B (;,·aphi ... I ) c- sign and ,\d,\·(.,,·tising .

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DanGN PntM Martiny and Company ALL DaliaN Rick Conner Cua,," Step By Slep Pa kaging, Irrc, TOOL Adobe llIustra1:or

Initial rhougbrs wer-e worked out on paper. After'the onccpt -waa conceived. rnecbarilcs 'w-er-e w oe-keci out on. the computer.

Color teses w ere run on a 3M Rainbow proofing system,

DliUC~N '.RM Martiny and Company ART D.RliCTOIIID"s.GNIiR Nan,cy Andrew CuaNT Mo'tifHome Accessories TOOL,S Adobe Illustrator. QuarkXP"ess

A description w as added to ehe name fo,- clarification. The funky illustra:t:io:ns reflect products sold in store.

Graphic I~esign and Advel-tising 9

1111 till

Hwy 107 South. P.O. Bol< J9:ro • Casbi=. :-'.c. 28717. 17().41 H3-5U.5 • FAX 7().4) j·H-9r!

DIiJlClN P'lItM, Logo ,Expr'ess

ALL DIi,lIClN AJlison Edvvards CottriU CLI.NT Austin Marketing, Wade Ha=pton G.C.

The mountain in. the logo is indicarive of the rrlO\lTItain on the golf course, vvhich is a ",ell-knovvn sight.

12 Gr-aphic..' I}esign and Adver<tising

D',A IL LA. '5, ,DIi$II'GN D,I5IT_.,c:r

" CROW DESIGN CENTEOS P OJECT ",oIl rURTLE CREH ~ou'EV""RD SUIIE 1011

O.UAS nx.AS 15207 11 A 744 .. ,:so fAX 1'" 74A 9660S

DE'I .. ", FnlM Jo" Flaming Design ALL DIUI .. ", .)on Fla..rung CLIENT The Design Experience

PA"., ... .IP ... INTI",.. Sirnpso.o Star",hi.te Vicksbu.-g

GI'aphic Design and Advertising 15

1133 Broadway

$uilO 1610

NIIW York NYlIII10

21212700n

Fa. 212721 11171

Toni ,howallpr Desian

1133 Broadwey

Sui1e 1510

New Yorlc NY 10010

D,&SIClH ,PlltM Torii Schowalter O<>sigo

AR'( DUlI'CTDRID.IIC1NBII' 'Torri Schow-alter P'APIlIIPRIHTIHCI St,'ath.more Nat"UraJ White, Wove, Finish, offset

The m.ark "Was created in QuarkX.Prcss 011 1:he. Nlacintosb.

Combining a. unique color palette vvith unique layouts efFeotively portrays this graphic design firm.

16 GI-aphi ... , I)esign and Advertising

\1 \II~II\LL \\ \'1. 0\ r v r r n r on ;

II \r~Il\ 1\'1 'I·: u r u n «

DII.tlCiN F.IRM 'Tori] Schowalte.r .Design

ART DIRII'Y'OAIDlitICiNEA Toni Scbowalter-

CI.I"N~ Ma.rsloal] 'WatsQ;n In:teriors PA.I>EAIPAINT.INCi Strathrrtore Natural. White, We"e Finish, offset Tool. Adobe Illustrator

The logo w as created to look both clean and eleccu-arecl to reflect the client's interior deaigri styles. The background on the stationery matches me client's most COTTln1on style of design.

18 Graphic Design and Advcr-tising'

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DI;SION FIRM WDe C'orn.muraicacic ns

ART D'RECTORJ"DEUCiNU Duane Wood ILLUSTRATOR Ma.-k Jacobson

CLrfiNT' w,DG CoeTII:nunicatioos :PAPERJ"P"'N,T'NCi Neenah Cda.saic Or-esc Savvgrass, 2-co,101" Too.. A.dobe Ilf uat.i-ator. QuarkXPress

T'he i.de.ntit'y pr-eserrrs the firm's pr-ofess iorra.Iisru and the dynamic syn rgy. 'The logo 'w-ae scanned into and executed in IUustr"ator and the identity -waa assernbl d in QuarkXP~ess.

20 Gnlphic lJ(!sign and Adve.-tising

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471 Rluhmond S1.wnl

4'& 50~-6075

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471 IIlcb.ua sr. We., T",." Al5y IX9

U. 50 .... 75

rU 4" 514-1115

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4165D4·&D15

FIJI: 41i 5D4·&016

DEnGN FIRM Eskind Waddell

DESIGNER. Roslyn Eskind. Malcolm Waddel.l. Nicola Lyon PAPERIPRINTING Strathmore 'Writing Recycled White Wove, 2-color and die cut

Eskind Wadden's distin.ctive die cut [TOlD the previous sta:tjon ety. w-as irrcor-pcu-aeecl i nro a more contemporary laYo1.l't. Revisi.ng typography and color also gave the fU'ID a fresh logo wiehoue brealcing erreir-ely- vvith tbe past.

GI-aphic Ilesign .and Advel+tising 21

AMERlCAN\IJ\ hI{ riSI:\t; *

~oo N WOOOLAWt<I. SUHE 3 W·ICHITA. KANSAS 672Q.B TEL 316681281

FAX 316 08 3S

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DESIGN FIRM Greternan G.·oup

ART DIRECTORS" Soma Grerernan, J'ames Strange Das_CiNER James Strange

CL.IIiNT .Ameri.can Adverr..ising P""PE!>.I'P"'NTING Simpson Quest

TOOL Aldus FreeHand

This logo unifies the "A:' and atar- of "American" vvith stripes that turn into postage cancellation marks. The larger postage stamp shape u.n:itesthe entire concept.

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176 ho,riuQ circle carol strum. Illinois GOIBB

DIISIGN FIRM ,Mark Ouebner Design ART DIRIICTORIDII,JIGNIIR Mru'k Ouebner

P ..... RlpRINTING Stra.thmore E.lements (Lines, Squares and Dots), 2-coloJ:'

TooLs Adobe lltllStraXor, QuarkXPress

The designer used his initials, '-Vhich almost mimic the initials of the company as the, main visual element because it demands a second look. The paper stock is engaging.

Gr'aphic I)esign and Advel·tising 29

~~Q~';IJJ' ,l'ILj,IHiG DUI,,, 5,PHIUP . , .

201.()O ~[NTUU I!IOoJLE'f~IUt, SUIIE :215 !ifOO:&)L,i,ND +llLl.i!I. CA 9-1366 LPJ 8lB ,n5 un [F. 'SU 313 68l]

DS"CON FIRM Georgopoulos Design Associates ART DIRECTOR John Georgopoulos D."CiNIiRlluuSTRATOR Joe Doucet CLI&NT Poliquin Kellogg :Design. Group

'PAPII .. IPII'NTIN<i Strathmore Ele<nents Squares. Login Printing TOoLS Adobe IlluslTa.tor, Qua;"kXPress

The logo ,.'e.llects the a;rcili.itectural.6.,.,m's focus on defining space, The logo 'w-aa created in Wustrator, saved as an EPS 6.le, then placed into Quark.XPress. w'her-e the layout eva.s devdoped.

Graphic Design and Advertising 11

SAGMEJSTER INC.

NEW YORK

;!,Ac;liMEI5TEIi! II'OC

DEnON FIRM Sagmeister Inc.

ART D'REttoRIDE.UGHER Stefan Sagmeister PAPERIP·RIHTIHCi Snratlamor Bond

The logo is as simple as possible. Since a Ne ..... York restauJ~ant/la'llndry service uses the same US" in a circle, there ar-e rro'wnapkins Vl'"ilh the arne logo.

12 Graphio:.' I~esign and Advertising

., That's Nice"

2"JSI"""13f>!l"'" 1"""""""61-

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~.IS08313 21'l-'ij1}83'3

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DESIGN FlAM "Thar's Nice"

ART D",E~TORIDEnGNEA. Nigel 'oWalke]PAP&RIPAINTING .Srr-auhrnc re Elements, Anchor Engraving Toal.S Adobe Illustrator, Aldus Fr-eef-Iarad, QuarkXP!-ess

This logo uses old. rom.a.n-style ruamer-al s vvith a sans serif face. no wor-d. ap acirrg, and a rigid grid engraved on Strathmorels Elements 'perper-, double-vva.rm red and reflex blue.

Maris(' ~lizrahj

274.8663 212

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274.8b63 2 2

DIiSlGN FIRM Marise Mizrahi Design

,ART DIR'~CTORI,DIi"GN"R ,M,arise Mizrahi PAPERIPRINTING Ha.mmennill, 3-color, Sterling Bianco

DEUCiN FIRM S.A. Design Gs-oc.p

ART Dn.EC1"ORIDG .... NIiR Daniel RogaU PAPERIPRINTIN<> l'vloh",,,,,'k Superfine, 3-c.olm- (black, 2 PMS), envelopes-custorn rnarrufact •• u'ed. Nioha:vvk Superfine TOOLS Adobe Il hratr-anor-, QuarkXPress

The pre-printed envelopes "' v es- ~ cusrorn ro.aruafacrtmr-cci after printing. lf luatr-et or- 'w.aa used to create the l og'o, vvhi -h -w ae imported as an EPS into Quar·kX.P~ess.

B"aRr!SBeRget> Cl'e8IriVll

38~ C~tca J...4n,. VI t& ifllCM, Va 2:l.;.5~ (AX" DQ.;.Z4o.]OO3

PIIODJ; , Boc 463:.2(4.3

DEs/ .. N FIRM Ll.ar-r-iebe rg'es- Cr-eaeivc

ART DIRECI'OR.lDiEIICiNER Lynn l-larrlsber-ger PAPERIPRINTINCii Environ.:men't Desert Stor.rn, l c coborTOOL QuaJ-kXP,-ess

M~~ CrEialriw t9!!!!!Ii!~"P'''!o:oIIoI&- V ..... s.

HaRP/oSBeRg"" Ch·eB.'l'lv.

36'38 Qt.u..In.sLuc.v·~!...& Vii :::ziG ..

f~~3co.!c,.,:'I'

PIl()os a".~Jl"=

f TI::I!p()!Wt\. i

.." .... ll..,. .. _ ,ROl:i.,=c>_'lD!

T'hi s ten'.pol~~u~y let'ter-h.eacl, crrvelojae, arrd bu.siness card -cva.s created with little t.irne aud a low budget.

TEt/;"~/tlOO£" 13181 445 163-1 a-c m e t t e r e t e r r e u F

'RAIIK FORO. FORD£SI&H P e.a 13662 ALEXANDRIA, LA 11115

DEm'N FIRM. FORDESIGN

ART DJRECTORIDEU6NER: F'r-nrrlc For-d P,APER.lPRII"oITINCl' ,lVlasking sheets. v el Iu rrr

~rhc LD. systen1, at.:conl.p1ishcd on the desktop on lo"l.'v budget i ncli czucs ~pecia.liz:ation 'v vith pr-iru rueclia. 'T'l-re ITlasking sheet s indicate th':'L the c.li e n t rollo".v lhe job f.'oill. s raa-t to finish.

J8 Graphic Design and Advertising

'7" South CongreM Avenue' ThIrd noor . All6fm. TeXQ6 78,O.{

GO HEDIA

" C. I I' • I, f

'7" Sourh Congreu Auenue • ThIrd Floor' ,\lJMIIl. Texo<l 7 70': •. ,12.326 22:!' ~a x 126 309' IIJtcal~cmedw cern

D& ....... FIRM Go l'vledia Iri c.

Au DEU..... Sonya Cohen PAPER.lPRINTI ... Ci. Cha.mpion Ben.eflt.~ Lithop,·~nl TooLS Adobe Illustrator, QuarkXPress

GO MEDIA

T'he 1ogo captu.res that sense of' motion and nhe ellergy of "Go:' -cvl'ri le the Jayo'lltl paper and color palette enjoy the more. for-mal and tactile qualities ofm-a.d iri criel pr"'tnted "lVledia~"

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DESlCiN FIRM Michelle-Farinella -G,-aphic- Design DUlCiNE" Michelle Farinella

('I.IENT Randy Verougstraete Illustration PAP&RIP.'rNT'I'N'Ci Canyon. 'Ter-r-aco tt a, Ca.ctus Green.~ Windsvvept Ivory. Desert Beige. Kraft Paper Combos. i-color

Tool. Ad.obe Illustrator

The logo 'w-as, reproduced as a rubbel" stam.p for other components and envelopes. The I -color package w as coupled -v.ritb recycled papers that are interchangeable and appropriate for the versa.tile styles.

42 Graphic Design and Advertising

I

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D ..... N FIRM 'Perer-so o & Company

ART D,RECT .. R'DE.$,QNIIR Bryan L. Peterson CLIENT John Wong Photography PAPER'PRINTINQ Neenah Classic Co-es'r, South Press T .... L QuarkXPress

The photo 'w ae a. halftone stripped ill at the p,·es". This package was priDt-ed inexpensively on. e, small letterpress.

INFOFusion

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DE.,.,N F,RNIo Peter- son & Company ART D'RE~oRl1)E"<iNER Bryan L. Petex·son (UE .... T lnf'ofusion

PAI>IIRIPR' .... T'....... Cha.m:pion Benefit, So"th Press TOOL Adobe Photoshop. Qua.rkXPrcss

The Pofar-oirl photograph -cvae shot in the design srudio and biemap pecl ..sing Photoshop. The colurnns -cvea-e printed in an opaque -wlaitc 0.0. a small letterpress.

44 Graphic I)esign and Advertising

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DEnGN Fllt.NI Duck Soup Graphics

ALL DaJlCiN William DOllcette PAPER.lPRINTIN<i .French Specldetone,t three marcla colors

'The. fir-m speciaDzes in corporaee ident:ity .. b,-ochure, and packaging design. '·Ouck Soup" is a, sla.ng term that rne aris so:mething is easy to do. The logo vvaa dJ.-avvn in ink.

DESIGN FIRM Becker Design

ART D,REcToRIDa .... NIIR Neil Becker CLIENT Design Nhlw-aukec

PAPuIPIUNTU"Ci Neenah Classic Crest. 2-<:010" behogra.phy T .... LS Adobe IllustratOl', QuarkXPress

Design l'vlil""CLukee, vvhi h rca ches the entire design cOl'omuruty of M;l",aukcc needed a look that ",ould be app,'opriate fOl' a vvi de range of disciplines. The logo 'Was cr-eacecl .... vith 11Iu:strator and Quark Express.