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Questionnaire

Personal Details NAME: AGE: INCOME: OCCUPATION:

1) Which of the categories in Hindustan Unilever Ltd are you using? Soaps [ ] Skin care [ ] Hair care [ ] Oral care [ ] Deodrant [ ]

2) What do you prefer regarding HUL (personal care products)? A) Soaps Lux [ ] Breeze [ ] Lifebuoy [ ] Dove [ ] Liril [ ] Hamam [ ] Pears [ ] Rexona [ ] None [ ]

B) Skin care Fair and lovely [ ] Ponds [ ] Vaseline [ ] None [ ]

C) Hair care Sunsilk natural [ ] Clinic [ ] Dove shampoo [ ] None [ ]

D) Deodrant Axe [ ] Rexona [ ] None [ ] E) Oral care Pepsodent [ ] Close up [ ] None [ ]

F) Others ____________________________________

3) From where you are aware about the product that it is of HUL? Hoardings [ ] Magazines [ ] Retailers [ ] Newspaper [ ] T.V. [ ] Friends/ Relatives [ ]

4) How frequently you purchase the products of Hindustan Unilever Ltd.? Daily [ ] Weekly [ ] Fortnightly [ ] Monthly [ ]

5) What are the factors that affect on the purchase of HUL (personal care products)?

Factors

Strongly agree

agree

neutral

disagree

Strongly disagree

Reasonable price Quality Availability Scheme Discount Retailer suggestion Advertising Variety

6) Where do you generally purchase from? Kiryana / Convenient store [ ] Department store [ ] Both [ ] 7) Are you using other companys products along with HUL products? Yes [ ] No [ ] If yes tick company/companies Proctor & Gamble [ ] Colgate & Pamolive [ ] ITC Ltd. [ ] Dabur [ ] Others__________________

8) What are the reasons behind the non-purchase of non-preferred brands of HUL? Non-awareness [ ] Low Quality [ ] Non-availability [ ]Less advertisement [ ] High price [ ] Less variety [ ]Retailers suggestion for preferred products [ ]

9) Which of the products of HUL are you brand loyal to? Soaps [ ] Skin care [ ] Hair care [ ] Oral care [ ] Deodrant [ ]

10) Are you satisfied on the usage of HUL (personal care products)? Yes [ ] No [ ] Specify Reasons_____________________________________________

11) Do you want to shift to another brand? Yes [ ] No [ ]

If yes, then reasons for shifting__________________________________

SIGNATURE THANK YOU FOR YOUR VALUABLE TIME. REFERENCES.

APPENDIX

QUESTIONNAIRE

NAME: AGE: MONTHLY INCOME:

SEX: MARITAL STATUS:

Q1) Do you use FMCG products? Yes -----No -----Q2) Which brand of FMCG products do you use? Hindustan Unilever -------P &G -------Nivea ---------

Others -------Q3) where do you buy FMCG products from? Super stores --------Retail Stores --------Others --------

Bathing soaps -----Skin care ------Foods -------Deodorants -------Others -------Q5) Do you think Hindustan Unilevers product is easily available in market? Yes -----No -----Q6) During purchase what in influence your purchase? Price -------Quality ------Packaging -------Experience ------Influence by others -------Q7) Describe Hindustan Unilever in one word? --------------------------------------------------8. Your comments on Hindustan Unilevers product? ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

A) PERSONAL BACKGROUND
a. Name b. Gender. c. Age Blow 18 18-22 23-27 28-32 above 32 d. Education level Primary secondary hr. Secondary Graduate post graduate e. Monthly income <10,000 10,001-20,000 20,001-30,000 30,000-40,000 >40,000

B) GENERAL CONSUMPTION DETAILS


7. On an average how much do you spend on personal care product each

month?
0-500 1500-2500 500-1000 above 2500 1000-1500

(Please indicate the importance of the following criteria in choosing your personal care products 1-most imp; 5-least important) 1
price packaging ingredients Location of retail store

14. How do you determine the trust worthiness of the cosmetic brand you are using?
Product origin Laboratory recommendation Awards received Editorial recommendation

C) RELATIONSHIP BETWEEN PRODUCTS KNOWLEDGE AND CONSUMPTION


15. How do you get to know your cosmetic products?
Internet Newspaper Seminars Sample leaflets words of mouth

16. Which areas interest you the most?


Discount Product reviews Latest product Beauty

17. Are you satisfied with the variety of brand availability in the market?
Yes No

18. If yes you prefer?


National brand International brand

19. Where do you like to go for shopping? Super market Traditional shop Mall e-shopping

20. How do you differentiate one brand from the other?


Brand name Function spokesperson Leaflets

21. What kind of promotion would you attract you to buy skin care products the most?
Newspapers seminars Promoters persuasion Leaflets & TV comments