Mother-Dairy-logo-2006-01-16.jpg Type wholly owned subsidiary Founded 1974 Headquarters Delhi, India Key people Mr. S.

Nagarajan- Managing Director, Mr Anil Dev-Head Sales industry = Dairy Products See Products Revenue 4000 cr Employees 3000 Website motherdairy.com Mother Dairy offers the following products: Mother Dairy double Toned Milk as marketed in Delhi, India Liquid Milk Ice Creams Flavored Milk Dahi Lassi Mishti Dahi Ghee White Butter Table Butter Cheese UHT Milk Dhara range of edible oils Safal range of fresh Fruits and Vegetables Frozen Vegetables and Fruit Juices at a national level through its sales and dis tribution networks, for marketing food items. The two yogurts/dahis marketed by Mother Dairy in Delhi, India Mother Dairy milk (bulk vended) is fortified with vitamin A with 2000 IU per lit re as social accountability. This program started with the Mother Dairy, Delhi, in February 1980. Thereafter the dairy continues this program on their own witho ut having any financial assistance from the government since it is felt that BVM is generally consumed by the middle/lower middle/poor population. It is found t hat the dietary practices adopted by these classes are deficient in Vitamin A. M other Dairy sources significant part of its requirement of liquid milk from dair y cooperatives. Mother Dairy sources fruits and vegetables from farmers and growers associations . They contribute to the cause of oilseeds grower cooperatives that manufacture and pack the Dhara range of edible oils by undertaking to nationally market all Dhara products. Processing of milk is controlled by process automation whereby state-of-the-art microprocessor technology is adopted to integrate and completely automate all fu nctions of the processing areas to ensure high product quality, reliability and safety. Mother Dairy markets approximately 4.8 million liters of milk daily in the marke ts of Delhi, Mumbai, Saurashtra and Hyderabad. They have a market share of 66% i n the branded sector in Delhi where it sells 2.3 million liters of milk daily an d undertakes its marketing operations through around 14,000 retail outlets and 8 45 exclusive outlets. As of April 2013, the dairy commands 71% and amul commands 29% of market The company s derives significant competitive advantage from its unique distributi on network of bulk vending booths, retail outlets and mobile units. Mother Dairy ice creams launched in 1995 have shown continuous growth over the years and tod

ay boasts of approximately 62% market share in Delhi and NCR. Mother Dairy manuf actures and markets a wide range of dairy products that include butter, dahi, gh ee, cheese, UHT milk, lassi and flavored milk. Most of these products are availa ble across the country. The company markets an array of fresh and frozen fruit and vegetable products un der the brand name SAFAL through a chain of 400+ fruit and vegetable shops and m ore than 20,000 retail outlets. Fresh produce is handled at the company s modern d istribution facility in Delhi with an annual capacity of 200,000 MT. An IQF faci lity with capacity of around 75 MT per day is also operational in Delhi. A state -of-the-art fruit processing plant with a handling capacity of 120 MT per day, a 100% EOU, set up in 1996 at Mumbai supplies quality products in the internation al market. With increasing demand another state-of-the-art processing plant has been set up at Bangalore with fruit handling capacity of around 250 MT per day.

Mother Dairy was set up in 1974 under the Operation Flood Programme. A wholly ow ned company of the National Dairy Development Board (NDDB). Mother Dairy manufac tures, markets & sells milk and milk products under the Mother Dairy brand (Milk , Cultured Products, Ice Creams, Paneer and Ghee), Dhara range of edible oils, S afal range of fresh Fruit & vegetables, Frozen Vegetables, Processed Fruit & Veg etable Products, Fruit Pulps & Concentrates in bulk aseptic packaging and fruit juices at a national level through its sales and distribution networks for marke ting food items. Mother Dairy sources significant part of its requirement of liquid milk from dai ry cooperatives. Similarly, Mother Dairy sources fruits and vegetables from farm ers / growers associations. Mother Dairy also contributes to the cause of oilsee ds grower cooperatives that manufacture/ pack the Dhara range of edible oils by undertaking to nationally market all Dhara products. It is Mother Dairy s constant endeavor to ensure that milk producers and farmers regularly and continually re ceive market prices by offering quality milk, milk products and other food produ cts to consumers at competitive prices and uphold institutional structures that empower milk producers and farmers through processes that are equitable. At Mother Dairy, processing of milk is controlled by process automation whereby state-of-the-art microprocessor technology is adopted to integrate and complete ly automate all functions of the milk processing areas to ensure high product qu ality/ reliability and safety. Mother Dairy is an ISO 9001:2008 (QMS), ISO 22000 :2005 (FSMS) and ISO 14001:2004 (EMS) certified organization. Mother Dairy has C ertificate of Approval from Export Inspection Council of India also. Moreover, i ts Quality Assurance Laboratory is certified by National Accreditation Board for Testing and Calibration Laboratory (NABL)-Department of Science and Technology, Government of India. Mother Dairy markets approximatley 3.2 million litres of milk daily in the marke ts of Delhi, Mumbai, Saurashtra and Hyderabad. Mother Dairy milk has a market sh are of 66% in the branded sector in Delhi where it sells 2.5 million litres of m ilk daily and undertakes its marketing operations through around 1400 retail out lets and over 1000 exclusive outlets of Mother Dairy. The company derives significant competitive advantage from its unique distributi on network of bulk vending milk booths, retail outlets and mobile units. Mother Dairy ice creams launched in the year 1995 have shown continuous growth over the years and today boasts of approximately 62% market share in Delhi and NCR. Moth er Dairy also manufactures and markets a wide range of dairy products that inclu de Butter, Mishti Doi, Paneer, Dahi, Ghee, Cheese, UHT Milk, Probiotic Products, Lassi & Flavoured Milk and most of these products are available across the coun

try. Safal is the market leader in the organized fruit & vegetable retail business in Delhi NCR where it sells an average of 300 MT/day through a network of 350+ exc lusive retail outlets under brand name Safal/ Safal Pure Veg, supported by a sta te-of-the-art large and ultramodern Central Distribution Facility located in Del hi with an annual capacity to handle and process 2,00,000 MT of fresh fruits and vegetables. Safal today operates the largest number of F&V Stores in Delhi NCR and has further expansion plans in place. Retail Outlets are also present in Ba ngalore under the brand name Safal Daily Fresh. Safal has a prominent presence in Export market spread across 40 countries viz., USA, Europe, Russia, Middle East, Asia and Africa and exports Fresh Fruits & Ve getables (Grapes, Banana, Gherkin, Onion, etc.), Fruit Pulp & Concentrate, Froze n Fruits & Vegetables, etc. A state-of-the-art fruit processing plant of fruit handling capacity of 15,000 MT annually, setup in 1996 at Mumbai supplies qualit y products in the international market. With increasing demand another state-ofthe-art fruit processing plant has been set up at Bangalore with fruit handling capacity of around 50,000 MT annually. The Dhara range of edible oils is marketed by Motherdairy. Today it is one of th e leading brand of edible oils and is available across the country in over 2,00, 000 outlets. The brand is known for its PURITY and focuses on the indigenous oil . The brand is currently available in the following variants: Refined Vegetable Oil , Refined Soybean Oil, Refined Sunflower Oil, Refined Rice Bran Oil, Kachi G hani Mustard Oil and Filtered Groundnut Oil. Mother Dairy has over the past 3 decades, harnessed the power of farmer cooperat ives to deliver a range of delicious products and bring a smile on your face

Vision & Mission Vision - Provide quality food and beverages to consumers at affordable prices wh ile ensuring fair returns to the producers. Mission - Mother Dairy s heritage is intrinsically linked to the cooperative movem ent in India. With determination & pride we will continue to serve our farmers, rural India & our consumers. Our values reflect who we are & what we firmly beli eve

Work Culture Mother Dairy has a diverse and welcoming workplace wherein values of trust, tran sparency, unquestionable commitment to quality, single-minded focus on excellenc e and respect for individual are simply a way of life, the abundance of experien ced intellectual capital mixed with varied professionals from different industry set up and background and flavor of young, vibrant unmatched talent pool from t he brightest and the best prestigious campuses across India. At Mother Dairy we focus attention on the human side of organizational life and it makes clear the importance of creating appropriate systems of shared meaning

to help people work together toward desired outcomes. Every individual in the or ganization is a vital cog that keeps the Mother Dairy wheel turning. This spirit of teamwork and camaraderie is imbibed into all employees regardless of their s tature or position. The employees at Mother Dairy very proudly say that they are serving to the nati on by way of providing milk to all. The sense of pride and social cause attach t o it boost the morale of the individual and provide psychological satisfaction t o the employees. It is achieved by Relating the organization s vision and mission with the individual goals to give them a reason for a cause. Making every individual responsible and answerable to self. A positive worker is a self motivator. In Mother Dairy, positivity is spread a mong the employees by effectively engaging them into their work. This is done by means of: - Giving them Role efficacy: Employees know the importance of their work an d know the impact of their performance on the organizations objectives. - Creativity at Work: Employees are motivated and rewarded to give and incu lcate creative work thoughts. - Right Challenge-Right Talent: To provide the challenging job to the rig ht talent acts as a motivator tool and also gives psychological satisfaction to the employees All in all, the Mother Dairy workplace is an ideal equilibrium of work and play, where the employees get opportunities to grow professionally as well as persona lly. At Mother Dairy we firmly believe that In today s competitive market place, our company s most important discriminator is its people and their ability to solv e complex problems with creative and effective solutions. Hence the Human Resource division continuously innovates to acquire, develop, mo tivate and perform so that competent and effective people contribute for creatin g wealth for the nation and value to the shareholder

Talent Management It is a universal truth that Talent drives Performance & in today s scenarios wher e other things can be replicated it is the quality of our people that is our las t true competitive differentiator. Exceptional business performance can only be driven from superior talent thus at Mother Dairy "Talent Management" is a strate gic integrated approach to managing human capital throughout the career cycle: d eveloping, retaining, and transitioning the organization's human assets to ensur e that the organization has the right skills and abilities in the right place at the right time. Here Talent Management is not one single thing - it is a series of integrated processes that pull together to deliver strategy through "Organiz ational Capability" - that is, the effective management and use of talent and po tential in the organization.

For achieving the above set objectives the Talent Management strategy at Mother Dairy focuses at the entire employee Life Cycle starting from developing and int egrating new employees to managing & retaining current talent thus utilizing the resources based on organizational skill inventory and targets. The Objective of Talent Management at Mother Dairy is a) To increase Individual & Organizational performance. b) To have highly Engaged workforce c) Continuous Knowledge sharing & uninterrupted supply of skilled workforce Talent Management structure at Mother Dairy is based on the following 2 pillars for its success 1. Organization Design: Is driven from the organizational objective & vision , making it the base for defining the Organization Structure & Departmental Structure. 2. Performance Management Framework: Job Clarity & specific Individual deliv erables drawn from departmental goals & organizational objectives At Mother Dairy we believe in providing optimum challenge for the right competen cy, making sure that the work itself becomes a motivator for the individual thus permanently eliminating boredom or anxiety for majority of the positions but su rely for all the critical positions & high potential employees. Critical jobs ar e identified & the identified potential resources are allocated to these jobs pr oviding a win - win solution for both individual & the organization.

Campus to Corporate Campus Placement With an objective to infuse young talent in the organization and to cater the ne ed for future managerial talent- a Campus to Corporate programme has been launch ed whereby prime campuses are visited, attracting the brightest and the best fro m prestigious campuses across India .This gives Mother Dairy its unmatched intel lectual strength & a young talent pool, whereby future managers are groomed and developed in fast track for future business Endeavour s. Every year Mother Dairy is infused with fresh talent and young blood, giving Mot her Dairy its youthful vigor. The management training programme is comprises of content learning, Imbibing value systems and context management. An intensive in duction and an exhaustive training (one year for Management Trainees & six month for sales trainees) makes thorough professionals of these young recruits. Mother Dairy Road Map: Campus Placement Process - Campus Recruitment from Premier Business Schools - Induction on Company s Vision, Mission and Values - Business Understanding - Management Interaction - Presentation & Review - Assessment The process of campus recruitment comprises: - Presentation & Audio Video on Mother Dairy - Personal profile Analysis of Students - Group Discussion - Personal Interview - Result Sharing

Offer Letter -----> Induction -----> Training -----> Appraisal -----> Confirmati on Summer-Internship The Summer Internship Programme aims to widen the student's perspective by provi ding an exposure to real life organizational and environmental situations. Posit ioned between the first and second years, the programme is the most effective ai d in enabling organization to relate present business practice to the prevailing management theory The organization is benefited from the objective and unbiased perspective the st udent provides based on concepts and skills imbibed in the first year at the ins titute. The summer interns also serve as unofficial spokespersons of the organiz ation and help in image building on campus. Typically, projects are interdisciplinary and involve assigning independent resp onsibility to the summer interns, under the guidance of a senior executive. Ofte n the project assignment is confidential and proprietary in nature, which reflec ts the confidence imposed in the intern by the organization. The work done by th e summer interns are greatly appreciated by the organization and significant num bers of their recommendations have been implemented successfully. Projects have been undertaken in the areas of strategy formulation, business pro cess, MIS, ERP implementation, industry analysis, HR, Finance, new product launc hes, sales & distribution, market research and advertising etc Summer intern works under the counsel of a company executive (company project gu ide) who supervises and evaluates the performance of the student during his/her Summer Internship. The summer interns submits a copy of the summer report to his Project guide who finally evaluates the student s performance and sign the report for final submission to HR. The selection of summer interns is done on the basis of personal interview. Any information related to summer internship should mail to Jobs@motherdairy.com. Project Trainees This programme provides a common platform for the organization and the young tal ent to share and to collaborate their needs through means of live projects. The programme is designed with an objective to give the trainees a real organiza tional feel and work on live projects/problems faced by the organization. This h elps the students in terms of gaining live and practical exposure of corporate w orld and also benefits the organization from the innovative and new solutions su ggested by the students. Project trainees work under the counsel of a company executive (company project guide) as well as faculty from the institute who supervises and evaluates the pe rformance of the student during his/her training. The selection of project trainees is done on the basis of personal interview. An y information related to project trainees should mail to Jobs@motherdairy.com.

New Initiatives "No inspiration is worthy until someone takes action to make it work." Today, HR is being considered a line function, one that can create a compelling, strategic advantage in the business. Unlike the old days, when HR was typically about support, today, it is impacting the top line, the bottom line and everyth ing in-between. Therefore, to support, the new initiatives provide a launching p ad to drive the innovation in the organization .At Mother dairy new initiatives in HR are constantly seeking ways to improve on the methods & ideas to better th e lots of our extrinsic and intrinsic customers. We firmly believe that an inch of an initiative with its subsequent improvement takes company miles with its cr eative business impact. The creative, strategic and innovative HR initiatives are the key competencies w hich has helped mother dairy to respond better to market trends and be aligned w ith the market and understand opportunities with a competitive advantage. Mother dairy continuously strive to achieve alignment with the help of new initiatives by way of developing, creative alternatives to solve complex problems and creat e value by understanding uncertainties and business complexities. Clear business understanding, Focused approach and required and right initiative s in HR has shifted the paradigm and has also given a reason to believe that Mo ther dairy is recognized as better than any other best of the best employer in the 3rd best employer year 2009-10 by world HRD con India and was also judged as gress. Some of the initiatives are given for reference EMPLOYER BRANDING in the year-2009-10 global HR Excellence wards under the various categories in the yearShine.com awards in the year -2010-11 Star News awards under the various categories in the year-2010-11 India s Best Companies to Work For-2011 awards Employee benefit policy integration across the organization HR Policy Manual (HR Systems and Process guidelines) Blue Collared Employees Compensation & Benefit Benchmarking Survey Compensation review: Research, study and strategy 2010-11