Drinking Water

Table of Contents
Redesign Plan....................1 Style Guide.........................2 Logos..................................3 Package Design.................4 Product Pictures................5 Advertisement...................6

Redesign Plan
Product Name:
Great Value Purified Water

Target Audience:
Cheap people of all ages.

Brief History
The Great Value brand was originally launched by Wal-Mart in 1993 to give their customers an opportunity to save even more money. On average this private brand saves customers from 5% to 20%, so for penny pinchers, this was an excellent option. However, the brand didnt take off to well at first due to customers being able to tell the difference between the regular products. In 2009 the Great Value brand was re-launched with new and improved products. This time providing high quality grocery and household items, the brand took off.

Redesign Idea
To increase sales and brand awareness, the plan is to make the packaging more appealing. The logo is already great, but the packaging lacks a little design. It is understandable that in order to keep the prices low, the cost to manufacture must be low. So more color will not be implemented, this so the printing cost wont go up. What will be done is the typography and design factors will be modified. A great design does not need to have all the colors of the rainbow; it just needs a solid foundation of design principles of which will be applied to the packaging. By doing this, customers that usually skipped over these products due to the lack of design, will be more compliant to purchase the product.

Style Guide
Fonts

Myriad Pro Light

Myriad Pro Heavy
Myriad Pro Regular

The sizing can be left up to the designer. However Myriad Pro Light is recommended for the main titles, Medium is recommended for subtitles and regular is recommended for body text.

Colors
Walmart Medium Blue
C:89 M:43 Y:0 K:0 R:26 G:117 B:207 PANTONE 285 C HEX: #007CC3

Walmart Dark Blue

C:100 M:68 Y:0 K:12 R:0 G:56 B:150 PANTONE 287 C HEX:: #153C8D

Walmart Light Blue

C:55 M:19 Y:0 K:0 R:108 G:171 B:231 PANTONE 284 C HEX: #6BAEDF

Walmart Orange
C:0 M:64 Y100 K:0 R:244 G:123 B:32 PANTONE 166 CVC HEX:: #F47A1F

Logo

Placement
The logo should be used with the Walmart Dark Blue color. It should be in color whenever it is printed on a product. With the positioning of the logo, it should be aligned right. This will make it stand out aside from the description of the product. With the spacing, you should be able to fit the tm on all sides. So it doesnt have to be too spaced, but with using the tm as a guide you will be able to space it just right.

Package Design

CT-ME-HI-OR 5

CA CRV

PLEASE RECYCLE FOR CONSUMER INFORMATION CALL 1-877-505-2267 www.walmartstores.com/waterreport NV 83747-48473-74747-38387-7373-234

Water
500mL (1 PT 0.9 FL OZ)

Drinking
With flavor enhancing minerals

Purified

Pure. Refreshing. Guaranteed.

Return the unused portion with reciept for a replacement or your money back.

Water
500mL (1 PT 0.9 FL OZ)

Drinking
With flavor enhancing minerals

Purified

INGREDIENTS: PURIFIED WATER, CALCIUM CHLORIDE, BUNCH OF LOVE, SECRET INGREDIENTS, SULFUR, CARBON MONOXIDE, VOLCANIC ASHE. PROCESSED BY: ADVANCED FILTRATION, OZONE, AND REVERSE OSMOSIS TECHNOLOGIES. FOR A REPORT ON WATER QUALITY AND INFORMATION, CONTACT US AT: (877)ITS-PURE www.niagarawater.com DISTRIBUTED BY: Walmart Stores, Inc., Bentonville, AR 72716 2014

Product Pictures

Billboard Ad