(released September 2013)

Innovation Strategy & New Product Development Consulting

Research Summary
Companies across the globe are seeking consulting services to help them take a systematic approach to innovation and product development that encompasses strategy and product development operations, and the enabling infrastructure that underpins the capabilities to execute on those strategies. Now, find out who the top consulting providers are, what clients want, and where new opportunities exist in Innovation Strategy & New Product Development. MARKET TRENDS looks at the key trends and factors affecting growth for services, including client demand, in the Innovation Strategy & New Product Development consulting marketplace. Greater internal and external pressures on the traditional functional drivers of product development (marketing and R&D) are multiplying in complexity and occasioning critical tradeoffs. These are causing consulting buyers to invest in an innovation strategy to ensure that functional translates into commercial excellence. Furthermore, research shows that most Innovation Strategy consulting buyers are relatively forwardlooking clients who recognize that improving innovation performance depends on systematic strategy execution rather than a brilliant, one-off future study. A key challenge is the need to distinguish radical from incremental innovation in strategies and the infrastructure that enables them. The research clearly illustrates each leading Innovation Strategy & New Product Development consulting firms core competencies, strengths and weaknesses, while providing detailed analysis across consulting segments, client industries, and geographic regions. The study also includes three real-world engagement case studies featuring A.T. Kearney, Bridge Strategy, and PwC.
Innovation Strategy & New Product Development Consulting is an exclusive 120-page report supported by over 60 data-rich tables and charts.
Example: The Growth Landscape

New Products for New Customers

Adjacent Customers

New Customers in New Geographies

Core Business
Adjacent Products Adjacent Geographies

New Products in New Geographies

Source: Innovation Strategy & New Product Development Consulting; Kennedy Consulting Research & Advisory

Radical Innovation Incremental Innovation

Companies now want to solve a particular growth problem with a particular mechanism designed to return a particular amount of money and move the share price by a particular degree. The whole ethos of innovation has changed from sandals and boots to suits. Innovation is now a standardized and repeatable business process. David Percival, Global Product Innovation & Development Lead, PwC

For details, please contact your Kennedy Client Service Leader at +1.603.357.8102 or e-mail research@kennedyinfo.com.
Notice: No part of this publication may be reproduced, stored in a retrieval system or transmitted by any means, electronic or mechanical, without the prior written permission of Kennedy Information, LLC, a Bloomberg BNA business, Keene, NH USA.

2013 Kennedy Information, LLC

Innovation Strategy & New Product Development Consulting

Client Spending and Competitive Landscape
CLIENT SPENDING TRENDS AND FORECASTS details the size of the Innovation Strategy & New Product Development consulting market and its projected growth. This section slices the market by consulting segment, key geographic region, and client industry, and includes valuable data on current challenges and timely growth opportunities. The research features: The Kennedy Vanguard of Innovation Strategy & New Product Development Consulting Providers, featuring the strongest consultancies, assessed on relative breadth and depth of firms capabilities within the overall service area Engagement Case Studies: PwC Helps GE Design a Disruptive Innovation Engine in Healthcare A.T. Kearney Assists EU Commission in Developing a Pan-European Platform for Improving Innovation Management Capabilities in the SME Segment Bridge Strategy Co-Creates Business Model Innovation With Internet of Things Provider and External Business Partners The report is organized by: Consulting Segment: Financial Consulting HR Consulting IT Consulting Operations Management Strategy Consulting Key Geographic Region Asia Pacific Europe, Middle East and Africa (EMEA) Latin America North America Adv. Asia BRICs (Brazil, Russia, India, and China) Europe North America Other Emerging Markets
Example: The Kennedy Vanguard of Innovation Strategy & New Product Development Consulting Providers
Advancing Service Breadth or Depth Neutral Diminishing Service Breadth or Depth

High

Depth of Consulting Capabilities

5 Innovation Strategy & New Product Development Practices in the Vanguard

4 Practices Advancing

23 Practices Rated in Total

16 Practices Neutral

3 Practices Diminishing

Low

Low

Breadth of Consulting Capabilities

High

Source: Innovation Strategy & New Product Development Consulting; Kennedy Consulting Research & Advisory

Client Industry Aerospace & Defense Communications & Media Financial Services Healthcare Manufacturing Natural Resources & Power Public Sector Transport & Logistics Wholesale & Retail Other Industries

With select data broken out across:

THE COMPETITIVE LANDSCAPE features in-depth analysis of the market and its leading players by consulting segment/provider focus, service capabilities, and areas of expertise. It includes rankings of the top consulting practices. Additionally, the full study provides clients with expert perspective on the relative strengths and weaknesses, and go-to-market strategies of these providers.

For details, please contact your Kennedy Client Service Leader at +1.603.357.8102 or e-mail research@kennedyinfo.com.
Notice: No part of this publication may be reproduced, stored in a retrieval system or transmitted by any means, electronic or mechanical, without the prior written permission of Kennedy Information, LLC, a Bloomberg BNA business, Keene, NH USA.

2013 Kennedy Information, LLC

Innovation Strategy & New Product Development Consulting

Provider Profiles
PROVIDER PROFILES OF SELECT BANKING CONSULTING PRACTICES profiles the consulting firms featured in this report complete with key statistics, core competencies, geographic presence, areas of client focus, and specific capability strengths. The following firms are featured in this research:

A.T. Kearney Bain & Company BearingPoint Booz & Company The Boston Consulting Group Bridge Strategy Continuum Deloitte

ECSI Consulting EY Innosight L.E.K. McKinsey & Company PwC Roland Berger Strategy Consultants Simon-Kucher & Partners
Product Development Idea Generation Development & Scaling Governance Model Structures Incentives, Metrics & Culture Operating Model Processes Global Footprint
Example: Firm Focus

Consulting Provider Profiles, details key service strengths and weaknesses, firm focus, AND Capability Maps illustrating each practices standing with respect to: Innovation Strategy Innovation Goals Portfolio Management Corporate Strategy Integration Creative Customer Strategy Marketing, Pricing & Channels
Example: Provider Competency Strengths: Innovation

Source: Innovation Strategy & New Product Development Consulting; Kennedy Consulting Research & Advisory

Source: Innovation Strategy & New Product Development Consulting; Kennedy Consulting Research & Advisory

For details, please contact your Kennedy Client Service Leader at +1.603.357.8102 or e-mail research@kennedyinfo.com.
Notice: No part of this publication may be reproduced, stored in a retrieval system or transmitted by any means, electronic or mechanical, without the prior written permission of Kennedy Information, LLC, a Bloomberg BNA business, Keene, NH USA.

2013 Kennedy Information, LLC

Innovation Strategy & New Product Development Consulting

Table of Figures
Figure 1. The Growth Landscape Figure 2. The Innovation and New Product Development System Figure 3. Annual Growth in Real Business Expenditure on R&D Figure 4. Annual Growth in Global Intellectual Property Applications Figure 5. Regional Contribution to Annual Global Growth in Patent Applications Figure 6. Regional Contribution to Annual Global Growth in Trademark Applications Figure 7. A Taxonomy of Failures Figure 8. Product Development Enabling Infrastructure and Tools and Methods Figure 9. The Innovation Strategy Dynamic Figure 10. The Roots of Innovation Strategy Figure 11. Strategy Hierarchy Figure 12. Innovation and Product Development Enabling Infrastructure Figure 13. Innovation Structures Figure 14. Innovation Operating Models Figure 15. Evolution of External Stakeholder Collaboration on Innovation and Product Development Figure 16. Globalization of R&D Expenditure Figure 17. R&D Employment of US Multinationals Figure 18. R&D Operating Models Figure 19. Innovation Strategy & New Product Development Consulting Client Spending and Growth Forecast, 2012-2016 Figure 20. Innovation Strategy & New Product Development Consulting Client Spending by Segment, 2012-2016 Figure 21. Innovation Strategy & New Product Development Consulting Client Spending Share by Industry, 2013 Figure 22. R&D Expenditure by Type (2011 or Latest Available) Figure 23. Innovation Strategy & New Product Development Consulting Provider Revenue Figure 24. The Impossible Trinity Figure 25. The Landscape of Innovation Strategy & New Product Development Approaches and Methods Figure 26. Alignment of Innovation Strategy and New Product Development Perspectives and Service Focus Figure 27. Innovation Strategy & New Product Development Consulting Go-to-Market Competitive Groups and Provider Examples Figure 28. Innovation Strategy & New Product Development Consulting Provider Strategic and Service Disposition Figure 29. Innovation Strategy & New Product Development Consulting Peer Group Relative Capability Strengths Figure 30. Kennedy Vanguard of Innovation Strategy & New Product Development Consulting Providers

Methodology
Kennedy Consulting Research & Advisory has been researching the management and IT consulting industry for more than 40 years. Kennedy studies the global consulting marketplace at multiple levels. The resulting research assists buyers of consulting services in effectively targeting best-inclass providers. The market analyses also assist consulting providers in identifying and evaluating business opportunities. The groups proprietary research methodology comprises four components: Extensive interviews with consulting practice leaders, financial analysts, consulting clients, and client-side industry experts Data and background material from Kennedys proprietary library of research on the consulting industry and individual firms Quantitative data collection from primary and secondary sources Key economic data relevant to the sector(s) being analyzed For any specific project, Kennedys research output is derived predominantly from primary research. The groups long-term relationships with consulting clients and industry leaders are based on trust and respect. Kennedys fundamental goal is to deliver objective assessments and insightful viewpoints on the management and IT consulting market.

For details, please contact your Kennedy Client Service Leader at +1.603.357.8102 or e-mail research@kennedyinfo.com.
Notice: No part of this publication may be reproduced, stored in a retrieval system or transmitted by any means, electronic or mechanical, without the prior written permission of Kennedy Information, LLC, a Bloomberg BNA business, Keene, NH USA.

2013 Kennedy Information, LLC

Innovation Strategy & New Product Development Consulting

Definitions
Example: Provider Capability Strength Descriptions

Source: Innovation Strategy & New Product Development Consulting; Kennedy Consulting Research & Advisory

For details, please contact your Kennedy Client Service Leader at +1.603.357.8102 or e-mail research@kennedyinfo.com.
Notice: No part of this publication may be reproduced, stored in a retrieval system or transmitted by any means, electronic or mechanical, without the prior written permission of Kennedy Information, LLC, a Bloomberg BNA business, Keene, NH USA.

2013 Kennedy Information, LLC

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For details, please contact your Kennedy Client Service Leader at +1.603.357.8102 or e-mail research@kennedyinfo.com.
Notice: No part of this publication may be reproduced, stored in a retrieval system or transmitted by any means, electronic or mechanical, without the prior written permission of Kennedy Information, LLC, a Bloomberg BNA business, Keene, NH USA.

2013 Kennedy Information, LLC