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ABSTRACT: The culture of someone will be reflected in communicating with others people. Because of this,
the communication would be peaceful if each communicant has a deep understanding of the cultural background of each. There are many things that can be learned such perceptions, as well as other forms of communication, both verbal and nonverbal.
KEYWORDS: Cultural Differences, Communication, Intercultural I. INTRODUCTION Every day wherever we are cannot be separated from personal communication. But the communication is not every skilled person to do it effectively. This is even more so when the people involved in the communication of different cultures, errors in understanding messages, behavior or communication events cannot be avoided (Khotimah, 2000). These errors can lead to an atmosphere that is not expected to give rise to disputes and even lead to social conflict. the culture of someone own largely determines how we communicate, it means the way a person communicates with others whether with the same culture and with people of different cultures, cultural character that has been embedded since childhood are difficult to remove, because culture is a way of life developing and jointly owned by a group of people and passed down from generation to generation (Tubbs-Sylvia Moss, 1996).
Thus the construction of someone's own culture, it is obtained from infancy up to the grave, and this greatly affects the way of thinking, behaving person concerned to interact and communicate with people of different cultures. Even the perception of a clash between cultures often we experience daily, and the fatal consequences when we tend to assume that people of different cultural one, weird does not understand our intentions. This happens because; we tend to view other people's behavior in the context of our own background and therefore are subjective. To avoid misunderstandings that posed no conflict of intercultural perceptions among people of different cultures, then we are required to objectively recognize cultural differences and uniqueness of themselves and others by learning various cultural characteristics, such as: (1) communication and culture, (2) the appearance and clothing; (3) food and eating habits, (4) time and time consciousness (5) awards and recognition; (6) values, and norms; (7) sense of self and space; (8) mental processes and learning, and , (9) beliefs and attitudes (Khotimah, 2000). Meanwhile, according to Mulyana (2003) that in order to avoid misunderstandings in communication with people of different cultures, we must be to effective communicators, because the relationship in any context must be done through communication. Further explained by Mulyana (2003) to be an effective communicator, someone must be to understand the process of communication and the basic principles of effective communication. According Mulyana (2002) that in order to achieve effective communication, especially with the different cultures we have to do are: (1) we should always defer our judgment on the views and behavior of other people, because our judgment is often subjective, in a sense based on our own perceptions are influenced by our culture, or in other words, do not let stereotyping trap and mislead us when we communicate with others, (2) we must empathize with our communication partners, trying to put ourselves in position. Use the proper greeting in accordance with the culture, (3) we are required to always be attracted to another person as a unique individual, not as a member of a category of racial, ethnic, religious or particular social, (4) we have to master at least verbal and nonverbal language and their values system.
II. THE COMMUNICATION OF INTER THE CULTURE Talking about intercultural communication cannot be separated from the notion of culture. Communication and culture are not just two words but the two concepts are inseparable. Even to formulate any culture, Godykunts and Yun Kim (1992) mentions that "more than one hundred definition of the term has been www.ijhssi.org 69 | P a g e
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III CONCLUSIONS Every people of us is unique, meaning that even if raised in the same cultural environment, not necessarily every person in the group will be exactly the same in thinking and behaving, because there will be a sub-sub-culture that is more specific influence on behavior in communication. Culture and communications that have a reciprocal relationship, like two sides of one coin. Culture becomes part of the communication behavior, and in turn also helped determine communication, maintain, develop or pass on culture. What are we talking about, how we talk, what we see, notice, or ignore, how we think, and what we think is influenced by culture. In turn, what we talk about, how we talk, what we saw helped shape, define, and revive our culture. So Edward T. Hall in Mulyana (2003) states that culture is communication and communication is culture. Even Porter and Samovar states that culture is not a life without communication and the communication was not live without culture.
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