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Neo-liberalism has been primarily defined in research in terms of economic and political
strategy. For example, George (1999) has defined neo-liberalism as a theory that focuses on
the deregulation and reduction of state. Or Vilas (1996) for example, describes neo-liberalism as
"the deregulation of the economy, trade liberalization, the dismantling of the public sector [such
as education, health, and social welfare], and the predominance of the financial sector of the
economy over production and commerce" (cited in Hursh, 2005 p.4). Although these definitions
are valuable from an economic standpoint, it is important to also understand how neo-liberalism
can exist in different modes within specific social settings (Brown cited Petersen & O'Flynn,
2007). Lemke (2001, p.198) explains neo-liberal technologies by drawing on Foucault (1970)
the following way:
The neo-liberals generalize the scope of the economic in order to accomplish two
things: First, the generalization functions as an analytical principle in that it investigates
non-economic areas and forms of action in terms of economic categories. Social
relations and individual behaviour are deciphered using economic criteria and within
economic terms of their intelligibility. Second, the economic matrix is also programmatic
in that it enables a critical evaluation of governmental practices by means of market
concepts. It allows these practices to be assessed, to show whether they are excessive
or entail abuse, and to filter them in terms of the interplay of supply and demand.
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