INTRODUCTION

Moped Bikes:A moped is a type of low-powered motorcycle designed to provide economical and relatively safe transport with minimal licensing requirements. Mopeds were once all equipped with bicycle-like pedals (the source of the term, motor + pedal), but moped has been increasingly applied by governments to vehicles without pedals, based on their restricted engine displacement, speed, and/or power output. Mopeds occasionally resemble powered bicycles, but most are now step-through designs (of both kinds, having either large or small wheels) and step-over designs similar to a regular motorcycle. Although mopeds usually have two wheels, in some jurisdictions low-powered three- or four-wheeled vehicles are also classified as mopeds. In most countries, the legal driving age for a moped is lower than for regular motorcycles and cars. Mopeds are typically restricted to 45 km/h (28 mph) or 50 km/h (31 mph) from a maximum displacement of 49 cc (3.0 cu in), though there are a few variations. The term "moped" now only applies to low-power (often super-economy) vehicles, but pedals were fitted to some early motorcycles, such as the pictured 1912 Douglas. Pedalling away from stationary was a great improvement over "run and jump" and light pedal assistance (LPA) was valuable for climbing hills. Better transmissions with wider ranges, better clutches and much better engine performance made pedals obsolete on most motorcycles by 1918 but the pedals on mopeds remained valuable for their original purposes as late as the 1990s. The earliest mopeds were bicycles with a helper motor in various locations, for example on top of the front wheel; they were also called cyclemotors. An example of that type is the VloSoleX brand, which simply has a roller driving the front tire. A more innovative design was known in the UK as the Cyclemaster. This had a complete powered rear wheel which was simply substituted for the bicycle rear wheel, which originated from a design by two DKW engineers in Germany. Slightly larger machines, commonly with a 98 cc (6.0 cu in) engine were known as autocycles. On the other hand some mopeds, such as the Czech-made Jawa, were derived from motorcycles. A further category of low-powered two-wheelers exists today in some jurisdictions for bicycles with helper motors these are often defined as power-assisted bicycles or motorized bicycles. Other jurisdictions may categorize the same machines as mopeds, creating a certain amount of confusion. In many countries three-wheelers and microcars are classified as mopeds or variations thereof. This practice is not restricted to the third world; France and Belgium classify microcars such as the Aixam similarly or as "light quadricycles"

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REVIEW OF LITERATURE
Mopeds can achieve fuel economy of over 100 mpg-US (2.4 L/100 km; 120 mpg-imp). The emissions of mopeds have been the subject of multiple studies. Studies have found that twostroke 50 cc mopeds, with and without catalytic converters, emit ten to thirty times the hydrocarbons and particulate emissions of the outdated Euro 3 automobile standards. In the same study, four-stroke mopeds, with and without catalytic converters, emitted three to eight times the hydrocarbons and particulate emissions of the Euro 3 automobile standards. Approximate parity with automobiles was achieved with NOx emissions in these studies. Emissions performance was tested on a g/km basis and was unaffected by fuel economy. Currently in the United States, the EPA allows motorcycles, scooters, and mopeds with engine displacements less than 280cc to emit ten times the NOx and six times the CO as the median Tier II bin 5 automobile regulations. An additional air quality challenge can also arise from the use of moped and scooter transportation over automobiles, as a higher density of motorized vehicles can be supported by existing transportation infrastructure. The wide availability of previously-used but still functional small motorcycles in western societies enables and encourages cheap forms of racing. Dirt-racing forms of this sport are sometimes staged in the stadiums of agricultural shows, where, unlike football and athletic grounds, the surface is not too important. One popular series uses chicanes consisting of stacked large-diameter tractor tyres and requires a team of riders, each doing ten laps and then pulling into the middle of the ring for change-over. Two heats and a final, each lasting 25 minutes, can be held in one day interspersed with speedway racing and other displays. Another series once held on full-size race-tracks, including Le Mans, ran for 25 hours (typically 3.00pm one day until 4.00pm the next) and was billed as "the longest race in the world".

COMPANIES INCLUDE IN RESEARCH STUDY

1. Suzuki-Access 2. Mahindra-Duro 3. Hero-Miestro 4. Honda-Activa

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RESEARCH PROBLEM DEFINITION

As we know that todays market is very competitive and full of challenges, to expansion, company should search the market potential of product. More competitors are attracted to the market as they see the market potential to provide high profits. Competitors selling products customers previously purchased to satisfy needs now addressed by the new product form may be extremely aggressive resulting in major price reduction. Hence the research problem is, COMPARITIVE STUDY OF MOPED BIKES IN AMRAVATI CITY. Is chosen in order to study and understand the comparison of moped bikes market. Here the researcher will also study the brand awareness among the consumers.

RESEARCH OBJECTIVES

Research Objectives for the proposed study are stated as follows:

1. To assess the popularity of the mopes bikes in the Amravati city. 2. To assess the perception of moped bikes in the minds of the customer 3. To determine the comparative study of moped bikes in the city. 4. To Study the consumer decision making process with respect of moped bikes.

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RESEARCH METHODOLOGY
Research methodology is away to systematically solve the research problem. It may be understood as a science how research is done systematically. In it we study the various steps that are generally adopted by researcher in studying his research problem along with logic behind them. It is necessary for the researcher to know not only the research method/techniques but also the methodology. RESEARCH DESIGN: Research design may be known as arrangement of conditions for collections and analysis of data, in such a manner that aims to be relevant to the research purpose with the economy in procedure. It helps in primarily as it facilitates the smooth flow of various research processes. Research design can be define on the basis of plan & structure of enquiry, formulated in order to answer the research question on business aspects. There are three types of research such as: 1. EXPLORATORY: Exploratory research is a type of research conducted for a problem that has not been clearly defined. Exploratory research help determine the best research design, data collection method and selection of subjects. It should draw definitive conclusions only with extreme caution. Given its fundamental nature, exploratory research often concludes that a perceived problem does not actually exist. 2. DESERIPTIVE: Descriptive research, also known as statistical research, describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, where, when and how. Although the data description is factual, accurate and systematic, the research cannot describe what caused a situation. Thus, descriptive research cannot be used to create a causal relationship, where one variable affects another. In other words, descriptive research can be said to have a low requirement for internal validity.

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3. CAUSATIVE: Causative research is depth investigation of specific physical inventory discrepancies to determine why they occurred so that corrective action can be taken. This consists of a complete review of all transactions including receipts, issues, change action location changes, and unspotted erroneous documentation. The descriptive research designs will be adopted by the researcher SAMPLING Sampling is that part of statistical practice concerned with the selection of a subset of individuals from within a population to yield some knowledge about the whole population, especially for the purposes of making predictions based on statistical inference. 1. UNIVERSE: The universe is commonly defined as the totality of everything that exists, including all space, time, matter, energy, planets, stars, galaxies, intergalactic space and beyond. Definitions and usage vary and similar terms include the cosmos, the world and nature. Here population of Amravati is the universe for the proposed research study. 2. SAMPLE UNIT: Sample is portion of the elements in a population is considered a sample. Any given sample can be part of more than on e population. Male and female respondents of the Amravati city are sampling unit. 3. SAMPLE SIZE: Sample size is the number of observations used for calculating estimates of a given population. 100 male and female respondents is the sample size. 4. SAMPLE TECHNIQUE: Stratified and random sampling technique will be used.

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DATA COLLECTION SOURCES The required data for this study will be collected through two different sources, namely primary and secondary sources. PRIMARY DATA: Primary source is a term used in a number of disciplines to describe source material that is closest to the person, information, period or idea being studied. It based on questionnaire and personal interview. Science the research is of descriptive type the primary data will be collected through structured questionnaire and direct personal interview. SECONDARY DATA: Secondary data is the data that have been already collected by and readily available from other sources. Such data are cheaper and more quickly obtainable than the primary data and also may be available when primary data cannot be obtained at all. The secondary data will be obtained through different sources like: 1. Newspapers 2. Journals- Indian Journal Magazine. 3. Magazines- 4 Ps, Afaqs Reporter. 4. Various Websites

DESCRIPTION TOOL FOR DATA ANALYSIS Simple statistical tools such as average, percentage calculation will be used for data analysis and interpretation.

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UTILITY OF THE RESEARCH

1. The research study will be useful to the professionals and researcher in the field of marketing. 2. The study will be also useful to businessman. 3. The study will provide valuable insight into the leading confectionary companies.

LIMITATIONS OF THE RESEARCH

1. The sample size is 100, which is small so that the sample may not be truly representative of the population. 2. The period of study is limited i.e. one year. 3. At time, certain respondents may not be cooperative and may provide unreliable or misleading information. However every effort will be taken to reduce bias incorrect information supplied by respondent. 4. Conclusion and inferences made on this basis cannot be assuming 100% correct and cannot be applied at major levels.

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CHAPTERISATION
The scheme of chapterisation will be as follows: 1. Introduction 2. Organizational Profiles. 3. Research Methodology 4. Data analysis and Interpretation 5. Conclusions and Suggestions -Bibliography -Appendices

BIBILOGRAPHY BOOKS:
1. Research methodology, methods and techniques, second edition, C.R. Kothari, VishwaPrakashan, 2000 New Delhi. 2. Marketing Management, Phillip Kotlar.

WEBSITES:
1. www.managmentstudyguide.com 2. www.mahindra.com 3. www.heromotocorp.com 4. www.honda.com 5. www.suzuki.com

MAGAZINES AND JOURNALS:

1. Indian Journal Magazine. 2. 4 Ps Afaqs Reporter.

VAIBHAV CHIDE. Researcher

PROF. NAVEEN JOSHI Guide

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