Oasis Canopy and Fueling Standards

Oasis Trusted Family of Quality Brands

Stopping Power thats what the Oasis Image System is all about!

Consumers will immediately be attracted to our new Oasis image, because it is clean, bright and consistent.

Brand awareness and consideration begin at the street. Motivation to turn into your location can easily hinge on the attractiveness of the site, easy brand identification, a safe appearance and a brightly lit exterior. That is what the Oasis Image System provides and more.

Consulting with our Marketers and design experts, we evaluated our existing facilities and tested design elements that resonated with consumers to deliver our enhanced Oasis image. The Oasis image is the perfect showcase to promote Quality PROclean Gasolines.

Oasis Image Minimum Standards

Pre-qualification for Oasis image conversion requires Marketers to be at 5 million gallons by end of 2005 and 10 million gallons by end of 2010. In addition, sites converting to the Oasis image must meet the following minimum site standards. Any requests to waive these standards will be subject to the exceptions process. 1. Paved drives Concrete or asphalt 2. Canopy with 36" or 48" flat fascia over all gasoline MPDs 36" fascia is required on new canopies 3. Minimum of three MPDs (multi-product dispensers) This requirement may be modified as follows: Minimum of two MPDs allowed for sites with rural designation. (Note: Rural and metro markets are predetermined, and the Regional Manager will validate sites designated as rural.) Minimum of two MPDs allowed for grandfathered sites. To qualify as grandfathered, a site with two MPDs had to be in the branded network in 2003. 4. Card readers in each dispenser All dispensers under the Oasis gasoline canopy, including diesel, will require card readers. 5. Dual-Pole, Main ID price sign If a dual-pole sign is prohibited by local ordinance, this requirement may be modified as follows: An approved monument sign may be used as the Main ID price sign. 6. Free public restroom(s) This requirement may be modified as follows: No free public restroom required for grandfathered sites. To qualify as grandfathered, a site with no free public restroom had to be in the branded network in 2003. Unmanned sites are waived from the restroom requirement. New to industry sites (new builds) will require two restrooms. 7. Three gasoline grades Sites with rural designation in the following states have a preapproved exception to this requirement due to widespread ethanol usage: Illinois, Iowa, Minnesota, Nebraska, North Dakota and South Dakota. Any other request to waive the threegasoline grade minimum will be subject to the exceptions process. Diesel will not be considered a substitute for a gasoline grade. (Note: Rural and metro markets are predetermined, and the Regional Manager will validate sites designated as rural.) 8. High-impact, under-canopy lighting Vertical burn lamp, highperformance illumination Prismatic lens For specifications, refer to the Canopy section under Image Standards on BizLink 9. Site employees must wear appropriate apparel. 10.Participation in ConocoPhillips Mystery Shop program

BizLink:
For more detailed information on the Oasis image standards and to view helpful tips on the re-imaging process, timing, key contacts and order forms, visit BizLink, our extranet site. In addition, image contractors and suppliers can get access to BizLink by contacting their Marketer or ConocoPhillips representative for an application request. Our Brand and Image Standards may change and be revised from time to time. The Brand Image section posted on BizLink will contain all the up-to-date information for your use.

Oasis New Image Six-Step e-Process on BizLink

1. 2. Survey site Overall site Canopy (fascia) and islands Main ID sign Obtain site image approval Validated site meets all brand/image standards Request image exception(s), if necessary Obtain exception/site imaging approvals Upon receiving site approval, the Oasis site status will be considered in process and will be noted in your Oasis Image Scorecard. 3. Acquire site and sign image permits, if necessary 4. Order image materials via Bizlink and supplier Web sites 5. Install Oasis image elements Authorized Regional/National Contractors Complete Oasis Image Completion Checklist 6. Obtain final site approval Request Final Site Approval Upon approval, the Account Rep. will mark the site complete in Bizlink. Your Oasis Image Scorecard will be automatically updated.

Phillips 66 Canopy and Fueling Area

Canopy and Fueling System

To strengthen customer awareness and recognition of our brands, the color system under the canopy has been simplified and brightened. The new fascia panels of the canopy have a standardized and preferred overall height of 3'0". A 4'0" fascia also is available. The new canopy image brings consistency to the ConocoPhillips family of brands. The canopy fascia consists of three colors Oasis Red, Oasis Silver and Oasis White. The brand logo on each canopy is illuminated; the canopy fascia is not illuminated. The new Oasis Red with Oasis Silver diagonal shape, in combination with the Oasis White, help to emphasize the shield and increase visibility. The underside of the canopy is a high-gloss white; the high-intensity canopy and site lighting have been specified to help create a bright, safe environment. The canopy support columns are painted as noted above. Red bollards and silver island forms are painted to match the Oasis color scheme as well. An amenity unit, which combines a trash can, paper towels and squeegee, is located near each MPD.

Logo Placement and Canopy Details

The canopy images feature illuminated brand logo signs. Although two logo signs per site is our standard recommendation, the use of one or as many as three logo signs will be permitted as local permits or site layout requirements are evaluated. Logo signs are mounted 2'0" from the corner and are centered vertically on the canopy fascia, except on canopies with rounded corners. They are mounted 12" from the tangent. The canopy logos will be located on the two corners of the canopy that are most visible to street traffic. The location of the Main ID sign(s) also is a consideration in canopy logo placement. Two canopy logos may not be located on the same corner or same side. Examples of acceptable canopy logo sign placements are shown right:

( ) Note: Shield shown is 36" high. Canopy logos are available in 36" or 48" sizes.

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Conoco Canopy and Fueling Area

Canopy and Fueling System

To strengthen customer awareness and recognition of our brands, the color system under the canopy has been simplified and brightened. The new fascia panels of the canopy have a standardized and preferred overall height of 3'0". A 4'0" fascia also is available. The new canopy image brings consistency to the ConocoPhillips family of brands. The canopy fascia consists of three colors Oasis Red, Oasis Silver and Oasis White. The brand logo on each canopy is illuminated; the canopy fascia is not illuminated. The new Oasis Red with Oasis Silver diagonal shape, in combination with the Oasis White, help to emphasize the capsule and increase visibility. The underside of the canopy is a high-gloss white; the high-intensity canopy and site lighting have been specified to help create a bright, safe environment. The canopy support columns are painted as noted above. Red bollards and silver island forms are painted to match the Oasis color scheme as well. An amenity unit, which combines a trash can, paper towels and squeegee, is located near each MPD.

Logo Placement and Canopy Details

The canopy images feature illuminated brand logo signs. Although two logo signs per site is our standard recommendation, the use of one or as many as three logo signs will be permitted as local permits or site layout requirements are evaluated. Logo signs are mounted 2'0" from the corner and are centered vertically on the canopy fascia, except on canopies with rounded corners. They are mounted 12" from the tangent. The canopy logos will be located on the two corners of the canopy that are most visible to street traffic. The location of the Main ID sign(s) also is a consideration in canopy logo placement. Two canopy logos may not be located on the same corner or same side. Examples of acceptable canopy logo sign placements are shown right:

( ) Note: Capsule length shown is 6'6" W x 2'2" H. An 8'0" W x 2'7" H capsule also can be used; however, the white space on each side still applies.

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76 Canopy and Fueling Area

Canopy and Fueling System

To strengthen customer awareness and recognition of our brands, the color system under the canopy has been simplified and brightened. The new fascia panels of the canopy have a standardized and preferred overall height of 3'0". A 4'0" fascia also is available. The new canopy image brings consistency to the ConocoPhillips family of brands. The canopy fascia consists of three colors Oasis Red, Oasis Silver and Oasis White. The brand logo on each canopy is illuminated; the canopy fascia is not illuminated. The new Oasis Red with Oasis Silver diagonal shape, in combination with the Oasis White, help to emphasize the ball and increase visibility. The underside of the canopy is a high-gloss white; the high-intensity canopy and site lighting have been specified to help create a bright, safe environment. The canopy support columns are painted as noted above. Red bollards and silver island forms are painted to match the Oasis color scheme as well. An amenity unit, which combines a trash can, paper towels and squeegee, is located near each MPD.

Logo Placement and Canopy Details

The canopy images feature illuminated brand logo signs. Although two logo signs per site is our standard recommendation, the use of one or as many as three logo signs will be permitted as local permits or site layout requirements are evaluated. Logo signs are mounted 2'0" from the corner and are centered vertically on the canopy fascia, except on canopies with rounded corners. They are mounted 12" from the tangent. The canopy logos will be located on the two corners of the canopy that are most visible to street traffic. The location of the Main ID sign(s) also is a consideration in canopy logo placement. Two canopy logos may not be located on the same corner or same side. Examples of acceptable canopy logo sign placements are shown right:

( ) Note: Ball shown is 36" high. Canopy logos are available in 36" or 48" sizes.

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Oasis Easy to Read Graphics 48" Tall Canopy Fascia System

36" Tall Rounded Corner Canopy Fascia System

Fuel Dispenser Valance Details

Currently, there are three MPD valance sizes available: 27" by 56", 32" by 56" and 27" by 42". Others will be developed as the need arises. The visual graphics change slightly as the valance length changes. The white logo area is consistent on all valances, but the red stripe and Quality PROclean Gasolines size is reduced to match up with the shorter valance. All valances must have rounded corners. No square corners are permitted.

Oasis Signage

Dual-Pole Price Signs Available in 5', 6', 7' and 8' widths between poles.

High-rise signs are available in two different sizes with one or two support poles. These tall signs are ideal for interstate and highway locations. The monument sign systems are available in three primary sizes. They are versatile and ideal for locations where square footage and height is limited. Each configuration is available for Phillips 66-, Conoco- and 76-branded facilities and may accompany the standard dual-pole price sign. For questions regarding signage options, please refer to the Oasis Signage Standards manual.

Monument Sign

Highway Pole Sign

High-Rise Pole Sign

Oasis Brand Signature

Logos are the primary identifier for each brand and therefore the most important element of the overall image system. The logo sign systems consist of internally illuminated components for high visibility. The logos are the primary identifier for each canopy sign, price sign, highway sign, monument sign and other elements that make use of the Phillips 66, Conoco or 76 images.

Typography - For use in producing banners, promotions, special signage, etc.

Simple, clean typography promotes a clear, distinct presentation. The Univers family of typefaces shown here have been specified as part of the Oasis image to provide the right look and superior legibility.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789
Univers Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789
Univers Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrst uvwxyz0123456789
Univers Black

Color Palette
Colors chosen for the Oasis image are bright, clear, friendly colors that enhance our store offerings and accent our architectural finishes. The colors in our palette also can be matched in four-color process. Be sure to include color chips for the printers use, since four-color matching formulas can vary. The colors on this page and throughout this manual are four-color process equivalents and may vary from the PANTONE Color Standards.
When printing, in lieu of Oasis Red use PANTONE 485C When printing, in lieu of 76 Blue use PANTONE Reflex BlueC
Oasis Silver Phillips 66 Black Oasis Red 76 Blue

For accurate PANTONE Color Standards, refer to the current edition of the PANTONE Color Formula Guide.
PANTONE is a registered trademark of Pantone, Inc.

Color samples for decals, paint and signage can be provided for your use in permitting your project. Contact your regional project engineer or account representative for these samples and additional information.

Oasis White

May 2005

CSH.05.3147910