Project Report

INVESTORS AWARENESS AND PERCEPTION ABOUT MUTUAL FUNDS Submitted in partial fulfillment of requirements for the award of degree of Master of Business Administration Session (2011-13)

Under the Supervision of: Dr. Jitender Kumar Assistant Professor Department of Management Studies

Submitted By: Manoj Gupta Roll No: 11001532066

DEPARTMENT OF MANAGEMENT STUDIES DEENBANDHU CHHOTU RAM UNIVERSITY OF SCIENCE & TECHNOLOGY, MURTHAL (SONEPAT)

SELF-DECLARATION

I Manoj Gupta (11001532066) hereby solemnly declare that my work entitled INVESTORS AWARENESS AND PERCEPTION ABOUT MUTUAL FUNDS in partial fulfillment for the award of degree of Masters of Business Administration (MBA) submitted in the Department of Management Studies, DCR University of Science & Technology Murthal, is my original work. The information and data given in the report is authentic to the best of my knowledge. This project report has not been submitted anywhere in part or in full for award of any other degree, diploma or fellowship.

(Manoj Gupta) 11001532066

(+91)94662-07077 Email: jitendermurthal@gmail.com

DEPARTMENT OF MANAGEMENT STUDIES

DEENBANDHU CHHOTU RAM UNIVERSITY OF SCIENCE & TECHNOLOGY MURTHAL, SONEPAT-131039 (HARYANA) INDIA
Dr. Jitender Kumar Assistant Professor

Date

SUPERVISORS CERTIFICATE
It is certified that Mr. Manoj Gupta (11001532066) has completed his research project entitled INVESTORS AWARENESS AND PERCEPTION ABOUT
MUTUAL FUNDS u n d e r m y supervision. He has met all requirements of the

MBA ordinance of this University for the submission of project report. It is his original work and fit for evaluation as well for the award of MBA Degree.

(Dr. Jitender Kumar) Assistant Professor Department of Management Studies.

ACKNOWLEDGEMENTS
Above all, I bow my head before Him, the Almighty, whose wish is above all ifs and buts. I take this opportunity to express my thankfulness to all those who helped me directly or indirectly in the completion of this research work. However, those who have provided the help and assistance, in one way or the other, in the successful execution of the research project, are too many to be individually acknowledged. I shall be failing in my pious duty if I dont express my deep sense of gratitude to my a d m i r e d supervisor, D r . Jitender Kumar for his intellectual, creative and affectionate support throughou t the course of study. His constant gui dan ce and motivation enabled me to go into this endeavour with great zeal and zest. I am deeply indebted to him not only for sparing his precious time enthusiastically but also stimulating discussion and valuable suggestions. I am highly obliged to all faculty members including Chairman of the

Department of Management Studies, for their direct and indirect hand in the completion of the work and kind blessings. I feel it all the more necessary to mention and record my heartily thanks to the staff of library of DCR University of Science and Technology, Murthal, Sonipat. Personally, the members of my family, particularly my mother, elder sister & brother and my friends have special claim to my appreciation for the constant encouragement, which made me work untiringly. Words cannot express my feelings adequately for them.

(Manoj Gupta) 11001532066

ABSTRACT
Indian mutual fund has gained a lot of standing from the past few years. Earlier only UTI enjoyed the domination in this industry but with the passage of time many new players entered the market, due to which the UTI monopoly breaks down and the industry faces a severe competition. As the time passes this industry has become a buzz word in the Indian financial system. So it is very important to know the investors perception about this industry. The present study analyses the mutual fund investments in relation to investors behavior. Investors opinion and perception has been studied relating to various issues like type of mutual fund scheme, main objective behind investing in mutual fund scheme, role of financial advisors and brokers, investors opinion relating to factors that attract them to invest in mutual funds, sources of information, deficiencies in the services provided by the mutual fund managers, challenges before the Indian mutual fund industry etc.