Demand and Supply Analysis of a MAGGI

Submitted to : Hansa Jain Submitted by: TejashNayak Section-A Roll No:21

MAGGI
M - MISA ! Ma"athi #o"d$ % Relati&ely chea' and (ood nut"itional &alue made )o" b"eak)ast A - A *+R, %musical tem'o meanin( -uick in time + - +ASTR,N,M. %the a"t and '"actice o) cookin( and easily (ood )ood + - + AM,R,/S att"acti&e and e0citin(

PRODUCT HISTORY
Nestle is a S#iss com'any 1ounded in 1233 by Hen"i Nestle Nestle ma"ket its '"oducts in 145 6ount"ies ac"oss the #o"ld It #as )ounded by the Ma((i )amily in S#it7e"land in the 18th centu"y Ma((i has been Nestl9:s )la(shi' culina"y b"and not only in India but (lobally as #ell WELCOME TO THE WORLD OF NESTLE MAGGI A b"and o) Nestle aunched in the yea" 1824 in India Initially ta"(eted at ;o"kin( ;omen Then "e'ositioned itsel) to ta"(et kids Ma"ket <"i&e" in the Instant Noodles cate(o"y 6u""ently enjoys a ma"ket sha"e o) about=5>

BRAND JOURNEY
;HAT ?*R,? IS T, @H,T,6,@I*R AN<% 6, +AT* T, T,,TH@AST* MA++I IS T, AN,,< *S IN IN<IA
Ma((i has been a mainstay in Indian ma"ket )o" a lon( time no#B Ma((i and Noodles a"e synonymousBC India has eme"(ed as the la"(est consume" o) Ma((i noodles ac"oss Nestle o'e"ation in the #o"ld% 6a"lo <onalti Nestle 6hai"man and <i"ecto" told to *T Nestle unleashed D"and Ma((i in India almost 2E yea"s a(o in 1824 ;ith the launch o) its t"aditional F2-minutenoodlesC ;hen Nestle India launched Ma((i in the count"y% it used the ta(line% F1ast to cook and (ood to eatC% to not only '"omote the '"oduct% but also to educate the e&e" ("o#in( as'i"ant consume" about the ad&anta(es o) usin( itB

LAW OF DEMAND
A<emand )o" a commodity inc"eases #hen its '"ice dec"eases and )alls #hen its '"ices "ises% othe" thin(s "emainin( constantBG

FACTORS AFFECTING THE DEMAND

<ete"minants o) <emand% @"ice o) the commodity% Income o) the consume"% @"ices o) "elated (oods% Taste and @"e)e"ences Ad&e"tisement

PRICE OF RELATED GOODS:

MAGGI -/ANTIT. @RI6* YIPPEE -/ANTIT. @RI6*

Difference in !e Price "f MAGGI #n$ YIPPEE :

P RICE S OF CO MP LE MENT ARY CO MMO DI TES : 6, M@ *M* NTA R. @R,</6TS: H*T6H/@S% MA++I% HISSHISSAN% H*INI% J*+*TAD *S

A<J*RTIS*M*NTS:
Re&olutiona"y Ta(line% Bus Do Minute Jab bhook sataye toh maggi ho jaayeTaste Bhi Health Bhi". Just add garam paani arry on jaani

F%#&"'r (#n$)#rie ie(

!riginal "la#our % hi$ken% Masala% Dal %tta&'egetable %tta (oodles* uppa Mania*Tomato% hatpata% )hahi *ulao% hilly ho+& ,emon Masala

)-**,. H%/(

NESTLE + MAGGI BRAND PRODUCTS A)AILABLE IN MAR,ET:

S'nfe#( Yi--ee N""$%e: T#r.e in. M#..ie /i ! Benefi P"(i i"nin.:

To' Roman )ailed and so did 1oodlesB This time Ma((i #ith 25> ma"ket sha"e in India is a(ain bein( ta"(eted by IT6Cs sun)east .i''ie noodles #ith a sli(ht di))e"ent and a #ell thou(ht out st"at(ey The belo# comme"cials o) Sun)east .i''ee noodles a"e based on clea" bene)it 'ositionin( o&e" Ma((ieB ets ha&e a look at them one by one 1B The abo&e ad&e"t attacks the la"(est sellin( &a"iant o) Ma((ie% Ma((ie Masala% and (i&es consume"s the choice o) t#o masala AMa(icG and A6lassicGB The ad&e"t em'hasi7es that since #e use choices in e&e"ythin( #hy should #e settle #ith only one choice #ith ma((ie masalaB 2B The ad&e"t )ocuses on ad&anta(e o) .i''ee noodles on Ma((ieB /sually Ma((ie comes in "ectan(ula" sha'e and #hile cookin( it is b"oken into t#o 'iecesB It "esults into sho"t 'ieces o) noodlesB ,n the cont"a"y .i''ee comes in "ound sha'e and can easily )its into &essel #ith no b"eakin( #hich "esults in lon( noodlesB4B the bi((est '"oblem #ith cooked Ma((ie is that it is ti be eaten #hen )"eshly cookedB I) you kee' it )o" some time its noodle (et sticky becomes inedibleBthis ad&e"t e0'oses the same disad&anta(e #ith Ma((ie and '"omises that .i''ee noodles can be eaten a)te" some timeB 4B The bi((est ad&anta(e )o" b"ands like Ma((ie is its taste and )i"st mo&e" ad&anta(e in the instant noodle ma"ketBthe b"and Ma((ie is no# become (ene"ic )o" the cate(o"y and me"e ad&e"tisin( is not (oin( to do any ha"m to Ma((ieB KB Dut the key to success )o" .i''e #ill be taste and ta"(eted '"omotional acti&ities and (ood dist"ibutionBsome #he"e dee' do#n also belie&e that most the noodles b"ands ta"(et child"en onlyB Since the noodles in india is &astly in india is &astly consumed by 'o'ulation by youn( 'o'ulation also% then #hy not ta"(et this ("ou' and se(ment the ma"ket% Adi&ide and 6onLue"G

CONCLUSION:
Ma((i has achie&ed a ("eat 'osition in ma"ket and this 'osition is least a))ected by its com 'etit o"s a# o) <emand A o#e" the '"ice hi(he" the Luantity demanded and &ice &e"sa M#o"ks 6om'letely in case o) ma((i noodlesB MA++I )o" last 2E yea"s had mana(ed to "emain unbeaten in the ma"ket because it has al#ays (i&en mo"e '"e)e"ence to the taste o) 'eo'leB