Mobile, Social, Unified and in the Cloud!

A heavenly or heady cocktail

CliveBamforth, Rob Longbottom, Service Director, Principal Analyst,Quocirca QuocircaLtd Ltd

Some current major trends in IT

Analytical intelligence

Openly connected

Everything online

Service delivery

Choice & diversity

Distributed

Quocirca 2014

Organisational
Big data Security

IoT

Cloud

BYOD

Mobile

Quocirca 2014

Personal

The Martini principal - are we there yet?

Quocirca 2014

At last, a significant shift?

Connected Business Unified Communications

Quocirca 2014

Mobile & cloud symbiosis UC work in progress Social connections Connected Business
Quocirca 2014

Drivers of cloud adoption

0% Lower cost of ownership Better working practices Business efficiency Easier external interaction IT management efficiency Access to specialised apps Access to affordable apps Very important
Quocirca 2014

20%

40%

60%

80%

Significant
Source: Quocirca The adoption of cloudbased services report July 2013

Corporate vs personal attitude to cloud

Avoid cloud 23% Proactively block 3% Use whenever we can 22%

Evaluate case by case 17%

Evauate as a supplement to in-house 35%

Sources: Quocirca - Digital identities & the open business report March 2013 Fortinet survey Oct 2013 Quocirca 2014

" 89% 70% 12% 16% 22% 33% ""

have at least one personal cloud account of them have used their account for work of them admits storing work passwords financial information, critical docs like contracts/business plans, store customer data in them

Shift in IT user expectations

Centralised Server centric Wrap IT
Quocirca 2014

Distributed PC centric Push Seniority

Mobile People centric Pull Need

Evolution or revolution in attachment

Independent

Personal

Hive

Single
Terminal Peripheral

Multiple

Control
Quocirca 2014

The Hive at work

Workplace flexibility Social connections External business connections

Edge Connectivity Core

Quocirca 2014

!Mobile !Collaborative !Consumerised !Pervasive !Intelligent !Data absorbing !Virtualised !Cloud !Big Data

More mobile & decline of the desk

! It looks to us like the majority of enterprise computing is being done on mobile devices, in particular tablets. That broke the old model Eric Schmidt Oct 2013

need somewhere else to hangout?

Quocirca 2014

Places & productivity

At home 80% In the office 60% 40% 20% 0% On public transport

In a hotel Work remotely Feel more productive

Quocirca 2014

At a coffee shop

On an airplane
Source: iPass mobile workforce report May 2013

Impact of decline of the desk

Quocirca 2014

more pressure on communications

Quocirca 2014

Virtual, video, social and unified?

Mobile & cloud symbiosis UC work in progress Social connections Connected Business
Quocirca 2014

Making predictions

Quocirca 2014

Source: Best left unmentioned, 1998

Personal experience unified?

Quocirca 2014

5 primary email addresses e-calendar entries to 1991 1000s of phone numbers

Whats most used currently?

0% IP PBX Unified Messaging/Visual Voicemail Instant messaging Unified Communications client Shared/collaborative teamspaces Audio conferencing PC based software Moile soft client extension Web conferencing Enterprise social media tools Video conferencing
Quocirca 2014 Source: Frost&Sullivan Logitech UC paper July 2013

20%

40%

60%

Unified comms on smartphone or tablet

0% Microsoft (eg Lync) 20% 40% 60%

Cisco (eg Jabber)

IBM (eg Sametime)

Avaya (eg one-X)

Siemens (eg OpenScape)

Quocirca 2014

However two thirds had no Unified Comms on their smartphone or tablet

Source: iPass mobile workforce report Sept 2013

Real unified benefits?

What are the potential business benefits of the deployment of collaboration technology 0% Better user productivity More effective team working More effective decision making Cost savings on travel Consolidation to IP telephony Improve customer relationship More home working Personal benefits Environmental benefits Major factor
Quocirca 2014

20%

40%

60%

80%

Secondary factor
Source: Quocirca Visual Impact research 2007

Mobile & cloud symbiosis UC work in progress Social connections Connected Business
Quocirca 2014

Going social? ! Community ! Marketing ! Selling ! Identity ! Things Oh, and maybe collaboration?

Quocirca 2014

The evolution of communication

Marketplace

B2A

Social

Business partners

B2B B2E

Employees

Quocirca 2014

Mobile

Customers

B2C

Use of social media to achieve goals

Identify & communicate with prospects Improve customer retention 40% 20% 0% Link with partner programs

Better understand customer likes/ dislikes Link to customer loyalty program Already doing
Quocirca 2014

Enable mobile apps for customer access Profile potential customers Plan to/would like to
Source: Quocirca - Digital identities & the open business research March 2013

Social marketing channel priorities

0% Website Email Social Mobile web Mobile apps Mobile messaging
Quocirca 2014

20%

40%

60%

Companies Agencies

Source: Responsys Cross-channel Marketing Report 2012

Social media already a source of identity

Use of social media as a source of identity for consumers

Quocirca 2014

Source: Quocirca, Digital identities 27 and the open business Feb 2013

Social+ Mobile = the personal cloud?

Quocirca 2014

Mobile & cloud symbiosis UC work in progress Social connections Connected Business
Quocirca 2014

Traditional business communications

External

Support
Passive

Sales
Active

Lackey

Leader

Internal
Quocirca 2014

Unified communications
External

Support Sales Multi-channel contact

Passive Active

Lackey Leader Social collaboration

Internal
Quocirca 2014

People and Process or Technology?

Minding the 3 Ps and Cs of UC

People

Control

Processes

Collaboration

Plumbing

Convergence

Quocirca 2014

User experience Maslow meets ISO

Visual
Effective Simple Seamless Assured Unified Capacity Connectivity
Quocirca 2014

Virtual

User Plumbing

WebRTC Embed not Unify?

IT/telecoms convergence/collision crumple zone

Quocirca 2014

The evolution of video proliferation?

Quocirca 2014

Brave New World of Work

1900s Hierarchy Carrot and stick Meetings Department Water cooler Imposition Desks Office Typeable Kettle
Quocirca 2014

2000s Organisation Motivation Interaction Peers Office gossip Collaboration Furniture Workplace Interface Beverage Flat Gamification Conferencing Virtual team Social media Natural Couches Anywhere Wearable Pod

Thank you
! All Quocirca reports and papers are FREE to download from www.quocirca.com! ! ! ! ! ! ! ! ! ! ! ! Finally, a plea for independent lifeboats! (around 50 in UK are not funded by or part of RNLI)! http://www.ferryside-lifeboat.co.uk/donations!
Quocirca 2014