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From left: Ron Zima, AKA IDLE-FREE Guy, founder, The Childrens Clean Air Network; Al MacPhee, Honourary Chair, IDLE-FREE for our kids; Rachel Hood, campaign poster girl since 2007; Heather Hood, Rachels mom (educator at Halifax West High School); Dave Kowlessar, BSc, PMP, C-Level Executive Solutions (Idle-Free web app development partner); and Tom Nicolle, GoGreen Communications. JOSEPH ROBICHAUD PHOTOGRAPHY
You could turn it on and off 1,000 times a day without affecting your starter, but its hard for people to accept.
Ron Zima Founder, The Childrens Clean Air Network
closer look at that. While there have been campaigns encouraging people not to idle their vehicles for 40 years now, Zima says many of them rubbed people the wrong way with negative language. As soon as you say anti-idling, youre polarizing people in a different camp, and people feel youre against them if they idle, says Zima. But our message is that we dont care how long youve done it. We care about bringing you the facts now, in a positive way. To publicize the app and the campaign, Zima will leave Vancouver on May 1 on a cross-Canada drive in his idle-free pace car donated by Al McPhee. With the help of social media, he believes if he can create a big enough movement, there could be massive positive change. Weve become a society of likes passing things along if we like them, so theres never been a better time to create a positive movement than now. For more information, please visit www.idlefree.org