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Learning experiences
Learning experiences support the educational goals of the subject and align with assessment. They are student-based activities that: provide opportunities to achieve the objectives described in the dimensions of the syllabus occur in authentic, relevant and worthwhile contexts vary in scope and depth, duration and degree of challenge reflect current practice in the wider community suit particular student needs, abilities and interests allow students to work independently and with others encourage students to think and act for themselves. Learning experiences should provide a balance and variety of activities across the whole course and cater for the schools context, resources and the unique characteristics of each cohort of students.
Year 12, Semester 1, 30 hours Corporate social responsibility (CSR) Management Practices (MP) Management practices involve business structures, the impact of internal or external environments on businesses, and the roles of business managers who plan, organise and lead businesses. Marketing Management (MM) Marketing management involves businesses continually researching consumer markets and tailoring products, ideas and services to satisfy the changing needs and wants of consumers and society.
Learning experiences
Conduct internet research to develop a definition of CSR. In small groups, discuss the different definitions and develop a group list of the top five features of CSR and an explanation of how CSR provides a business with competitive advantage. Discuss different local businesses. In small groups describe the responsibilities these businesses have toward the people and communities in which they operate. Analyse whether small local shops have different responsibilities than large international corporations. Interpret and explain the similarities and differences through a comparative table. Analyse and debate the following CSR is a way for companies to benefit themselves while also benefiting society . In small groups evaluate a selected case study (e.g. McDonald's Social Responsibility Report: (http://www.mcdonalds.com/us/en/our_story/Corporate_Info.html), Environmental and Social Review published by BP (http://www.bp.com/liveassets/bp_internet/globalbp/STAGING/global_assets/downloads/E/Environmental_and_social_report_2002. pdf)). Collate the information into a suitable format (written, spoken or multimodal) which can be shared with the class. The presentation should: - explain how the business qualifies as a socially responsible business - describe the business socially responsible program - explain how the business markets their socially responsible work - describe which stakeholders are benefitting from the business socially responsible work - analyse the impact of the business socially responsible work, i.e. is the business more successful? - evaluate how the business could develop or expand its work - recommend other businesses that would benefit from adopting a similar program and justify how they would benefit. Read the following article: http://www.theage.com.au/business/gunns-failure-a-story-of-corporate-greed-and-hubris-say-mills-critics20120925-26jhv.html. Interpret the article to identify and explain the key issues. Select and organise the information into a suitable format to be shared. Invite a guest speaker from a local business, with a socially responsible program, to respond to The only social responsibility of a business is to increase its profits or Businesses are not bound by the same responsibilities as people. The business world operates within a different set of rules. Select a local business to case study. Conduct a survey of the local business that focuses on its use of socially responsible policies and programs to provide it with a competitive advantage. In pairs, interpret the data to identify and explain any issues. Analyse and present the data to the class. The survey should examine questions such as: - What are the companys business objectives? - How did the company get involved in the socially conscious program? - What is the focus of the social responsibility (environmental, local, social, etc.)? - How does it relate to the overall business? - What is the main motivator for their social responsibility? - What is the long-term plan as a socially responsible business? - Does it seem like the company is fully committed to the corporate social responsibility program? - Is there evidence of success or results from the socially responsible program? - How can consumers become more involved? - What are the next steps to elevate the level of social responsibility?
Assessment overview
Bringing a local focus to corporate social responsibility, students will create a proposal to encourage a local business to become socially responsible.
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Business Management 2013 Sample unit of work: Corporate social responsibility Sample unit of work: Corporate social responsibility