Citizen Engineer

Engage, Communicate, Lead

Greg Papadopoulos, Ph.D.

Chief Technology Ofcer and
Executive Vice President – Research & Development
Sun Microsystems, Inc.
 Acknowledgements

Co-Author: David Douglas

Senior Vice President,
Cloud Computing
Sun Microsystems, Inc.

The many engineers at Sun

who contributed their
thoughts and insight.
The Innovation Revolution

20th Century 21st Century

Scientist Engineer
Individual Communities
Top-Down Participative
Proprietary Open
Corporations Ecosystems
Planned Continuous
What is an Engineer?
What is an Engineer?
A Constructive Artist
Performing Optimization
Under Constraints
Science or Engineering?

c
“The scientist describes what is;
the engineer creates what never was.”
- Theodore von Karman
Changes in the Nature of Engineering

A Whole Pervasive Broader

New Scale Collaboration Infuence

The Engineering Paradigm Shift

 Externally Driven Changes

The Green Corporate Social

Corporate Social Security and
Explosion Responsibility
Responsibility Privacy

Rise of New Laws,

Digital Goods Tighter Controls

The Engineering Paradigm Shift

What is a Citizen Engineer?
Science Society

How
Pure Knowledge
Knowledge is Used

Creating the Intersection

Become a Citizen Engineer

Eco Techno Social

Exercise Your Responsibility

Become a Citizen Engineer

Technology Ecology IP

Business Public Policy Collaboration

Expand Your Knowledge Base

Become a Citizen Engineer

50% of GDP
Economic Network Share
Contribution Scale Ideas

Use Your Infuence

Environmental Responsibility

Product Lifecycles
May Not be What They Seem
Environmental Responsibility

Reduce Make

vs.
Recycle Reuse Renew Use

“Efciency” “Lifecycle”
 The McDonough/Braungart View*

Resources/Materials
“Food”
Make
Upcycle
“Waste = Food”
Use

Waste Renew?

*Cradle to cradle: Remaking the Way We Make Things

Biological versus Technical Cycles
Biological Technical
Stuff that's eaten Metals, plastics, solvents...
Resources Resources

Waste Waste
Safety Tip: Don't Cross the Streams!
Biological Technical
Stuff that's eaten Metals, plastics, solvents...
Resources Resources

Waste
X Waste
Safety Tip: Don't Cross the Streams!
Biological Technical
Stuff that's eaten Metals, plastics, solvents...
Resources Resources

...
Waste
X Waste
Big Idea: Products => Services

> Computers => clouds

> Water flters => clean water

> Solvents => clean parts

> Washing machines => clean clothes

> Cars => transportation

> ...
Environmental Responsibility

Stay Legal
Business Opportunities
Biggest Impacts
Low Hanging Fruit
Intellectual Responsibility
*
“Innovation Happens Elsewhere”

*Sun Founder Bill Joy

Innovation Happens Everywhere

• Smart people don't work only

for you!
• Get them to work on your stuff
> Because your stuff is cool
> Because your stuff is “free”
> Because your stuff lets them
build even cooler things
 How do you get
people to participate
with your stuff?
Sharing Creates Communities

Make it Free
(as in freedom, not beer)

Communities Create Markets

 Intellectual Property 101

Patents Copyrights Trademarks

Protects Protects “Names” of
Protect Ideas Expressions of Ideas Things

Right to Exclude Others Right to Make Copies An Exclusive Right to

Name Them
One Example: Open Source Software

> A license regulated by copyright laws

> You have to play by the rules of the license
– Propagate it
– Perhaps require put-back
> May or may not deal with patents
– BSD (and MIT) are silent
– MPL (and CDDL) are explicitly granting
– GPL is implicitly granting, but somewhat
ambiguous
> The freedom of developers to share code
Sharing Creates Communities

Communities Create Markets

Sharing Creates Communities

Communities Create Markets

Sharing Creates Communities
Prosthetics shouldn't cost and arm and a leg.

The Open Prosthetics Project

AN INITIATIVE OF THE SHARED DESIGN ALLIANCE

Communities Create Markets

 Fostering
Managing Innovation

Eight
Axioms
of
Innovation
Management
Managing Innovation

#1
You have to be in it
for the long term
Managing Innovation

#2
Conventional
wisdom often isn't
Managing Innovation

#3
Vision is top-down;
innovation is
bottom-up
Managing Innovation

#4
Embrace failure
Managing Innovation

#5
Disrupt thyself
Managing Innovation

#6
Small, smart teams
2
10 or 10
 Managing Innovation

#7
Technology transfer
is a contact sport
Managing Innovation

#8
It's all about the
(right) people
 Life Philosophy

Don't Solve
Problems.
Create Possibilities.
Thank You!