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HDFC BANK
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CONTENTS
PREFACE ACKNOWLEDGEMENT INTRODUCTION TO BANKING BANKING SYSTEM IN INDIA PROFILE OF HDFC BANK OBJECTIVES OF STUDY RESEARCH METHODOLOGY VARIOUS SCHEMES OF BANK ANALYSIS AND INTERPRETATION SWOT ANALYSIS SUGGESTIONS LIMITATIONS CONCLUSION QUESTIONNAIRE BIBLIOGRAPHY
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Jai Shree Ram D!"#! i am $i%a" &'(#a a&e )* +ear" , i "#ar# a &ami-& .e/"i#e -ame0 ...,Game"Wa1a,2!m .hi2h ha" PR3 a-0 ra#i-&" /e1!. 3 1a%h,
i -ee0 here * he1( 4r!m +!' a" i ha$e -! m!-e+ #! (r!m!#e m+ &ami-& "i#e i am r'--i-& &ra(hi2 "h!( .i#h * PC 5+e" * PC 67 #hi-% h!. i am "'r$i$i-& .i#h * PC a-0 a 4ami1+ .i#h 8 %i0" 6P 7 I 0! -!# %-!. m'2h a/!'# h!. #! (r!m!#e m+ .e/"i#e "! i 0e2i0e0 #! #a1% .i#h +!' 4rie-0" #! 2!me a-0 9!i- m+ "i#e a-0 (1a+ a11 #he &ame" 4!r 4ree a11 &ame" are (er"!-a11+ "e1e2#e0 /+ me 4r!m #h!'"a-0" !4 &ame",
I am '(0a#i-& m+ .e/"i#e 0ai1+ .i#h 1!#" !4 a.e"!me &ame",Y!' 2a(1a+ .i#h!'# re&i"#er !r re&i"#er +!' i0 !r +!' a1"! 2a- (1a+ .i#h +!'r 4a2e/!!% ID,h!(e +!' a11 .i11 1i%e m+ "i#e a-0 (1a+ 4ree !-1i-e &ame" #here a-0 0!-:# 4!r&!# #! #e11 +!'r 4rie-0" a/!'# m+
...,Game"Wa1a,2!m 67
ACKNOWLEDGEMENT
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May I take this rare opportunity to extend my sincere gratitude to those who contributed in one-way or another to my training and subsequent submission of this report. In the first place. I owe much appreciation to the management and staff of the HDF !ank" #amuna $agar for allowing me to under take the training
in their esteemed !ank. I take this opportunity to express my intellectual department of gratitude and obligation to my esteemed re%ere &uide Mr. 'ohit &arg (!ranch Manager) for his most %aluable need and creati%e suggestions at all stages of my work. My heart full gratitude goes to Mr. &aura% *rora (!ranch +xecuti%e) and all other !ank employees for their kind support and cooperation throughout the pro,ect. I highly grateful to my re%ered Dr. $.-. !ishnoi ( hair .erson) Deptt. of !usines +conomics .D./.0." 1irsa for his %aluable contribution during the
academic session and guidance in preparation of this pro,ect report. More e%er this achie%ement is entirely upon the moral support and inspiration of my parents and all my friends. It is with their endless support. 5SUNNY MADAAN7
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PREFACE
2he %ocational training in any organi3ation is an integral part of M.!.+. course of M.!.+. ourse because it exposes students to the problem area
and pro%ides knowledge as how to sol%e these problems. there is always gap between theories and practices and the training is aimed at remo%ing this gap. 2he pro,ect report is concerned with the ;A-a1+"i" !4 Vari!'" S2heme" (r!$i0e0 /+ HDFC Ba-%; During my training I studied the %arious de%elopment tools and deeply analysis the functions. In the pro,ect I ha%e tried to study the products of HDF !ank and
analysis them on the basis of their popularity and there after stating short coming along with suggestions. 2his report is written account of what I learnt and experienced during my training and I ha%e tried to complete this report with as much perfection as possible. 4ith the questionnaire I make it clear that practical knowledge is must" which gi%es us and opportunities to gi%e practical entries.
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INTRODUCTION OF BANKING
MEANING AND DEFINITION6 !ank is an institution that deals in money and its substitutes and pro%ides crucial financial ser%ices. 2he principal type of baking in the modern industrial world is commercial banking 5 central banking.
!anking Means 6*ccepting Deposits for the purpose of lending or In%estment of deposits of money from the public" repayable on demand or otherwise and withdraw by cheque" draft or otherwise.6 <Ba-%i-& C!m(a-ie" 5Re&'1a#i!-7 A2# *=3=
2he concise oxford dictionary has defined a bank as 6+stablishment for custody of money which it pays out on customers order.6 Infact this is the function which the bank performed when banking originated.
6!anking in the most general sense" is meant the business of rece%ing" conser%ing 5 utili3ing the funds of community or of any special section of it.6 <B+ H,Wi11" > J, B!&a-
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6* banker of bank is a person" a firm" or a company ha%ing a place of business where credits are opened by deposits or collection of money or currency or where money is ad%anced and waned. <B+ Fi-01a+ Shera" 2hus A Ba-% 6 *ccept deposits of money from public" .ays interest on money deposited with it. /ends or in%ests money 'epays the amount on demand" *llow the money deposited to be with drawn by cheque or draft.
ORIGIN OF WORD BANK6 2he origin of the word bank is shrouded in mystery. *ccording to one %iew point the Italian business house carrying on crude from of banking were called banchi bancheri6 *ccording to another %iewpoint banking is deri%ed from &erman word 6!ranck6 which mean heap or mound. In +ngland" the issue of paper money by the go%ernment was referred to as a raising a bank.
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ORIGIN OF BANKING 6 Its origin in the simplest form can be traced to the origin of authentic history. *fter recogni3ing the benefit of money as a medium of exchange" the importance of banking was de%eloped as it pro%ides the safer place to store the money. 2his safe place ultimately e%ol%ed in to financial institutions that accepts deposits and make loans i.e." modern commercial banks.
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A HISTORICAL PERSPECTIVE 6 4e can identify there distinct phases in the history of Indian banking7 8. =. >. +arly phase from 89:;-8<;<. $ationali3ation of banks and up to 8<<8 prior to banking sector reforms. $ew phase of Indian banking with the ad%ent of financial banking. !anking in India has its origin as early or ?edic period. It is belie%ed that the transitions from many lending to banking must ha%e occurred e%en before Manu" the great Hindu furriest" who has de%oted a section of his work to deposit and ad%ances and laid down rules relating to the rate of interest. During the mogul period" the indigenious banker played a %ery important role in lending money and financing foreign trade and commerce. During the days of the +ast India ompany it was the turn of agency
house to carry on the banking business. 2he &eneral !ank of India was the first ,oint stock bank to be established in the year 89:;. 2he other which followed was the !ank of Hindustan and !engal !ank. 2he !ank of Hindustan is reported to ha%e continued till 8<@;. 4hile other two failed in the meantime. In the first half of the 8<th century the +ast India ompany established there banks" 2he bank of !engal in 8:@<" the
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!ank of !ombay in 8:A@ and the !ank of !ombay in8:A>. 2hese three banks also known as the .residency banks were the independent units and functioned well. 2hese three banks were amalgamated in 8<=@ and new bank" the Imperial !ank of India was established on =9th Banuary" 8<=8.
4ith the passing of the 1tate !ank of India *ct in 8<CC the undertaking of the Imperial !ank of India was taken o%er by the newly constituted 1!I. 2he 'eser%e !ank of India ('!I) which is the entral bank was
established in *pril" 8<>C by passing 'eser%e bank of India act 8<>C. 2he entral office of '!I is in Mumbai and it controls all the other
In the wake of 1wadeshi Mo%ement" number of banks with the Indian management were established in the country namely" .un,ab $ational !ank /td." !ank of India /td." !ank of !aroda /td." anara !ank. /td.
on 8<th Buly 8<;<" 8A ma,or banks of the country were nationali3ed and on 8Cth *pril 8<:@" ; more commercial pri%ate sector banks were taken o%er by the go%ernment.
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FUNCTIONS OF BANKS
PRIMARY FUNCTIONS *cceptance of Deposits Making loans 5 ad%ances /oans D%erdraft ash redit
SECONDARY FUNCTIONS *gency functions ollection of cheques 5 !ills etc. ollection of interest and di%idends.
Making payment on behalf of customers .urchase 5 sale of securities Facility of transfer of funds 2o act as trustee 5 executor.
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UTILITY FUNCTIONS 6 1afe custody of customers %aluable articles 5 securities. 0nderwriting facility Issuing of tra%ellerEs cheque letter of credit. Facility of foreign exchanges .ro%iding trade information .ro%ide information regarding credit worthiness of their customer.
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*,
PUBLIC SECTOR BANK .ublic sector banks are those banks which are owned by the &o%ernment. 2he &o%t. runs these !anks. In India 8A banks were nationali3ed in 8<;< 5 in 8<:@ another ; banks were also nationali3ed. 2herefore in 8<:@ the number of nationali3ed bank =@. !ut at present there are < banks are nationali3ed. *ll these banks are belonging to public sector category. 4elfare is their principle ob,ecti%e.
8,
PRIVATE SECTOR BANKS 2hese banks are owned and run by the pri%ate sector. ?arious banks in the country such as I I I !ank" HDF !ank etc. *n indi%idual has
control o%er there banks in preparation to the share of the banks held by him.
),
CO<OPERATIVE BANKS o-operati%e banks are those financial institutions. 2hey pro%ide short term 5 medium term loans to there members. o-operati%e banks are
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in e%ery state in India. Its branches at district le%el are known as the central co-operati%e bank. 2he central co-operati%e bank in turn has its branches both in the urban 5 rural areas. +%ery state co-operati%e bank is an apex bank which pro%ides credit facilities to the central cooperati%e bank. It mobili3ed financial resources from richer section of urban population by accepting deposit and creating the credit like commercial bank and borrowing from the money mkt. It also gets funds from '!I.
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ii
!anks are classified into following two categories son the basis of reser%e bank *ct. 8<>A.
*,
SCHEDULED BANK 2hese banks ha%e paid up capital of at least 's. C lacks. 2hese are like a ,oint stock company. It is a co-operati%e organi3ation. 2hese banks find their mention in the second schedule of the reser%e bank.
8,
NON SCHEDULED BANK 2hese banks are not mentioned in the second schedule of reser%e bank paid up capital of these banks is less then 's.C lacs. 2he no. such bank is gradually tolling in India.
iii
Dn the basis of functions banks are classified as under 7*, COMMERCIAL BANKS 2he commercial banks generally extend short-term loans to
businessmen 5 traders. 1ince their deposits are for a short-period only. 2hey cannot lend money for a long period. 2hese banks reform %arious
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types or agency ,ob for their customers. 2hese banks are not in a position to grant long-term loans to industries because their deposits are only for a short period. 2he ma,ority of ,oint stock banks in India are commercial banks which finance trade 5 commerce only.
8,
SAVING BANKS 2he principle function of these banks is to collect small sa%ing across the country and put them into producti%e use. 2hese banks ha%e shown marked de%elopment in &ermany 5 Bapan. 2hese banks are established in H*M!0'& ity of &ermany in 89;C. In India a
),
FOREIGN E@CHANGE BANKS 2hese are special types of banks which speciali3e in financing foreign trade. 2heir main function is to make international payments through purchase 5 sale of exchange bills. *s it well known" the exporters of a country prefer to recei%e the payments for exports in their own currency. 2hus these banks con%ert home currency into foreign currency and %ice %ersa. It is on this account that these banks ha%e to keep with themsel%es stock of the currency of %arious countries. *long
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with that" they ha%e to open branches in foreign countries to carry on their business.
3,
INDUSTIRAL BANKS 2he industrial banks extends long term loans to industries. In fact" they also help industrials firms to sell their debentures and shares. 1ome times" they e%en underwrite the debentures 5 shares of big industrial concerns.
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INDIGENIOUS BANKS 2hese banks found their origin in India. 2hese banks made a significant contribution to the de%elopment of agricultural and industries before independence. Maha,ans" rural moneylenders and ,weelers ha%e been the forerunner of these banks in India.
A,
CENTRAL BANK 2he central bank occupies a pi%otal position in the monetary and banking structure of the country. 2he central bank is the undisputed leader of the money market. *s such it super%ises controls and regulates the acti%ities of commercial banks affiliated with it. 2he central bank is also the higher monetary institution in the country
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charged with the duty 5 responsibility of carrying out the monetary policy formulated by the go%ernment. IndiaEs central bank known as the reser%e bank of India was set up in 8<>C.
A,
AGRICULTURAL BANK 2he commercial and the industrial banks are not in a position to meet the credit requirements of agriculture. Hence" there arises the need for setting up special type of banks of finance agriculture. 2he credit requirement of the farmers are two types. Firstly the farmers require short term loans to buy seeds" fertili3ers" ploughs and other inputs. 1econdly" the farmers require long-term loans to purchase land" to effect permanent impro%ements on the land to buy equipment and to pro%ide for irrigation works. 2here are two types of agriculture banks.
8. =.
*griculture co-operati%e banks" and /and mortgage banks. 2he farmer pro%ide short-term credit" while the letter extend long-term loans to the farmers.
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INTRODUCTION 2he housing de%elopment finance corporation limited (HDF ) was amongst the first to recei%e an6in-principle6 appro%al from the reser%e bank of India ('!I) to set up a bank in the pri%ate sector" as part of '!I liberali3ation of Indian banking industry in 8<<A. 2he bank was in corporate in *ug. 8<<A in the name of HDF registered office in Mumbai" India" HDF !ank /td. 4ith its
impeccable track record in India as well as in international markets. 1ince its inception in 8<<9" the corporation has maintained a consistent and healthy growth in its operations to remain a market leader in mortgage. Its outstanding loan portfolio co%ers well o%er a million dwelling units. HDF has de%eloped significant expertise in retail
mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities. 4ith its
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experience in the financial markets" a strong franchise" HDF ideally positioned to promote a bank in the Indian en%ironment.
was
BUSINESS FOCUS HDF bankEs mission is to be a world class Indian bank. 2he bank has
aim to build sound customer franchises across district business so as to be the prefer pro%ider of banking ser%ices in the segment that the bank operates in and to achie%e healthy growth in profitability" consistent with the bankEs risk appetite. 2he bank is committed to maintain the highest le%el of ethical standards" professional integrity and regulatory compliance. HDF on four core %alues7 8. =. >. A. Dperational +xcellence ustomer Focus .roduct /eadership .eople. bankEs business philosophy is based
CAPITAL STRUCTURE 2he authori3ed capital of HDF bank is 's. AC@@@ lacks. 2he issued"
subscribed and paid-up capital is di%ided into :>;"A; lacks equity shares F 's.8@G- each.
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2he 1hares are listed to the stock exchange Mumbai and $ational 1tock +xchange. 2he banks *merican Depositary shares are listed on $ew #ork 1tock +xchange ($#1+) under the symbol 6HD!6 SHAREHOLDERS HOLDING MORE THAN *B OF THE SHARE CAPITAL OF THE BANK AS AT MARCH )* 8CCA Sr, N!, 8. =. >. A. C. ;. 9. :. Name !4 #he Shareh!10er" *D1 Depository (B . N!, !4 Share" B !4 Share H!10er Morgan ;"@>">:"=A9 finance >"::";@"@@@ >"@@"@@"@@@ 8"CA":<";>A 8"8;"=@"::; <C"8:"@<; ::"A<"<=< ;8"::"9:8 Ca(i#a1 8<.=9 8=.A8 <.C: A.<C >.98 >.@A =.:> 8.<:
orporation /imited HDF In%estments /imited rown apital /imited D!1 !ank /imited /ife Insurance orporation of India !ennett oleman 5 ompany /imited FID Funds (Mauritius) /imited
TIMES BANKS AMALGAMATION In a mile stone transaction in Indian banking industry" 2imes bank limited (another new pri%ate sector bank promoted by !ennett" oleman 5 o. times group) was merged with HDF bank ltd."
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appro%ed by the share holders of both banks and 'eser%e bank of India.
DISTRIBUTION NETWORK HDF bank has its Headqarters in Mumbai. 2he bank at present has
an en%iable network of C>Cbranches spread o%er >8= cities across the country. *ll branches are linked on an online real time basis. ustomer
in 8:< locations are also ser%iced through phone banking. 2he banks expansion plans take into account the need to ha%e a presence in all ma,or industrial and commercial centers where its corporate customers are located as well as the need to build a strong retail customer base for both deposits and loans products. !eing a clearing settlement bank to %arious leading stock exchanges" the bank has branches in centers where the $1+G!1+ ha%e a strong and acti%e member base. 2he bank also ha%e a network of 8>=>*2MEs across there cities.
information technology and communication systems. *ll the bankEs branches ha%e connecti%ity which enables the bank to offer speedy funds transfer facility to its customers. Multi branch access is also
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pro%ided to retail customers through the branch network and automated teller machines (*2Ms)
2he bank has made substantial efforts and in%estments in acquiring the best technology a%ailable internationally to build the infrastructure for a world class bank has prioriti3ed its engagement in technology and the internet as one of its key goals and has already made significant progress in web enabling its core business. In each office its business" the !ank has succeeded in le%eraging its market position" expertise and technology to create a competiti%e ad%antage and build market share.
BUSINESS PROFILE HDF !ank caters to wide range of banking ser%ices co%ering both
commercial and in%estment banking on the wholesale side and transactional branch banking on the retail side. 2he bank three key business areas
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*,
WHOLESALE BANKING SERVICES 2he !ankEs target is primary large blue-chip manufacturing companies in the Indian corporate sector and to a lesser extent" emerging mid si3ed corporate. For these corporate the !ank pro%ides a wide range of commercial and transactional !anking ser%ices including working capital finance trade ser%ices" transactional ser%ices" cash
management etc. 2he !ank is also a leading pro%ider of structure solution which combine cash management ser%ices with %endors and distributor finance for facilitating superior supply chain management for its corporate customers. !ased on its superior product deli%ery ser%ice le%els and strong customer orientation" the !ank has made significant in roads into the !anking consortia of a number of leading India corporate including Multinationals" ompanies from the domestic
business house and prime public sector companies. It is recogni3ed as a leading pro%ider of cash management and transactional !anking solutions to corporate customers" Mutual Funds" 1tock +xchange Members and !ank.
8,
RETAIL BANKING SERVICES6 2he ob,ecti%e of retail bank is to pro%ide its target market customer a full range of financial products and banking ser%ice" gi%ing the customer
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a one-stop window for all hisGher banking requirements. 2he products are backed by world-class ser%ices and deli%ered to the customers through the growing branch network as well as though alternati%e deli%ery channels like *2Ms" phone banking" net banking and mobile banking. 2he HDF indi%iduals" the HDF bank preferred programs for high net worth bank plus and the in%estment ad%isory ser%ices
program ha%e been designed keeping in mind heads of customers who seek distinct financial solutions information and ad%ice on %arious in%estment a%enues. 2he also had a wide array of retail ban products including auto loans" loans against marketable securities" personal loans and loans for two wheelers. It is also a leading pro%ider of depository ser%ice to retail customers offering customers the facility to hold their in%estments in electronic form. HDF !ank was the first bank
in India to launch an international debit card in association with ?I1* ( ?isa election) and issue the master card Maestro debit card as well. 2he debit card allows the use to directly debit his account at the point of purchase at a merchant establishment" in India and o%erseas. 2he bank launch its credit card in association with ?I1* in $o%ember =@@=. 2he bank is also one of the leading players in the 6merchant acquiring6 business with =;"A@@ point of sale (pos) terminals for debitGcredit cards acceptance at merchant establishments. 2he bank is well positioned as
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of interest banking ser%ices for fixed deposit" loans" bill payments etc.
5C7
TREASURY OPERATIONS 4ithin this business the bank has three main product areas foreign exchange and deri%ati%e" local currency" money market 5 debt securities and equities. 4ith the liberali3ation of the financial market in India" corporate need more sophisticated risk management information ad%ice and product structure. 2hese and find pricing on %arious treasury product are pro%ided through the bank treasury team.
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BOARD OF DIRECTOR
Mr. Bagdish apoor" ( hairman) Mr. *ditya .uri" (Managing Director) Mr. -eki Mistry Dr. ?enkat 'ao &adwal Dr. ?ineet Bain Mrs. 'enu -arnad Mr. *r%ind .ande Mr. 'an,an -apoor ('esigned w.e.f. =<th March" =@@;) Mr. !obby .arikh (w.e.f. Ban. <" =@@A) Mr. *shim 1amanta VICE PRESIDENT AND COMPANY SECRETARY Mr. 1an,any Dongre AUDITOR MGs .. Hansotia 5 o. hartered *ccountant REGISTERED OFFICE HDF !*$- HD01+ 1enapati !apat Mart" /ower .arel" Mumbai 2el. $o. Fax $o. A@@8> ;;C=8@@@ =A<;@9>9
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;Be"# Ba-% i- I-0ia: - =@@C !usiness 2oday- -.M& 1ur%ey. ;Be"# D!me"#i2 2!mmer2ia1 Ba-%: 5 ;Be"# Ca"h Ma-a&eme-# Ba-%; India - *siamoney *wards for ;Be"# Ba-%; < I-0ia- Finance *sia ;C!m(a-+ !4 #he Year;- 2he +conomic 2imes *wards for orporate +xcellence =@@A-@C. ;Be"# D!me"#i2 Ba-% i- I-0ia;< 2he *sset 2riple a ountry *wards =@@C. M!"# C'"#!mer Re"(!-"i$e 2!m(a-+ < Ba-%i-& a-0 Fi-a-2ia1 Ser$i2e"; - 2he +conomic 2imes - *%aya &lobal connect customer responsi%eness *wards =@@C. orporate +xcellence =@@A-@C.
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8. .rofit after tax up by ;;C" C; to 's. :9@"9: lacks. =. +arnings per share increases from 's.==.<= to 's.=9.<=. >. Di%idend per share increases from 's. A.C@ to 's. C.C@ (proposed) A. !ranch network up from =>8 to C>C outlets. C. *2M network up from 9>= to 8>=>. ;. .hone banking co%erage in 8:< cities. 9. .oint of sale (pos) teminals at merchant outlet up from =8:@@ to =;A@@. :. !alance sheet si3e up from 's.9>" C@;" >< crores to 's. C8" A="<"@@ crores.
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Pr!4i# A4#er TaF 5R", Cr!re7 *CCC DCC ACC 3CC 8CC C 8CC3 8CC? 8CCA ?*C AAA Ea"# We"# N!r#h
DE*
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8CC3
8CC?
8CCA
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ATM:"
*3CC *8CC *CCC DCC ACC 3CC 8CC C *)8) **3E =*C Ea"# We"# N!r#h
8CC3
8CC?
8CCA
ATM:"
*3CC *8CC *CCC DCC ACC 3CC 8CC C *)8) **3E =*C Ea"# We"# N!r#h
8CC3
8CC?
8CCA
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> A C
!*$- (=@@C-@;)
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2o know which is the most popular scheme of the bank. 2o know promotional efforts made by the bank to attract customers. 2o know problems faced by the customers in the bank. 2o find out awareness le%el 5 reaction of customers towards direct banking channels pro%ided by bank. 2o find causes of dissatisfaction" if any" about Direct !anking hannels. 2o pro%ide suggestions for impro%ement in different schemes pro%ided by HDF !ank.
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RESEARCH METHODOLOGY
6'esearch comprises of defining 5 redefining hypothesis or suggested solutions" collecting" organi3ing 5 e%aluating data making deductions 5 reaching conclusion6- liford 4oody. 2he term research Methodology here comprises of all research acti%ities carried on in connection with the 6*nalysis of %arious schemes under 1a%ing" FD and Demat account pro%ided by HDF !ank6.
2he basic purpose of research methodology is to describe the research procedure. It helps the researches to adopt the right way to mo%e on for carrying the study.
STEP IN RESEARCH PROCEDURE Defining and analy3ing the problem. Determining sources of information .reparing data collection format ollection of data
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RESEARCH DESIGN * research design is like arrangement of conditions for collections 5 analysis of data in a manual that aims to combine rele%ance to the research purpose with economy in procedures. * research design is purely 5 simply the framework of plans for a study that guides the collections 5 analysis of data the research design is the conceptual structure within which the research is conducted. It constitutes the blue print for the collection" measurement 5 analysis of the data.
The re"ear2h 0e"i&- .i#h he1( #! a-".er #he 4!11!.i-& G'e"#i!-" 6 4hy the study is being made I From where the data needed can be collected I 4hat time is required for the study to be competed 5 how much material is needed. 4hat will be the technique for data collectionsI How the data can be analy3edI How the answers to abo%e questions can be found with minimum efforts" time 5 moneyI
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HDFC BANK
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TYPES OF RESEARCH DESIGN EF(1!ra#!r+ Re"ear2h De"i&2hese designs are the first step to start any research 5 are absolutely essential to obtain the proper definition of the problem. It helps in classifying the concepts of the study. 2he ma,or emphasis is the disco%ery of ideas and insights by study the a%ailable information.
DESCRIPTIVE RESEARCH DESIGN 2hese are concerned with describing the characteristics of a particulars phenomenon in detail the descripti%e study requires a clear specifications of who" what" when" where" why 5 how aspects of research. The me#h!0!1!&+ a0!(#e0 #! a2hie$e #he (r!9e2# !/9e2#i$e i-$!1$e0 0e"2ri(#i$e re"ear2h me#h!0,
SAMPLE DESIGN 2he stratified sampling technique was used for collecting information in this technique population is di%ided into stratas (homogenous group) and then sample is obtained from each group by simple random method. 1omewhere con%enient sampling was also used where the sample is selected by the researches on the basis of his or her con%enience.
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HDFC BANK
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RESPONDENTS INCLUDED 6 HDF staff" customers" persons from #amuna $agar 5 Bagadhri.
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SOURCES OF DATA COLLECTION 2o make the research complete it is %ery necessary to ha%e useful and authentic data there are two types of data collection sources.
PRIMARY SOURCE OF DATA COLLECTION .rimary data are those which are collected afresh 5 for the first time" 5 this happens to be original in character. 1imple well drafted questionnaire was circulated among all respondents. Full freedom was pro%ided to an indi%idual to answer the questions. .ersonal 5 2elephonic Inter%iews" obser%ation" personal opinion 5 %iewpoints of the respondents about the %arious schemes helped in completion of the pro,ect.
SECONDARY SOURCES OF DATA COLLECTION6 2hese are those which are collected by someone else 5 which ha%e been passed through statically process. Brochures, Manuals, Journals, Magazines, Site of HDFC Bank and various Articles provided lot man inputs for successful completion of pro!ect
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CURRENT ACCOUNT
It is running and account which may be operated upon any number of times during a working day. 2here is no restriction on the number and the amount of the withdrawals from a current account. *s the banker is under an obligation to reply these deposit on demand" they are called demand liability of a banker.
2hus the business needs are constantly e%ol%ing and it also require time and money. 2o fulfill the needs of the customers HDF bank pro%ides a is of four
choice of current account option. 2he current account of HDF types" which are as follows 7 'egular current account .remium current account HDF HDF !ank 2rade !ank .lus
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HDFC BANK
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First
Free *2M card" phone banking" net banking and mobile banking *ny body can open this account except minor >@ transaction through *2M per month are free 2he charges for non-maintains of *J! are 's. 9C@ per quarter. 2he charges for issuing the new heque book is 's.=G- per leaf. Monthly statements are send free to customers.
PREMIUM CURRENT ACCOUNT FEATURES * minimum *%g. quarterly balance is 's.=C"@@@ *ll heque books are free
Free ser%ice Dne *2M card per account (only for indi%idualGproprietorship *Gc) 'eplacement incase of damaged card Monthly statement $et banking" phone banking 5 mobile banking For non-maintenance of *J! 's.<@@ per quarter are charged.
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Fea#'re
4ho can open Initial deposit required Minimum *%g. Juarterly !alance (*J!) 1er%ice charges for
non maintains of *J! heque book Dne book free containing C@ lea%es additional heque *2M ard leaf at 's.=GFor indi%idual Gsole proprietorship *Gc $I/
Interest payable
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HDFC BANK
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HDFC BANK TRADE It is a current account ideal for small funds transfer across %aries cities in the country. 2rade account is suitable for small businessman 5 traders.
FEATURES Minimum a%erage quarterly balance is 's.A@"@@@ *t par payable heuqe books are free
Free pay order payable in each location. 2o be issued from home branch. Free demand drafts payable at HDF /ocation up to >@ per quarter.
Free *2M card for indi%idualGsole proprietorship Free online" real-time net banking *ll heque books are free
Free intercity fund transfer up to 's.=C lacs In case of non-maintains of *J! charges are 's.8=@@ per quarter. heque book is issued F's. C per leaf for those accounts which are not maintaining the *J!.
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HDFC BANK
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HDFC BANK PLUS 2he product is a current account which is based on the concept of signal account" most location banking. 4ith this one account one can access cities in the country. In other words the power of a single account and multi city banking is pro%iding through this account. 2his result in huge sa%ings on intercity mo%ements of funds and their ser%ice charge.
FEATURES Minimum a%erage quarterly balance is 's. 8"@@"@@@G- per quarter. Fund transfer between the other locations is free up to 8@@ lacs per month. Free pay order and demand drafts of HDF !ank location.
Free phone banking" net banking and mobile banking. *t per heque facility.
heque book will be issued F 's.C per leaf for accounts which are not maintaining the required *J!.
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SAVING ACCOUNT
range of products and ser%ices. *ll one needs to deposit minimum balance of 's.C@@@ and open sa%ing balance account which allows to issue cheques and use on *2MGDebit card for withdrawls.
FEATURES INTEREST RATE It is calculated at the sale of >.CH per annum" credited to customerEs account at quarterly inter%als interest is based on the minimum balance in the account between the 8@th and last day of the month and is credited to the customers account on March >8st Bune >@th 1etp. >@th and Dec. >8st.
QUARTERLY STATEMENT 2he statements are sent to the mailing address of account holders on March >8st" Bune >@th" 1ept. >@th and December >8st of e%ery year. 2he monthly statements" duplicate statements" certificate of balance are a%ailable at a free.
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COLLECTION OF CHEQUES 2hird day credit in local clearing. 88th day credit in outstation collection if HDF 's.8@@@ Min C@ 's.) Minimum of =8 days with charges in non HDF location location is free (charge
ISSUANCE OF CHEQUE BOOK First =C cheque lea%es are free then further are requested through *2M or !ranch.
AQB CHARGES #ou ha%e to maintain a%erage quarterly balance of 's.C@@@ else 's. 9C@ per quarter are charged.
PERSONALIIED CHEQUE BOOK 2o pro%ide added security sa%ing account cheque book comes with customers name printed on it at no extra cost. In case of ,oint account" both account holders name will be printed on the cheque book.
DD CHARGES
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7 7
If sa%ing account is closed before ; months" then 8@@ 's" are charged else no charges.
WHO CAN OPEN J 'esident Indi%idual (sole or ,oint) Minor Hindu 0ndi%ided Family 2rust" *ssociation 5 1ociety.
J!i-# A22!'-# Maximum of > can ,ointly open sa%ing balance account
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HDFC BANK
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SERVICES Free =A hours *2M Free $et banking International Debit ard
IntercityG Interbranch banking !ill pay Free phone banking Insta alert ser%ice
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HDFC BANK
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Free *2M card is pro%ided with your sa%ing balance account and you can access your account =A hours a day">;C days a year. Dn can ha%e instant access to the account throughout the country round the clock.
FEATURES OF ATM 2he maximum limit of withdrawal is 's.8@"@@@ per day. Deposit cashG cheques &et mini statement of last 8@ transactions 'equest a cheque book 7 heque book is issued within working days
through *2M while in 88 working days through branch. 2ransfer funds 7- Inter branch through *2M1s is free. &et in account balance >@ 2ransactions are free per month at *2M but if *J! is not maintained then transaction is charged.
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HDF
!ank International debit card lakhs your shop and also withdraw
LIMIT 6 #ou can shop 0pto a maximum limit of 's.=C"@@@ per day at 8C"@@@ establishments in India and o%er :@ lakh establishments in 8A@ countries. #ou can withdraw cash upto 's.8C"@@@ per day from o%er 8;@@ ?I1*G ./01 *2Ms in Inida and C.> lakh *2Ms in 8A@ countries.
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HDFC BANK
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NET BANKING
HDF
!ank allows safe 5 secure way to bank o%er the internet facilities
a%ailable. Fea#'re" $ew FD 'equest Dne can open FD *mount on interest TDS E-G'ir+ Dne can make 2D1 enquiry on the funds Ge# Dema-0 Dra4# DD can be requested without coming to branch 5 it will be couriered at mailing address. F'-0" #ra-"4er .i#hi- +!'r a22!'-# Dne can transfer funds between your account in different branches or cities through interest. ReG'e"# 4!r a -e. 2heG'e /!!% 'equest for a new cheque book can be done online which will be couriered at the mailing address. Che2% Dema# A22!'-# Dne can check status of demat account on the net free of cost.
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"here are no charges for getting various information on net #hile $s% &''() are charged for getting same information from *ranch% CHARGES
*nnual fee per card 'eplacement of damaged card 'eplacement of lost card
7 7 7
TRANSACTION CHARGES 2here are no charges for using the card at merchant locations for shopping 5 for use of the card at DF !ank *2Ms. Howe%er" at *2M
networking of other banks 's.CC per transaction are charged ('s. 8: in case of 1!I).
INSURANCE In case card is costGstolen" one is co%ered for any liability exceeding 's.C@@G- after you report the loss to the bank.
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ADDITIONAL CARD *dditional cards are a%ailable to ,oint account holder at an annual fee of 's. 8@@ per card. *nnual fee has been wai%ed for the first year on one additional card.
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HDFC BANK
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!ank technology enables customers to access customer account from any of banks branches in any city.
FEATURES 6 *ccess your account from any branch 4ithdraw cash from any branch 2ransfer funds ash transactions upto C@"@@@ per day are free. Further 's.=.<@ thousand are charged the ser%ice is freed for all non-cash transaction. /ocal cheque deposit and credit to your account in another city. ash withdrawalG deposit by third party is strictly disallowed in non -home branches in sa%ing account such transaction can only be done by the account holder. 1a%ing cheque book is not at par. Inter branch banking through *2M is free
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MOBILE BANKING Mobile banking is free ser%ice pro%ided by HDF bank one can access
the bank account on the mobile phone screen anytime" any where through sms one can do all banking transactions through mobile phone.
FEATURES Dne can check account balance 'equest cheque book Dpen or enquire FD &et DD 2ransfer fund 1top cheque payment ?iew last three transactions. 2here are no charges for subscribers of 'eliance and +scotel else Insta. *lert charges are there F 's.>C p.m. with insta *lert ser%ice one can get regular updates on your account %ia sms of e-mail.
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4ith Insta *lert ser%ice one doesnEt ha%e to wait for account information but gets regular updates on bank account %ia 1M1 or e-mail one can pick 5 choose the mode e-mails or 1M1 or both to recei%e alerts. Insta *lert pro%ides alerts for he following.
SALARY CREDIT For salary account holders" its an eager wait till there salary comes into the bank. !ut with Insta alert facility one gets on e-mail or 1M1 the minute your salary gets credited.
UTILITY BILLS PAYMENT DUE Dne gets instant 1M1 Ge-mail reminders when your utility bill are due. DebitG redit transactions greater than 's.C@@@G 8@"@@@G =@"@@@G C@"@@@. 4eekly balance alert *lert on balance below 's. 's.C@@@G 8@"@@@G =@"@@@G C@"@@@.
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CHARGES 2his facility is free for new sa%ings account holder for first year. Bust application form o%erleaf is to be filled to get registered for a%ailing this facility and there is need to maker an effort to find out 4hatEs happening on account because HDF !ank will reach with e%ery transaction information as it
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*,
IERO /a1a-2e "a$i-& a22!'-# .i#h FD !4 R", 8? CCC If you open super sa%er account with a nominal sum of 's. =C"@@@" you need not maintain a%erage quarter balance of 's.C"@@@ in your sa%ing balance account you get access to 3ero balance sa%ings account this after opening super sa%er are account e%en in case one doesnEt maintain *J! of 's.C"@@@ in sa%ing balance account ser%ice charges of 's.9C@ per quarter are not applicable.
8,
Ier! /a1a-2e "a$i-& a22!'-# .i#h DF !4 R",?C CCC If one open sweep in account with of 's. C@"@@@G- which is automatically linked to sa%ings account heGshe gets an access to 3ero balance sa%ing account i.e. on doesnEt ha%e the need to maintain a%erage quarterly balance of 's.C"@@@G- is sa%ing balance account an e%en in case of non maintenance of *J! no ser%ice charges of 's. 9C@G- per quarter are applicable one needs to maintain a minimum FD of 's.C@"@@@G at all times to a%oid ser%ice charges.
),
Sa1ar+ AH2 4hen one company opts for the HDF !ank corporate salary program"
employee gets more than first a sa%ings account. 2he account holders get a superior banking experience and a host of %alue added ser%ices.
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HDFC BANK
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*n e-age banking account that is accessible =A hours a day" 9 days a week 5 >;C days a year. 2hrough free net banking" Mobile banking" phone banking" wide network of *2Ms 5 branches across the country employees get the con%enience of ha%ing their salaries credited directly a free international debit card" DGD facility plus free Demand draft 5 preferential interest rates on personal loans.
FEATRUES Kero balance sa%ing account Interest F >.C p.a Free intercityG branch banking ash withdrawl ash deposit DD Insurance heque deposit Free fund transfer.
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Di"2!'-# !- L!a-" Free Dema-0 Dra4# 1alary account holders can a%ail of free DDs upto 's.=C@@@G- only from Home !ranch. 2his offer can be a%ailed of through the .hone !anking or $et !anking at the branch. 2he amount of the DD will be debited from the salary account. Dema# AH2 For first year 's.8@@ p.a." then 's.>@@ p.a. Free -e# /a-%i-& m!/i1e /a-%i-& (h!-e /a-%i-& Per"!-a1iKe0 2heG'e /!!%
3,
DEFENCE PERSONNEL ACCOUNT 2he corporate defence salary program is targeted at all ser%ing defense
personnel (Indian *ir Force" Indian *rmy" Indian $a%y) this program offers a host of world class ser%ices 5 benefits to defense personnel as free debit card free collection of outstation cheques" directly cradling salary free DDs" preferential interest rates on loans.
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HDFC BANK
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Free international debit card Free DDs upto 's.=C"@@@ per instrument at home branch Discounted rates of interest for asset products redit card at preferential rats
/ocker facility offered at a =CH discount Free bill pay facility Free inter city banking .ersonali3ed cheque book Free net banking" mobile 5 phone banking
?,
TRUST ACCOUNT 2rust and societies en,oy the opportunities of opening sa%ings accounts
that earn higher interest as compared to the confessional current accounts which offer 3ero interest besides this a host of other ad%antages so far a%ailable only on current accounts can now be en,oyed by trusts.
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HDFC BANK
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Demat *ccount Juarterly 1tatement of accounts Intercity banking 1tructured instruments. ross-sell of Mutual FundsG '!I !onds 5 other financial
HOW TO OPEN J 8. Dne needs to open a sa%ings account with a minimum initial pay in of 's C"@@@. =. Maintain an *J! of 's.C"@@@. >. *lternati%ely one can ha%e a FD of 's. = lakh which gi%es an access to a 3ero balance sa%ings account
A,
IERO BALANCE KIDS ADVANTAGES SCHEME HDF !ank looks after your childEs financial growth and %alues your
child future. H!. #! !(e-J 2o open kids ad%antage account child one of the parents should ha%e sa%ings account with the bank and need to in%est a sum of 's. =C"@@@ in a fixed deposit in childEs name of a minimum duration of 6; months one day6.
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4ith this 3ero balance kids ad%antage sa%ing account linked to the fixed deposit will be opened in the childEs name.
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HOW TO OPERATEJ 8. 1tanding interactions are gi%en to transfer any amount from parents sa%ing account to kids sa%ing account to kidEs sa%ing account e%ery month sub,ect to a minimum of 's.C@@. =. Dnce the balance in kids ad%antage account exceeds 's.8@"@@@" the amount in excess of 's.C@@ will be transferred into an FD chosen by the parent in childEs name.
FEATURES 6 8. Free insurance co%er of 's.8"@@"@@@. =. Dption for systematic in%estment in mutual funds to plan for kidEs future. >. For children of age 9 years and abo%e an *2M or Debit card will be issued in the childEs name with parents permission child can withdraw upto 's.8C@@ per day from *2M or shop upto maximum" of 's.8@@@ per day at merchant locations. A. .ersonali3ed cheque book is issued for the child. C. Juarterly statement of accounts is mailed in the childEs name. ;. Free net banking for monitoring childEs and parentEs accounts. 9. Free transfer of funds between childEs and parents HDF accounts. !ank sa%ing
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HDFC BANK
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E,
4ith HDF
indi%idual accounts with the bank and these will be linked to gi%e family members more pri%ileges maximum" of four accounts can be clubbed under one group.
ADVANTAGE OF FAMILY SAVINGS ACCOUNT6 Indi%idual family members accounts will be linked and treated as one family sa%ings accounts.
Dne need to maintain a%erage quarterly balance (*J!) of ,ust 's. =C"@@@. thus one will be sa%ed from monitoring indi%idual *J!s.
FEATURES Free International Debit card for all group members till the lifetime. = free DDsGM s on HDF !ank locations per month.
heque bounce protection (that it sa%ings *ccount to sa%ings *ccount 1weep in from a nominated account).
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Free standing instructions for in%estment into MFs. ash deli%ery F 's.C@G- per deli%ery upto 's. 8 lakh against the normal charge of 's.8@@G Free one %iew to access all accounts. Free mobile banking Free insta *lerts Free bill pay
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HDFC BANK
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ATM CARDS Free cards per account 'eplacement of damaged card 'eplacement of lost card 7 7 7 8 Free 's.8@@
*nyone or sur%i%or accounts are eligible for two cards DEBIT CARDS *nnual fee per card 7 Free
(*nnual fee wai%ed for the First #ear for one *dditional ard. *ll sub-sequent cards will be charged). 7 L 8=.=A 1er%ice 2ax 7 7 Free 's.8@@
CHARGES FOR NON HDFC BANK ATMS6 !alance Inquiry ash 4ithdrawal Domestic 's.8C - 8:G's.CCGInternational 's.8C - 8:G's.8@@G!DIG anara !ank $.* 's.8@@G1!I $.*. 's.=@ *nyone or sur%i%or accounts are eligible for one card per account holder.
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INTERBRANCH BANKING 2H'D0&H *2Ms 7 Free access across all branches 2hrough tellers 7 $on cash transactions ash 2ransactions 7 0pto 's.C@"@@@ per day *bo%e 's.C@"@@@ per day 7 7 Free Free 7 Free
*bo%e 's. =C"@@@ 5 upto 's. 8 lakh 7 's. =.C@ per 's. 8@@@ (min 's.C@)
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DRAWN ON NON BRANCH LOCATION 6 's.C@L charges as below 7 upto 's.C@@ *bo%e 's.C@@ to 's.8@@@ 8@@@ -C@@@ C@@@ -8@@@@ *bo%e 's.8@"@@@ to 's. 8 /akh *bo%e 's. 8 laksh Dra4# 2a-2e11a#i!- 2har&e" 7 7 7 7 7 7 6 's.8@ 's.8C 's.=C 's.>@ 's. > perG's. 8@@@ 's. = per 8@@@ (min 's. >@@) R",?C
CHEQUE RETURN CHARGES 's. =C@ - Insufficient F0$D1 's.>@@ - Insufficient Funds L $on Maintenance of *J! 's.C@- .resenting .arty.
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transactions A .hone banking 's. >@ per transaction 2hese charges will apply in the current quarter based on the *J! maintained in the account in the per%ious quarter LNET BANKING 6< N! Char&e"
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FI@ED DEPOSITS
2hese are the deposits with the bank for fixed period which is specified at the time of making the deposits. 2hese are repayable on the expiry of the specified period chosen be the depositor. !ank as follows 7 1imple FD 1weep in 1uper sa%er
SIMPLE FD 2he is simple fixed deposit the nominal balance for this is 's. 8@"@@@ for the first time. Further one can open simple FD from nominal balance of 's.C"@@@. Dne can choose any account plan between 8C days of C years. Interest is forfeited if the FD is broken before 8C days but there are no penality charges. Interest is charged from the day when FD is open.
SUPER SAVER ACCOUNT It is an o%erdraft facility with super sa%er account. Dne earns a high interest on FD and at the same time en,oys the liquidity associated with
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sa%ings account. 1uper sa%er account allows to issue cheques and an *2M card for withdrawls ,ust like sa%ings account. Dne gets money whene%er needed from any of the extensi%e network of>8= branches in 8;> cities 5 o%er <8@ *2M across the country but e%en in this case FD is not broken and one continues to earn interest on full amount deposited in super sa%e account.
OPERATION Dne can open super sa%er account with nominal balance of ,ust 's.=C@@@ an en,oys a temporary withdrawal of limit of upto 9CH the deposit. +%en after withdrawal of a part of limit entire deposit continues to earn a high rate of interest i.e. deposit is not broken. Dne is required to pay an o%erdraft interest that is =H more than the interest earned by the fixe deposit for the amount of o%erdraft and only for the period for which one uses the money. Dne can take an o%erdraft simply by using a cheque or through an *2M for o%erdraft limits greater than 's.= lakh o%erdract interest will be charged at the bankEs prime lending rate (./') Dne can choose any account plan between ; months and C years for super sa%er account e%en if one withdraws upto 9@H of super sa%er account on day one an do not put it back for a year" still earns more that heGshe earns through sa%ing account.
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HDFC BANK
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In fact on opeening super sa%er account with nominal balance of 's.C"@@@" one need no maintain *J! of 's. C@@@ in sa%ings *ccounts no ser%ice charges of 's. 9C@G- are applicable. Higher the balance in super sa%er account" and shorter the period for which one withdraws the money" higher the returns.
FEATURES Dne can open super sa%er account with nominal balance of ,ust 's.=C@@@ an en,oys a temporary withdrawal of limit of upto 9CH the deposit. +%en after withdrawal of a part of limit entire deposit continues to earn a high rate of interest i.e. deposit is not broken. Dne is required to pay an o%erdraft interest that is =H more than the interest earned by the fixed deposit for the amount of o%erdraft and only for the period for which one uses the money. Dne can take an o%erdraft simply by using a cheque or through an *2M for o%erdraft limits greater than = lakh o%erdraft interest will be charged at the bankEs prime lending rate (./').1 Dne can choose any account plan between ; months and C years for super sa%er account e%en if one withdraws upto 9@H of super account on day one an do not put it back for a year still earns more that heGshe earns through sa%ing account.
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In fact on opening super sa%er account with nominal balance of 's.=C@@@" one need no maintain *J! of 's. C@@@ in sa%ings *ccounts e%en if *J! of 's. C@@@ is not maintained in sa%ings account no ser%ice charges of 's. 9C@G- are applicable. Higher the balance in super sa%er account" and shorter the period for which one withdraws the money" highest the returns.
Free *2M card .ersonali3ed cheque book D%erdraft on current account against your FD Dne gets an o%erdraft on current account against fixed deposits with the bank. E1i&i/i1i#+ 1uper sa%er account should be offered to Indi%idual or H0F sa%ing account holders.
SWEEP IN ACCOUNT In this scheme the fixed deposit is linked to a 3ero balance sa%ings account. In the e%ent customers sa%ing account is short of funds" the FD is
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broken and the required fund is transferred into the sa%ings account and one can withdraw this amount through *2M card or cheque. 2here when one wants hisGher money to earn high interest" it work like a fixed Deposit 5 when one wants to withdraw money is a hurry" it works like a sa%ings account.
OPENING OF SWEEP IN ACCOUNT Dne can open sweep in account with minimum amount of 's. C@"@@@ and thus gets access to 3ero balance sa%ing account i.e. no ser%ice charges are applicable in case of non maintenance of *J! of 's.C@@@ in sa%ing account. Dne needs to maintain a minimum FD of 's.C@@@@ at all times to a%oid ser%ice charges. In case of non maintenance of 's.C@"@@@ in FD" sa%ing *ccount will be sub,ect to ser%ice charges of 's.9C@ per quarter in case of non maintained of *J! sa%ing account needs to be opened with an initial amount of 's.C@@@. 4hen one opens sweep in account " FD is automatically linked to a sa%ings account. 1o" whene%er one is short of funds in sa%ings account and money is 6blocked6 in a fixed Deposit" one ,ust ha%e to issue a chaque or use *2M" money automatically gets transferred i.e. swept in from fixed deposit into sa%ings accounts.
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1weep in account ensures that customers ne%er ha%e to face the embarrassment of a returned cheque or insufficient funds is their account based on their instructions" HDF amount from FD to sa%ing account. !ank automatically transfer required
SWEEP IN WITH CURRENT ACCOUNT In this case current accounts is linked to Fixed Deposit but *J! balance applicable to the current account needs to be maintained irrespecti%e of the %alue of the fixed deposit. 1er%ice charge applicable would be as per the current account selected. Dnly in case of short of funds in current account required amount is transferred from fixed deposit to current account.
FEATURES 6 FiFe0 De(!"i# are mai-#ai-e0 i- '-i#" !4 R",*H< If one require funds in sa%ings account the exact amount needed is swept into sa%ings account" thus minimi3ing interest loss.
N!# Pe-a1#+ Char&e" 2here are no penalty charges for breaking Fixed Deposit to sa%ings account.
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F'11 I-#ere"# *mount swept in earns interest for the tenure it has completed without any penalty. *lso rest of the deposit continues to earn the original interest rate till maturity.
Li-%i-& !4 -e. FiFe0 0e(!"i#" a-0 "a$i-&" a22!'-# +%ery time one opens a new deposit of 's.C@@@ or abo%e one heGshe can request it to be linked to sweep in facility. !ut fixed deposits are broken in the order in which they are opened i.e. the earliest fixed deposit is broken first and the latest fixed deposit is broken last.
Rei-$e"#me-# Dne has the choice of rolling o%er the principal only or principal plus interest i.e. rein%est the interest the automatic rollo%er will be for the same tenure 5 at interest rate applicable on the maturity date.
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INTEREST RATES FOR FI@ED DEPOSIT Peri!0 Year > A/!$e 8C-=< days >@-AC days A;-;@ days ;8-<@ days <8-8:@ days ; Months 8 day -8 year 8 year 8day - = yrs. = years 8 day- > yrs > yrs 8 day - C yrs C yrs 8 day - : yrs Am#, !elow 's. 8C /acs !elow 's. 8C /acs !elow 's. 8C /acs !elow 's. 8C /acs !elow 's. 8C /acs !elow 's. 8C /acs !elow 's. 8C /acs !elow 's. 8C /acs !elow 's. 8C /acs !elow 's. 8C /acs Ge-era1 C.C@H C.C@H C.C@H C.C@H ;.@@H ;.C@H 9.@@H 9.@@H 9.=CH 9.=CH Se-i!r Ci#iKe5AC C.9CH C.9CH C.9CH ;.@@H ;.=CH ;.9CH 9.=CH 9.=CH 9.C@H 9.C@H
IsnEt wonderful that some one is looking after your childEs financial growthI 2here is HDF !ank which looks after your childEs future.
ADVANTAGES OR FEATURES OF KID ADVANTAGE AH2 8. Free education insurance co%er of 's.8"@@"@@@. =. Dne can opt for systematic in%estment in mutual funds to plan for the kids future. >. For children of age 9 years 5 abo%e" an *2MG International Debit ard will be issued in the childEs name with guardian permission.
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A. 2he amount your child is able to withdraw or spend on the *2MG International Debit ard is 's. =C@@ per day ('s.8C@@ at *2Ms)" 's.
8@@@ at merchant locations. C. .ersonali3ed heque book for your child ;. Juarterly statement *Gc in your childEs name. 9. Free fund transfer of funds between HDF *d%antage *ccount. :. Free $et !anking Monitoring hilds and parentEs account !ank sa%ing *Gc and -IDEs
FEES If the balance in childEs FD *Gc fall below 's.=C@@@" non-maintenance changes as applicable in the regular sa%ing with the will be apply.
HOW TO OPEN KAA 2o open kids ad%antages *Gc for child" one of the parents should ha%e sa%ing *Gc with the bad and need to in%est a sa%e of 's. =C@@@ in a fixed deposit in childEs name of a minimum duration of 6; month one day6. 4ith this Kero balance kidEs ad%antages *Gc liked to the FD will be opened in the childEs name.
HOW TO OPERATE
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1tanding instruction are gi%e to bank to transfer any amount from parentG guardian *Gc to his kidEs ad%. *Gc e%ery month" sub,ect to a minimum of 's.C@@. Dnce the balance in the kidEs ad%. *Gc exceeds 's.8@"@@@ the out in excess of 's.C@@@ will be transferred into FD for 8 year 8 day in parentsG guardianEs child name.
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CREDIT CARD
The HDFC Ba-% (r!$i0e" #.! #+(e" !4 2re0i# 2ar0 6 8. International 1il%er redit =. International &old redit ard ard
INTERNATIONAL SILVER CREDIT CARD 6 2he HDF !ank international sil%er credit card is design keeping the
customer in mind. It is loaded with features that will not only make a difference to customer life but also indulge with offer" pre %illages" reward points" low interest rate 5 more.
The 4!11!.i-& are #he mai- 4ea#'re #he "i1$er 2re0i# 2ar0 6 W!r10 Wi"e A22e(#a-2e 6 2he card is accepted at o%er 8: million ?I1* merchant establishment around the world (including 8"8@"@@@ ?I1* merchant establishment in India)
Ca"h A0$a-2e" 6 2he customer can withdraw upto >@H of credit limit as 5 when required. 2he facility is a%ailable at any of the HDF ?I1* *2Ms" at any time of the day or night. !ank *2Ms from any
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C!m(rehe-"i$e I-"'ra-2e 6 4ith the credit card the customer can get an unmatched feeling or security. ItEs carefully crafted insurance package offers comprehensi%e co%erage against the significant risk the customer exposed to7
L!"# Car0 Lia/i1i#+ 6 2he customer can protected against any misuse your card is lost or stolen simply by putting his liability $I/ from mo%ement he report the loss to the bank.
Te1e Ti2%e#i-& > Tra$e1 Be-e4i#" 6 2he customer comes with thoughtful tra%el features such as attracti%e discount of C.CH on International and >.CH on domestic airline tickets and deli%ery of your air and rail tickets at your doorstep.
83 H!'r" C'"#!mer Ca11 Ce-#er 6 If the customer works any clarification of information" during and time of the day or night ,ust call at =A hour customer call center.
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Re.ar0 Pr!&ramme 2he reward programme is %ery attracti%e feature pro%ided by HDF !ank on international sil%er credit card. 2he customer is pro%ided a facility to earn = reward points for e%ery 's.8@@ the customer spend on his card" with this exciting reward programme which can be accumulated and redeemed at a later date.
INTERNATIONAL GOLD CREDIT CARD /imit 's.A@"@@@ A22e(#e0 #he W!r10 O$er 6 2he HDF !ank International &old ard is accepted at o%er 8: million 's.>"@@"@@@
?I1* merchant establishment around the world" including 8"8@"@@@ merchant establishment in India.
Ca"h A0$a-2e 6 2he customer can withdrawal A@H of the limit at a %ery nominal charges.
Cre0i# Peri!0 6 Dur card now gets you the highest interest free credit period of up to CC days from the date of purchase.
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Re.ar0 Pr!&ramme 6 2he customer can earn = rewards point for e%ery 's.8@@ that he spends with this card. He can accumulate 5 redeem these reward points at a later date.
L!"# Car0 Lia/i1i#+ 6 2he card holder is also protected against any misuse in case your card is lost or stolen. 2his liability $il from the mo%ement he report the loss to the bank.
C!m(rehe-"i$e I-"'ra-2e 6 2he International &old redit ard pro%ides the sense of security to the
customer by pro%iding the following type of insurance package7 $ature of 'isks *ir *ccident 'oadGrailway account Hospitali3ed due to accident House hold .urchase protection Insurance co%erage 's. =C lacs 's. > lacs 0pto 's. C@"@@@ 0pto 's. 9C"@@@ 0pto 's.C@"@@@ for 8:@ days
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Tra$e1 ma0e 2!-$e-ie-# 6 2his card offer a host related benefits so that one can tra%el with easy comfort. Te1e Ti2%e#i-& 6 Dne can now book his air 5 railway ticket from the comfort of his home 5 get them deli%ered at his doorstep. He also get attracti%e discount of >.CH on domestic and C.CH on international air tickets. G1!/a1 #ra$e1 re1a#e0 I-"'ra-2e 6 For a hassle free tra%el there are a host of tra%el-related insurance co%ers on your card. De1a+e0 F1i&h# 6 If the holderEs flight gets delayed beyond 8= hours from its scheduled departure time then he would be reimbursed up to 's.8C@@@ for international flight and upto 's. C@@@ for domestic flights. L!"" !4 Pa""(!r#HVi"a 6 During international tra%el if you happen to loss your passprotG?isa you would be reimbursed expenses incurred in obtaining to a limit of 's.=C"@@@. A00<O- < Car0 6
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1hare the %arious benefits and they ,oy of owing our card with lo%ed ones by a%ailing upto > add on cards. ANALYSIS > INTERPRETATION
J.8. How did you come to know about HDF 2o know about the HDF !ank
!ankI
Per2e-#a&e !4 re"(!-0e-#" )? 3C *C *C ?
*s shown by the table abo%e" people who come to know about the HDF !ank through friends are >CH" through Marketing are A@H" through
*d%ertisement are 8@H" through +xhibitions are 8@H and through Dthers are CH.
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SOURCES OF AWARENESS
PERCENTAGE
3C )? )C 8? 8C *? *C ? C
3C )?
*C
*C ?
Frie-0"
Mar%e#i-&
ADS
EFhi/i#i!-"
O#her
SOURCES
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!ank.
!ank.
Per2e-#a&e !4 Re"(!-0e-#" 3C ?? ?
??B 3CB
HELPING GROUP
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J.>.
4hich factor plays an important role while opening an accountI Factors that play an important role.
Fa2#!r" A0$er#i"eme-# S(e2ia1 O44er O(era#i!-a1 S#a44 C!-$i-2i-& P!.er !4 eFe2'#i$e" Cre0i/i1i#+ !4 Ba-%
*fter conducting the sur%ey ad%ertisement plays =@H" 1pecial Dffer plays >@H" Dperational 1taff plays 8CH" on%incing .ower of +xecuti%es
plays =@H and redibility of !ank plays 8CH role while opening an account in HDF !ank.
Th'" "#'0+ "h!." #ha# "(e2ia1 !44er (1a+" #he m!"# im(!r#a-# r!1e .hi1e !(e-i-& a- a22!'-# a22!r0i-& #! #he re"(!-0e-#",
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B !4 Re"(!-0e-#"
redi. Df !ank 8CH *D? =@H
on%icing .ow er of executi%es =@H Dperational 1taff 8CH 1p. Dff er >@H
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J.A.
4hich product do you use the mostI .roduct 0sed the most. Pr!0'2# Name Sa$i-& AH2 C'rre-# AH2 FiFe0 De(!"i# O#her" Per2e-#a&e !4 Re"(!-0e-#" 33 88 8D A
2his table shows that the people who are using 1a%ing *Gc are AAH" urrent *Gc are ==H" Fixed Deposit are =:H and Dthers are ;H Th'" #he "#'0+ "h!." #ha# Sa$i-& AH2 i" #he m!"# (re4erre0 (r!0'2# !4 HDFC Ba-% /+ re"(!-0e-#", Thi" 2a- /e "h!.- /+ #hi" Gra(h,
Dther ;H FD =:H
B !4 Re"(!-0e-#"
1a%ing AAH
urrent ==H
J.C.
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2his 2able shows that people are using rein%estment are >@H" 1uper 1a%er are ACH and 1weep in *Gc are =CH.
Th'" #he "#'0+ "h!." #ha# S'(er Sa$er i" #he m!"# (!('1ar FD S2heme /+ #he re"(!-0e-#",
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B !4 Re"(!-0e-#"
?C 3C )C 8C *C C Rei-"$e"#me-# S'(er Sa$er S.ee(i)C 3?
PERCENTAGE
8?
FD SCHEMES
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J.;.
*re you able to maintain *J! of 's. C@@@ in sa%ing accountI .ercentage of the respondents maintaining *J!.
Ye" A?
B !4 Re"(!-0e-#"
EC AC
A?
PERCENTAGE
?C 3C )C 8C *C C Ye" N! )?
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J.9.
4hich of the following facilities Direct !anking hannels (D! ) you a%ail the mostI *%ailing the most" D! facilities.
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PERCENTAGE OF RESPONDENTS
3? 3C )? )C 8? 8C *? *C ? C 3? )?
PERCENTAGE
8C *C
*2M
.hone
$et !anking
Mobile !anking
DBC FACILITIES
Th'" "#'0+ "h!." #ha# ATM i" #he m!"# (re4erre0 Dire2# Ba-%i-& Cha--e1 /+ #he re"(!-0e-#",
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J.:. 4hat are the causes for not using any of the Direct !anking hannelsI auses responsible for not using D!
Ca'"e" Per2e-#a&e !4 #he Re"(!-0e-#" U-.are-e"" )8 La2% !4 K-!.1e0&e 38 Fee1 m!re "e2're .hi1e 8* /a-%i-& (er"!-a11+ U-"a#i"4ie0 ?
B !4 Re"(!-0e-#"
0nsatisfied CH
0nawareness >=H
Thi" Gra(h "h!." #ha# #he mai- 2a'"e 4!r -!# '"i-& DBC /+ re"(!-0e-#" i" 1a2% !4 %-!.1e0&e,
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J.<. How will you rate performance of direct banking channels you are usingI 'ate performance of the D! . Per4!rma-2e !4 DBC Be"# G!!0 Fair P!!r Ver+ P!!r Per2e-#a&e !4 #he Re"(!-0e-#" 3C )C 8C E )
B !4 Re"(!-0e-#"
P!!r EB Ver+ P!!r )B
Fair 8CB
Be"# 3CB
G!!0 )CB
The Gra(h "h!." #ha# 3CB (e!(1e "a+" DBC Be"# )CB "a+" DBC i" &!!0 8CB "a+" DBC Fair EB "a+" DBC i" (!!r a-0 )B "a+" DBC i" $er+ (!!r i- i#" (er4!rma-2e,
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J.8@.
How would you rate performance of HDF 'ate performance of HDF !ank.
!ankI
P!!r )B
Ver+ P!!r 8B
B !4 Re"(!-0e-#"
Fair 8CB
Be"# 3CB
G!!0 )?B
2his &raph shows that A@H people says HDF performance" >CH people says HDF
is !est in its
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J.88. Did you face any problems while maintaining your account at bankI .ercentage of the respondents facing the problems while maintaining were account. Per2e-#a&e !4 Re"(!-0e-#" N! ??
Ye" 3?
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B !4 Re"(!-0e-#"
PERCENTAGE
AC ?C 3C )C 8C *C C Ye" 3?
??
N!
Thi" Gra(h "h!." #ha# 3?B (e!(1e "a+" #he+ are 4a2i-& #he (r!/1em .hi1e mai-#ai-i-& #he A22!'-# a-0 ??B (e!(1e "a+" #he+ are -!# 4a2i-& a-+ !4 #he (r!/1em .hi1e mai-#ai-i-& #he A22!'-# i- HDFC Ba-%,
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J.8=.
!ankI
Per2e-#a&e 8C )C )C *? ?
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B !4 Re"(!-0e-#"
)C )C
)C
PERCENTAGE
8? 8C *? *C ? C
8C *? ?
Be##er
P1a-
Se1'"e-
A&e-#"
O#her"
FACILITIES 2his &raph shows that =@H respondents preferred HDF !ank
because of !etter Facilities" >@H because of !etter plan" >@H because of 1elusen" 8CH because of agents and CH because of other facilities.
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J.8>. Do you think pri%ate sector banks are better than public sector banksI
B !4 Re"(!-0e-#"
*?
Ye" N!
D?
J.8A.
4hat extra ser%ice would you like to a%ail form the bankI
B !4 Re"(!-0e-#"
*C 8C
3C )C
O#her
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SWOT ANALYSIS STRENGHTS 6 It has an extensi%e distribution network comprising of >8< branches in 8;; cities 5 one international office in Dubai this pro%ides a competiti%e edge o%er the competitions. 2he !ank has a strong retail depository base 5 has more than million customers. !ank boasts of a strong brand equity. I1D <@@8 certification for its depository 5 custody operations 5 for its backend processing of retail operation 5 direct banking operatiosn. 2he bank has a near competiti%e edge in area of operations. 2he bank has a market leader in cash settlement ser%ice for the ma,or stock exchanges in its country. HDF !ank is one of the largest pri%ate sector bank working in India.
It has a highly automated en%ironment in terms of information technology 5 communication system. Infrastructure is best. It has many inno%ati%e products like kids *d%antage scheme" Demat" $'I ser%ices.
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WEAKNESS 6 *ccount opening and deli%ery of cheque book take comparati%ely more time. /ack of a%ailability of different credit products like discounting facilities. /imit" !ill
OPPORTUNITY 6 !ranch expansion Door step ser%ices &reater liberali3ation in foreign ownership %ia FDI in Indian .%t. 1ector !anks. G DF Facilities.
Infrastructure impro%ements 5 better systems for trading 5 settlement in the go%t. securities 5 foreign exchange markets.
THREATS6 2he bank has started facing competition from players like 1!I" .$! !ank in the finance market itself. 2his reduce the profit margins in the future. 1ome .%t. !anks ha%e 9 days banking.
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SUGGESTIONS
.romotional efforts like ad%ertisement canopies" increase in number of marketing executi%e" distribution of brochures" sponsoring %arious shows 5 function should be increased to increase awareness about HDF !ank and its products and attract customers.
Dnline trading of shares should be started for Demat *Gc holders. 1er%ice charges for non maintenance of *J! in sa%ings account should be decreased. 2o demonstrate the use of direct banking channels (D! ) /ike *2M" phone banking" net banking" Mobile banking to the customers to remo%e their queries and problems regarding D! . For account opening and deli%ery of welcome kit" time should be reduced. 2he bank should pro%ide for regular and frequent calls to their profitable customers to retain clientele 5 to make them feel more comfortable and attached to the bank ( 'M) HDF !ank should also bring a new feature of ( ash credit) limit.
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Due to constraints of time 5 resources the present study is likely to suffer from certain limitations some of these are mentioned so that study can be understood in a proper respecti%e 7 *rea co%ered under the report is sample si3e was %ery small. 2he research was carried out in a short period of 9-: weeks as a part of summer training. 2he pro,ect was completed within the gi%en time frame. 1ome of the respondents of the sur%ey were unwilling to gi%e information. 1ometimes wrong information was pro%ided by respondents which needed to be cross checked 5 %erified. hances of biasness are there because of the use of con%enient sampling. 1ome respondents were not a%ailable and thus needed data could not be found. It is fully computeri3ed bank e%erything is centrali3ed at there !ombay Headquarter. +ach 5 e%ery formality is ,ustified on the request from !ombay Headquarter such as .I$ request for *2M" 2I$ for phone !anking using new cheque book" any problem in account etc.
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CONCLUSION
>CH of respondents came to know about bank through friends while CH through marketing executi%es 8@H through ads and exhibitions. A@H of respondents contracted marketing executi%es for the first time in the bank while CCH contracted directly HDF !ranch.
:@H of respondents recei%ed introductory calls by the bank. A@H of respondents agreed that they interacted = times while opening their account while =@H agreed that they interacted 3ero and grater than > times respecti%ely. 1pecial offer with the products played an important role while opining an account as >@H respondents and credibility of bank to which =@H of respondents agreed respecti%ely while 8CH of respondents agreed operational staff and con%incing power of executi%es play important role. 1a%ing account is the most important product $ext comes FD" then current and lastly Demat. 1uper sa%er scheme is the most popular scheme in FD. *round ;CH of respondents are able to maintain their *J! of 's.C@@@ in sa%ings account. :@H of respondents are satisfied with their Demat *Gc.
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*2M facility is used the most among all direct banking channels ACH respondents agreed to this. /ack of knowledge about D! is the most important reason for not
using D! . *lso unawareness about them is the reason D! performance is rated as satisfactory. HDF !ankEs performance is rated as satisfactory.
+xecuti%es ha%e satisfactory knowledge about products. CCH of respondents faced no problem while maintaining their account. HDF !ank is preferred the most because of higher returns and better
plans and ser%ices. :CH of respondents agree that pri%ate sector banks are better than public sector banks. 'espondents require new facilities as bills pay" phone banking" online trading of shares.
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How did you come to know about HDF Friends Marketing *ds
=.
Dther
>.
A.
How many times did you interact while opening an accountI Kero Dne 2wo 2hree More than three
C.
4hich factor play an important role while opening an accountI *d%ertisement 1pecial Dffers Dperational 1taff redibility of bank
on%incing power of executi%es ;. 4hich product do you use the mostI 1a%ing *ccount Dthers 9. 4hich FD scheme is most popularI FD 1uper sa%er aGc urrent *ccount
FD
1weep in account
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:.
*re you able to maintain *J! of 's. C@@@ in sa%ings accountI #es $o
<.
4hich of the following facilities Direct !anking hannels (D! ) you a%ail the mostI *2M $et !anking .hone !anking Mobile !anking
8@.
4hat are the causes for not using any of the Direct !anking channelsI 0nawareness 0nsatisfied Feel more secure while banking personally /ack of knowledge about use Dthers
88.
How will you rate performance of direct banking channels you are usingI !est .oor &ood ?ery .oor Fair
8=.
How would you rate clarify of products by executi%e in the bankI !est .oor &ood ?ery .oor bankI Fair Fair
8>.
How would you rate performance of HDF !est .oor &ood ?ery .oor
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