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leveljcn0 \levelstartat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \ levelnorestart0 {\levelnumbers ;}}{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \ leveljcn0 \levelstartat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \ levelnorestart0 {\levelnumbers ;}}{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \ leveljcn0 \levelstartat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \ levelnorestart0 {\levelnumbers ;}}{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \ leveljcn0 \levelstartat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \ levelnorestart0 {\levelnumbers ;}}{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \ leveljcn0 \levelstartat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \ levelnorestart0 {\levelnumbers ;}}{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \ leveljcn0 \levelstartat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \ levelnorestart0 {\levelnumbers ;}}{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \ leveljcn0 \levelstartat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \ levelnorestart0 {\levelnumbers ;}}{\listname ;}\listid258175 }{\list \listtempla teid3794217 \listhybrid {\listlevel \levelnfc23 \levelnfcn23 \leveljc0 \leveljcn 0 \levelstartat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnor estart0 {\leveltext \'01{\uc1 \u48 ?};}{\levelnumbers ;}\ulc0 \li720 \lin720 \fi -360 \jclisttab \tx720 }{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \leveljcn0 \levelstartat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnores tart0 {\levelnumbers ;}}{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \leveljcn0 \levelstartat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnores tart0 {\levelnumbers ;}}{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \leveljcn0 \levelstartat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnores tart0 {\levelnumbers ;}}{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \leveljcn0 \levelstartat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnores tart0 {\levelnumbers ;}}{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \leveljcn0 \levelstartat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnores tart0 {\levelnumbers ;}}{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \leveljcn0 \levelstartat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnores tart0 {\levelnumbers ;}}{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \leveljcn0 \levelstartat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnores tart0 {\levelnumbers ;}}{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \leveljcn0 \levelstartat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnores tart0 {\levelnumbers ;}}{\listname ;}\listid258176 }{\list \listtemplateid379421 8 \listhybrid {\listlevel \levelnfc23 \levelnfcn23 \leveljc0 \leveljcn0 \levelst artat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnorestart0 {\ leveltext \'01{\uc1 \u48 ?};}{\levelnumbers ;}\ulc0 \li720 \lin720 \fi-360 \jcli sttab \tx720 }{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \leveljcn0 \levelstar tat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnorestart0 {\le velnumbers ;}}{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \leveljcn0 \levelstar tat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnorestart0 {\le velnumbers ;}}{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \leveljcn0 \levelstar tat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnorestart0 {\le velnumbers ;}}{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \leveljcn0 \levelstar tat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnorestart0 {\le velnumbers ;}}{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \leveljcn0 \levelstar tat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnorestart0 {\le velnumbers ;}}{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \leveljcn0 \levelstar tat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnorestart0 {\le velnumbers ;}}{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \leveljcn0 \levelstar tat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnorestart0 {\le velnumbers ;}}{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \leveljcn0 \levelstar tat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnorestart0 {\le velnumbers ;}}{\listname ;}\listid258177 }{\list \listtemplateid3794219 \listhyb rid {\listlevel \levelnfc23 \levelnfcn23 \leveljc0 \leveljcn0 \levelstartat1 \le velfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnorestart0 {\leveltext \'01{\uc1 \u48 ?};}{\levelnumbers ;}\ulc0 \li720 \lin720 \fi-360 \jclisttab \tx7 20 }{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \leveljcn0 \levelstartat1 \leve lfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnorestart0 {\levelnumbers ;}}{\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \leveljcn0 \levelstartat1 \leve

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u61548 ?};}{\levelnumbers ;}\dbch \af2 \hich \af7 \loch \f7 \li780 \lin780 \fi-3 60 \jclisttab \tx780 }{\listname ;}\listid1395319849 }{\list \listtemplateid1398 855901 \listsimple {\listlevel \levelnfc23 \levelnfcn23 \leveljc0 \leveljcn0 \le velstartat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnorestar t0 {\leveltext \'01{\uc1 \u61548 ?};}{\levelnumbers ;}\dbch \af2 \hich \af7 \loc h \f7 \li1200 \lin1200 \fi-360 \jclisttab \tx1200 }{\listname ;}\listid139531986 0 }{\list \listtemplateid1398855912 \listsimple {\listlevel \levelnfc23 \levelnf cn23 \leveljc0 \leveljcn0 \levelstartat1 \levelfollow0 \levelspace0 \levelindent 0 \levellegal0 \levelnorestart0 {\leveltext \'01{\uc1 \u61548 ?};}{\levelnumbers ;}\dbch \af2 \hich \af7 \loch \f7 \li1620 \lin1620 \fi-360 \jclisttab \tx1620 } {\listname ;}\listid1395319871 }{\list \listtemplateid1398855923 \listsimple {\l istlevel \levelnfc23 \levelnfcn23 \leveljc0 \leveljcn0 \levelstartat1 \levelfoll ow0 \levelspace0 \levelindent0 \levellegal0 \levelnorestart0 {\leveltext \'01{\u c1 \u61548 ?};}{\levelnumbers ;}\dbch \af2 \hich \af7 \loch \f7 \li2040 \lin2040 \fi-360 \jclisttab \tx2040 }{\listname ;}\listid1395319882 }{\list \listtemplat eid1398855934 \listsimple {\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \leveljcn 0 \levelstartat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnor estart0 {\leveltext \'02\'00.;}{\levelnumbers \'01;}\li360 \lin360 \fi-360 \jcli sttab \tx360 }{\listname ;}\listid1395319893 }{\list \listtemplateid1398855945 \ listsimple {\listlevel \levelnfc0 \levelnfcn0 \leveljc0 \leveljcn0 \levelstartat 1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnorestart0 {\level text \'02\'00.;}{\levelnumbers \'01;}\li780 \lin780 \fi-360 \jclisttab \tx780 }{ \listname ;}\listid1395319904 }{\list \listtemplateid1398855956 \listsimple {\li stlevel \levelnfc0 \levelnfcn0 \leveljc0 \leveljcn0 \levelstartat1 \levelfollow0 \levelspace0 \levelindent0 \levellegal0 \levelnorestart0 {\leveltext \'02\'00.; }{\levelnumbers \'01;}\li1200 \lin1200 \fi-360 \jclisttab \tx1200 }{\listname ;} \listid1395319915 }{\list \listtemplateid1398855967 \listsimple {\listlevel \lev elnfc0 \levelnfcn0 \leveljc0 \leveljcn0 \levelstartat1 \levelfollow0 \levelspace 0 \levelindent0 \levellegal0 \levelnorestart0 {\leveltext \'02\'00.;}{\levelnumb ers \'01;}\li1620 \lin1620 \fi-360 \jclisttab \tx1620 }{\listname ;}\listid13953 19926 }{\list \listtemplateid1398855978 \listsimple {\listlevel \levelnfc0 \leve lnfcn0 \leveljc0 \leveljcn0 \levelstartat1 \levelfollow0 \levelspace0 \levelinde nt0 \levellegal0 \levelnorestart0 {\leveltext \'02\'00.;}{\levelnumbers \'01;}\l i2040 \lin2040 \fi-360 \jclisttab \tx2040 }{\listname ;}\listid1395319937 }}{\*\ listoverridetable {\listoverride \listid258173 \listoverridecount0 \ls1 }}{\*\ge nerator Kingsoft Office}{\info {\title \'0d\'0dMARKETING LOGISTICS}{\operator ei genaar}{\creatim \yr2014 \mo3 \dy17 \hr18 \min30 }{\revtim \yr2014 \mo3 \dy17 \h r19 \min28 }{\version1 }}\paperw12240 \paperh15840 \margl1800 \margr1800 \margt1 440 \margb1440 \gutter0 \ftnbj \aenddoc \jexpand0 \viewkind1 \viewscale100 \ftnl ytwnine \useltbaln \alntblind \lytcalctblwd \rtlgutter \asianbrkrule \dntblnsbdb {\*\fchars {\uc1 \u33 ?}{\uc1 \u41 ?}{\uc1 \u44 ?}{\uc1 \u46 ?}{\uc1 \u58 ?}{\u c1 \u59 ?}{\uc1 \u63 ?}{\uc1 \u93 ?}{\uc1 \u125 ?}{\uc1 \u168 ?}{\uc1 \u183 ?}{\ uc1 \u711 ?}{\uc1 \u713 ?}{\uc1 \u8213 ?}{\uc1 \u8214 ?}{\uc1 \u8217 ?}{\uc1 \u8 221 ?}{\uc1 \u8230 ?}{\uc1 \u8758 ?}{\uc1 \u12289 ?}{\uc1 \u12290 ?}{\uc1 \u1229 1 ?}{\uc1 \u12293 ?}{\uc1 \u12297 ?}{\uc1 \u12299 ?}{\uc1 \u12301 ?}{\uc1 \u1230 3 ?}{\uc1 \u12305 ?}{\uc1 \u12309 ?}{\uc1 \u12311 ?}{\uc1 \u65281 ?}{\uc1 \u6528 2 ?}{\uc1 \u65287 ?}{\uc1 \u65289 ?}{\uc1 \u65292 ?}{\uc1 \u65294 ?}{\uc1 \u6530 6 ?}{\uc1 \u65307 ?}{\uc1 \u65311 ?}{\uc1 \u65341 ?}{\uc1 \u65344 ?}{\uc1 \u6537 2 ?}{\uc1 \u65373 ?}{\uc1 \u65374 ?}{\uc1 \u65504 ?}}{\*\lchars {\uc1 \u40 ?}{\u c1 \u91 ?}{\uc1 \u123 ?}{\uc1 \u183 ?}{\uc1 \u8216 ?}{\uc1 \u8220 ?}{\uc1 \u1229 6 ?}{\uc1 \u12298 ?}{\uc1 \u12300 ?}{\uc1 \u12302 ?}{\uc1 \u12304 ?}{\uc1 \u1230 8 ?}{\uc1 \u12310 ?}{\uc1 \u65288 ?}{\uc1 \u65294 ?}{\uc1 \u65339 ?}{\uc1 \u6537 1 ?}{\uc1 \u65505 ?}{\uc1 \u65509 ?}}\fet2 {\*\ftnsep \pard \plain {\insrsid \ch ftnsep \par }}{\*\ftnsepc \pard \plain {\insrsid \chftnsepc \par }}{\*\aftnsep \ pard \plain {\insrsid \chftnsep \par }}{\*\aftnsepc \pard \plain {\insrsid \chft nsepc \par }}\sectd \sbkpage \pgwsxn11900 \pghsxn16838 \marglsxn1420 \margrsxn14 00 \margtsxn1413 \margbsxn439 \guttersxn0 \headery720 \footery720 \pgbrdropt0 \e ndnhere \pard \plain \qj \li2840 \ri0 \nowidctlpar \adjustright \lin2840 \rin0 \ itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\*\bkmkstart page1}{\*\b kmkend page1}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }{\fs21 \kern

ing2 \dbch \af2 \hich \af0 \loch \f0 \par }{\b1 \fs28 \kerning2 \dbch \af0 \hich \af0 \loch \f0 MARKETING LOGISTICS}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-221 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \ker ning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-123 \ slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pa rd \plain \qj \li0 \ri0 \sl-360 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \ itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \a f2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \nowidctlpar \adjustrig ht \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\b1 \fs2 4 \kerning2 \dbch \af0 \hich \af0 \loch \f0 Introduction}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-54 \slmult0 \nowi dctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \l och \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri20 \sl231 \slmult1 \nowidctlpar \nooverflow \adjustright \lin0 \rin20 \ itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \a f0 \hich \af0 \loch \f0 A sign of coherence of logistics and marketing is a conc ept called marketing logistics. Marketing logistics is described as a system of planning and acting which guarantees that ordered goods will be supplied on time , with using of proper means of transport, in the quickest way and possibly the cheapest, Dwili\uc1 \u324 ?ski (1998). Taking of logistic activities in cooperat ion with marketing happens in area of point of contact which is logistics in del ivery and distribution, creating commonly a structure of marketing logistics.}{\ fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-285 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \d bch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \f s21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\b1 \fs24 \kerning2 \dbch \af0 \ hich \af0 \loch \f0 1 Goods distribution and marketing instruments}{\fs21 \kern ing2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-53 \sl mult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \h ich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri20 \sl232 \slmult1 \nowidctlpar \nooverflow \adjustright \li n0 \rin20 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kernin g2 \dbch \af0 \hich \af0 \loch \f0 Decisions making in distribution area must be primarily in accordance with decision making in the product area. They decide a bout the form of distribution channels, which involve not only a way of products \uc1 \u8217 ? delivering to stores, but also a choice of stores\uc1 \u8217 ? typ e, their location and forms of sales, which influences a way of products deliver ing to consumers. The type of products, their structure and all detailed feature s determine likely solutions of distribution hardships. Possession of stores\uc1 \u8217 ? net by a company with an exact location and forms of sales or an acces s to the net often affects forming of product features and other marketing instr uments.}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-341 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \k erning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl232 \slmult1 \nowidctlpar \nooverf low \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 Connections between goods distribution and sales activation are also noticeable. They exist primarily betw een the type of the distribution channel and intensiveness of usage of activatio n sales means, e.g. a manufacturing company could make a conclusion that more pr ofitable are sales directly to retailers or even to consumers, because a wholesa ler is not engaged in supporting of sales of producer\uc1 \u180 ?s products, eve n if this method is more expensive. If indirect and longer distribution channels are used, more attention must be devoted to a problem of customers\uc1 \u180 ? interest in a producer using intensive and direct commercials.}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-341 \slmult 0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich

\af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \pl ain \qj \li0 \ri20 \sl214 \slmult1 \nowidctlpar \nooverflow \adjustright \lin0 \ rin20 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \ dbch \af0 \hich \af0 \loch \f0 Goods sales by many co-salesmen acting on differ levels of distribution channels require an active influence of a producer on the se co-salesmen. It is up to date in the example of these}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-24 \slmult0 \nowi dctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \l och \af0 {\*\bkmkstart page2}{\*\bkmkend page2}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri20 \sl233 \slmult1 \nowidctlpar \ nooverflow \adjustright \lin4 \rin20 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af 0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 mediating companie s, whose motivation is not compatible with motivation of producer\uc1 \u180 ?s a cting. With regard to the mentioned above, a program of producer\uc1 \u8217 ?s i nfluence on co-salesmen should take into account not only a part of long-term po licy of maintaining good relations with them, but also instruments used in actua l stimulating. It could require enhancing of some forms of promotion to co-sales men (e.g. salesmen\uc1 \u8217 ?s promotion), advertisement or active forms of pe rsonal sales (e.g. a group of agents keeping in touch with co-salesmen). Difficu lties or impossibilities of enhancing these means persuade to choose such channe ls, which do not need to use these means, Lichtarski (1999).}{\fs21 \kerning2 \d bch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-341 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \a f0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plai n \qj \li4 \ri0 \sl237 \slmult1 \nowidctlpar \nooverflow \adjustright \lin4 \rin 0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 Simultaneousness of being and correlation of marketin g-mix instruments bring about that distribution must be adjusted to other instru ments and change with them. The type, the price and the phase of product life de termine intensiveness of its placing on a market, and a growth could require a c hange of distribution channel, on one side. On the other side, distribution as a n element of a marketing program characterizes a relatively small elasticity dif ferent from other marketing instrument. Firstly, it derives from material-techni cal factors. Their changes with respect to limited mobility of these factors dem and frequent new investments, e.g. a way of advertising of goods could be change d quickly, in opposition to a way of their offering that requires longer time. S econdly, parts of distribution are not changeable depending of manufacturing com pany, ensuring a proper way of goods offering to consumers needs long-term influ ence on co-salesmen. Using of distribution instruments is not an internal case o f a company, but demands the establishment of contacts with other companies. Fro m the development of distribution instruments relays whether decisions of their utilization would be made in advance or how often other marketing instruments wo uld be adjusted to distribution parts. It could be seen that goods distribution is formed not only by taking under consideration the needs and aspirations of co nsumers, but also by taking into account other marketing instruments, Lichtarski (1999).}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-336 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \ kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri20 \sl227 \slmult1 \nowidctlpar \noove rflow \adjustright \lin4 \rin20 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \lo ch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 Goods distribution is o nly then an element of marketing, when commonly with other instruments creates a n integrated complex of made decisions in the sphere of customers\uc1 \u180 ? se rvice. It is also worth mentioning, that strategic problems of distribution are situated on a contact of logistics and marketing, Kotler, (1998).}{\fs21 \kernin g2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-278 \slm ult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hi ch \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri0 \nowidctlpar \adjustright \lin4 \rin0 \itap0 \fs21 \kerning 2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch

\f0 Figure 1 shows connection between distribution and logistics.}{\fs21 \kernin g2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-281 \slm ult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hi ch \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri0 \nowidctlpar \adjustright \lin4 \rin0 \itap0 \fs21 \kerning 2 \dbch \af2 \hich \af0 \loch \af0 {\b1 \fs24 \kerning2 \dbch \af0 \hich \af0 \l och \f0 2 Logistics and marketing}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-53 \slmult0 \nowidctlpar \adjustright \ lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerni ng2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri20 \sl214 \sl mult1 \nowidctlpar \nooverflow \adjustright \lin4 \rin20 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f 0 Recently logistics and marketing have been treated in companies as separate ar eas. The reasons of that fact were the following, Pilarczyk, Mruk, Sojkin, Szulc e (1999):}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \q j \li0 \ri0 \sl-80 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \ kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \fi-284 \li284 \ri20 \sl217 \slmult1 \nowidctl par \nooverflow \adjustright \lin284 \rin20 \tql \tx284 \itap0 \ls1 \fs21 \kerni ng2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loc h \f0 traditional treatment and mechanical division of marketing and logistics f unction, but meaning of logistics in gaining and maintaining of competitive edge was small (logistics was treated and organized as a transportation and warehous ing department), }{\fs24 \kerning2 \dbch \af3 \hich \af3 \loch \f3 \par }\pard \ plain \qj \li0 \ri0 \sl-79 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af3 \h ich \af3 \loch \f3 \par }\pard \plain \qj \fi-284 \li284 \ri20 \sl217 \slmult1 \ nowidctlpar \nooverflow \adjustright \lin284 \rin20 \tql \tx284 \itap0 \ls1 \fs2 1 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \ af0 \loch \f0 showing off a role of logistic costs from the point of view of a g rowth of company effectiveness and success (cost approach was against marketing market orientation, which caused separation of marketing and logistics), }{\fs24 \kerning2 \dbch \af3 \hich \af3 \loch \f3 \par }\pard \plain \qj \li0 \ri0 \sl79 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \ af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af3 \hich \af3 \loch \f3 \par }\pard \plain \qj \fi-284 \li284 \ri20 \sl226 \slmult1 \nowidctlpar \nooverflow \adjustright \lin284 \rin20 \tql \tx284 \itap0 \ls1 \fs21 \kerning2 \dbch \af2 \ hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 underestim ation in practice of goods physical route management and its information conditi ons in aspect of integrated marketing management (not long ago marketing managem ent was restricted to product\uc1 \u8217 ?s strategy, price and promotion; rarel y a marketing department was responsible for all aspects of integrated managemen t in the sphere of distribution and delivery with conscious logistics including) . }{\fs24 \kerning2 \dbch \af3 \hich \af3 \loch \f3 \par }\pard \plain \qj \li0 \ri0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hi ch \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \sect }\sect d \sbknone \pgwsxn11900 \pghsxn16838 \marglsxn5900 \margrsxn5880 \margtsxn1413 \ margbsxn439 \guttersxn0 \headery720 \footery720 \pgbrdropt0 \endnhere \pard \pla in \qj \li0 \ri0 \sl-200 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \ fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hic h \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-200 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \r i0 \sl-200 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \ f0 \par }\pard \plain \qj \li0 \ri0 \sl-200 \slmult0 \nowidctlpar \adjustright \ lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerni ng2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-343 \sl mult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \h ich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard

\plain \qj \li0 \ri0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kernin g2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 6}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \ li0 \ri0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \sect }\ sectd \sbkpage \pgwsxn11900 \pghsxn16838 \marglsxn1416 \margrsxn1400 \margtsxn14 40 \margbsxn439 \guttersxn0 \headery720 \footery720 \pgbrdropt0 \endnhere \pard \plain \qj \li4 \ri0 \nowidctlpar \adjustright \lin4 \rin0 \itap0 \fs21 \kerning 2 \dbch \af2 \hich \af0 \loch \af0 {\*\bkmkstart page3}{\*\bkmkend page3}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-3 34 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \ af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri20 \sl233 \slmult1 \nowidctlpar \nooverflow \adjustrig ht \lin4 \rin20 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \ kerning2 \dbch \af0 \hich \af0 \loch \f0 In the 80s, there could be noticeable a n intensive growth of marketing and logistics as separate development and evolut ion tendencies (it means a change from treating them as functions in a company u sed to much extended management concepts, creating simultaneously much potential and real circumstances and areas for integration. On one side, the growth of ma rketing was taking place towards market oriented management in a company, on the other side, the growth and development of logistics as sectional oriented, pene trating a whole company, an integrated management concept of goods and informati on flow).}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \q j \li0 \ri0 \sl-341 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af 0 \loch \f0 \par }\pard \plain \qj \li4 \ri20 \sl229 \slmult1 \nowidctlpar \noov erflow \adjustright \lin4 \rin20 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \l och \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 Integration in operati onal spheres, strategic and even normative decisions in logistics and marketing system and a company, reflecting a real position and adjustment of logistics and marketing in an organization and a management structure of a company (competenc es integration), enabling its effective orientation to the future, long-term act ivities and the use of potentials of effectiveness and a company success could b e noticeable later.}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-340 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \it ap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri20 \sl214 \slmult1 \nowidct lpar \nooverflow \adjustright \lin4 \rin20 \itap0 \fs21 \kerning2 \dbch \af2 \hi ch \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 Companies ha ve started to notice that effective logistics is the crucial part of marketing s trategy enabling to get competitive edge.}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-336 \slmult0 \nowidctlpar \adjus tright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs2 1 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri0 \sl 223 \slmult1 \nowidctlpar \nooverflow \adjustright \lin4 \rin0 \itap0 \fs21 \ker ning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \l och \f0 Fundamental occurrences and reasons bringing about a need of integration process between logistics and marketing and supporting this process could be, P ilarczyk, Mruk, Sojkin, Szulce (1999):a growth of market differentiation (differ entiation of customers\uc1 \u180 ? needs and preferences, individualization of m arket segments, products\uc1 \u8217 ? diversification, etc.), growing competitio n in scope of a level and quality of services and customer service (a growth of demands in scope of additional benefits and usefulness connected with purchasing and sales of goods),a shorter product life-cycle, {\*\bkmkstart page4}{\*\bkmke nd page4}tendencies related to concentration in trade, creating and developing o f new distribution channels,integration of economic processes and decisive proce sses (using of synergy in micro macroscale),a growth of new technology in the sp here of goods and information flow, promotion, sales,etc., a growth of entrepren eurship and innovativeness in market and economic activities, integration and gl obalization of markets. }{\fs24 \kerning2 \dbch \af3 \hich \af3 \loch \f3 \par }

\pard \plain \qj \li0 \ri0 \sl-332 \slmult0 \nowidctlpar \adjustright \lin0 \rin 0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri20 \sl227 \slmult1 \no widctlpar \nooverflow \adjustright \lin4 \rin20 \itap0 \fs21 \kerning2 \dbch \af 2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 Marketi ng and logistics are similar because they both attend in an adjusting process of structure and dimension of supply to customers\uc1 \u8217 ? needs and wants. Th ey are also complementary \uc1 \u8212 ? marketing stimulates demand, logistics s atisfies it by distribution processes, Blaik (2001).}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-336 \slmult0 \nowidct lpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \l i4 \ri20 \sl229 \slmult1 \nowidctlpar \nooverflow \adjustright \lin4 \rin20 \ita p0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 Marketing embraces all activities and instruments which hav e direct purpose recognition, specification and a creation of market effects pot entials and company success. Logistics is geared towards the creation and usage of effectiveness potentials and the system supporting a company market orientati on. Integration of logistics is oriented to the growth of customers\uc1 \u180 ? services.}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \q j \li0 \ri0 \sl-339 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af 0 \loch \f0 \par }\pard \plain \qj \li4 \ri0 \sl232 \slmult1 \nowidctlpar \noove rflow \adjustright \lin4 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loc h \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 Both approaches give a p ossibility of an effective use of potentials and skills, which contribute to the achievement of a required service level and long-term customers\uc1 \u180 ? sat isfaction and loyalty, as well as a proper amount of profit in the strategic dim ension. During a strategy preparing, it must be taken into account, that long-te rm and complex creating and using of marketing and logistics potentials and skil ls could let to simultaneous achievement and common support mentioned above logi stics and marketing goals in scope of general company purposes.}{\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri0 \sl232 \slmult 1 \nowidctlpar \nooverflow \adjustright \lin4 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 \pa r }\pard \plain \qj \li4 \ri0 \sl232 \slmult1 \nowidctlpar \nooverflow \adjustri ght \lin4 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \ kerning2 \dbch \af0 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri0 \sl232 \slmult1 \nowidctlpar \nooverflow \adjustright \lin4 \rin0 \itap0 \fs21 \kernin g2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri0 \sl232 \slmult1 \nowidctlpar \nooverflow \ adjustright \lin4 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri 0 \sl232 \slmult1 \nowidctlpar \nooverflow \adjustright \lin4 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \a f0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-288 \slmult0 \nowidctlpar \adj ustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\f s21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri0 \ nowidctlpar \adjustright \lin4 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af 0 \loch \af0 {\b1 \fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 3 Marketing l ogistics}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-53 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \k erning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri20 \sl229 \slmult1 \nowidctlpar \noover flow \adjustright \lin4 \rin20 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loc h \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 The service of deliverie s and logistic services for clients, as a multidimensional logistics effect, occ upies a central place among other marketing instruments. Commonly with such inst ruments like product\uc1 \u8217 ?s policy, price and promotion, logistics is use d \uc1 \u8212 ? in the framework of marketing strategy \uc1 \u8212 ? to achieve

the highest level of quality of customers\uc1 \u8217 ? satisfaction and their fu lfillment from trade contacts, Pilarczyk, Mruk, Sojkin, Szulce (1999) (figure 2) .}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ ri0 \sl-339 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning 2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri0 \sl235 \slmult1 \nowidctlpar \nooverflow \a djustright \lin4 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 { \fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 Customer satisfaction also inclu des maximization of place and time usefulness, Rutkowski (2000). Place usefulnes s could be described as a created or added value to a product by possibility of buying and consuming it in a proper place. Logistics is directly responsible for adding of place usefulness to a product, because on it the effectiveness of mov ing of raw materials and materials for production and products from a manufactur ing place to a sales place depends. Time usefulness is a value created by making a product accessible in proper time. Logistic activities aim to add place and t ime usefulness to a product. Buyers \uc1 \u8212 ? companies need a proper amount of raw materials and components directly before starting of a production proces s. Necessary, defined level of stocks of a recipient should be maintained by rea lization of present, synchronized with production schedule deliveries. Uncertain ty related to deliveries of these raw materials could cause disturbance of produ ction rhythm and show a company in a bad light for clients and competitive envir onment.}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-346 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \k erning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri20 \sl214 \slmult1 \nowidctlpar \noover flow \adjustright \lin4 \rin20 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loc h \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 Combination of logistic instruments with marketing concept of influencing market could be a starting poi nt to form proposals of a better, improved product by adding new values for}{\*\ bkmkstart page5}{\*\bkmkend page5}{\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \ f0 \lang16393 \langnp16393 }{\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 cl ients. These proposals might be e.g. planning and introducing of logistic system s, maintaining of constant internal transport or after sales service (fig. 3).}{ \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-278 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \ dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri0 \nowidctlpar \adjustright \lin4 \rin0 \itap0 \ fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hic h \af0 \loch \f0 Tasks of marketing logistics are as follows, Garbarski, Rutkows ki, Wrzosek (2000):}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-77 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \ita p0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \culi0 \ri0 \sl207 \slmult1 \no widctlpar \nooverflow \adjustright \lin0 \rin0 \tql \tx284 \itap0 \ls0 \fs21 \ke rning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \ loch \f0 choosing of places for exhibitions and displays and showing product\uc1 \u8217 ?s functional-useful features, creating proper conditions for displays ( tracks, lights, rotating platforms, company gadgets, screens and equipment for m ultimedia, posters, seats for audiences, sanitation, etc.), }{\fs24 \kerning2 \d bch \af3 \hich \af3 \loch \f3 \par }\pard \plain \qj \li0 \ri0 \sl-3 \slmult0 \n owidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af3 \hich \af3 \loch \f3 \par }\pard \plain \qj \li0 \culi0 \ri0 \nowidctlpar \nooverflow \adjustright \lin0 \rin0 \tql \tx2 84 \itap0 \ls0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 supplying a necessary amount of products (with needed features), taking on qualified employees and ensuring them proper conditi ons, realization of potential customer service, }{\fs24 \kerning2 \dbch \af3 \hi ch \af3 \loch \f3 \par }\pard \plain \qj \li0 \ri0 \sl-75 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af3 \hich \af3 \loch \f3 \par }\pard \plain \qj \li0 \c

uli0 \ri0 \sl207 \slmult1 \nowidctlpar \nooverflow \adjustright \lin0 \rin0 \tql \tx284 \itap0 \ls0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \ker ning2 \dbch \af0 \hich \af0 \loch \f0 assessment of exhibition in terms of logis tic processes and making conclusions letting improve such activities in the futu re. }{\fs24 \kerning2 \dbch \af3 \hich \af3 \loch \f3 \par }\pard \plain \qj \li 0 \ri0 \sl-276 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kern ing2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \lo ch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-280 \slmult0 \nowidctlpar \adjustrig ht \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \k erning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-280 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af 2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\ pard \plain \qj \li0 \ri0 \sl-280 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-280 \slmult0 \now idctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \ loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \q j \li0 \ri0 \sl-280 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af 0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-280 \slmult0 \nowidctlpar \adju stright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs 21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \s l-280 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbc h \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \p ar }\pard \plain \qj \li0 \ri0 \sl-280 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \ dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-280 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \ af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \pla in \qj \li0 \ri0 \sl-280 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \ fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hic h \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-280 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \r i0 \sl-280 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \ f0 \par }\pard \plain \qj \li0 \ri0 \sl-280 \slmult0 \nowidctlpar \adjustright \ lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerni ng2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-280 \sl mult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \h ich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-280 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \it ap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-280 \slmult0 \nowidct lpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \l i0 \ri0 \sl-280 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \ker ning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \l och \f0 \par }\pard \plain \qj \li0 \ri0 \sl-280 \slmult0 \nowidctlpar \adjustri ght \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \ kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-28 0 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \a f2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par } \pard \plain \qj \li0 \ri0 \sl-280 \slmult0 \nowidctlpar \adjustright \lin0 \rin 0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri0 \nowidctlpar \adjust right \lin4 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\b1 \ fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 4 Logistic-marketing management} {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri 0 \sl-53 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \

dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri0 \sl227 \slmult1 \nowidctlpar \nooverflow \adju stright \lin4 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs 24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 Integration of different processes and logistic functions in the framework of logistic system and logistic manageme nt, as well as integration of this system with marketing system in scale of a co mpany and market is reflected in an integrated concept of logistic-marketing man agement, constituting fundamental aspect of modern company management.}{\fs21 \k erning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-336 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af 2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\ pard \plain \qj \li4 \ri0 \sl231 \slmult1 \nowidctlpar \nooverflow \adjustright \lin4 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kern ing2 \dbch \af0 \hich \af0 \loch \f0 Logistic-marketing management constitutes l inkage and integration of two concepts, on one side \uc1 \u8212 ? logistics as a management concept oriented on flows, and \uc1 \u8212 ? marketing as a concept oriented on company management, on the other. Both mentioned management concepts meet on very fragile ground which is market, determining a strategy of company\ uc1 \u8217 ?s acting on delivery and distribution market, Pilarczyk, Mruk, Sojki n, Szulce (1999). Present logistics and marketing are treated as dual concepts o f integrated company management.}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f 0 \par }\pard \plain \qj \li0 \ri0 \sl-338 \slmult0 \nowidctlpar \adjustright \l in0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kernin g2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri0 \sl227 \slmu lt1 \nowidctlpar \nooverflow \adjustright \lin4 \rin0 \itap0 \fs21 \kerning2 \db ch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 L ogistics and marketing are defined as main orientations (criteria) of management in a company and interpreted in the real sense as significant (equivalent) sphe res of functional and integrated processes in company. Preparing a strategy of a company, special attention should be paid to the relation between logistic and marketing strategies. If marketing is identified}{\*\bkmkstart page6}{\*\bkmkend page6}{\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 \lang16393 \langnp16393 }{\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 with strategic management, th en logistics is a part of it. In a modern company marketing must be logistic, lo gistics must be marketing, Kotler (1998).}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-336 \slmult0 \nowidctlpar \adjus tright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs2 1 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl 229 \slmult1 \nowidctlpar \nooverflow \adjustright \lin0 \rin0 \itap0 \fs21 \ker ning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \l och \f0 In the modern concept of logistic-marketing management on one side, cust omer satisfaction is achieved by coordinated marketing activities concerning pro duct, price, promotion and distribution by offering to customer by logistics tim e and place usefulness. On the other side, achieving by company an acceptable le vel of profit in long time is determined by reduction of global logistic costs.} {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri 0 \sl-281 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f 0 \par }\pard \plain \qj \li0 \ri0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hi ch \af0 \loch \f0 An effect of strategic logistic activity is a group of values and benefits achieved by customer.}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-58 \slmult0 \nowidctlpar \adjustright \ lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerni ng2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl223 \slm ult1 \nowidctlpar \nooverflow \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \d bch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 It is described as \uc1 \u8220 ?7P\uc1 \u8221 ? formula of logistic activity: pr oper product, proper information, proper amount, proper quality, proper time, pr oper place, proper cost of order, Pilarczyk, Mruk, Sojkin, Szulce (1999).}{\fs21

\kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \now idctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \ loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \sect }\sectd \sbknon e \pgwsxn11900 \pghsxn16838 \marglsxn1420 \margrsxn1420 \margtsxn1440 \margbsxn4 39 \guttersxn0 \headery720 \footery720 \pgbrdropt0 \endnhere \pard \plain \qj \l i0 \ri0 \sl-334 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \ker ning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \l och \f0 \par }\pard \plain \qj \li0 \ri0 \sl214 \slmult1 \nowidctlpar \nooverflo w \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \a f0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 Commonly with such marketing instruments and programs like product policy, price policy, promotion and sales policy (marketing-mix), logistics-mix (transportation, warehousing,}{\*\bkmksta rt page7}{\*\bkmkend page7}{\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 \lan g16393 \langnp16393 }{\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 stocks, p ackaging, orders\uc1 \u8217 ? realization and service) is used to achieve the hi ghest level of customer\uc1 \u8217 ?s wants and needs satisfaction.}{\fs24 \kern ing2 \dbch \af0 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl214 \sl mult1 \nowidctlpar \nooverflow \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \ dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl214 \slmult1 \nowidctlpar \nooverflow \adju stright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs 24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \s l214 \slmult1 \nowidctlpar \nooverflow \adjustright \lin0 \rin0 \itap0 \fs21 \ke rning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \ loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl214 \slmult1 \nowidctlpar \nooverfl ow \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \ af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl214 \slmult1 \nowidctlpar \nooverflow \adjustright \lin0 \rin0 \itap0 \ fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hic h \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl214 \slmult1 \nowidctlpar \ nooverflow \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl214 \slmult1 \nowidctlpar \nooverflow \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \ af0 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl214 \slmult1 \nowid ctlpar \nooverflow \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \h ich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl214 \slmult1 \nowidctlpar \nooverflow \adjustright \lin 0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl214 \slmult 1 \nowidctlpar \nooverflow \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 \pa r }\pard \plain \qj \li0 \ri0 \sl214 \slmult1 \nowidctlpar \nooverflow \adjustri ght \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \ kerning2 \dbch \af0 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl214 \slmult1 \nowidctlpar \nooverflow \adjustright \lin0 \rin0 \itap0 \fs21 \kernin g2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl214 \slmult1 \nowidctlpar \nooverflow \ adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri 0 \sl214 \slmult1 \nowidctlpar \nooverflow \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \a f0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl214 \slmult1 \nowidctlpar \noov erflow \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \lo ch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl214 \slmult1 \nowidctlpar \nooverflow \adjustright \lin0 \rin0 \ita p0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl214 \slmult1 \nowidctlp ar \nooverflow \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 \par }\pard \pl

ain \qj \li0 \ri0 \sl214 \slmult1 \nowidctlpar \nooverflow \adjustright \lin0 \r in0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \db ch \af0 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl214 \slmult1 \n owidctlpar \nooverflow \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af 2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 \par }\ pard \plain \qj \li0 \ri0 \sl-283 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri0 \nowidctlpar \adjustr ight \lin4 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\b1 \f s24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 Conclusion}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-53 \slmult0 \nowi dctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \l och \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri20 \sl227 \slmult1 \nowidctlpar \nooverflow \adjustright \lin4 \rin20 \ itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \a f0 \hich \af0 \loch \f0 For strategic level of management in a company possessin g of information from marketing and logistic area is vitally important, ensuring a wide glance at problems relating to company functioning. Marketing and logist ic data collected on company\uc1 \u8217 ?s needs could come from diverse sources : internal and external.}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par } \pard \plain \qj \li0 \ri0 \sl-336 \slmult0 \nowidctlpar \adjustright \lin0 \rin 0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \ri0 \sl227 \slmult1 \now idctlpar \nooverflow \adjustright \lin4 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 External data come from marketing-logistic research and environment monitoring. The resea rch could involve collecting data from primary and secondary sources. Using of p rimary data is collecting information for the first time based on research needs , using of secondary data means using collected data.}{\fs21 \kerning2 \dbch \af 2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \ri0 \sl-278 \slmult0 \nowidc tlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loc h \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \ li4 \ri0 \nowidctlpar \adjustright \lin4 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 Using of primary data could concern, Tarondeau, Xarder (1999):product quality and logist ic service measure, assessing of distribution systems functioning, their reliabi lity and flexibility, location of distribution centers, sales points \uc1 \u8212 ? product availability and costs assessments. }{\fs24 \kerning2 \dbch \af3 \hic h \af3 \loch \f3 \par }\pard \plain \qj \li0 \ri0 \sl-332 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li4 \r i20 \sl231 \slmult1 \nowidctlpar \nooverflow \adjustright \lin4 \rin20 \itap0 \f s21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \af0 \loch \f0 Combining conclusions from the data analysis and information fro m internal and external sources gives a full picture of the situation. For colle cting and preparing of data marketing logistics and distribution logistics depar tments are responsible. Tasks of marketing logistics departments are concentrate d around preparing of exhibitions, displays and other events, which could promot e product in an information aspect. They should have warehouse for materials use d during these parties.}{\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\ pard \plain \qj \li0 \ri0 \sl-339 \slmult0 \nowidctlpar \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \hich \af0 \loch \f0 \par }\pard \plain \qj \li0 \culi0 \ri0 \sl239 \slmult 1 \nowidctlpar \nooverflow \adjustright \lin0 \rin0 \tql \tx284 \itap0 \ls0 \fs2 1 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \dbch \af0 \hich \ af0 \loch \f0 Distribution logistics department assists in collecting and prepar ing of information from: orders, sales, service and guarantee service. Such info rmation is used in: planning of production, goods distribution, spare parts, etc . Information should be also analyzed in the marketing aspect, because it could give suggestions for assessments, }{\fs24 \kerning2 \dbch \af3 \hich \af3 \loch

\f3 \par }\pard \plain \qj \li0 \ri0 \nowidctlpar \adjustright \lin0 \rin0 \itap 0 \fs21 \kerning2 \dbch \af2 \hich \af0 \loch \af0 {\fs21 \kerning2 \dbch \af2 \ hich \af0 \loch \f0 \par }}