Multi Level Marketing Plan

Business Focus
Sales of products and services to endusers (NOT other distributors) Primarily based on the sales of products and services by the distributor Perhaps some percentage of income from sales by downline recruits #ousehold goods or services that consumers typically use in everyday life $oods and services are priced competitively with traditional retail outlets &ow or none at all

Pyramid Scheme
Recruiting new members Primarily membership fees paid by new recruits or !bonuses" for meeting recruitment goals

Profits

Products or Services for sale

Often a thinly-veiled and poorly-made !miracle" product or service that few consumers want or need %erchandise is typically priced well above comparable products sold in retail stores Substantial' often involving recurring !membership" fees or e(pensive !educational'" !training'" or !advertising" materials that can easily be found free of charge elsewhere #igh pressure' with a constant focus on recruiting new members of the scheme #ard to reach when )uestions arise ,nwilling or unable to provide references or only provides references who themselves attempt to recruit a caller .nvolves promises of large profits with minimal wor*' often in high-pressure seminar environments ,ses phrases li*e !limited time offer'" !can/t miss opportunity'" and !guaranteed income " Not registered with the 000 or local 1hamber of 1ommerce .nformation about the company is scarce or limited to a 2eb site

Start-up Costs

Support System

&ow-pressure' eager to answer )uestions about the business and provide detailed information in writing upon re)uest' such as a business and mar*eting plan +ager to provide references who provide honest evaluations of the viability of the %&% plan and the wor* necessary to succeed Provides detailed information about the wor* involved Offers no promise of easy riches -oes not use highpressure sales tactics

Employee/customer eferences

Sales Pitch

!nfo "vaila#le$

#as a good report with the 0etter 0suiness 0ureau (000) and consumer protection agencies and is registered with the local 1hamber of 1ommerce Provides detailed information on their 2eb site 3N- provides hard copies of annual or )uarterly reports' business plans' and mar*eting materials on demand' for little or no charge 0uys bac* unsold merchandise at 456 or more of purchase price

Merchandise Buy-Back

Refuses to buy bac* merchandise at all or buys bac* at significantly less than the wholesale price

%etting out of the Business

+asily accomplished and accompanied -ifficult' with high-pressure tactics by a reasonable merchandise buy-bac* used to *eep participants in the scheme' possibly accompanied by program pitches to spend more money on !training" to improve performance products and service -oomed to collapse

&o' Long the Buiness (ill Last Sustainable' based on repeat sales of

&o' likely )ou*ll Profit +he Bottom Line

Profits are based on time and effort The vast ma7ority of participants lose devoted to selling goods or services to money consumers .t/s a legal business opportunity that may or may not be a good fit for you Its illegal. Dont waste your money.