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Human Understanding Through Technology!

Pioneers of the emotional analytics space, Kanjoya created Perception for businesses to analyze and understand the emotion and intuition that inuence action, known as Intuitive Analytics. Based on a decade of innovation, this cloud platform deciphers expression and achieves human understanding through technology. Businesses unlock actionable insights on existing engaged communities, and discover new audiences. From Social search to surveys, Perception takes vast sets of unstructured, un-contextualized customer data on emotion and reveals hidden behavioral insights - emotional intelligence on whats really driving behavior and purchase decisions.!

Managers must analyze whats really driving buying decisions and adjust their strategies accordingly..!
Itamar Simonson & Emanuel Rosen, ! coauthors of Absolute Value: What Really Inuences Customers in the Age of (Nearly) Perfect Information ! Harvard Business Review, ! February 2014!

Emotional Intelligence: !
SAVINGS By assessing campaigns for trends and emotional engagement, businesses can optimize key messaging and market positioning for maximum return on campaign dollar. ! BRAND FORTIFICATION Perception continuously analyzes changing conditions across communities and individual activities. This real-time visibility translates into business responsiveness that builds authentic, meaningful community-brand relationships. ! COMPETITIVE INTELLIGENCE Analyze the competition and community perceptions thereof and gain an unparalleled competitive awareness. Deep community insight gives businesses the edge to stay ahead of the competition.! INNOVATION Track inuencers, analyze discussions for trends, Perception includes hotspot analysis which deciphers it all for informed roadmaps and timely business decisions.! CUSTOMER RETENTION Perceptions Emotional engagement models predict churn, forecast product and user growth, and prioritize content empowering uniquely customized loyalty campaigns that reduce churn.! GROWTH Uncover NEW communities and upsell opportunities for expanded lead generation and new business. !

Listen to the voice of the customer!


Perceptions core technology, co-developed with leading researchers from Stanford University Linguistics Lab, is powered by a Natural Language Processing (NLP) engine that ingests conversational any text content (from Twitter to emails) and analyzes hundreds of millions of entries.!

Learn more about Kanjoyas solutions: www.kanjoya.com sales@kanjoya.com

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The statistical methods employed by our NLP algorithm are most robust and reliable when applied to large datasets, and as such are ideally suited for Big Data. In fact, Kanjoya applies this principal to its proprietary social property Experience Project, which focuses on fostering natural expression of emotion through the sharing of life experiences. This is a natural pairing: Experience Project provides a home for people to nd and connect with others who understand them, and with over 40 million stories shared, Kanjoya is constantly learning about human expression.!

Big Data expression modeling!


Kanjoyas patent-pending NLP algorithm performs expression modeling in language on a big data scale: from regular English language usage to social conversations riddled with emoticons, colloquialisms, and slang. Perception models the different meanings words can have based on their topical context, as well as how language varies across age, gender, and even geography. ! Kanjoyas Intuitive Analytics technology builds structure into the diverse forms of human expression, and has subsequently modeled an unprecedented set of over 130+ specic forms of expressed emotion. Trained on Experience Projects innitely diverse set of auto-tagged data, and continuously adapting to stay on top of lexical changes, Perception enables companies to to connect with their communities in the most powerful way emotionally.!

Secure, cloud-based platform:!


! Fingertip access to hourly and historical data for actionable insights into behavioral root cause (whats working, whats not what previously worked), unlock the secrets and optimize your campaigns.! Dashboard summary of emotional and topical trends over time, including top topics, emotions, and data hotspot visibility.! Historical benchmarks, competitive analysis comparisons, and baselines for cross campaign visibility and competitive insights.! Interactive dashboards and email reports on community specic demographics to trend and analyze key communities and individual activities. Brand champions and dont cares- identify, track, and trend to decipher their behaviors and make informed business decisions.! ! ! Easily export all data and analysis for integration and use with native systems.! SSAE16 SOC1 compliant. Safe and reliable, used by many of the world's largest companies.!

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Kanjoya, Inc. is the leader in Intuitive Analytics the analysis of the emotion and intuition that inuence action. We offer technology for understanding the root cause of behavior, which helps companies develop strong, authentic relationships with their communities and individuals.! Headquartered in San Francisco, Kanjoya is privately held and backed by Baseline Ventures, SV Angel, Floodgate Fund, and D.E. Shaw. Learn more at www.kanjoya.com, and nd us on Twitter at twitter.com/kanjoya. !

Learn more about Kanjoyas solutions: www.kanjoya.com sales@kanjoya.com

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