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Table of Contents
Redesign Plan page 4 Style Guide page 5 Logo page 6 Package Design page 7 Product Photos page 8 Magazine Ad page 9

Redesign Plan
Product Name: Nutella Target Group: Families and adults between
18-50

Big Idea:
For the redesign of this package, it will be simplified and made to stand out. The jar will be changed to glass/clear plastic and will be a sleeker looking jar. The label will be strictly typographic with a strong color scheme. It will be a minimalist approach to the design. Another way of redesign this product is to bring it back to its original retro design that was made by Pierre Ferrero when it was called Supercrema. This retro design will be revamped to fit the modern Nutella but it will still be a homage to its original design.

Brief History:
Nutella is a hazelnut chocolate spread that is made and sold by Italian manufacture, Ferrero. It was first put into stores in 1964. Pierre Ferrero was the one who made the recipe for Nutella in 1946, originally called Pasta Gianduja. This was a harder more block like version of what people have today. In 1951, a creamer version was made called Supercrema. Pierres son Michele decided to revamp Supercrema and mass produce it in Europe. That was when the name changed to Nutella. The first jar was made April 20th, 1964. There is even a World Nutella Day on February 5th.

Style Guide
Fonts: Bodoni Bold
ITC Avant Garde Std Medium

Colors
Brilliant Red CMYK: 6, 99, 99, 1 HEX: # e30d2a RGB: 226, 0, 20 Pantone 485 C White CMYK: 0, 0, 0, 0 HEX: #FFFFFF RGB: 255, 255, 255 Pantone 663 C Black CMYK: 0, 0, 0, 100 HEX: #000000 RGB: 0, 0, 0 Pantone Black 6 C

ITC Avant Garde Std Bold

The body copy is going to be ITC Avant Garde Std Medium. The headlines are going to be Bodoni Bold. The font for the nutella is ITC Avant Garde Std Bold. I found these typefaces through What the Font? ,and using Google to find them. The size for Bodoni Bold as a heading is going to be around 20-30pt. The body copy for ITC Avant Garde STD Medium is going to be around 10-12pt.

Logo
The typographic logo for Nutella is mordern and sleek with its san-serif font, ITC Avant Std Bold. There is no need to change it since it already gives a sleek feel. Plus many people are familiar with its logo and it will be easily recognizable on shelves. If I had to replace it I would go with Futura medium bold. The size is 702x300.

Package Design
For my packaging, these are going to be stickers that I am going to put onto a newer & sleeker Nutella jar that I have purchased. It is going to be on a jar that is 3.5x3.25. It is a modern and retro approach to the design that references it;s earlier days as Supercrema. The front label is the first on the page and the back label has the nutrition facts and other information. The bar code is to be place underneath the jar.
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YUM!
chocolate hazelnut spread
made with skim milk

What would the world be like without nutella?

The original hazelnust spread is great for breakfast & dessert.
Serving Size

Nutrition Nutrition Facts Facts

servings: 5.5

Amount Per Serving

% Daily Values* Amount Per Serving

Total Fat 0g Saturated Fat 0g Trans Fat 0g Cholesterol 0mg Sodium 0mg

0% Total Carbohydrate 0g 0% Dietary Fiber 0g Sugars 0g 0% Protein 0g 0%

% Daily Values* *Percent Daily Values are based on a 2,000 calorie diet. Your Daily Values may be higher or lower depending on 0% your calorie needs. Calories 2,000 2,500 0% Total Fat Less than 65g 80g Sat Fat Less than 20g 25g Cholesterol Less than 300mg 300mg 0% Sodium Less than 2400mg 2400mg Total Carbs 300g 375g Dietary Fiber 25g 30g

Ingredients:Sugar, vegetable oil, hazelnuts (13%), cocoa powder (7.4%), non-fat milk solids, emulsifier (soy lecithin), flavour (vanillin) Contains: Hazelnut, milk, & soy

Product Photos
For the original product, I took the pictures in my apartment using white paper and makeshift lighting. For the final redesign, I went to a photography studio and took pictures on a white backdrop with studio lighting.

Magazine Ad
For this magazine, I wanted to create something that represented the style of my redesign. This ad is meant to use a simple and modern color scheme to attract the eye to bold colors and the main focal point of the whole ad.

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megan eckersley