VEER NARMAD SOUTH GUJARAT UNIVERSITY,SURAT

Business Policy and Strategic Management

CP 301 MBA Full Time Semester III CP 303 MBA !ening Semester " III #isting Sylla$us% Business Policy & Strategic Management I Course '$(ecti!e% The content of this course is designed to provide an integrated view of the functional areas and to acquaint them with the strategic management process. The subject would thus offer students the opportunity to exercise qualities of judgement and help them to develop a holistic perspective of organizations. Course Contents% Strategic Management - n !ntroduction" #volution of $usiness %olicy as a discipline" &oncept of Strategic Management" &haracteristics of Strategic Management" Sta'eholders in $usiness" (ision) Mission and %urpose" $usiness *efinition) +bjectives and ,oals" #nvironmental nalysis - #xternal and !ndustry #nvironmental nalysis) .ey Success /actors" /ramewor' for nalysing &ompetition" 0nderstanding &ompetitive #nvironment" Strategic ,roups" 1ole of 1esources) &apabilities and &ore &ompetencies" &ompetitive dvantage to &ompetitive Strategies" !nternal nalysis - &oncept of (alue &hain) S2+T nalysis" Tools and Techniques for Strategic nalysis - The !mpact Matrix) The #xperience &urve) $&, Matrix) ,#& Model. Strategy formulation at &orporate) $usiness and /unctional levels3 ,eneric Strategies) &ompetitive Strategies and /unctional Strategies. 4ew $usiness Models and strategies for !nternet #conomy" Shaping characteristics of #-&ommerce environment" #-&ommerce $usiness Model and Strategies" !nternet Strategies for Traditional $usiness" .ey success factors in #-&ommerce
Suggested Readings% 5. nsoff) 6. !gor) Implementing Strategic Management, #ngelwood &liffs) %rentice 6all) !nc. 5789 :. ;auch <. 1. ) 1. ,upta and 2. /. ,luec') Business Policy and Strategic Management, =th ed.) /ran' $ros.) 4ew *elhi) :>>? ?. %earce) ;ohn # and 1. 1obinson) Strategic Management: Formulation, Implementation and Control, =th #d.) !rwin 1ichard - Times Mirror 6igher #ducation ,roup 9. %orter) M. #.) Competitive Strategy: Techniques for naly!ing Industry " Cometitiors, /ree %ress) 578> @. %rasad) <. M.) Business policy # Strategic Management, S. &hand A &o.) 4ew *elhi) 9th ed. =. Thompson and Stric'land) Strategic Management- &oncepts and &ases) Tata Mc,raw 6ill) 5?Be) :>>?. C. 2right) %eter) Mar' .roll and ;ohn %arnell) Strategic Management: Concepts and Cases, ?rd ed.) #ngelwood &liffs) 4; >C=?:

VEER NARMAD SOUTH GUJARAT UNIVERSITY,SURAT

Business Policy and Strategic Management

Re!ised Sylla$us Business Policy & Strategic Management Course Contents% 0nit-53 Strategic Management - n !ntroduction" Sta'eholders in $usiness" (ision) Mission and %urpose" $usiness Model and Strategy 0nit-:3 #nvironmental nalysis - #xternal and !ndustry #nvironmental nalysis using %#ST and %orterDs /ive-/orce Model) 0nderstanding concepts such as .ey Success /actors" *riving /orces) Strategic ,roup Mapping" 0nit-?3 !nternal nalysis - &oncept of (alue &hain) S2+T nalysis" &ompetence) *istinctive &ompetence and &ore &ompetence" &ompetitive dvantage and Sustainable &ompetitive dvantage" 0nit-93 Strategy formulation at $usiness and &orporate levels) *iversification) Strategic ;oint (entures" Mergers A cquisitions" !nternational $usiness Strategies. lliance and

0nit-@3 4uances of Strategy !mplementation3 +perationalising the strategy) /unctional Strategies and %olicies) !nstitutionalising the Strategy) Matching Structure and Strategy) Strategic <eadership and +rganization &ulture" Management of &hange. 0nit-=3 Strategic control3 +perations &ontrol and Strategic &ontrol" Measurement of %erformance" $alanced Scorecard. 0nit-C3 #thics) &orporate governance and Social 1esponsibilities.

Suggested Readings% 5. nsoff) 6. !gor) Implementing Strategic Management, #ngelwood &liffs) %rentice 6all) !nc. 5789 :. ;auch <. 1. ) 1. ,upta and 2. /. ,luec') Business Policy and Strategic Management, =th ed.) /ran' $ros.) 4ew *elhi) :>>? ?. %earce) ;ohn # and 1. 1obinson) Strategic Management: Formulation, Implementation and Control, =th #d.) !rwin 1ichard - Times Mirror 6igher #ducation ,roup 9. %orter) M. #.) Competitive Strategy: Techniques for naly!ing Industry " Cometitiors, /ree %ress) 578> @. %rasad) <. M.) Business policy # Strategic Management, S. &hand A &o.) 4ew *elhi) 9th ed. =. Thompson and Stric'land) Strategic Management- &oncepts and &ases) Tata Mc,raw 6ill) 5?Be) :>>?. C. 2right) %eter) Mar' .roll and ;ohn %arnell) Strategic Management: Concepts and Cases, ?rd ed.) #ngelwood &liffs) 4; >C=?: 8. ;honson ,erry and Scholes .evan) #xploring &orporate Strategy) Text and &ases) %earson #ducation) =Be. 7. ;auch) <awrence 1. and ,luec') 2illiam /.) Srategic Management and Business Policy, $th ed.) 4ew Eor') Mc,raw 6ill 5>. <orange) % and 1oss) ;.) Strategic alliances: Formation, Implementation and %valuation, Massachusets) $lac'well $usiness) 577: 55. %earce) ;ohn # and 1. 1obinson) Strategic Management: Formulation, Implementation and Control, =th #d.) !rwin 1ichard - Times Mirror 6igher #ducation ,roup

5:. %orter) M. #.) Competitive Strategy: Techniques for naly!ing Industry " Cometitiors, /ree %ress) 578> 5?. 2right) %eter) Mar' .roll and ;ohn %arnell) Strategic Management: Concepts and Cases, ?rd ed.)
#ngelwood &liffs) 4; >C=?: