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Economic Moat
By Raamdeo Agrawal
12 December 2012
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Discussion Points
17th Wealth Creation Study Findings Theme 2013:
Fountainhead of Wealth Creation
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Study Methodology
Concept of Wealth Creation
The process by which a company enhances market value of the capital entrusted to it by its shareholders
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NOTE: 5-time topper Reliance Industries did not make it on both counts absolute wealth created and market outperformance
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26 14 32 48 21
21 8 26 15 47
ITC largest wealth creator for the first time ever, beating RIL Total wealth created during 2007-12: Rs16+ lakh crores HUL has made it to the top 10 after a long time
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1. TTK Prestige 2. LIC Housing 3. Coromandel Inter 4. Eicher Motors 5. IndusInd Bank
24 10 9 8 8
89 57 54 52 50
6. MMTC 7. Jindal Steel 8. Bata India 9. Titan Inds 10. GSK Consumer
7 7 6 5 5
48 47 41 40 39
TTK Prestige is the Top 10 fastest wealth creator 4 Consumer companies in Top 10 fastest wealth creators; sector hitherto associated with steady growth seems to be enjoying tailwind of Indias NTD era
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10 10 10 10 10
48 44 40 35 31
10 10 10 10 10
30 29 29 26 21
Kotak Mahindra Most Consistent for 2nd year in a row Holcim Group is getting its act together in India both ACC and Ambuja among Most Consistent Wealth Creators
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Mar-12
17,404 32,884 1,125 15 2,102 16
5-yr CAGR
6 20 9 21
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WC
WC
2012 2007
(%) 6 4 4 1 1 (%) 24 3 10 2 15
100
Oil & Gas (7) Cement (5) Ultility (3) Others (4)
Total
1,638,021 100
Financials the biggest wealth creating sector for 2nd year in a row. Absence of new banks has led to widespread profitability and stock performance. Consumer sector a very close second.
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Markets can neither price hyper-growth or high quality growth, resulting in huge wealth creation at a rapid pace.
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High RoE alone does not guarantee superior Wealth Creation. Profit growth is equally important. Economic Moat (or competitive advantage) protects profits and ensures Wealth Creation.
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Wealth Creation & Valuation Metrics P/E (x) <10 10-15 15-20 20-25 25-30 >30 Total No. of Cos. 18 21 19 13 13 16 100 % Wealth Price PAT Created CAGR % CAGR % 17 20 18 18 22 24 10 21 20 18 25 24 28 16 21 10 25 24 100 20 21
Unlike most past studies, low P/E alone did not ensure high speed of wealth creation during 2007-12. PAT CAGR was a key determinant of Price CAGR.
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Wealth Creation & Valuation Metrics P/B (x) <1 1-2 2-3 3-4 4-5 5-6 >6 Total No. of Cos. 6 20 10 11 13 11 29 100 % Wealth Created 6 12 7 13 14 14 34 100 Price PAT CAGR % CAGR % 25 28 20 19 24 21 20 20 22 24 26 21 17 19 20 21
P/B below 1x did deliver high returns, but returns from higher P/B stocks were also comparable (except when P/B > 6)
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Wealth Creation & Valuation Metrics Payback Ratio (x) No. of Cos. % Wealth Price PAT Created CAGR % CAGR %
19 37 26 18 100
14 33 29 23 100
26 23 20 15 20
25 24 15 16 21
Payback ratio (Mkt Cap / 5-years forward PAT) of less than 1x in 2007 did ensure superior wealth creation. Also, again here, correlation of PAT and Price CAGR is high. Economic Moats help sustain PAT and PAT growth.
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Wealth Destruction
Company Wealth Destroyed Rs crores % Share Price CAGR (%)
Reliance Communication 67,698 12 -28 Unitech 29,399 5 -32 Suzlon Energy 27,558 5 -34 Satyam Computer 24,948 5 -30 Bharti Airtel 16,918 3 -2 SAIL 8,280 2 -4 Tech Mahindra 8,161 2 -13 MTNL 7,519 1 -29 Himachal Futuristic 7,367 1 -12 B F Utilities 7,315 1 -30 Total of Above 190,482 35 Total Wealth Destroyed 542,546 100 4 of top 10 wealth destroyers are telecoms. Breach of Economic Moat causes massive wealth destruction.
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Theme Study
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Moat Quote
"(Great companies to invest are like) wonderful castles, surrounded by deep, dangerous moats where the leader inside is an honest and decent person. Preferably, the castle gets its strength from the genius inside; the moat is permanent and acts as a powerful deterrent to those considering an attack; and inside, the leader makes gold but doesn't keep it all for himself. Roughly translated, we like great companies with dominant positions, whose franchise is hard to duplicate and has tremendous staying power or some permanence to it. Warren Buffett
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An Economic Moat protects a company's profits from being attacked by business forces
Traditional management theory terms: "Sustainable Competitive Advantage" or "Entry Barriers"
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Economic Moat helps sustain superior profitability multiple pulls and pressures
Companies do not compete only with rivals for profit, but also with customers, suppliers, potential entrants and substitute products
Porter's Five Forces of Industry Economic Moat protects profits being eroded by such forces
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Investing in companies with Economic Moats is the only way to enjoy a share of their high profits and create wealth
Moat Quote A truly great business must have an enduring moat that protects excellent returns on invested capital. Buffett
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Companies with "deep, dangerous moats outperform those without, both in terms of financial performance and stock returns.
Markets worldwide are replete with examples similar to cross-sector cases given below in India
1. Hero MotoCorp v/s TVS Motors 2. Bharti Airtel v/s Tata Teleservices 3. L&T v/s HCC 4. HDFC Bank v/s Central Bank
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largest two-wheeler company TVS Motor: Struggling to retain its hitherto No 3 spot in India
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with global aspirations Tata Tele: Yet to report a single quarter of profit
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to General Electric HCC: Struggling to make profit plus issues like BOTs, Lavasa
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Central Bank, Mkt Cap 24x Central Bank: Lagging on most metrics NPA, RoE, RoTA, etc
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2. COMPANY STRATEGY
5 elements (1) Distinct value proposition (2) Tailored value chain (3) Trade-offs (4) Fit (5) Continuity over time
Moat Quote Why are some companies more profitable than others? First, companies benefit from (or are hurt by) the structure of their industry. Second, a companys relative position within its industry can account for even more of the difference. Joan Magretta, in her book Understanding Porter
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Step 2: Deciding Economic Moat criteria 2A. The principles: 1. Economic Moat ultimately reflects in financials, with RoI significantly superior to peers 2. Competitive advantage is relevant only within sectors 2B. The practice: 1. For each of the last 8 years, calculate for all sectors RoE of companies and sector average RoE 2. A company is an EMC if for at least 6 years, its RoE exceeds industry average 3. Discretionary adjustment to the final list based on then known facts and figures
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Step 3: The findings #1 EMCs handsomely outperform #2 EMCs outperformance is earnings and valuations agnostic #3 EMCs outperformance is sector agnostic #4 Future not too meaningful for EMCs, but critical for non-EMCs
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Finding #1: EMCs handsomely outperform Over 2003-12, overall return of 177 companies was 18% EMCs returned 25% whereas non-EMCs returned 12% Sensex return was 18%, implying 7% Alpha for EMCs and negative 6% Alpha for non-EMCs
2003-12 Avg Price CAGR (%) EMCs Non-EMCs Overall
18% 18% 0%
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the Sensex in every year over the 10 years Also, after 3 years, EMCs outperformed even non-EMCs
Payoff profile
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Finding #2: EMCs outperformance is earnings and valuations agnostic The most plausible explanation for this:
Earnings agnosticism
EMCs strong competitive advantage which ensures that they enjoy a more-than-fair share of the growth inherent in most sectors in India
Valuation agnosticism
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Explaining EMCs valuation agnosticism: CAP Competitive advantage period (CAP) is the time during which a company is expected to generate returns on incremental investment that exceed its cost of capital. Markets do assign premium valuations to EMCs, given their reasonably accurate assessment that such companies enjoy a very long CAP. Where the markets fail is in recognizing that barring a low mortality rate of less than 15%, EMCs leverage their moat and sustain high return even with passage of time. The CAP of EMCs simply rolls over with each passing year, creating incremental excess return for investors.
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Return=WACC
CAP in Year 0
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Finding #3: EMCs outperformance is sector agnostic EMCs are likely to outperform benchmarks across sectors, even if the sector itself is out of market favor. Thus, out of our 22 homogenous sector groupings, EMCs underperformed the Sensex in only two sectors Oil Refining and Textiles.
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Payoff Matrix
2003-12 EMCs Yes No 27% 8% No
2003-12 Sensex return was 18%
1995-02 EMCs
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1995-02 EMCs
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Market Outlook
Seems poised for new highs
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Market Outlook
Corporate Profit to GDP should be around 5% for 2013
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Market Outlook
Interest rates have softened to 8.2%; expect further fall
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Market Outlook
Earnings Yield to Bond Yield at 0.9x is just below parity
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Market Outlook
Sensex forward P/E is currently at 14.4x around LPA
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Market Outlook
Sensex EPS is expected to grow 11% over FY12-14
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In Conclusion
Consumer sector has bounced back into wealth creation ITC is the largest wealth creator, TTK Prestige the fastest, HUL back in top 10. Financials has emerged the largest wealth creating sector for the second time in a row. Absence of new entrants is leading to widespread profitability and stock performance. Economic Moat protects the profit and profitability of companies from competitive attack. Extended CAP of EMCs drives superior profits and stock returns. Over 2002-2012, EMCs in India have meaningfully outperformed benchmarks. Breach of Economic Moat causes massive wealth destruction. The Telecom sector is a classis case. Markets seem poised to touch new highs in the next 12 months. On the back of earnings growth of 10-11%, imminent moderation in interest rate, and reasonable current valuation.
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Economic Moats