Novethix L-10 & Carbopol Aqua 30 - Lubrizol

Acrylate Copolymer Rheological Modifiers for Surfactant Systems
Formulate with Confidence
The Lubrizol Corporation 2007, all rights reserved
Agenda
! ! ! ! ! Benefits of Acrylic Emulsion Rheology Modifiers Thickening mechanism Surfactant Interactions Evaluation in Liquid Laundry Formulation End-Use Potential Applications
Goal of study
! Evaluation of two different liquid acrylic emulsion rheology modifier chemistries and how the perform in surfactant containing systems
! Hydrophobically modified alkali swellable emulsion (HASE) polymer (Novethix L 10 Polymer) ! Alkali-swellable emulsion (ASE) polymer (Carbopol aqua 30 polymer)
! Surfactant interactions of polymer with typical anionic and nonionic surfactants ! Evaluation in liquid laundry detergent system
HASE - Novethix L-10 polymer

Features
!! Liquid emulsion !! Highly efficient viscosity builder !! Very shear-thinning rheology !! Short flow !! Excellent thickening synergy with surfactant and salt !! Very low turbidity !! Broad pH range (4-13)
Benefits
!! Easy to use and process !! Low cost-in-use thickener !! Products with excellent pourability !! Suitable for spray products !! Products which do not drip !! Efficient thickening in detergent systems !! Excellent clarity in systems with or without surfactants !! Increased formulation capability
ASE - Carbopol Aqua 30 polymer

Features
!! Liquid emulsion !! Shear-thinning rheology !! Long flow !! Excellent thickening synergy with surfactant and salt !! Low turbidity !! Excellent yield value !! Back-acid thickening response
Benefits
!! Easy to use and process !! Products with excellent pourability !! Products which do not drip !! Efficient thickening in detergent systems !! Good clarity in systems with or without surfactants !! Suspends and stabilizes insoluble ingredients !! Increased formulation capability working from pH 3.0-11.5
Thickening Mechanisms
HASE Polymer Thickening Mechanism

Associative Mechanism
Neutralization
Viscosity
As polymer is neutralized electrostatic charging causes particle to expand and uncoil
Polymer Particles As-supplied Tightly coiled
Neutralized particles give network of polymer chains associated through hydrophobic interactions
pH
HASE Polymer Thickening Mechanism in Surfactant Formulation

Associative Mechanism
Polymer Particles plus surfactant package
Viscosity
Neutralization
Neutralized particles give network of polymer chains adsorbed with surfactant micelles through associated hydrophobic interactions
pH
ASE Polymer Thickening Mechanism

1)! Space Filling Mechanism Forms Microgel Network Major thickening contribution
Alkali Swellable Particles
Neutralization
Each particle becomes
ASE Polymer
Functional Groups
2) Surfactant Association Mechanism Gives Additional Thickening Secondary Thickening mechanism

Functional groups on ASE polymer can interact with surfactants to give additional thickening
Surfactant Micelle
Mucilage Performance
Viscosity vs. pH
Novethix L-10 Polymer provides more efficient thickening than Carbopol Aqua 30 polymer in Aqueous mucilage
Clarity of Polymer Mucilage at pH 7
Neutralizer: NaOH 18%; pH 6.5-7.5 Micro 100 IR Turbidimeter
Comparison between Novethix L-10 polymer and Carbopol Aqua 30 polymer: Mucilage Rheograms
Pseudoplastic fluids with high shear-thinning Novethix L-10 polymer has excellent shear-thinning performance with excellent pouring properties
Visual Differences in Flow Properties
Novethix L-10 Polymer
Carbopol Aqua 30 Polymer
1 wt% TS aqueous mucilage

Interactions with Surfactants

Viscosity Response of Novethix L-10 polymer in Anionic Surfactant Systems at pH 7
Neutralizer: NaOH 18% Brookfield RVT viscometer, 20 rpm, 23C
Novethix L-10 polymer shows a strong viscosity decrease with increasing level of anionic surfactants but strong thickening synergy with salt
Viscosity response of Carbopol Aqua 30 polymer in Anionic Surfactant Systems at pH 7
Neutralizer: NaOH 18% Brookfield RVT viscometer, 20 rpm, spindle #4, 23C
Carbopol Aqua 30 polymer shows a strong viscosity decrease with increasing level of anionic surfactants but strong thickening synergy with salt
Turbidity response in Anionic Surfactant Systems
Neutralizer: NaOH 18%
-!Novethix L-10 polymer provides better clarity in systems with low levels of anionic surfactants -!Carbopol Aqua 30 polymer provides better clarity in systems with high levels of anionic surfactants
Viscosity in C12-15 and C9-11 ethoxylated alcohol systems (nonionic surfactants)
Neutralizer: NaOH 18% Brookfield RVT viscometer, 20 rpm, 23C
-!There is synergistic thickening with low HLB nonionic surfactants for both polymers, due to hydrophobic interactions -!Carbopol Aqua 30 polymer shows better compatibility with high HLB surfactants than the Novethix L 10 polymer
Turbidity in C12-15 and C9-11 ethoxylated alcohol systems (nonionic surfactants)
pH adjuster to 7: NaOH 18% Brookfield RVT viscometer, 20 rpm, 23C
Novethix L-10 polymer provides better clarity in ethoxylated alcohols systems than Carbopol Aqua 30 polymer.
Formulation Synergy: Back-Acid Thickening in Surfactant System
Neutralizing acid: Citric acid 50% Brookfield RVT viscometer, 20 rpm, 23C
Back-Acid thickening response only with Carbopol Aqua 30 polymer

Anionic Surfactant Systems Summary

Viscosity impact with increasing level of anionic surfactants
Novethix L-10 polymer: Carbopol Aqua 30 polymer: The viscosity is increased by: The viscosity is increased by:
-! Salt-thickening (addition of electrolytes) -! Addition of nonionic surfactants -! Salt-thickening (addition of electrolytes) -! Back-acid thickening -! Addition of nonionic surfactants
Nonionic Surfactant Systems Summary

There is synergistic thickening with low HLB nonionic surfactants for both polymers, due to hydrophobic associative interactions
! Novethix L-10 polymer shows best clarity in ethoxylated alcohols systems. ! Carbopol Aqua 30 polymer is more compatible with high HLB surfactants
Liquid Laundry Detergent Applications

Screening system: Laundry Detergent 1*

(15 wt% surfactants)
Trade Name (Supplier) Deionized Water Parmetol D11 (Schlke & Mayr) Novethix L-10 Polymer (Lubrizol, Inc.) Carbopol Aqua 30 Polymer (Lubrizol, Inc.) MARANIL PASTE A 55 (Cognis) ZETESOL NL-2 (ZSCHIMMER & SCHWARZ) Sodium hydroxide NEODOL 25-7 (Shell Chemicals) Propane-1,2-diol (VWR) DOWANOL PM (Dow Chemical) Tri-Sodium citrate (Merck) SEQUION 40Na32 (Giovanni Bozzetto) Sodium hydroxide FD&C Yellow No. 10 ( Hilton Davies) FD&C Blue No. 1 (Hilton Davies) Chemical Name Aqua Benzisothiazolinone Acrylate/alkyl acrylate copolymer (30 wt% TS) Acrylates copolymer (30 wt% TS) Sodium dodecylbenzenesulfonate (54 wt% TS) Sodium laureth sulfate (28 wt% TS) Sodium hydroxide (18%) C12-15 pareth-7 Propane-1,2-diol Methoxyisopropanol Tri-sodium citrate (25 wt%) Sodium diethylenetriamine pentamethylene phosphonate (32 wt% TS) Sodium hydroxide (18%) Yellow 10 (0.1 wt% TS) Blue 1 (0.1 wt% TS) 47.33 0.05 3.00 0.00 9.26 17.86 0.50 5.00 5.00 1.00 8.00 2.00 0.50 0.25 0.25
06110901EDM 061109-0 3EDM

061110-0 2EDM
%, Weight 44.16 0.05 0.00 5.67 9.26 17.86 0.70 5.00 5.00 1.00 8.00 2.00 0.80 0.25 0.25 51.27 0.05 0.00 0.00 9.26 17.86 0.00 5.00 5.00 1.00 8.00 2.00 0.06 0.25 0.25
Function Diluent Preservative Rheology modifier Rheology modifier Surfactant Surfactant Neutralizing amine to 6.5 Surfactant Hydrotrope Hydrotrope Chelating agent Chelating agent Neutralizing amine to pH 8.3 Colorant Colorant
*Enzymes may be incorporated into this formulation

Screening system: Laundry Detergent 1

(15 wt% surfactants)
Product properties: Appearance: pH Viscosity (mPa!s)* Turbidity (NTU)
1.7 wt% TS Carbopol Aqua 30 Polymer Hazy 8.2 1,400 170
0.9 wt% TS Novethix L10 polymer Clear 8.3 1,700 60
Without polymer
Clear 8.3 80 3
* Brookfield RVT @ 20 rpm, # 4 spindle, 23C
Screening System: Laundry Detergent 1:

Visual Comparison versus commercial products
Screening System: Laundry Detergent 2*

(20 wt% surfactants, 5 wt% soap)
Trade Name (Supplier) Deionized Water Novethix L-10 Polymer (Lubrizol, Inc.) Carbopol Aqua 30 Polymer (Lubrizol, Inc.) BIO-SOFT D-40 (Stepan) ZETESOL NL-2 (ZSCHIMMER & SCHWARZ) Sodium hydroxide (Vel) Parmetol D11 (Schlke & Mayr) Soap Pellets (BRENNTAG) TOMADOL 25-7 (Tomah) Propane-1,2-diol (VWR) DOWANOL PM (Dow Chemical) Tri-Sodium citrate (Merck) SEQUION 40Na32 (Giovanni Bozzetto) Sodium hydroxide FD&C Yellow No. 10 (Hilton Davies) FD&C Blue No. 1 (Hilton Davies) Chemical Name Aqua Acrylate/alkyl acrylate copolymer (30 wt % TS) Acrylates copolymer (30 wt% TS) Sodium dodecylbenzenesulfonate (40 wt% TS) Sodium laureth sulfate (28 wt% TS) Sodium hydroxide (18 wt% TS) Benzisothiazolinone Sodium tallowate (86 wt% TS) C12-15 pareth-7 Propane-1,2-diol Methoxyisopropanol Tri-sodium citrate (25 wt% TS) Sodium diethylenetriamine pentamethylene phosphonate (32 wt% TS) Sodium hydroxide (18%) Yellow 10 (0.1 wt% TS) Blue 1 (0.1 wt% TS) 18.71 2.33 0.00 25.00 17.86 0.56 0.05 5.81 5.00 5.00 1.00 16.00 2.03 0.14 0.25 0.25
06122702EDM 061227-0 3EDM

061227-0 4EDM
%, Weight 17.50 0.00 3.33 25.00 17.86 0.75 0.05 5.81 5.00 5.00 1.00 16.00 2.03 0.16 0.25 0.25 21.75 0.00 0.00 25.00 17.86 0.00 0.05 5.81 5.00 5.00 1.00 16.00 2.03 0.00 0.25 0.25
Function Diluent Rheology modifier Rheology modifier Surfactant Surfactant pH Adjuster to pH 6.5 Preservative Antifoam agent Surfactant Hydrotrope Hydrotrope Chelating agent Chelating agent Neutralizing amine to pH 8.3 Colorant Colorant
*Enzymes can be incorporated into this formulation

Screening System: Laundry Detergent 2

(20 wt% surfactants, 5 wt% soap)
0.7 wt% TS Novethix L-10 polymer Slightly hazy 8.3 1,200 90 1 wt% TS Carbopol Aqua 30 Polymer Clear 8.4 1,500 60
Product properties: Appearance: pH Viscosity (mPa!s)* Turbidity (NTU) * Brookfield RVT @ 20 rpm, # 4 spindle, 23C
European/Front-loading Washing Performance
Cleaning performance not impacted by polymer

Liquid Laundry Detergent Selector Guide

Depending on the formulation and your needs, you may select Novethix L-10 Polymer or Carbopol Aqua 30 Polymer
Surfactant Level (wt% TS)

Up to 15-20
From 20-25
High Clarity
Novethix L-10 Polymer Carbopol Aqua 30 Polymer Polymer or Carbopol Aqua 30 Polymer Carbopol Aqua 30 Polymer
High Viscosity Novethix L-10 Polymer Novethix L-10 Suspension

Carbopol Aqua 30 Polymer
Fabric Care Prototype Formulations

Formulate with Confidence Mild Clear Liquid Laundry Detergent

H-FC-0012
This formulation demonstrates the benefits of using Novethix L-10 Polymer in a liquid laundry detergent. This rheology modifier provides reduced splashing, very good shear-thinning flow properties and improved retention of product in the dispenser of the laundry machine. These attributes improve pourability of the product and provides convenience to the consumer due to the excellent material drain from the container.
Chemical Name, Trade Name 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. Deionized Water Novethix L-10 Polymer Acrylic emulsion polymer (30 wt% TS) Lubrizol, Inc Sodium dodecylbenzenesulfonate (55 wt% TS) Maranil Paste A 55 Sodium Laureth sulfate (28 wt% TS) Zetezol NL-2 Noverite K-752 polymer Polyacrylic Acid polymer (63 wt% TS) Lubrizol, Inc Sodium hydroxide (18%) Potassium cocoate Coco Soap PR C12-15 pareth-7 Tomadol 25-7 Sodium xylene sulfonate Stepanate SXS-E Propane-1,2-diol Tri-sodium citrate Sodium diethylenetriamine penta-methylene phosphonate (32 wt% TS) Sequion 40 Na32 Sodium hydroxide (18%) Benzisothiazolinone Parmetol D11 Fragrance Persoft 177501 Yellow No. 10 (0.1 wt% TS) Blue No. 1 (0.1 wt% TS) Weight % 38.77 4.00 9.09 17.86 3.00 4.50 3.00 5.00 1.25 4.00 5.00 2.03 1.55 0.05 0.40 0.25 0.25 Function Diluent Rheology Modifier Surfactant Surfactant Chelating Agent pH adjuster Antifoam agent Surfactant Hydrotrope Hydrotrope Chelating agent Chelating agent pH adjuster Preservative Fragrance Dye Dye
Product Properties: Appearance Clear green viscous liquid pH 8.0-8.5 Viscosity (mPa!s)* 1,000-1,500 Turbidity (NTU) 10-15 *Brookfield RVT @ 20 rpm, 25C, #4 spindle, measured at 24 hours
Formulate with Confidence Heavy Duty Liquid Laundry Detergent

H-FC-0014
This formulation demonstrates the potential use of the Carbopol Aqua 30 Polymer in a liquid laundry detergent. This rheology modifier provides reduced splashing, good shear-thinning rheology and improved retention of product in the dispenser of the laundry machine. These attributes improve the products aesthetics and provide convenience to the consumer.
Chemical Name, Trade Name 1. 2. Deionized Water Carbopol Aqua 30 Polymer Acrylates copolymer (30 wt% TS) Lubrizol, Inc Sodium dodecylbenzenesulfonate (40 wt% TS) Bio-Soft D-40 Sodium Laureth sulfate (28 wt% TS) Zetezol NL-2 Sodium hydroxide (18%) Potassium cocoate Coco Soap PR C12-15 pareth-7 Tomadol 25-7 Propane-1,2-diol 3-Butoxypropan-2-ol Dowanol PNB 1-Methoxy-2-propanol Dowanol PM Tri-sodium citrate Sodium diethylenetriamine penta-methylene phosphonate (32 wt% TS) Sequion 40 Na32 Sodium hydroxide (18%) Benzisothiazolinone Parmetol D11 Fragrance Persoft 177501 FD&C Blue No. 1 (0.1 wt% TS) Weight Function % 6.02 4.00 Diluent Rheology Modifier
Product Properties: Appearance Clear blue viscous liquid pH 8.0-8.5 Viscosity (mPa!s)* 1,000-1,300 Turbidity (NTU) 10-15 *Brookfield RVT @ 20 rpm, 25C #4 spindle, measured at 24 hours
3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.
50.00 17.86 0.85 3.00 5.00 4.00 0.50 0.50 5.00 2.03 0.29 0.05 0.40 0.50
Surfactant Surfactant Alkaline neutralizer Antifoam agent Surfactant Hydrotrope Hydrotrope Hydrotrope Chelating agent Chelating agent Alkaline neutralizer Preservative Fragrance Dye
Formulate with Confidence Hydrogen Peroxide Laundry Stain Remover Gel

H-FC-0011
This formulation was designed to function as a laundry pre-spotter using hydrogen peroxide. This formulation is intended to demonstrate the benefits of the Novethix L-10 Polymer in a laundry stain remover gel. The Novethix L-10 polymer imparts thickening with excellent shear-thinning rheology to this pre-spotter formulation. It provides desired flow properties, excellent retention in the roll-on packaging and increased contact time with the fabric. These features increase the performance and provide convenience to the consumer.
Chemical Name, Trade Name 1. 2. Deionized Water Novethix L-10 polymer Acrylic emulsion polymer (30 wt% TS) Lubrizol, Inc Sodium dodecylbenzene sulfonate (55 wt % TS) Maranil Paste A55 Sodium hydroxide (18%) C12-15 pareth-7 Tomadol 25-7 Cocamide DEA, Surfac 11CM Sodium ethylenediamine tetramethylene phosphonate (31 wt% TS) Sequion D 30 Sodium citrate Tri-sodium citrate Citric acid (50 wt%) Hydrogen peroxide (35%) D&C Red No. 22 (0.1 wt% TS) Weight % 59.38 3.00 Function Diluent Rheology modifier
Product Properties: Appearance Slightly hazy pink viscous liquid pH 4.0-4.5 Viscosity (mPa!s)* 2,000-4,000 Turbidity (NTU) 25-45 *Brookfield RVT @ 20 rpm, 25C, #4 spindle, measured at 24 hours
3. 4. 5. 6. 7.
9.09 0.54 Adjust to 6.5 5.00 2.00 1.50
Surfactant Alkaline neutralizer Surfactant Surfactant Chelating agent
8. 9. 10. 11.
0.50 1.35 Adjust to 4.3 17.14 0.50
Chelating/Buffering agent Acidic neutralizer Bleach Dye

Selector Guide
Novethix L-10 polymer Flow type Thickening Suspension Salt Synergy Clarity Compatibility ! Surfactants ! Solvents ! Hydrogen Peroxide ! Acids Ease of use High Clarity High Viscosity Suspension High Clarity *Minimum 2% TS polymer High Viscosity Suspension ! ! !" ! !" ! ! !" !!" ! ! !" Surfactant Level up to 15-20 wt% TS ! ! !" ! ! !" !" Surfactant Level greater than 20 wt% TS !!" ! ! !" Short !!!" !" ! !!" ! !!"

Carbopol Aqua 30 polymer Long !!" ! !!" ! !!" ! !!"
!!! " ! !" ! ! !" ! ! !" ! ! !"
!!" !!" ! ! !"
! ! !" ! ! !" !!"

Household and I&I Applications

!! Fabric Care
!! !! !! !! Liquid Laundry Detergent Laundry Pre-spotter Stain remover Multi-purpose cleaner Power degreasing gel, etc.
!! Hard Surface Cleaners (Spray-Gel-Liquid)
!! Polishes & Protectants !! Dish Care

!! Hand dishwashing liquid
Thanks Q&A
Hard Surface Care Applications

Benefits of Carbopol Aqua 30 and Novethix L-10 Polymers in Hard Surface Care formulations
!! Reduced splashing !! Improves desired flow properties !! Allow formulation of sprayable products !! Vertical cling, increased contact time with the surface to be cleaned !! Excellent clarity !! Broad pH range (4-13) !! Suspension of insoluble ingredients (Carbopol Aqua 30 polymer)
Formulate with Confidence Multi-Purpose Cleaning Gel

H-HS-0017
This formulation demonstrates the benefits of the Novethix L-10 Polymer in a multi-purpose cleaning gel. The system is designed to leave no streaks or residue on surfaces. The polymer provides efficient thickening with shearthinning rheology. It provides unique flow properties which allows for controls product delivery and increased contact time with surface to be cleaned. Chemical Name, Trade Name 1. 2. Deionized Water Novethix L-10 Polymer Acrylic emulsion polymer (30 wt% TS) Lubrizol, Inc Triethanolamine Myristylamine oxide (25%) Ammonyx M Ethanol Sodium ethylenediamine tetramethylene phosphonate (31 wt% TS) Sequion D30 Benzisothiazolinone Parmetol D11 Fragrance Clean Blue 225732 FD&C blue No. 1 (0.1 wt% TS) Weight Function % 77.60 2.00 Diluent Rheology modifier Product Properties: Appearance Clear blue viscous liquid pH 8.5-9.5 Viscosity (mPa!s)* 1,300-1,800 Turbidity (NTU) 7.0-9.0 *Brookfield RVT @ 20 rpm, 25C, #4 spindle, measured at 24 hours
3. 4. 5. 6.
4.00 12.00 3.00 0.50
Neutralizing amine Surfactant Solvent Chelating agent
7. 8. 9.
0.05 0.50 0.35
Preservative Fragrance Dye
Formulate with Confidence Clear Power Degreasing Gel

H-HS-0016
This formulation demonstrates the benefits of the Novethix L-10 Polymer for a hard surface degreasing gel. The polymer provides efficient thickening with shear-thinning rheology in this highly alkaline cleaning formulation. It provides unique flow properties which allow for controlled product delivery and increased contact time with surface to be cleaned. Chemical Name, Trade Name 1. 2. Deionized Water Novethix L-10 Polymer Acrylic emulsion polymer (30 wt% TS) Lubrizol, Inc Sodium laureth sulfate (28 wt% TS) Zetezol NL-2 Aminomethyl propanol AMP-95 Potassium hydroxide (45%) Isopropyl alcohol Sodium carbonate Benzisothiazolinone Parmetol D11 Fragrance Citron 195583 Weight % Function 63.40 4.00 Diluent Rheology modifier Product Properties: Appearance Clear green viscous liquid pH 12.0-12.5 Viscosity (mPa!s)* 2,000-3,000 Turbidity (NTU) 5-15 *Brookfield RVT @ 20 rpm, 25C, #4 spindle, measured at 24 hours
3. 4. 5. 6. 7. 8. 9.
25.00 1.00 1.00 1.50 3.00 0.05 0.30 0.50 0.25
Surfactant Neutralizing amine Alkaline neutralizer Solvent Water softener/buffer Preservative Fragrance Dye Dye
10. D&C Green No. 8 (0.1 wt% TS) 11. D&C Green No. 5 (0.1 wt% TS)
Formulate with Confidence Oven Cleaning Spray

H-HS-0019
This formulation demonstrates the benefits of the Novethix L-10 Polymer in an oven cleaning spray. This polymer provides excellent shear thinning rheology to this highly alkaline spray cleaner and controls overspray. It imparts good vertical cling with increased contact time on the surface improving product efficiency.
Chemical Name, Trade Name 1. 2. Deionized Water Novethix L-10 Polymer Acrylic emulsion polymer (30 wt% TS) Lubrizol, Inc C8-12 Alkyl polyglycoside (50 wt% TS) Glucopon 650 EC 1-Methoxy-2-propanol Dowanol PM Potassium hydroxide (45%) Sodium ethylenediamine tetramethylene phosphonate (31 wt% TS) Sequion D30 Fragrance Citron 195583
Weight % 80.98 3.00
Function Diluent Rheology modifier
Product Properties: Appearance pH Viscosity (mPa!s)* Turbidity (NTU)
Clear yellow liquid 13.0-13.5 400-700 5-15
3. 4. 5. 6.
10.00 2.00 2.22 1.00
Surfactant Hydrotrope Alkali Chelating agent
*Brookfield RVT @ 20 rpm, 25C, #4 spindle, measured at 24 hours
9.
0.30 0.50
Fragrance Dye
10. Green No. 8 (0.1 wt% TS)
Disclaimer
The information contained herein is believed to be reliable, but no representations, guarantees or warranties of any kind are made as to its accuracy, suitability for particular applications or the results to be obtained. The information often is based on laboratory work with small-scale equipment and does not necessarily indicate end product performance or reproducibility. Formulations presented may not have been tested for stability and should be used only as a suggested starting point. Because of the variations in methods, conditions and equipment used commercially in processing these materials, no warranties or guarantees are made as to the suitability of the products for the applications disclosed. Full-scale testing and end product performance are the responsibility of the user. Noveon, Inc. shall not be liable for and the customer assumes all risk and liability for any use or handling of any material beyond Noveons direct control. The SELLER MAKES NO WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. Nothing contained herein is to be considered as permission, recommendation, nor as an inducement to practice any patented invention without permission of the patent owner. Noveon, Inc. is a wholly owned subsidiary of The Lubrizol Corporation *Trademark owned by The Lubrizol Corporation
Back-up slides
Clear Liquid Laundry Detergents

Formulation Tool
Impact of various formulation parameters in Clear Liquid Laundry using Novethix L-10 polymer and Carbopol Aqua 30 polymer
Change in clarity Parameter
with Novethix with Carbopol Aqua L-10 polymer 30 polymer
Change in viscosity Parameter

with Carbopol Aqua 30 polymer with Novethix L-10 polymer
pH ! (8.5!"# $$ && LAS $ C12-15 pareth-7 Soap $ Polymer & Citrate $ + glycol ether + SXS + SCS &&& && &&& $$$ $ $$ $!
$$$$ $$$ &&& $$ &&& $$$ $ $$ $$$
pH ! (8.5!"# % && LAS $ C12-15 pareth-7 Soap $ Polymer & Citrate $ + glycol ether + SXS + SCS $& $$$ && $$ &&& &&&& &&&&&
$$$ $$$ $% $$$ && $$ && &&&& &&&
$'Indicates an improvement &'Indicates a decrease

Novethix L-10 Polymer interactions with LAS: saltthickening effect at pH 4
Mucilage Viscosity Performance Competitive Polymer Comparison
Highly Efficient Thickening
Mucilage Clarity Performance Competitive Polymer Comparison
Exceptional Clarity
Viscosity in nonionic surfactant systems

(Cocamide DEA)
Turbidity in nonionic surfactant systems

(Cocamide DEA)
Viscosity in amphoteric surfactant systems

(Cocamidopropyl betaine (CAPB))
Turbidity in amphoteric surfactant systems Cocamidopropyl betaine (CAPB)
Viscosity in nonionic surfactant systems:

Myristylamine oxide
At low level, there is synergistic thickening with myristylamine oxide especially at alkaline pH
Turbidity in nonionic surfactant systems:

Myristylamine oxide
Novethix L-10 polymer shows high clarity in myristylamine oxide systems at alkaline pH
Viscosity in nonionic surfactant systems

polyglucosides)
(Alkyl
At Low level, there is synergistic thickening with alkyl polyglucosides.

Turbidity in nonionic surfactant systems

(Alkyl polyglucosides)

Novethix L-10 &amp; Carbopol Aqua 30 - Lubrizol

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Acrylate Copolymer Rheological Modifiers for Surfactant Systems

Formulate with Confidence

The Lubrizol Corporation 2007, all rights reserved

Formulate with Confidence

The Lubrizol Corporation 2007, all rights reserved

Formulate with Confidence

The Lubrizol Corporation 2007, all rights reserved

Formulate with Confidence

HASE - Novethix L-10 polymer

Formulate with Confidence

ASE - Carbopol Aqua 30 polymer

The Lubrizol Corporation 2007, all rights reserved

Formulate with Confidence

HASE Polymer Thickening Mechanism

As polymer is neutralized electrostatic charging causes particle to expand and uncoil

Polymer Particles As-supplied Tightly coiled

Formulate with Confidence

HASE Polymer Thickening Mechanism in Surfactant Formulation

Formulate with Confidence

ASE Polymer Thickening Mechanism

2) Surfactant Association Mechanism Gives Additional Thickening Secondary Thickening mechanism

The Lubrizol Corporation 2007, all rights reserved

The Lubrizol Corporation 2007, all rights reserved

Formulate with Confidence

Formulate with Confidence

Clarity of Polymer Mucilage at pH 7

Neutralizer: NaOH 18%; pH 6.5-7.5 Micro 100 IR Turbidimeter

The Lubrizol Corporation 2007, all rights reserved

Formulate with Confidence

Formulate with Confidence

Visual Differences in Flow Properties

Novethix L-10 Polymer

Carbopol Aqua 30 Polymer

1 wt% TS aqueous mucilage

Interactions with Surfactants

The Lubrizol Corporation 2007, all rights reserved

Formulate with Confidence

Viscosity Response of Novethix L-10 polymer in Anionic Surfactant Systems at pH 7

Neutralizer: NaOH 18% Brookfield RVT viscometer, 20 rpm, 23C

Formulate with Confidence

Viscosity response of Carbopol Aqua 30 polymer in Anionic Surfactant Systems at pH 7

The Lubrizol Corporation 2007, all rights reserved

Formulate with Confidence

Turbidity response in Anionic Surfactant Systems

Neutralizer: NaOH 18%

Formulate with Confidence

Viscosity in C12-15 and C9-11 ethoxylated alcohol systems (nonionic surfactants)

Neutralizer: NaOH 18% Brookfield RVT viscometer, 20 rpm, 23C

Formulate with Confidence

Turbidity in C12-15 and C9-11 ethoxylated alcohol systems (nonionic surfactants)

pH adjuster to 7: NaOH 18% Brookfield RVT viscometer, 20 rpm, 23C

Formulation Synergy: Back-Acid Thickening in Surfactant System

Formulate with Confidence

Back-Acid thickening response only with Carbopol Aqua 30 polymer

Formulate with Confidence

Anionic Surfactant Systems Summary

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Formulate with Confidence

Nonionic Surfactant Systems Summary

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Liquid Laundry Detergent Applications

The Lubrizol Corporation 2007, all rights reserved

Screening system: Laundry Detergent 1*

Novethix L-10 & Carbopol Aqua 30 - Lubrizol

Novethix L-10 & Carbopol Aqua 30 - Lubrizol