Annex A: Research Area Approval Format

Name:

BALJIT SINGH

Phone Number:

9674128251

Email Address:

baljits91@gmail.com

SS 11-13 (IMI)

Course to which admitted

Month & year of admission

MAY,2010

Place of study (IIPM CENTER )

KOLKATA

Thesis Area Opted:

MARKETING

Specialization Area:

SALES MANAGEMENT

Summer training details:

Topic

CONSUMER BEHAVIOUR ON NEW PRODUCT LAUNCH

Company name:

TATA MOTORS LTD.

Area of specialization

MARKETING

Summary on internship
THOROUGH RESEARCH AND ANALYSIS OF CONSUMER
TASTES AND PREFERENCES ABOUT A NEW PRODUCT.
Your favorite subjects you have taken interest while pursuing in IIPM
ADVERTISING MANAGEMENT , SALES MANAGEMENT ,LOGISTICS AND SUPPLY CHAIN
MGMT,MARKETING RESEARCH ,

----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Kinds/ Area of projects done in project trimester

Kinds

Scores

1. EQUIPPING SALES FORCEOBHRD

2. ONLINE BOOKSTORES &
EBOOKS-ADVERTISING
MGMT
3. MARKET MAPPING OF TATA
NANO-SALES MGMT
4. TRANSPORTATIONOPERATIONS RESEARCH

66
68

65
Your favorite
subjects you have taken interest while pursuing in IIPM
64
ADVERTISING
MANAGEMENT , SALES MANAGEMENT ,LOGISTICS AND SUPPLY
CHAIN MGMT,MARKETING RESEARCH .
Mention some notable internal assignments closely or distantly related to support your
research interest area
Live CDM Process Research ,
New product Development and launch.
Markets of Single Screen and Multiplexes
Marketing Research of Mica
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Annex A

Job
Mention how the chosen research area is related to your current career or helpful for your
career path.
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Are you currently working? If yes, mention the following:
Name of company

---------------------------------------------------------------------------------

Location

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Job Role

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Or else, if you have joined your family business, mention the following:
Industry
Nature of business

Logistics & Supply Chain

Transportation (Darshan Lifters Pvt. Ltd.)

Or else, if you are in an entrepreneurial drive, mention the following:

Industry

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Nature of business

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Market Research
Scores in market research related papers - Research methodology and Marketing Research
--------------------------------------------------------------------------------------------------------Have you used any statistical tools:
T TEST F TEST Z Test CHI SQUARE TEST ANOVA Pearsons Correlation &
Bivariate Regression Others T will be helpful for your career path.
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Annex A

Do you have knowledge about complex analytical methods. Tick any

Multiple regressions
Discriminant analysis
MANOVA ANCOVA
Factor & Components Analysis
Time Series Analysis, Program Assessment, Forecasting
Logistic, Ordered, Multinomial, Negative Binomial & Poisson Regression
Have you used any statistical software for doing projects or gained knowledge on application
while pursuing in IIPM?
SPSS /STATISTICA/NCSS /UNISTAT/RATS /SHAZAM Econometrics/MATLAB SAS
/STATA
Books Referred in market research
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I BALJIT SINGH
thesis guidelines
conditions.
Sign:BALJIT SINGH

the undersigned Agree that I have read the

and shall adhere to the guidelines terms &
Date:30/10/2013

Annex A