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Brand Manual

| Jackson University

Table of Contents
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Design brief.................................4 Typography..................................6 Colors.............................................7 Logos..............................................8 Trademark Process..................10 Letterhead...................................12 Envelope.......................................13 Business Card............................14 Collateral......................................15 Website.........................................17 Favicon..........................................18 Signage.........................................19 Advertising...................................20 Environments..............................22 Vehicles.........................................23 Uniforms.......................................24 Ephemera ....................................25

Design Brief
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Restore visual cohesiveness and clarity to organization portfolio in order to strengthen brand recognition among consumers. Develop a standard typographic system that will be used consistently with every application that communicates professionalism Develop a color palette that will be used consistently for all products. Explore concepts that will utilize specific color-coding. Explore concepts that will utilize various forms of imagery to define products and services (e.g. photography, illustration, and image concepts that include people and places) and portray Jackson Universitys commitment of encouraging students to discover, to challenge, and to lead.

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Ensure that Jackson University is clearly differentiated from all competitors. Audit other major competitors for use of specific visual elements and style. Develop design concepts that are uniquely different from competitors while still communicating Jackson Universitys commitment of encouraging students to discover, to challenge, and to lead. Develop design concepts that make all products instantly recognizable as Jackson University products, while making each attractive to the specific target audience, and powerfully reinforce the primary messages of Jackson Universitys commitment of encouraging students to discover, to challenge, and to lead. Establish design guidelines that reflect the history and the future of the organization. Build on brand heritage by not altering the brand logo in any way, but also allowing the brand to appear more contemporary by utilizing the brand logo in more contemporary physical environments. Display historical photos with the logo.

Typography
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Titles
Hiragino Sans GB ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Basic Paragraph Baskerville Old Face ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

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Colors
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The colors below represent the colors that make up the university logos and themes.

Jackson Red C = 15 M = 100 Y = 90 K = 10 Jackson Grey C=0 M = 10 Y=0 K = 75

Logos
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All university logos may appear in Jackson Red or white. The university logo spelled out

The university logo abbreviated

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ON UNIVER KS S C A

The university crest logo incorporates the three pillars of academic life, the lamp of knowledge, and vines of growth.

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The athletics logo incorporates the university mascot.

JACKALOPES

Trademark Process
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Jackson
University

The J in Jackson should always dip below University.

Jackson
U n i v e r s i t y

University should be in all caps.

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U
J

The J should be centered within the inside curve of the U by the center of the letter, not by the vertical points in the letter.

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JU
JU
JACKALOPES Jackalopes

The J should not be placed adjacent to the U.

The J should never be placed outside the U.

Jackalopes should always be all caps.

Letterhead
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U SON NIVER K S AC

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Jackson University | 600 University Blvd, St. Paul, MN 55111 | Jacksonuniversity.edu

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Envelope
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Business Card
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Collateral
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Front Cover

Back Cover

Collateral
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Inside covers

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Website
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The university website should feature prominent stories and photos, and provide easy-to-find links.

Favicons
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The favicon for the university website should be the abbreviated Jackson University logo. www.ju.edu

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Signage
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Directional signs on campus feature the abvreiated logo and Hiragino Sans GB font in white.

Advertising
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Our billboards encompass our logos and images of smiling students.

A community of learners

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I was the strongest candidate because of my education at Jackson University.

Environments
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Vehicles
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All university vehicles should be identified with the spelled out logo

Uniforms
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Faculty polos should incorporate the spelled out logo as well, however, athletic faculty polos may incorporate the athletic logo rather than the spelled out logo.

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Ephemera
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All brochures used for university purposes should follow this formatting:
Department title at top Picture centered Abbreviated logo at top Spelled out logo at bottom

Templates for brochures are available at central services.

Ephemera
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Academic paraphernalia should utilize the university crest whenever possible. Pencils, pens, rulers and other narrow items may utilize the spelled out logo

ON UNIVER KS S AC

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The Bic steel retractable ballpoint pen is available in the campus bookstore and features the spelled out university logo.

 | Jackson University