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E X P E C T A D V E R T I S I N G , I N C .
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E X P E C T A D V E R T I S I N G , I N C .
capabilities Expect Advertising is a full-service advertising agency and our services include:
Advertising
Branding
Multimedia & Video Production
Non-Personal Promotion
Collateral Patient Education Programs
Direct Marketing Publication Planning
eMarketing and eTraining Relationship Marketing
Hospital and GPO Marketing Strategic Planning
KOL Marketing Trade Show Marketing
Managed Care Marketing Training Programs
Medically Relevant Premiums Web Design & Development
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E X P E C T A D V E R T I S I N G , I N C .
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Case Study 1 E X P E C T A D V E R T I S I N G , I N C .
Campaign Refresh
BRAND
case studies
Atacand
CHALLENGE
In a saturated and ultra-
competitive marketplace,
Atacand had a dated
promotional campaign.
Primary and secondary
research showed that the two
issues most important to the
target audience were: effective
blood pressure control and
cardioprotection.
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Case Study 2 E X P E C T A D V E R T I S I N G , I N C .
Direct Marketing
COMPANY
case studies
AstraZeneca
Running Time:
VHS 14 minutes
CHALLENGE
To communicate the JNC VI findings and
JNC VI
G U I D E L I N E S
innovative program that included a key The University of Texas Southwestern Medical Center at Dallas
(metoprolol succinate)
through a toll-free number. The extended-release tablets
Direct Mail
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Case Study 3 E X P E C T A D V E R T I S I N G , I N C .
Trade Show Marketing
BRAND
case studies
Cordis Endovascular
CHALLENGE
To increase traffic to the
Cordis booth.
SOLUTION
Cordis Football Challenge
Expect Advertising, Inc. developed Tradeshow Flyer
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Case Study 4 E X P E C T A D V E R T I S I N G , I N C .
Campaign Refresh
BRAND
case studies
Megace ES
CHALLENGE
Megace ES had a low brand
recall rate amongst its target
audience and PAR wanted
to enhance its brand recall
and increase sales.
SOLUTION
Expect Advertising developed
a creative campaign entitled
“Mealtimes Are Enjoyable
Again.” The campaign included
a sales aid, journal ad, direct
mail materials, trade show
“Mealtimes Are Enjoyable Again” Marketing Campaign
displays, patient pamphlets
and eBlasts. The campaign was
very well received for its positive
appeal and sunny message.
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Case Study 5 E X P E C T A D V E R T I S I N G , I N C .
Professional Education
BRAND
case studies
IV Busulfex
CHALLENGE
The survey results showed lingering
questions and concerns amongst the
target audience about dosing and
administration of IV Busulfex.
SOLUTION
Expect Advertising developed
an in-service video program
and highlight brochure led
by the leading KOLs from the
transplant specialty field. The video
included real-life demonstrations,
case studies and a Q&A session.
The program is currently being
executed by the sales force and
IV Busulfex In-Service Video Program and Highlight Brochure
direct marketing.
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Case Study 6 E X P E C T A D V E R T I S I N G , I N C .
Campaign Refresh
BRAND
case studies
Physio Ring
CHALLENGE
Edwards Lifesciences’ sales force
complained that their Physio
promotional campaign was dated.
Edwards wanted to refresh the old
Physio Ring promotional campaign,
but there was no new clinical data.
SOLUTION
“Gold Standard” Journal Ad
Expect Advertising developed the
Physio “Gold Standard” campaign
that highlighted Physio’s time-tested
leadership in clinical data, market
share and surgeon’s preference. The
campaign achieved instant success
and experienced an increased market
share, as well as an overall positive
response from the sales force.
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Case Study 7 E X P E C T A D V E R T I S I N G , I N C .
New Product Launch
BRAND
Sicor Medroxyprogesterone
case studies
CHALLENGE
Sicor Pharmaceuticals, primarily
an oncology company with no
experience in women’s health, Physician Website
www.medroxy.com
planned to launch a specialty
injectable contraceptive product.
SOLUTION
Expect Advertising conducted
extensive market research to
understand the needs of, and
to identify key issues facing
gynecologists in the contraception Journal Ad Mouse Pad Physician Premium
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Case Study 8 E X P E C T A D V E R T I S I N G , I N C .
Portfolio Marketing
BRAND
case studies
Edwards Lifesciences Heart Valve Repair Rings
CHALLENGE
Traditionally, cardiothoracic surgeons have treated the left
side of heart for valvular repair, whereas the right side valve
generally went untreated.
Edwards wanted to develop a sales brochure to motivate
cardiothoracic surgeons to treat the right side heart valve
as well.
SOLUTION
Expect Advertising developed the “Whole Heart” “Whole Heart” Journal Ad
campaign that highlighted the ACC/AHA Valvular Guidelines.
The guidelines strongly
suggested close monitoring
of the right side valve when
performing the left side valvular
repair. The campaign resonated
very well with the target
audience and helped to
increase sales of right side
valvular repair products.
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Case Study 9 E X P E C T A D V E R T I S I N G , I N C .
Launch Campaign
BRAND
New York Blood Center (NYBC) Cord Blood Services
CHALLENGE
NYBC wanted to raise awareness of cord blood services.
SOLUTION
After careful analysis, Expect Advertising identified three differentiating factors that helped
NYBC to stand out: 1. NYBC is a market leader, 2. NYBC is the only private, searchable cord
blood database available online, and 3. NYBC cord blood is the most diverse database. Based
on the key differentiators, we developed a three-part ad campaign that focused on “Leading
the Way,” “At Your Fingertips” and “Diversity.” The campaign was very well received by the
target audience.
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E X P E C T A D V E R T I S I N G , I N C .
trade shows
TRADE SHOW MARKETING
We design and develop custom trade
show booths, portable displays and
interactive tools to attract your target
audience to the booth and engage
them with appealing creative and
interactive media.
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E X P E C T A D V E R T I S I N G , I N C .
premiums
We design and develop custom made anatomical models, charts
and electronic devices to educate patients about disease,
treatment and adherence to medical regimen.
Physician Chart
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E X P E C T A D V E R T I S I N G , I N C .
other creative
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E X P E C T A D V E R T I S I N G , I N C .
Please call us to explore how we can make your brand stand out!
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E X P E C T A D V E R T I S I N G , I N C .
“Expect Advertising has been a valuable resource with their “People at Expect Advertising are strong strategic thinkers.
testimonials
excellent creative ideas. They took the time to understand With very solid attention to detail, they ensure that the
our issues, get a sense of the environment in which we work gets done correctly and quickly.”
compete, and craft some powerfully creative materials.
Shawn O'Brien, Vice President of Marketing, AstraZeneca
Expect team members have provided excellent client
service — they are there when you need them and they
always deliver on time.” “Expect Advertising has a stellar team of individuals who
work quickly and efficiently to deliver projects that are on
Mitchell Fink, VP Marketing, New York Blood Center time, on budget, and on strategy. They don't skimp on the
creative and know how important execution is to the
“Expect Advertising is a great partner to have on your client. I highly recommend Expect Advertising.”
team. They impressed me so much with their efforts
Michael J. Quattro, Amylin Pharmaceuticals, Inc.
in making sure they knew our business and especially
our customers. They did all the work before their first
capabilities presentation. It was that effort that led me “Expect Advertising is a scientifically versatile marketing
to work with them and I was never disappointed. and advertising partner. They have a unique ability to
The creativity and service was impeccable.” rapidly understand, translate (to a business opportunity)
the value of emerging scientific data and can quickly
Lisa Ippoliti, Director of Marketing, Cordis formulate plans for immediate and viable execution.”
Jaisim Shah, PDL BioPharma
“Expect Advertising worked with Baxter on several
programs and their strategic ideas, program execution,
attention-to-detail and the overall desire to go above “Expect Advertising worked with us on a campaign
and beyond was remarkable. I would give them my for a cardiovascular pharmaceutical. Their work was
highest recommendation.” very eye-catching and of high quality. They brought
together a solid group of external experts and created
Priya Jambhekar, Director of Regulatory, Baxter Healthcare educational programs that our customers appreciated.
We were recognized by an industry trade group for
“An excellent performance — and congratulations the work Expect Advertising did for us. This was the
for conceiving, developing and executing an ad ultimate compliment.”
campaign on such short notice.”
Raul Trillo, VP Strategic Marketing, Baxter Healthcare
Art LeBlanc, President, Sicor Pharmaceuticals
“Expect Advertising possesses a unique ability to grasp
“Expect Advertising worked on Baxter Anesthesia the complexity of the pharmaceutical and biotech
and Critical Care‘s Brevibloc Marketing initiatives. business, and brings to the table well-rounded strategic
I found Expect Advertising to have very high input and creative solutions. Expect Advertising is
professional standards.” a true business partner.”
Christopher Mosso, Director of Marketing, Baxter Healthcare Danhui Wang, Global Commercial Leader, J&J
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Call Susan Levant at (973) 777- 8886 Ext. 102
or email: info@expectad.com
www.expectad.com
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