect intended if someone
reading this does in fact work at Burger King by the way...
For themes, I wouldnt recommend the basic wordpress theme and instead go for
something simple but slightly professional looking. As if to come across that you
know a bit about web design and therefore know quite a bit about the internet. Heres
a favourite of mine: http://wordpress.org/extend/themes/inove



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Internet marketing products
This applies to all products marketed to people who have a basic understanding of
internet marketing. Whether it be a pay per click product, CPA product etc, its
basically products that appeal to both veteran and beginner marketers.
First of all, this is definitely not the niche to start off in. Why? Because youll be
expected to know quite a lot about internet marketing or there will be clear, visible
holes in your story. Also, more than the other niches, good copywriting is essential
or your visitors will just get bored and leave or not trust you.
Now, the key to selling to this market is to be an authority, (thats why I only
recommend you try it after having actually made good money online). You want to
give honest, in depth reviews that really get down to the brass tacks of how good
something is (or isnt, as the case may be).
This is the only niche for which I wont usually create a story (unless its my actual
story) and instead provide useful how to articles, then saying where I got the info
from or to find out more click this (affiliate) link.
I tend to stay away from this niche for niche sniper sites because there are so many
excellent, free sources of information that its hard to compete and show them
something they havent already seen. What I do instead (almost exclusively in this
marker, in fact) is target product keywords. This can be hugely profitable, particularly
if you write a real review and offer bonuses. Offering bonuses is absolutely essential,
or potential buyers will just read your review then go elsewhere so they can get
bonuses along with the product Or even use their own affiliate link. As for themes, I
recommend that you use a professional (not too fancy though) looking theme. Once
again I recommend the inove theme specifically...
http://wordpress.org/extend/themes/inove


Before we move onto the next chapter...

Watch Video Five Now...
Where I Discuss Preselling in More Detail and Show You
Where To Find Themes and Pictures
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ChapterFour:SettingUpyourSiteforGoogle
Domination

Before we begin this next section, I just want to clarify what stage you should be at
by now.
You should have:
Decided on the keyword and product
Bought a domain
Uploaded the plugins and themes
Decided on your angle of attack and how youre going to presell your visitors
Sounds simple when I put it like that right? Because it is. Even though weve covered
a lot, youll find that after your first few sites this will all become second nature. And
that the process from starting your keyword research to actually writing your first blog
post usually takes less than 90 minutes.
Anyway, in this section were going to talk about optimizing your sniper site for
Google and the overall structure of it.

Overallsnipersitestructure

This sub section serves as a guide to exactly what your sniper site should look like,
what pages it should have and what content should be on them.
This is important because Google likes to see certain things on websites (privacy
policy, contact, about me) and having them, as well as a properly optimized main
page, will greatly improve your SEO rankings.
On the next page is a diagram of what is the setup of the majority of my sniper sites,
although admittedly some are larger (maybe 5-6 posts instead of 3) and some are
smaller (like 2 posts and no useful article page). However, after much testing this is
the basic structure that has produced the best SEO results.
You can decide what works best for you, but this is the structure that I recommend
you start off with.
It represents a good balance between providing enough good content for visitors,
enough content for Google and time (with practice, it will only take 1-2 hours to
create the entire site).

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Theres the basic structure. You sniper site will have 5 pages, 2 of which will take
less than a minute to create (Contact and privacy policy). Dont worry about LSI
keywords for the moment, we will talk about them in a minute.
Some key things to point out about each page:
Home page This is the meat of your site, the other pages just serve to support the
content you have here. Notice that the first post you make (this post will rarely get
read so dont put too much effort in) is at the bottom. Ive done this to represent how
as you make posts to a wordpress blog, the older ones get pushed down. So, dont
write your main post (story or review) straight away. Only write it when youre sure
that it will be the final post, since its what you want your visitors to see first.
About me This page will just have a picture of you along with your story and
make sure to include why you created the website. Curious visitors will want to know
what your motivation behind it is.
Helpful article Later on were going to be talking about creating youtube videos
and how effective it can be both to bring traffic AND getting your site indexed faster.
By the way, indexed means that Google has discovered your site and has added it to
their database basically.
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So, on this page you can write a couple of hundred words talking about something
related to the niche and then a link to your youtube video. If you decide not to create
a youtube video, then you can still link to a related one. Why? Because it gives you
something to base your article on, and Google does like to see some external links
of some kind. And I suspect they even give sites linking to their own website
(youtube) a better SEO score.
Contact J ust a very quick page saying contact me here and provide an email
address.
Privacy policy Half the time my policys dont even make sense. Really just
scrape anything together, it doesnt have to be over 100 words.
By the way, heres what the actual visitors will see when they land on your
site. (This is using the default wordpress theme - told you it looks good sometimes!).


So, thats what your sites overall structure will look like when its completed (first
diagram), as well the actual layout of your home page when a visitor lands on your
site. (The picture above)
But...
Before we actually create the site and start writing posts, there are still a couple
more things we need to do and also some more theory to be aware of.

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Humansvs.thesearchengines:Strikingabalance

Now, there are two goals for our website.

The first is to write quality content for human visitors, to get them to read our stuff
and ultimately buy whatever were promoting.
The second is to optimize for search engines, since without them we wont get any
human visitors in the first place.
What do I mean by optimizing for search engines? Making sure our pages are jam
packed with our main keyword and related keywords (LSI keywords).
While you dont want to spam the keyword, we do want it to represent a good chunk
of our website, so that there can be no mistake when Google decides what our
sniper site is about. In fact, we want to make it seem as though our site is almost
exclusively about that one keyword Which it is.
Now, the balancing act comes in when you realise that you have to factor in
readability for humans and cramming in a good amount of key phrases at the same
time.
One or two of our three main posts will need to have the keyword as the first part of
their title. This can be tricky to implement if youre targeting a long tail keyword, since
if its long then it doesnt leave much room for anything else to entice the visitor with.
Heres an example. Lets say your keyword is best way to make money quickly.
Now, its hard to pair that up with another phrase that serves to entice the visitor to
read the post. You couldnt have my best way to make money quickly story for
example, since it just doesnt make sense.
But if you forgot about the search engines for a minute (and therefore forgot about
including the full keyword), you could have How I made $10,000 quickly & how you
can too.
The human visitor would interpret that as what they were looking for and it would
trigger their interest at the same time. But the search engines arent THAT smart
unfortunately, so we must include the full keyword. Not just part of it either, honestly,
it needs to be the FULL keyword.
So, heres a what I do. If its a story site youre building, I simply add How I did it to
the end of the keyword or My story.
Best way to make money quickly could become...
The best way to make money quickly How I did it, or
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Whats the best way to make money quickly - My story.
Notice that they appeal to the search engines AND entice visitors at the same time.
Post titles arent the only place where this balance will have to be stricken either,
youll need to do it throughout your site. For a review site for example, in places
where it would just be easier to say the system or the product you could slip in the
product name, if it was your keyword. Sure, its unnecessary a lot of the time but you
need to please Google as well as your visitors.
Its all about getting your keyword count up. But dont spam it, dont say it too often
more on this in a minute.
Basically, what Ive been getting at in this section is this:
You need to make your content read as well as it possible can to humans, but at the
same time get your keywords (main keyword and LSI keywords) in there for the
search engines. J ust remember that when youre writing your posts and youll be
fine.

KeywordVariancesandLSI

Waaay back when internet marketing was in its infancy (a LONG before I was a
marketer), Im told that ranking on search engines was as easy as spamming a
single keyword throughout your site.
Whatever your thoughts are on that (surely it wasnt really that easy was it?), one
things for sure: its certainly a not viable strategy today. Spamming (or strategically
placing) a single keyword throughout your site will NOT get you a good position of
Google.
Because Google changed the way it ranked pages. My guess as to why they did
it is that it was too easy to rank just stuffing the same keyword And therefore that
the user experience of the searcher was suffering as a result, from crappy,
unhelpful affiliate websites dominating the rankings.
In todays ultra competitive SEO climate, Google also places a massive emphasis on
synonyms (keywords that Google thinks are related to the keyword in question).
Essentially, Google looks at all of the keywords on your site, pairs each keyword up
with similar keywords to develop well, well call them clusters of keywords. Then
uses the biggest cluster of keywords to help determine the topic or main keyword of
your site. E.g. If youre site was about get a six pack fast you would want a lot of
keywords that relate to getting a six pack fast.
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Obviously, these clusters arent the ONLY factor in determining your sites topic, but
getting this part right plays a big role in the overall effectiveness of your on page
optimization.
Now, thats probably the most unscientific explanation of whats really going on Ive
ever written (or seen for that matter), but essentially, it IS what happens.
And more importantly, we dont need to understand the maths behind it, we dont
need to know HOW Google does it, because at the end of the day, it wont make us
any more money. Which never forget, is what internet marketing is all about: Making
money.
All we need to know is how we can use these keywords to our benefit. By exploiting
their importance.
These related or synonym keywords have a name by the way... named after the
mathematic formula from which they stem from, they are known as Latent Semantic
Indexing keywords.

LSI keywords and how to use them to your benefit
If you thought the smartest way to force Google to give you a high ranking was by
stuffing the main keyword, youd be wrong. The smartest (and most effective way) is
by stuffing the LSI keywords!
I use the term stuffing loosely by the way, this isnt black hat SEO (true spamming).
But, what I mean is that the more LSI keywords you have backing up your main
keyword, the more important and relevant your main keyword will appear to the
search engines.
Basically, if we use the unscientific principle mentioned earlier, you want loads of LSI
keywords to create the biggest cluster, and you want the main keyword at its centre.
How do we do that?
Well, first of all weve got to find out what the LSI keywords are. Obviously, you can
take a pretty good guess at what the LSI keywords are going to be (stuff related to
your topic) and in all likelihood youll probably include some LSI keywords in your
content without even knowing it.
So why then do so many SEO marketers go to all the trouble of looking for the most
highly weighted LSI keywords? Because they want to find the MOST related
keywords, the ones which will link closest to their main keyword and therefore give
them the biggest ranking boost.
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In fact, If you do a search on yeah, you guessed it: Google (does your whole life ever
seem to revolve around that site?) youll find hundreds of crazy and inventive
methods that SEO marketers have created to find them.
And Ive no idea why, because it couldnt be simpler to find what the most important
LSI keywords are, all you have to do is go to the very company youre trying to
impress and see what they think they are...
And Google is more than happy to tell us, in order of importance, exactly what the
LSI keywords are for ANY given root keyword.
So, heres step by step how to find your key LSI keywords straight from the horses
mouth, so to speak...
Step #1: Go to the Google keyword tool and type in your main keyword.
Step #2: In the results youll see your keyword plus a whole bunch of other related
keywords. These are your LSI keywords. These are the keywords that Google
expects to find on a high quality site about dog training.

(Please, dont be intimidated by the quality of my graphic design skills by the way...)
So with the root or main keyword for our site as dog training you can see that they
are some of the LSI keywords. However, I also recommend that you scroll down and
use some from the additional keywords to consider section:

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As these are ones that Google would expect to find on a site related to dog training,
without actually having the term dog training in them, so it doesnt look like youre
spamming dog training.
How many LSI keywords should I use? I tend to use quite a few because while
Google will punish you for stuffing (spamming) a single keyword, they reward you for
smart stuffing, as I like to call it (stuffing a variety LSI keywords).
I recommend that you try to incorporate at least 10 of the LSI keywords into your
main blog page and sprinkle them throughout the rest of your sniper site as well.


Keyword Variances
Before we move on, I think that its important to understand that every search
conducted on Google is typed in by a unique person.
And often, they will type in completely unique querys (theyll type something in that
no one has searched for before and that no one will search for again probably).
These obscure keywords are usually longer versions of a more popular keyword
(your sites main keyword for example). And its important that I explain just how
important they will be to your site.
Because while we are sniping a single keyword, anywhere from 30% all the way up
to 90% of your traffic will come from these obscure keywords. Keywords that you
never even optimized for in the first place.
Now, this might be a little tricky to get your head around, but in my experience this
has proved to be true.
I think what explains it best is if I give you a real life example of one of my sites so
you can see how many visitors the main keyword brought in and how many visitors
the unique variations did.
Note: By the way, I am showing you one of the real keywords I built a site around. So
please, dont come in and steal my niche. Ive got enough competition as it is!

(On the next page)
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As you can see, the keyword I targeted and built my whole site around ONLY
brought me 17% of my visitors. In fact, there were 1,306 different phrases in
February alone that led visitors to my website. And whats really shocking is that Im
not even number one for the main keyword.
Why am I telling you all this?
Firstly, because I think its important to understand where your traffic will be coming
from. And secondly, to give you a real example of just how important LSI keywords
are to the success of your website. You see, it is the LSI keywords that are
responsible for a lot of that unplanned traffic...
You may have noticed that the search phrases other than my main keyword look a
lot like LSI keywords. And a lot of them are - by incorporating more LSI keywords
onto your website youre increasing the number of search phrases that your website
will rank for.
Basically, you may or may not rank for the LSI keyword itself, but you will rank for
some weird variation of it. So, LSI keywords dont just serve to increase your
rankings for your main keyword, they also increase the chances that youll rank for
these unique search terms (which will bring you a hell of a lot of visitors!).



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Optimizingyoursite

Now that weve talked about what keywords to use and how to use them (remember
humans vs. search engines), I wanted to do a section specifically on how EXACTLY
to best optimize your site for your main keyword.
Up to this point, there are some steps weve already taken to optimize our site:
A keyword rich domain name
A keyword rich blog name
A keyword rich blog description
Believe it or not, these things alone are often powerful enough to rank you way up on
the first page. And we havent even talked about link structure, keyword densities or
post titles. These are all important elements to the overall package and in this
subchapter Im going to show you step by step how to best optimize each section.

Link structure
I dont know why, but the default setting for the wordpress link structure is just plain
awful and very Google unfriendly. Let me explain.
When you make a post, the default setting will set the URL of that post to something
like www.mydomain.com/p2334. As you can imagine, thats bad for SEO as we want
the keyword in the filename. So heres how to change it...
Step 1: Log into your wordpress blog at www.mydomain.com/wp-admin
Step 2: On the left hand side, scroll down to settings and click that. Then click on
permalinks.

Step 3: Select custom structure and enter: /%postname% in the field.
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Click save changes and youre done.
This will improve your SEO score because youll now have the post name in the URL
instead of a random meaningless number.

Keyword densities
Keyword densities are the subject of near endless discussion by marketers from all
walks of life.
And theres no right answer as far as Im concerned of whats the optimal density -
Some of my sites rank #1 with only one mention of the main keyword on the page,
some rank #1 with 4 mentions.
Im pretty sure theres no real secret density which works across the board. What
works best seems to vary from site to site, and keyword density isnt that important in
todays SEO environment anyway.
Basically, I wouldnt worry too much about keyword density of the main keyword.
These are only three rules I have as far as keyword density is concerned.
Ive had great results with them and if you follow them too, you should be fine:
Bold the main keyword once in every post.
Mention the keyword in the first couple of sentences.
Mention the keyword once, maybe twice more in the post.
So mention the main keyword two to three times in each post (depending on length)
and youll be fine. Mentioning it more often will have a negligible effect on your
rankings and you even run the risk of being seen as a spammer, which will actually
seriously harm your rankings.
As mentioned previously though, try to include 2-5 LSI keywords per post (assuming
your post is about 500 words) and also try to include related synonyms, keywords
from the additional keywords to consider area if youre using my Google keyword
tool method.

Post titles
Referring back to our sniper site structure, our main page will have 3 - 4 posts on it.
Now, since you dont want to spam your main keyword, I will generally include the
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main keyword in the title of the first and final posts. I think that the first ones
important because its the first thing Google will see if it indexes the site too soon
(before youve finished writing all your content about me etc) and the final post
since its the most important one.
These are just guesses of mine and not based on any Science but they work very
well for me. For the middle one or two posts use an LSI keyword or if not, just write
about something thats related to the overall topic.
I already talked about how to write posts in the human vs. search engines section
but just as a reminder you want the keyword first, followed by something that will
entice humans to read it when they see your site listed on Google.
There are a few other things we still need to do, such as create tags and write
descriptions, but I will cover that in the chapter six where I show you how to create
the content for your site. First, we need to do one last thing...

Configuringtheplugins

Before we finally start writing our content we just need to quickly configure those two
plugins that we uploaded earlier: Google XML sitemaps and All in one SEO pack
respectively.

Installing the plugins
First of all we need to install the plugins to our wordpress blog. All you need to
do is:
Log into your wordpress blog
Click on the Appearance tab on the left hand side
Then select plugins
Scroll down to the section inactive plugins and click activate on each of them.
Done!
Now, we just need to make some changes to their default settings...

Configuring All in one SEO
Click settings on the right hand side, then scroll down to All in One SEO.
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Below is a screenshot of what youll see on the All in one SEO packs setting page.
Just fill in each section exactly as Ive indicated. Make sure your description
contains the keyword while at the same time intrigues human visitors. I would use no
more than 3 keywords because too many will be considered spam by Google.

On the next page youll find a screenshot of how to configure the rest of the settings.
Make sure that youve got use no index for categories and archives checked to
prevent duplicate content.
A note on duplicate content: Duplicate content is basically bad and will harm your
SEO rankings. So we want to avoid it as best we can by not having the exact same
post on more than one page. By selecting no index, were telling Google not to visit
that page, therefore it wont matter whats on it and you wont suffer the SEO penalty.
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There are a couple of other steps we can take to reduce duplicate content, such as
using the more tag in posts, so that only a summary of the post is displayed on the
home page, rather than the entire post itself. But in my experience its not worth
doing Well, I can never be bothered to do it anyway. Im pretty sure its impact is
negligible.
Plus, think about the possible loss in conversions from visitors having to click more
to read the whole post, skim readers might not see the button for example.


Deselect auto generate descriptions because we want to write each one individually.
You can leave all of those boxes blank and just click update options and youve
successfully configured this plugin.

Google XML Sitemaps
This plugin will submit your sitemap to Google, which makes it easier for Google to
see the overall structure of your site and helps Google to index any pages it might
have missed.
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Basically, it improves your SEO. In order to access the plugin click on XML sitemap
in the settings tab, you dont really need to change anything here, just click on
rebuild the sitemap when youve finished building your site and when you add any
new posts/pages after that.

So, thats it for this chapter. Theres just one final thing to talk about before we
actually write our content... Affiliate links.





















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ChapterFive:AffiliateLinks&Maximising
Conversions

In this chapter were going to look at where to place your affiliate links to maximise
conversions and also how to cloak those affiliate links.

Affiliatelinkplacementandoptimizingtheanchortext

Getting visitors to actually click on your affiliate links is, bar none, the most important
task that your site needs to accomplish.
Sure, getting traffic is important and preselling is important, but at the end of the day,
if the visitor does not click that link youre not going to get paid its as simple as
that. Therefore, it surprises me that so many internet marketing courses leave this
crucial part of your site design out.
Where you place your affiliate links, what calls to action you use (if any) and what
format theyre in (text or image) will play an absolutely massive part in determining
the profitability of your site. Seriously, Im not kidding Your actual links could
literally double or halve your profits.
As I discovered a few months back...
I didnt really pay much attention to link placement or link anchor text until a couple of
months ago, when I changed the link set up on one of sites and monthly
commissions went up from around $300 I think, to $600.
This particular website had very few affiliate links on it. I thought Id focus the first
part of the page entirely on my content and have no distractions or opportunities for
the visitors to exit my page through any kind of link. I did this because it was my
theory that by the time the visitor found the link, theyd already been presold and
would be much more likely to convert... But I wasnt getting a very high hop through
rate (the percentage of people who visit your page and then click your affiliate links)
So, What I changed was adding 2 highly visible links above the fold (one on the
sidebar and one in the main post).
Now, as predicted, the conversion rate for these links (the percentage of people who
clicked them and bought the product) was significantly lower than for those who
clicked the one lower down (I think the sidebar link had like a 3% conversion rate).
However, these links were getting clicked three times more often and I was obviously
getting sales from visitors who wouldnt have click my links at all otherwise, because
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my profits rose sharply. Literally, overnight with no change in traffic my commissions
increased by 100%.
Anyway, I started to pay more attention to the placements of affiliate links and also
their text. Few of my sites saw such a substantial increase in conversions (most 20-
40% after rigorous testing and some even performed worse) but Im a bit stat crazy
and the idea of leaving money on the table (same traffic but less sales) drove me to
keep testing in an attempt to find out what links worked best.
What this means for you is Ive tested many different combinations on a variety of
websites and what follows is what has worked best and led to the highest
conversions.

Where to put your links
This will be a no fluff section where Im just going to tell you what spots have worked
best for me and gotten the most response. This is a short section because there isnt
really much to say on it...
J ust follow my instructions and put links in these places if you want to make the most
money.
First link At the top of your review/story. If its a review say something like: Note:
This a review, click here if you want to visit the product name website. If its a story I
might tell a story in the link itself. Click here to see how I finally got a six pack or
something.
Second link Half way through the review/story, I got the best conversion results by
giving that link right after mentioning a huge benefit of the product in bold. So even
skimmers will read that benefit when they click the link So theyll be SLIGHTLY pre
sold.
Final link At the end of the review/story. Make it big and easily visible. This will be
where youll see conversion rates of 10%+(providing your content was good).
However, depending on the length of your main post, this wont get clicked even half
as often as the top links.
Side bar links Not only will you have links in the main post but also some in the
sidebar. I must admit that Im still testing these today, but the best results Ive had so
far, is by placing a big text link (maybe a banner if its good) directly under the Who
am I section youll create. So, it will usually still be visible above the fold. This will
mean theres two links above the fold and in plain view to every visitor who visits
your page.
The rest of your site Sprinkle them throughout your other posts and pages, but
sparingly. Too many affiliate links will harm your SEO rankings. Often the link you
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have in the sidebar alone will be enough for your other pages (since youll have the
same sidebar on every page).

Anchor text & calls to action
If you didnt already know, anchor text is the text of a link. So, instead of putting
http://www.productname.com, marketers put click here to see the product. Where
click here to see the product points to that URL.
This makes it more attractive and helpful to human visitors and anchor text also
plays a big role in off page SEO, where the anchor text of links pointing to your site is
used to determine what your page is about.
Now, Ive actually found that the anchor text of a link WILL affect your conversion
rate, considerably in fact. Particularly, for the links at the top of the page, where the
anchor text might be the only thing a visitor reads before they click the link.
If its a story presell Im using for example, Ill put a benefit of the product (usually
something like click here to see how I finally solved the problem) right there in the
anchor text. That way skim readers will get a quick testimonial from a seemingly
unbiased third party and are more likely to believe the hype on the merchants sales
page Even if they didnt read another word on your website.
Now, before we talk about specific sentences which have converted very well for me,
I just want to explain how important calls to action are. And to do that, heres two
examples of similar links:
See the book that helped me to finally got rid of my panic attacks
Or
Click here to see the book that helped me to finally get rid of my panic attacks.
The difference is obviously the click here part. But those two simple words will make
a big difference to number of times that link will get. Another key to success online is
providing a user experience where the visitor doesnt have to think. By saying CLICK
HERE, youre literally giving a simple order to follow. And we as humans, whether
consciously or not, will usually follow that order.
So, whatever anchor text you decide on, make sure you include the tried and tested,
clear as day... click here.
Now as for specific sentences which work well, there is no right answer of a single
sentence that converts best and it will vary from site to site. But below are whats
worked best for me:
Ill cover review websites first (scroll down if youre doing a story).
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For the first link the most effective one has been: Note this is a review, click here to
visit product names site.
For the middle link, Ill give them the link after naming a big (but factual) benefit of
the product. So heres an example from one of my sites (this link has converted
particularly well).
It takes you by the hand, and shows you step by step one of the easiest and
most unique methods to profit from affiliate marketing.
Click here to visit the productname site
Notice that the statement made before the link was a very powerful one, yet not
sales-ish in any way at the same time. I just present the facts about the product in an
appealing way. Even though I already mentioned it earlier, Ill say it again: Do not
sell the product in your reviews J ust give them the good facts (and a couple of
bad ones for good measure).
The link itself is very simple, I dont say click here to buy it (never, EVER, say that) or
even click here to read more. Im just telling the visitor that by clicking that link
theyre going to visit the products site, just a simple visit How can they say no to
that? (Im not sending them there to read or buy the product).
This principle of appealing to a users emotions can be seen throughout internet
marketing. Why do you think so many sales letters start with Discover? Because
discover doesnt qualify the visitor in any way. Where users might be put off by
read, when was the last time you didnt want to simply discover something? a
discovery implies a result from no work.
Anyway (went off track a bit there), the final link should use the same sort of anchor
text as the middle link and come straight after the positive conclusion of your review.
Click here to visit xxxxs site
Click here to visit the xxxx official site
Click here to read more about xxxx on their website
These are the three anchor texts that have produced the highest conversions by far
for me.

Now, lets look at stories.
For the first link you want to give the main benefit of the product in a story form. So,
Click here to see the program that finally cured my acne.
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As for the middle and final links: If youre doing a story where you basically say
something along the lines of: this didnt work, this really didnt work but finally this
product did. Then dont put the middle link until youve told them a bit about the
product that DID work (the affiliate product).
Ive tried putting a link after Ive written a whole paragraph about how something
didnt work, with the link saying something like: Click here to see what did work for
me. But for some reason, the conversion rates were generally horrible. I think
conversions are low from that kind of link because it ruins the credibility of your story.
You look kind of like a salesman by blatantly saying dont try that, try THIS instead!.
So, dont put the middle link until youve explained a bit about what the product that
helped you was. And then use a completely unbiased link that you might find on a
forum or something. Heres some of my best converting examples that Ive used:
Click here if you want to see the product.
Click here to see the product Im talking about.
Click here if you want to read more on xxxxs website.
Obviously, put the final link at the end of the story and use the same style of text.


Theimportanceofcloaking&howtodoit

Cloaking your affiliate link is the practice of hiding your ugly affiliate URL link from
your visitors. So instead of seeing john.googlesniper.hop.clickbank.net theyll see
www.yourdomain.com/recommends/googlesniper or whatever product your
promoting. Which is, I think we can both agree, a much more attractive URL.
Link cloaking is important not only because it will improve the amount of times your
links get clicked (many internet users are sceptical of weird links with loads of
numbers) but also, it helps prevent affiliate link theft. This is when a user sees your
blatant affiliate link and thinks hmm, I think Ill just sign up as an affiliate and save
myself 50% of the sale.
Link theft is particularly rife in the make money/affiliate marketing niche. Of course,
savvy marketers will also know its an affiliate link when they see
yourdomain.com/something instead of linking directly to their website. But it isnt AS
obvious and in my experience it has increased conversions.
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I could discuss the ins and outs of link cloaking and whether its worth the effort or
not, but you can find many hot discussions about it for free on Google if youre that
interested.
Link cloaking has worked wonders in my experience and has led to solid increase in
conversions. And therefore it warrants the extra few minutes needed to actually
cloak your links. So therefore I strongly recommend that you do it. Im also convinced
that link cloaking does improve your SEO rank but theres no scientific evidence to
support that (just another one of my crazy theories I guess!)

The easiest way to cloak your links
Theres a whole bunch of different ways to cloak your affiliate links. Some people
have even set up businesses where they offer a link cloaking service. I recommend
that you stay away from these as I have heard of several cases where the affiliates
in question didnt get the credit for a lot of sales.
Im not going to point any fingers but I suspect some link theft is going on, or
improper cloaking techniques are being utilized .Either way, I wouldnt trust a third
party (other than of course the affiliate network e.g. Clickbank) with such an
important part of your business.
Also, I dont understand why people use these services at all. Because cloaking your
links couldnt be simpler. All you need to do is create a simple PHP redirect. And of
course, Im going to show you how...

How to cloak your links step by step
Ok, so by now you should be at least relatively familiar with your FTP program (you
know the thing we used to upload our plugins and themes to wordpress). And
basically all we need to do to cloak our links is upload a tiny file (which Ill show you
how to create) to our website.
Youll need to repeat this process for each website you create, but in total it takes
like 2 minutes to do. (Note that theres a video at the end of this section on how to do
this whole link cloaking process too)

Step #1: Create a new folder on your desktop and name it recommends.
That will be the www.yourdomain.com/RECOMMENDS/product part. Now, you dont
have to make recommends, you could name it go for example. If I were creating a
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story website I might call this folder go instead. Recommends is better suited to a
review page.
Step #2: Open the folder and inside create a text document. Name this text
document whatever you want the product part of the URL to be, but make sure its
all one word (No spaces in the name). Often the product name or a shortened
version of it is what Ill use but you can experiment if you like.
I just want to make this crystal clear (Im not a techie myself, so I know how this can
be tough)... Lets say the folder was called go and the text document inside was
called googleshadow. The cloaked link would look like this:
http://www.yourdomain.com/go/googleshadow.php
Step #3: Change the file extension of the text document to php. So hit rename and
on the end of the filename replace .txt with .php - You will need to enable file
extensions if you cant see the .txt part. Heres a guide on how to do that in
Windows: http://www.wikihow.com/Disable-Hidden-File-Extensions-in-Windows-XP
So far then, it should look like this:



Step #4: This is where it gets kind of tricky (well I mean not really.. but anyway)...
Open up your product.php in notepad and youll see a blank document. You need to
enter this code, and nothing else inside it:
<?php
header('Location: affiliatelinkhere);
?>
J ust copy and paste that into the document and insert your affiliate link. Heres
exactly what the document should look like:
(on the next page)
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Ok, save that, now all we need to do is upload it to our web site server.
Step #5: Log into your FTP program (the same one you used earlier) and on the left
hand side browse to your desktop or wherever you created the recommends folder.
Step 6#: On the right hand side, double click on public_html. Then if thats your first
website on that hosting account, simply click on recommends on the left hand side
and hit upload. The recommends folder should now be on your web server and
youre done. Like below (its in googlesniper in my example because I have multiple
domains within the public_html folder):

By the way, make sure to test your link by actually typing in
www.yourdomain.com/recommends/productname.php to make sure it works! You
should go straight to the merchants website when you enter that.
Also, remember that that URL will be your affiliate link (because as users are
redirected through that other page youll get credit for the sale). So whenever you
want to add an affiliate link to your site, add that link and NOT plain the affiliate link.
No worries, if youre still not 100% sure how to do it...
Watch Video Six Now
And Ill Show You Exactly How to Create a Cloaked Link
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I think that some marketers put off cloaking there links because it seems hard work
and not really worth the trouble. But it is worth your time...
Theres a reason that all the top affiliates do it. Because it does improve conversions.
You will want to do it sooner or later, and as Ive just demonstrated to you, it really is
a simple process that only takes a couple of minutes at the most.
Alright then! Weve discussed everything you will ever need (or want) to know about
links in this chapter. Now weve finally done everything we need to do before we
write the content for our sniper site.


















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ChapterSix:CreatingyourSniperSiteStepby
Step

Finally, were actually going to write some stuff!

In this chapter were going to look at exactly how to write your sites content step by
step ( and yes, there is a certain way of doing this).
But before we go on, lets just remind ourselves of the overall structure of our
website: What the finished product will look like.


Obviously, the main part of your site will be the home page. The rest of the pages
exist mainly to please the search engines (with the exception of the about me page
which also helps to build trust with your visitors). Anyway, lets build the damn site!
So first of all Im going to tell you very quickly (I dont want to bore the more
experienced guys too much here...) how to create each post on your wordpress site.

Howtocreateposts

You should have a pretty good idea of what your content will be about (chapter
three) and how to optimize these individual posts remember densities, LSI etc
(chapter four). And all Im going to tell you in this sub chapter is exactly how to
actually write each post and cover some of SEO stuff thats specific to Wordpress.
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So this is the screen you are presented with, when you click on Posts and then Add
New on left hand side menu of your wordpress wp-admin area... And heres step by
step how to fill in each field and finally publish the post to your home page.

Post title: Remember the guidelines from earlier. Main keyword at the beginning of
the final post and usually the first post. Middle posts could contain LSI keywords.
And make those titles appealing to humans too!
Main body area: Enter your post here. It works just like Microsoft word and is self
explanatory really. Click the upload/insert part to insert pictures (a good strategy if
they support the story/review itself)
Excerpt: Even though we have the all in one SEO plugin, I find that its better to write
your description here. So refer to the guidelines I set earlier and write a killer
keyword rich description!
Using the example from earlier, if how to get a six pack fast was the keyword this
would be a good description/Excerpt...
Discover how to get a six pack fast Includes the story of how one skinny weakling
got ripped abs in just four weeks plus tips on how you can get a 6 pack fast too.
Its got the main and some LSI keywords, plus it reads well.

Now that youve done the main part, there are just a couple more things we need to
do before you publish that post to your blog...
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#1 Create some tags: On the right hand side of that same screen above youll see
a box where you can enter tags.

I recommend that you enter three (maybe four) keywords that describe your post.
Tags wont have a huge effect on your SEO, so dont fret about them too much. I
tend to use the same keywords that I use for my tags for my meta keywords (more
on them in a minute). Obviously, make one tag your main keyword and make the
other two related to the post in question.
#2 Categories: These are a way of categorizing your posts into different pages on
your wordpress site. Its useful for massive blogs that might have hundreds of posts
and visitors might find it difficult to find some content. But they are largely
unnecessary for our sniper site.
Anyway its still worth doing. Generally I put the final post in one category and the
others in a different one (dont ask me why... its just a crazy little thing I do).
Important Do not put a post in more than one category. and name these categories
something related to the topic.
#3 Add the meta keywords: The third and final step is to add some meta
keywords to the all in one seo box. You get to that by scrolling down on the post
page until you see a box like this:

I just write the post title in the Title field. Leave the description field blank because
you already filled in it in the excerpt field. For the keywords, I usually just enter my
tags again but you can enter different keywords if you like I dont really think it
matters. The search engines dont place much emphasis (if any at all) on these
keywords any more.
Once youve filled in everything all you need to do now is hit publish and voila!
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Youre done and youve successfully created a Wordpress post.
Ive also made a video that covers how to write posts, make new pages and add
pictures. So check that out too.

Watch Video Seven Now...
To Find Out How to Create Wordpress Posts, Pages and
Add Pictures to Your Site


CreatingyourGoogleSniperSiteACompleteWalkthrough

Okay then, so now that we know how to create each individual post, Id like to
welcome you to what is one of the most important sections of this program. In this
(large) sub chapter we are going to go through the entire process (with timeframes)
of creating a Sniper site from scratch.
So far, weve covered absolutely everything you need to know to successfully build
one of these sites. In fact, the only thing missing is getting the site ranked (but we
will cover than in chapter seven). Now obviously, you could use all this information to
have a go at making one yourself right now, and it would probably be successful. I
mean, its what I used to do.
But after about a month of building my sites in no particular way, I realised that Id
probably get it done a lot quicker (and it would all be easier to manage), if I just
create a simple formula I could follow every time.
And heres that formula. So, follow along as I show you the exact process I use to
create EVERY SINGLE ONE of my Sniper sites.
This process on the next page is COMPREHENSIVE and includes everything weve
done so far too. Ill break everything up into sections so that its easy to understand
I didnt break it up into days because the timeframes will vary from site to site.




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PartOneNoPrerequisite(Thisisthefirstpartofcreatingyoursite)

This is the longest part of the whole process, but it will also become a lot quicker with
practice...

Total time taken to set up the site ready for content creation: 2 hours 50 minutes. In
reality it will take ALOT less once youve done this a couple of times.
This is all stuff Ive already gone through but I just thought Id make it all a bit more
clear for you. If youre stuck on any section remember that Google Sniper is a
reference, so just refer back to the corresponding section.
Next is creating the first part of the content...
Findthemainkeyword
andaproducttopromote
relatedtoit.(90mins)
Registeryourdomain
name(10mins)
InstallWordpressand
uploadbothplugins(10
mins)
Takeafewminutesto
understandyourmarket
andpictureyouraverage
visitor(15mins)
Decideonyourangleof
attack story,review,
howtoetc(5mins)
Createyourcharacter
andfindapicture(20
mins)
Pickathemeandupload
it(10mins)
FindyourLSIkeywords(5
mins)
Configureyourlink
structureandplugins
(5mins)
Getyouraffiliatelink&
Cloakitwithaphp
redirect(5mins)
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Parttwo:CreatingthefirstpartofthecontentPrerequisiteishaving
thesitesetup(partone)

Total time to create the first part of the content: 1 hour 5 minutes.
This is pretty simple stuff really, just write this content and your site will be 80% built.
Important point: We will NOT be writing the final post, our useful article or adding
affiliate links until our blog is ranked on the search engines. This is to give the
impression that the blog is regularly updated. Now, you could just make one post
and then do part 3, but I recommend that you have 2 posts on your site first in order
to give the search engines more content to feed on initially.




Createyouraboutmepage.Idothis
firstbecauseitgivesyouakindof
storyorcharactertoreferto.Also
createaWhoamIsectionontheright
sidebar.(20mins)
Writeyourfirstpost.Mainkeywordin
thetitle,makeitrelatedtothetopic
ofyourmarket,butpeoplewillrarely
readitsodontworrytoomuch.(15
mins)
Createyourcontactpage.Justa
simplehiandprovideanemail
address.(5mins)
Createyourprivacypolicy.Justswipe
onefromanothersiteandchangeit
slightly.(5mins)
Writeyoursecondpost.More
importantthanthefirstone,usean
LSIkeywordforthetitleandtryto
haveitsupportwhatyourefinalpost
willbeabout.So,ifyouweredoinga
review,yourmiddlepostmightbea
backgroundoftheguywhocreated
theproductinquestion.(20mins)
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PartThree:GettingyourSnipersiteranked&Offpageoptimization.
PerquisitesarepartsoneandtwoYoursitemustbeready.

Now, in order to maintain the step by step nature of this section, Im including this
section on the off page stuff you need to do which we wont have covered yet (it will
be chapter seven). So, I recommend that you complete your Sniper site up to here
and then read the remainder of the system before implementing these final two
parts.
Anyway, here goes: This section focuses on getting your site indexed in the search
engines and some simple tricks that can help you get ranked on the first page faster.



Total time to make your site visible to the search engines: 1 hour 31 minutes
Now, what I usually do everything up to here in one sitting Thats parts 1,2 and 3.
Then I come back at a later date, once our site has been indexed by Google (usually
in a few days time) and complete the site by doing part 4. Once youve built a few
sites, parts 1,2 and 3 will take you less than 3 hours to do in one sitting (providing
you outsource the social bookmarking which I HIGHLY recommend you do).


Pingyourblogat
www.pingomatic.com Justtype
inyoursitesURLandblogtitle
whichisprobablyyourmain
keyword.(1min)
CreateyourYoutubevideo
(25min)
UploadittoYoutube(5min)
Bookmarkyoursiteusing
http://www.socialmarker.com/
(1hour)
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Part4:Puttingtheicingonthecake:Finalpost,articleandaffiliate
links.ThePrerequisiteisthatyoursiteisindexedbyGoogle.

I call this putting the icing on the cake, because part four is like the icing of our site
its like the finishing touch and we NEED it to make everything sweet - Ever eaten a
plain cake without icing? Its not very nice... You need that icing. (note on the
metaphor: cake... icing... what was I thinking?..) Anyway, basically your site needs
that final, important post and of course needs affiliate links on it too.
As mentioned previously, youll only want to complete part four after your site has
been indexed by Google and is in their database. You can find out if youre on it by
going onto Google and typing in your domain name.


Total time to complete part four: 1 hour
Now, the reason we do part four separately is because the search engines prefer
content to be added over time. Ideally therefore, we would add post after post, day
after day... But Ive found that doing it in two chunks (parts 1,2,3 and then part 4
once your sites indexed) is more than good enough and heck of a lot more time
efficient.
And while we only do it in two chunks, I still think its a whole lot better than doing it
all in one: Imagine this fair sized site suddenly appearing on to Google thats never
updated again, at least we update it once.
Another reason for the two chunks approach is one I hinted at earlier: When Google
first discovers our site we want them to have a good amount of content to feed on
Createyourhelpfularticlepage.
Googlelovesyoutube(evenifyoure
linkingtothem)solinktoyourvideo
orsomeoneelsesandbasicallywrite
aboutwhatsonit.(15mins)
Writeyourfinalandmostimportant
post(review/story/howto).
Rememberthepreselltacticsfrom
Chapterthreeandincludeimagesif
theysupportyourcontent.(35mins)
Addyourcloakedaffiliatelinkas
yourwritingyourfinalpostandadd
ittoyourotherpostsandtoyour
sidebarafterwards.(10mins)
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rather than just a single 200 word post. J ust like in the real world, I think that first
impressions matter to search engines...Which is why we add our affiliate links in the
second chunk too, so that Googles first impression isnt: Crappy affiliate link ridden
site.

Alright then! Thats it.
Im pretty sure Ive included everything in those parts, so just follow that blueprint
step by step and youll have set up your first Google Sniper site. Usually, that is all
the work youll need to do. Seriously you may never have to touch that site again
(other than to update wordpress), and itll bring you commissions for months, even
years to come.
Now, we still havent looked at part 3 (getting the site ranked), so thats what we will
be looking at in the next chapter...

















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ChapterSeven:GettingRankedandGaining
AuthorityinRecordTime

In this chapter were going to talk about the things you need to do outside of your
website to aid your rankings on Google and get you indexed faster.
If Im completely honest with you, this chapter isnt an essential one. But it does help
to speed up the whole process (gets you on Google faster) and will give your
rankings on Google a slight boost from the backlinks were going to gain.
The backlinks will help to give our site more authority in the eyes of the search
engines. But note that we will not be doing any extensive link building, just some
quick social bookmarking really.
Getting indexed is important too. Because it can mean the difference between your
site getting its first traffic just 2 days after creating it or it taking 3 weeks for the first
visitors to trickle in. And the sooner you start getting visitors, the sooner youll start
making money!
I recommend that you read this chapter first, and then check out video eight, where
Ill show you live how to do everything Ive talked about.

Pinging

Pinging is essentially announcing to a list of websites that there has been an update
to your blog. Its one of the many advantages a Wordpress site has over a traditional
site, and will mean your Sniper sites changes are updated in the Search Engines
listings. Basically, Google will register that youve made a change and will visit your
website to see what those changes were.
Now, when you make a new wordpress post it automatically pings for you, but I
always still ping it again because I suspect the auto ping doesnt announce it to very
many websites The more websites you announce it too the better.
When should you ping?
After creating your website for the first time (part 1 & 2) ping it, and every time you
write a new post after that.
All you need to do to ping your site is visit: www.pingomatic.com, enter your blogs
name (probably your main keyword), enter your domain name (dont worry about
RSS), hit Check all and click send pings. And youre done!
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IntegratingwithYoutube

There can be no doubt that over the past couple of years, the internet has gone
through some major changes. Web 2.0 and so much user generated content has
also changed the face of internet marketing. Sites like Facebook, Digg and Youtube
have all become household names. And as such, theres a whole load of new
internet marketing courses out now that focus almost exclusively on exploiting them.
Google Sniper on the other hand doesnt really need them. Fortunately, this system
doesnt require you to spend hours socializing over Twitter, and it is possible to make
ten thousand dollars per month without ever going near Web 2.0. I mean, Ive largely
ignored the recent changes like RSS etc.
Why?
Because you simply dont NEED to use them. And if you dont need them to make
more money, then whats the point? Because as I said earlier, remember that at the
end of the day, internet marketing is about making money. Not making friends.
That said, some of the key components of this course are based on Web 2.0.
Because we can use some aspects of it to our advantage. Our site for example, is
built using Wordpress (a blogging platform) and I also recommend that you make a
Youtube video.
Why make a Youtube video?
Ill start by stating the obvious: Google likes Youtube (I mean, they do own Youtube
after all). Im pretty sure that Google rewards websites that link to a youtube video
(especially if its directly related to the topic of your site) and Im also pretty sure that
linking to your website from your Youtube video gets your site ranked faster Even if
the link is no follow.
Note: A no follow link is when a website labels a link or a group of links with the
nofollow tag. This tells the Search engines spiders not to go through that link. This
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stops the website that its linking to from getting the backlink (which would help the
sites SEO ranking). So, really nofollow should mean that the link wouldnt help your
site get indexed faster since Google wouldnt visit the link and discover your site.
But I think it does anyway... I warned you some of the stuff I do doesnt make sense..
Your Youtube video will also bring you targeted traffic, potentially A LOT of traffic.
Not only will it bring you visitors from people searching on the Youtube website itself,
but in case you havent noticed Youtube videos sometimes rank very highly in
Googles search results. And if youre lucky, your Youtube video will rank on the first
page. Ive actually had many cases where the youtube video I made has outranked
our actual Sniper site.
Notice that I said if youre lucky though, because it seems to just be luck as to
whether or not you rank. I honestly dont know why some videos get ranked on the
first page for a very competitive keyword and why some dont rank for even the most
uncompetitive. Obviously, we try to optimize our video for search engines as best we
can, but no one seems to have figured it out down to a Science... yet. Perhaps soon
though?
As you can see, there are many reasons to make a Youtube video. So, perhaps a
better question would be: why not?
And the only reasons why not to make one are the time it might take, or that youre
unsure about how to make one.
Dont be put off if youve never made a video before. Its really easy (especially my
way) and once youve got the hang of it, it takes less than 20 minutes to make the
video AND upload it.
In closing, Ill say this: Making a Youtube video is the best use of your time when it
comes to traffic generation and off page SEO. In terms of its effectiveness, it trumps
article marketing, social bookmarking, directory submission, craigslist advertising
and everything else out there.
For the time you have to put in, making a Youtube video is more than worth it, and I
make one for just about every site.

MakingyourYoutubevideo

Ok, so hopefully the last subchapter has convinced you not to skip this part and
make a video. So, now Im going to tell you how I make one and how I optimize it.
A lot of marketers Ive spoken to seem to be put off by the idea of video marketing if
theyve never tried it before. And I dont know why, because it couldnt be simpler:
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All you need make a short 2 3 minute video about a topic. It doesnt have to be
that professional and you dont need to plan it in much detail. After all, you want to
seem like a normal person and not an internet marketer.
Also, the good news is that the hardest part is already done for us. Where some
people might struggle to find a topic to make their video about (theyd want to find
something worthwhile to talk about, something they can monetize, and finally a
keyword they could rank for on Google) we already have ours...
The topic of our video will be our main keyword. I mean, obviously we want the
video to be related to our site and also, why waste all that research we did earlier in
chapter one?
Also, chances are, that if you were able to make a whole website dedicated to it,
your main keyword must be something thats worthwhile talking about for a couple of
minutes.
So, thats the topic out of the way. How do you actually make the video?
Well, while you were making your Sniper site, youve probably learnt a lot about the
topic in question. So, the absolute easiest way to make a video is this: Record
yourself talking about the topic.
Seriously, just video yourself talking about something related to the keyword. You
might give your story, a review (if your keyword is specific to a certain product) or
you could do a kind of how to video - Giving some basic tips that might help the
viewer solve their problem.
Theres really no rocket Science to it. All I do is decide on a general topic for the
video, write down a couple of bullet points to talk about, then film myself talking.
Sure, sometimes these videos have a lot of errs and ehhhms in them, but they
work well enough.
The important thing to stress throughout your video is that visitor needs to click the
link to visit your website if they want to solve their problem. Make sure to mention
your websites URL throughout the video and what the viewer stands to gain from
visiting it.
All in all, I can create a completely new video from scratch in about 10 15 minutes.
It really is that easy.
By the way, if you dont have a webcam and microphone, just film it on your phone or
video camera and upload that to youtube. Youtube is very accessible and accepts
pretty much every file type known to man.


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Uploading it to Youtube
So, youve made the video, now all you have to is upload it to youtube. Im not going
to go into creating an account on Youtube, theres loads of free material out there
and its pretty self explanatory anyway.
So once youve made your account. Log in and on the top right hand side of the
screen, hover over the button that says Upload and hit video file.

On the next page, browse to where your videos located on your hard drive, hit
upload and then youll be presented with the screen below. Ive filled it in saying what
you need to write in each field.

Now, this is where all of your optimization comes into play, since Googles spiders
cant watch the video itself.
Okay. So your video title should contain your main keyword (preferably first).
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The first thing you need to enter in the description box is your websites URL, you
want users to be able to see that without having to click more info when theyre
watching your video. As far as length goes, youd think that the best way to optimize
would be to write a big long, keyword rich description.
But Ive found the opposite. Google seems to believe that less words means its more
focused on any given keyword and so youll usually get better results by writing a
short description mentioning the keyword once. Check out most of the videos with 1
million plus views and youll notice that the vast majority have less than 20 words in
the description.
Tags. This is the most important part to optimizing your video. Fortunately its pretty
easy to find which ones are best to use: Steal them from other videos. Now, I dont
think many people do this, but they should, because it is extremely effective.
Heres how to do it.
Type your main keyword into the Youtube search box and it will come up with a
whole list of videos, sorted by what Youtube thinks are the most relevant to the
keyword.
Now, all you have to do is click on the top few videos, look at what tags theyre using
and steal them for your video.
You want anywhere from 5 12 different tags and note that each individual word is
counted as a tag. Obviously, make sure to include your main keyword as well as the
stolen ones!
Next, just select the most appropriate category and youre done!

Thats it. Youve made a video, uploaded it, and optimized it as best you can, all in
under 30 minutes (hopefully). Remember that once youve finished this section (just
one more thing to do) and youre onto part four, to create your helpful article page
on your website about that video. J ust write a few hundred words explaining what the
video is about and embed it into the webpage.
Note: To embed a video from youtube into your wordpress blog just go to your
videos URL and paste the code from the embed box:


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Bookmarkingyoursite

Social bookmarking is essentially submitting a story with a link back to your website
to a bunch of fun web 2.0 sites like Digg, reddit and technorati. Social bookmarking
is pretty big these days and its easy to see why: Its the easiest and fastest way to
get a website indexed and get some backlinks.
Bookmarking our Sniper site will give us a handful of much needed backlinks (since
we wont have ANY others) and will serve to get our site indexed by Google very fast
indeed.
I would say that this is the most important part of chapter seven, but truthfully, they
are all important (I hope you made that youtube video!).
Unfortunately though, bookmarking is a time consuming process. If you do it
manually (which I used to) it can take upwards of one hour to bookmark your story to
all of the 49 main sites using SocialMarker.com. Naturally though, as with everything
in internet marketing, when theres a problem, theres a solution! And there are a few
ways to speed up the process...
The first is social bookmarking software. Where a software program automatically
bookmarks your site for you. All you have to do is create an account on each of the
bookmarking websites once, and it then saves all of your passwords and does it all
for you the next and any future times.
I know a lot of marketers who swear by these programs but personally Ive never had
that much success. Their lists seem to be old and many of the submissions fail (the
sites can tell its a robot or they try to submit to a URL that no longer exists). If you
do want to give it a shot though, try bookmarking demon at
http://www.bookmarkingdemon.com/ (Tip: Use your own Clickbank affiliate link and
save 50% of the sale)
Now, what I do, is outsource my bookmarking to another human being. For $5 you
can get posted on over 100 different social bookmarking sites, and your story will be
posted from an established account on each site. Anyone who knows a thing or two
about social bookmarking will tell you that posting from an established account will
bring your stories a lot more traffic.
Theres always people prepared to do this on the Warrior forum:
http://www.warriorforum.com/ and you can also find guys on all the usual hire a
freelancer websites like http://www.elance.com/
Anyway, youll probably do it manually the first couple of times so heres step by step
how to do it.
Step #1: Go to Socialmarker.com
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Step #2: In the top right-hand corner enter your stories details like in the screenshot
below. Then hit Submit.

Step #3: Youll go through each of the 49 sites manually submitting your story and
the first time you do it, youll need to create an account at each of the sites. I
recommend you use the same username and password for each website to save
time. I even created a quick email account specifically for bookmarking. Because
usually youll need to confirm your email address =a lot of spam.
It may seem like a long winded process but trust me, it is worth it. I guarantee that
your site will be indexed on Google within just a couple of days (often in a couple of
hours). And the backlinks are also valuable since we literally have none.

Other ways of getting your site ranked
If youve spent any amount of time online, then youll know that there are literally a
million and one different ways to get targeted traffic to your website and improve
your SEO rankings at the same time.
And if youre comfortable using those methods (methods like article submission,
forum posting, directory submission etc) then youre very welcome to use them in
conjunction with this system.
I actually have quite a few accounts on various different forums on the net (one for
each of the main niches) and sometimes I will add my newest Sniper site to my
signature and make some quick, but helpful posts. It will get your site indexed faster,
particularly if its a high traffic forum.
But to be honest, youtube and social bookmarking are the only tools you NEED. Id
only consider other forms of traffic generation/SEO if my site was ranked say 8
th
on
the first page of Google and I wanted to move closer to the top. In that case I might
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build a quick Squidoo lens. Im not going to into how to build one here, but theres
plenty of quality free information just a Google search away if youre interested.
Everything covered so far here, and some other cool stuff is explained in video eight.
So go ahead,
Watch Video Eight Now...
And Watch Me Do All The Social Stuff Described Here &
Give You Some Other Helpful Info

TheGoogleSandbox

Aah... The famous Google Sandbox, truly, the bane of my internet marketing
existence, and any search engine optimization based marketers for that matter. I
wasnt sure where to put this in the guide, but I figured it was important that I mention
it, and the problems it causes.
The Google sandbox is our biggest enemy.
And other than not accurately judging the level of SEO competition, it is pretty much
the only thing that can cause a Sniper site to fail.
What is it?
The sandbox is basically when Google doesnt allow a new website to rank for a
certain keyword because Google deems that a new website shouldnt be as
valuable as an older, more established site. The new website is placed in a kind of
sandbox separate from the normal search results for a few months. Where, no
matter what you do, your site still suffers a massive penalty for being new to
Googles database.
The sandbox is a very hot topic among SEO experts and always has been. It has
never actually been confirmed by Google, but they have hinted at its existence in
several interviews.
Now, the good news is that you wont get sandboxed often, it seems to only happen
when targeting certain keywords.
The bad news is that nobody knows what these keywords are, or how to avoid your
site getting sandboxed. Theres a few theories out there, but take it from me, from
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our perspective, its just a matter of luck whether or not you get placed in the
sandbox.
Google places so much emphasis on a websites age its crazy. I dont fully
understand their reasoning behind it, but you cant fight city hall (Google pretty much
owns the internet) - We just have to face the facts, that now and again, you are going
to sandboxed. And there aint nothin you can do about it.
Fortunately, it is only usually a temporary setback. Within anywhere from one to five
months, you should eventually get the ranking you rightfully deserve.

How can I tell if Ive been sandboxed?
Okay, so taking awhile to rank and being sandboxed are very different things. It
could take anywhere from a day to three weeks for your sniper site to get a decent
position on the first page of Google. But after a week, no matter what the situation,
you should at least appear somewhere on the first five or so pages of Google.
If however, your site doesnt appear and youve been indexed (find out if youve been
indexed by typing in your domain name on Google) then youve probably been put
into the sandbox.
It sucks. It really does.
Theres nothing more demoralizing than having your newly created pride and joy be
put in the sandbox before its even had a chance. But unfortunately, we are
completely powerless. I suggest you move on to making another Sniper site and
keep checking back every now and again to see if the sandboxed sites ranking has
improved. Because theres nothing you can do.
Ive probably made the sandbox out to be something much worse than it really is.
Frankly though, Ive only ever had 7 of my sites get sandboxed. Four of those later
went on to become profitable sites with no further work from me, two failed outright
and one never made it past page three.
So, thats the reality: In total Ive only ever had 3 websites fail due to the sandbox out
of well... more than 10 times that number of successful Sniper sites. So, try not to
worry about it. I just felt it was important to mention it, just in case you make a site
one day and wonder what the hecks going on.

Alright then. So, to wrap up, in this chapter weve talked about how to get your site
indexed faster and how to aid its rankings with some quick n dirty backlinks from
social bookmarking.
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You should be more than fine just from submitting a Youtube video and doing some
bookmarking. Its only if you wanted to improve a ranking say from 10
th
to 1
st
on
Googles first page that I might do some more work. If you do find yourself in that
position, I recommend that you make a quick Squidoo page that links back to your
site.
And finally, we looked at our biggest enemy: The sandbox. Its important to be aware
of it but try not to fret about it too much.
We now move on to what will be the final chapter of the Google Sniper... Scaling
your Google Sniper into a $10,000 per month business.


















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ChapterEight:ScalingyourSniperSiteintoa
$10,000aMonthBusiness

For our final chapter, I wanted to talk about taking the Google Sniper system and
turning it into a $10,000 a month business And how attainable that really is. Well
start off with what was a key realisation for me, but its something that many
marketers seem to forget. It is a simple concept, but a powerful one nonetheless...

TheBiggestSecretofSuperAffiliates

People talk a lot about the difference between a super affiliate (the top 1% of internet
marketers) and an average affiliate (the remaining 99%)...
Is it the system?
Is it the JV partners?
Is it the networking?
Is it the ability to take planned action?
And of course, truthfully, it is a combination of all of those plus many more.
Particularly, the system people use to make their money is crucial, some are
admittedly, MUCH more effective than others.
But strangely enough, I think that the biggest difference is that super affiliates have
the power to think BIG. They dont think about making a few thousand here and
there, they think about making big money, on a day to day basis.
And how do they do that? How do they make those MASSIVE commissions?
First, they find out what works What works best for them... then...
They do more of the same in order to make more money.
A simple concept, no? But profound nonetheless: Find out what works and then
duplicate it.
Lets look at it in more detail. Starting with the finding what works in the first place
part...
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How many times have YOU started a project or bought a course, and FAILED to see
it through? Either failed to take action in the first place, or FAILED to get over the first
few hurdles?
I know from personal experience. I tried dozens of different things before finally
finding success with Google Sniper. Id try a system, my first attempt wouldnt be
successful and Id just give up altogether.
But I eventually found a system that worked, and I stuck to it. Up until this point, Ive
made 90% of my income online repeating the Google Sniper system. No networking,
no sales copy writing, no list building, no adwords Because I didnt have to. I just
found something that worked and stubbornly did it over and over again.
And you need to say to yourself one day, just like I did:
Im really going to give this a shot. I am not going to quit until this freakin
system makes me some freakin money No matter what.
Whether that system be Google Sniper or not (I sure hope it is), you need to find the
BEST way of making money online in your eyes and make a REAL go of it.
Never give up.
And remember the Super affiliate secret: When you finally do make money, dont
move onto something else. Do it again and again. Milk it for ALL ITS WORTH.
Because to be a Super Affiliate you dont need to have your hand in all the cookie
jars, so to speak. You dont need to be the jack of all trades. You can, and WILL be
very successful just specializing in a single method. A method that works for you.

Stickatit

Now hopefully, the method youve decided on is Google Sniper. After all, to this day
I still believe that it is the most effective way to make money online. So, I wanted to
make a quick section to talk about what could go wrong, and how to deal with it.
The first thing you need to realise, is that the system you see today is the result of
hundreds of hours spent tweaking. Google Sniper in its original and most basic form
was not particularly successful.
Yes, my first site was very successful, and it has (and still does) make me a lot of
money.
But the second site wasnt.
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I underestimated the competition and didnt make it past page two on the search
results. My next few sites were a mix of winners and losers. But I stuck at it. I could
see the potential and frankly, was just elated to have finally found something that
worked.
Now, its true that with the system as it now stands and my experience, that around 4
out of the 5 websites I make go on to be successful. But you cant expect results like
that.
You just cant.
Ive been as detailed as I could possibly be in this course but there are some aspects
that you will only grasp with personal experience. Theres no substitute for practice.
A particular area to look out for will be competition. I tried to make my guidelines
pretty detailed, but remember that this is something youll need to practice and have
firsthand experience with. Unless your experienced with SEO, it is quite possible that
youll get this part wrong on your first few sites.
Im sorry to seem all doom and gloom but you need to realise that its just not
realistic to buy a course, ANY course, and expect to have a 100% success rate on
your first attempt.
Saying that, Im pretty sure that this is the easiest to get system out there right now.
And providing you follow this guide, theres no reason why your first Sniper site
shouldnt be a successful one.
But dont give up if its not. Give it another shot. Because theres inevitably some
things that will go wrong the first time. J ust try not to make the same mistake again!


A word on patience...
You must be patient for your site to rank highly on Google. Sometimes youll find
your site in the top five within a few days. But sometimes it can take over three
weeks. So, dont be worried if youre not put on page one straight away, youll often
climb through the rankings eventually.
Also, while youre waiting for your first site to rank, build another, or several. Theres
no good reason to wait. Youre not dependant on the first site in any way and
creating another site is quick enough.
The most I ever made was three sites in one day (by made I mean did everything up
to part four). This was when I was earning a few thousand per month and really keen
to expand, and expand quickly! By the way, all three of these sites turned out to be
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successful, and together they bring in over $1k every month still. Not bad for a days
work!

ScalingGoogleSniper

Okay. So lets say youve got a successful Sniper site. Its pulling in a consistent
$400 a month with no further work from you at all.
What do you do now?
The simple answer...?
You build several more. You do more of what works (remember the Super Affiliate
principle).
And with Google Sniper it really can be that simple. You just build more sites. And as
you build more not only will your income increase, but so will your experience, which
in turn will increase your income once again, because as you practice youll improve
your overall success rate, your conversion rates etc!

The only limit is your imagination...
If Im honest with you, Ive kept it pretty simple up until this point. 99% of my sites are
exactly as described in this guide, and when I wanted to make more money Id just
build MORE sites.
It is only now that Im really starting to experiment with the system...
Because the real beauty of Google Sniper, is that theres no limit to what you can do
with these sites. Youve got so much traffic, that the only limit is your imagination.
You could for example, build a list If you can be consistent in marketing to them (I
was always to lazy for email marketing).
I mean sure, youd have A LOT of different lists, but after awhile youll probably have
multiple sites within the same niche anyway, so you could have list for each niche.
The point Im trying to make, is that with so much Free, completely hands-off, and
targeted traffic from Google, Sniper sites are the absolute perfect place to try stuff
out.

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$10,000amonthiseasy

Now thats a pretty bold statement. But it is.
I wanted to do a section where I show you just how attainable $10k a month is, even
just working a few hours per day. Maybe even less.
Note: I hinted at this formula earlier on.
Now, Im being pretty conservative with the estimates here too...
Lets say the average sites main keyword gets 3,000 searches a month. And lets
say your fairly high up on page one and get 50% of that traffic.
Thats 1,500 visitors a month. Okay. Now lets assume that you also get 750 visitors
a month for weird variations of that main keyword and the LSI Keywords.
Lets also assume that 1% of the visitors that come to your site (youll probably see
closer to a 2-3% conversion rate) actually click your affiliate link and buy the product
in question.
1% of 2,250 visitors =well say 23 buyers.
And if we say that you earn a pretty average commission of $30 per sale for a
Clickbank product, that means that that SINGLE, couple of hours to make site will
make you =$690 a month, every month for the foreseeable future.
Okay, so thats already $690 a month for maybe 4 hours work (if its your first go).
So, if every site made $690 a month Some will make a lot more and some will
make less. Youd only need 15 of these Sniper sites to make $10k a month or
$120,000 a year.
Thats a six figure salary.
And if you follow this course step by step, and ultimately put it into action. I am
completely confident that you WILL achieve that.
Thats how realistic it is. I make $10k a month, and Im the laziest guy I know...
Basically, if I can do it... You can too.




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Finalword

And so my final word is this...
Do it.
Ive laid the entire system out for you, and revealed every last detail. All you need to
do now is actually put it into action.
You really have no excuse. I know theres a lot of systems out there that are kind of
complicated, or that require a lot of work/capital to start up (PPC springs to mind).
But with Google Sniper you truly have no excuse. It costs pennies, takes just hours
to set up and Ive really covered everything you need to know down to the very last
detail.
All thats left now is to put what youve here learned into action. That, and make
some money of course.
And well, Its been quite a ride...
But all good things must come to an end.
I hope that youve enjoyed Google Sniper, I certainly enjoyed writing it.
I wish you the absolute best of luck in your future internet marketing ventures, and
remember that this isnt the end.
Hopefully, youre a member of the Snipers club, and there youll find new strategies
and methods every month from me as the system develops, as well as any new
discoveries any future Snipers make.
Plus of course, dont forget the real case studies area and that youve got the chance
to actually have your site reviewed by me in that section. Finally remember that if
you have a question theres the monthly Q & A webinars too...
All in all you should be pretty well equipped. So get out there, get snipin and most of
all, stay in touch.

To your every success,
George Brown