The 9-Second Elevator Pitch

The 9-SECOND ELEVATOR PITCH
BASED ON THE FASCINATION ADVANTAGE
SALLY HOGSHEAD
1
THE 9-SECOND ELEVATOR PITCH

POWER PRESTIGE MYSTIQUE PASSION ALARM REBELLION TRUST
The average attention span is 9 seconds.
You have 9 seconds to introduce yourself to your prospective customer or employer. What can you say to show your value? Deliver your 9-Second Elevator Pitch.
STEP
have your fascination advantage report handy
Log into your account on HowToFascinate.com and get your two main fascination advantages (primary and secondary triggers).
STEP
2 3 4 5 6
IDENTIFY YOUR PRIMARY AND ALTERNATE PERSONALITY ARCHETYPE IDENTIFY YOUR APPROACH
Using your primary and secondary triggers, nd your archetype on the attached matrix.
STEP
Everyones style is different. Lets take this opportunity to see how you click.
STEP
IDENTIFY YOUR ABILITIES
What, exactly, are you bringing to the table? Potential clients want to know.
STEP
A LITTLE WORD PLAY
Heres where you take what weve learned and start to apply it in just the right way.
STEP
CRAFTING YOUR ELEVATOR PITCH

Part of creating a unique elevator pitch is making it truly yours. Take our formula, and tweak it up a little.
HOW TO FASCINATE THE 9-SECOND ELEVATOR PITCH
Based on the Fascination Advantage
SECONDARY TRIGGER
PASSION
You attract through emotion
You build relationships with consistency and stability
TRUST
You inspire curiosity
You earn respect with higher standards and performance
MYSTIQUE
PRESTIGE
POWER
You lead and control
ALARM
REBELLION
You prompt action with urgency and negative consequences
You surprise with creative, untraditional ideas
PASSION
THE BELOVED
Nurturing Loyal Sincere Selective Subtle Multi-layered
THE NAKED HEART THE INTRIGUE

Sensitive Effusive Fanatical
THE TALENT
Expressive Stylish Visually-oriented
THE ADVOCATE
Dynamic Inclusive Engaging
THE THE CATALYST ACCELERATOR
Attentive Dedicated Dramatic Experimental Out-of-the-box Detail-oriented
TRUST
THE AUTHENTIC
Genuine Accessible Dependable Predictable Firm Unmovable
THE OLD GUARD
THE VAULT
Rational Discreet Understated
THE DIPLOMAT THE GRAVITAS

Impeccable Subtle Respected Dignied Stable Hardworking
THE GOOD CITIZEN
THE ICONOCLAST
Observant Modest Mellow Open-minded Preventative Nonconformist
PRIMARY TRIGGER
MYSTIQUE
THE SUBTLE TOUCH

Intriguing Complex Paradoxical
THE WISE OWL
THE DEADBOLT
THE VELVET ROPE

Elegant Astute Unattainable
THE VEILED STRENGTH

Rational Selfreliant Intentional
THE BULLSEYE
THE SECRET WEAPON
PRESTIGE
THE CONNOISSEUR
Astute Enviable In-the-know
THE BLUE CHIP

Classic Safe Best-in-Class
THE ARCHITECT
Exacting Skillful Restrained
THE LAST WORD

Deliberate Frosty Uncompromising
THE VICTOR
Results-Oriented Respected Competitive
PERFECTIONIST AVANT-GARDE
THE
THE
Driven Controlled Standard-bearer
Original Distinctive Trendsetter
POWER
THE RINGLEADER
Motivating Vigorous
THE GUARDIAN
Sure-footed
THE MASTERMIND
Established Genuine Methodical Intense
THE MAESTRO
Self-Reliant Ambitious Admired Focused
THE FINAL AUTHORITY

Dominant Forceful Emphatic
THE WATCHDOG
THE CHANGE AGENT
Compelling
Aggressive Alert Cautionary
Entrepreneurial
Vivid Quick-witted
ALARM
THE DETECTOR
Cautionary
THE MAINTAINER
Practical Protective Resistant to Change
THE TOP SECRET

Strict Consistent Private Alert Elusive
THE BUREAUCRAT
THE CRITIC
Authoritative Discerning Hardline Tireless Hair-trigger Controlled
THE NEUROTIC
Harsh Rigid Vigilant
THE CAREFUL CREATIVE
Strategic Constricted
Within-the-lines
REBELLION
THE ROCKSTAR
Unique Artistic Unorthodox
THE ARTISAN
Measured Thoughtful
PROVOCATEUR TRENDSETTER
Craftsman-like Surprising Witty Irreverent Niche Elite Eccentric
THE
THE
THE MAVERICK LEADER

Entrepreneurial
THE QUICK-START
THE ANARCHIST
Pioneering Irreverent Thorough Diligent Imaginative
Intensely Creative
Unpredictable Startling
Observant Steely Inaccessible Assured Unrufed Introverted
Precise Sharp Under-the-radar
Unassuming Ironic Independent

IDENTIFY YOUR PRIMARY AND ALTERNATE PERSONALITY ARCHETYPE
Find and circle your Personality Brand and your Alternate Personality Brand on the attached matrix.
If your primary trigger is PASSION and your secondary trigger is REBELLION, your Personality Brand is THE CATALYST
SECONDARY TRIGGER
PASSION
TRUST
MYSTIQUE
PRESTIGE
POWER
ALARM
REBELLION
PASSION
THE NAKED HEART

THE BELOVED
Nurturing Loyal Sincere
THE INTRIGUE
Selective Subtle Multi-layered
THE TALENT
THE ADVOCATE

TRUST
THE AUTHENTIC
Genuine Accessible Dependable
THE OLD GUARD

Predictable Firm Unmovable
THE VAULT

THE GOOD CITIZEN
THE ICONOCLAST
PRIMARY TRIGGER
MYSTIQUE
THE SUBTLE TOUCH

THE WISE OWL
THE DEADBOLT
THE VELVET ROPE

THE VEILED STRENGTH

THE BULLSEYE
THE SECRET WEAPON

PRESTIGE
THE CONNOISSEUR
THE BLUE CHIP

THE ARCHITECT
THE LAST WORD

THE VICTOR
Driven Controlled Standard-bearer Original Distinctive Trendsetter
THE
THE
POWER
THE RINGLEADER
Motivating Vigorous
THE GUARDIAN
Sure-footed
THE MASTERMIND
Self-Reliant
THE MAESTRO
Ambitious Admired Focused
THE FINAL AUTHORITY

THE WATCHDOG
THE CHANGE AGENT

Entrepreneurial
Vivid Quick-witted
Compelling
ALARM
THE DETECTOR
THE MAINTAINER
THE TOP SECRET

Private Alert Elusive
THE BUREAUCRAT
THE CRITIC
THE NEUROTIC

Cautionary Strict Consistent Practical Protective Resistant to Change
Within-the-lines
REBELLION
THE ROCKSTAR
THE ARTISAN
Measured Thoughtful
THE THE MAVERICK PROVOCATEUR TRENDSETTER LEADER THE

Surprising Witty Irreverent Niche Elite Eccentric
Pioneering Irreverent
THE QUICK-START
Thorough Diligent Imaginative
THE ANARCHIST
Intensely Creative
Craftsman-like
Entrepreneurial
Your alternate would be the opposite of your primary. So, in this example, PASSION/REBELLION becomes REBELLION/PASSION - or THE ROCKSTAR.

IDENTIFY YOUR APPROACH
Now find all of the approaches unique to your archetype on the matrix. Heres how:
SECONDARY TRIGGER
PASSION
TRUST
MYSTIQUE
PRESTIGE
POWER
ALARM
REBELLION
Dramatic Experimental Out-of-the-Box
PASSION
THE NAKED HEART

THE BELOVED
Nurturing Loyal Sincere
THE INTRIGUE
Selective Subtle Multi-layered
THE TALENT
THE ADVOCATE

TRUST
THE AUTHENTIC
Genuine Accessible Dependable
THE OLD GUARD

Predictable Firm Unmovable
THE VAULT

THE GOOD CITIZEN
THE ICONOCLAST
PRIMARY TRIGGER
MYSTIQUE
THE SUBTLE TOUCH

THE WISE OWL
THE DEADBOLT
THE VELVET ROPE

THE VEILED STRENGTH

THE BULLSEYE
THE SECRET WEAPON

PRESTIGE
THE CONNOISSEUR
THE BLUE CHIP

THE ARCHITECT
THE LAST WORD

THE VICTOR
Driven Controlled Standard-bearer Original Distinctive Trendsetter
THE
THE
POWER
THE RINGLEADER
Motivating Vigorous
THE GUARDIAN
Sure-footed
THE MASTERMIND
Self-Reliant
THE MAESTRO
Ambitious Admired Focused
THE FINAL AUTHORITY

THE WATCHDOG
THE CHANGE AGENT

Entrepreneurial
Vivid Quick-witted
Compelling
ALARM
THE DETECTOR
THE MAINTAINER
THE TOP SECRET

Private Alert Elusive
THE BUREAUCRAT
THE CRITIC
THE NEUROTIC

Cautionary Strict Consistent Practical Protective Resistant to Change
Within-the-lines
REBELLION
THE ROCKSTAR
THE ARTISAN
Measured Thoughtful
PROVOCATEUR TRENDSETTER
Surprising Witty Irreverent Niche Elite Eccentric
THE
THE
THE MAVERICK LEADER

Pioneering Irreverent
THE QUICK-START
Thorough Diligent Imaginative
THE ANARCHIST
Intensely Creative
Craftsman-like
Entrepreneurial
THE CATALYST 1. Dramatic 2. Experimental 3. Out-of-the-Box THE ROCKSTAR 4. Unique 5. Artistic 6. Unorthodox

IDENTIFY YOUR ABILITIES
Circle 3 words from the list below that best describe what you actually deliver.
IDEAS SKILLSET EXPERIENCE COMMUNICATION REPUTATION SOLUTIONS NETWORK INFLUENCE CREDENTIALS BRAINSTORMING STAMINA
INSIGHTS MINDSET AWARDS INNOVATION EXPERTISE STANDARDS RESULTS ATTITUDE THOUGHT-LEADERSHIP PROBLEM-SOLVING FAMILY

A LITTLE WORD PLAY
MY APPROACHES: 1. 2. 3. 4. 5. 6. MY RESULTS: 1. 2. 3. MY ABILITIES: 1. 2. 3.

Now take your results and craft your own elevator pitch. Heres an example based on our previous examples for THE CATALYST:
I AM THE CATALYST. I WOW CLIENTS WITH MY OUT-OF-THE-BOX BRAINSTORMING, ARTISTIC COMMUNICATION AND UNORTHODOX IDEAS.
HERE ARE SOME MORE EXAMPLES:

I help clients create amazing things with my pioneering mindset, irreverent brainstorming, and an entrepreneurial network.
No matter what, I can be counted on for my established reputation, sure-footed inuence, and genuine relationships. With clients, co-workers, and friends, I always deliver astute insight based on my in-the-know expertise. Stylish is my standard. For me, every solution must be intensely expressive and visually-oriented. Clients say my stamina is intense. I call it methodical. But when youre a network of one, the details are everything.

Ready to craft your own? OK. Lets do this. Heres the formula:
I AM
. I DELIVER , AND
Okay, time to get a little creative, and make the elevator pitch authentically yours. Look at your APPROACH and your ABILITIES. Play with them until you have a 9-second pitch that accurately represents who you are, what you do, and how you fascinate.

JUST FOR FUN EXAMPLES OF WAYS TO USE YOUR ELEVATOR PITCH
This isnt just about introductions. You can also use your elevator pitch on your business cards, your Twitter Bio, or your even office door. The options are limitless.
EXAMPLE
Business Cards
I have an established reputation of sure-footed experience that brings genuine results year after year.
Craig Smith, CFO

International Management 1233 South Parkway Drive Huntsville, Georgia 30030
Tel: 404-555-8734 Fax: 404-555-8733 Email: csmith@imllc.net http://www.imllc.net
EXAMPLE
Twitter Bio
Name Jim Black Location NYC Web http://www.twitte... Bio My ideas are surprising. My communication, witty. Throw in some irreverent problem-solving and I am your dream designer.
EXAMPLE
Office Nameplate
I have earned a results-oriented reputation thanks to my ambitious ideas and competitive attitude.
10

Contact Info
Connect with Fascinate, Inc. to stay up-to-date on our latest research and products. We look forward to continuing to offer you new ways to Fascinate the world around you.
Email
Start@HowToFascinate.com
TWiTTER - ShARE YOUR 9-SEcOnD ELEVATOR PiTch WiTh @hOWTOFAScinATE, OR USE #9-SEcOnDS.
@SallyHogshead
@HowToFascinate
FaceBOOK
Facebook.com/HowToFascinate
YOUTUBE - LEARn MORE ABOUT YOUR FAScinATiOn ADVAnTAGE WiTh ThE 49 FAScinATiOn ARchETYPES. ViSiT hOWTOFAScinATE.cOM
Youtube.com/SallyHogshead
Copyright 2012 by Sally Hogshead and Fascinate, Inc. Not for emailing, copying or posting.
11

The 9-Second Elevator Pitch

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The 9-SECOND ELEVATOR PITCH

BASED ON THE FASCINATION ADVANTAGE

THE 9-SECOND ELEVATOR PITCH

The average attention span is 9 seconds.

have your fascination advantage report handy

IDENTIFY YOUR ABILITIES

A LITTLE WORD PLAY

CRAFTING YOUR ELEVATOR PITCH

HOW TO FASCINATE THE 9-SECOND ELEVATOR PITCH

Based on the Fascination Advantage

You prompt action with urgency and negative consequences

You surprise with creative, untraditional ideas

You attract through emotion

THE NAKED HEART THE INTRIGUE

THE THE CATALYST ACCELERATOR

Attentive Dedicated Dramatic Experimental Out-of-the-box Detail-oriented

THE OLD GUARD

THE DIPLOMAT THE GRAVITAS

THE GOOD CITIZEN

Observant Modest Mellow Open-minded Preventative Nonconformist

THE SUBTLE TOUCH

THE WISE OWL

THE VELVET ROPE

THE VEILED STRENGTH

THE SECRET WEAPON

THE BLUE CHIP

THE LAST WORD

Driven Controlled Standard-bearer

Original Distinctive Trendsetter

THE FINAL AUTHORITY

THE CHANGE AGENT

Aggressive Alert Cautionary

THE TOP SECRET

THE CAREFUL CREATIVE

THE MAVERICK LEADER

Pioneering Irreverent Thorough Diligent Imaginative

HOW TO FASCINATE THE 9-SECOND ELEVATOR PITCH

Observant Steely Inaccessible Assured Unrufed Introverted

Precise Sharp Under-the-radar

Unassuming Ironic Independent

Based on the Fascination Advantage

THE NAKED HEART

THE THE CATALYST ACCELERATOR

THE OLD GUARD

THE DIPLOMAT THE GRAVITAS

THE GOOD CITIZEN

Observant Modest Mellow Open-minded Preventative Nonconformist

THE SUBTLE TOUCH

THE WISE OWL

THE VELVET ROPE

THE VEILED STRENGTH

THE SECRET WEAPON

Observant Steely Inaccessible Assured Unrufed Introverted

THE BLUE CHIP

THE LAST WORD

THE FINAL AUTHORITY

THE CHANGE AGENT

Established Genuine Methodical Intense

THE TOP SECRET

THE CAREFUL CREATIVE

Cautionary Strict Consistent Practical Protective Resistant to Change

Authoritative Discerning Hardline Tireless Hair-trigger Controlled

THE THE MAVERICK PROVOCATEUR TRENDSETTER LEADER THE

HOW TO FASCINATE THE 9-SECOND ELEVATOR PITCH