Company introduction....

Bata Industrials Safety remains very important in the work place.However,today's workforce demand more from their footwear.They want extreme comfort from shoes that look good ut keep them fit and healthy at work the same time. That is why at Bata Industrials we are fully focused on the wear experience and perception of the men and women who wear our shoes. !very day their wishes and needs drive our efforts in research, development and design. driving us eyond the current norms, "urther in protection, further in support, further in fit and dura ility.

BATA SHOE ORGANIZATION

The company that evolved into Bata shoe organi#ation was first registered in the town of $lin %#echoslovakia on &ugust '(, )*+(. It was innovative from the eginning in that its founders intended the company to e a ,shoe manufacturer-. By )+./ Bata had grown too some '/.0company employees. &t ''.. pairs per day. In order to meet growing demand during the early years, new production machinery was found in other countries and innovative show making techni1ue were devised y skillful and resourceful Bata employees. 2ew kinds of shoes were introduced using new way to promote them. Bata3s reputation as the innovative industry leader has een, maintained ever since. 4espite the out reak of the first world wart material shortages, manpower shortages, cor els and other challenges, sales increased to a out two million pairs y )+)5. By )+)* the likelihood of the company3s 6,... employees could only e guaranteed

y aggressive marketing and future foreign expansion .In the early )+'.3s Bata esta lished new companies in 7oland, 8ugoslavia, Holland, 4enmark, the united kingdom and the 9S&. In the early )+:.3s Bata and %#echoslovakia were the leading footwear exports in the entire world. Bata also create companies while provided the communities with rail services, uilding construction, Insurance, pu lishing and new tannery. 2ow the Bata shoe organi#ation is the largest manufacture and under of footwear operations span the glo e through 5/ companies in 6. countries which together uy, sell and produce shoes in almost every country on earth. These include shoe factories, tanneries, engineering plants, producing shoe machinery and moulds, product development studies, 1uality control la oratories, hosiery factories and 6:.. retail stores and )..,... franchises more then 6.,... people are employed, producing and selling approximately '5. million pairs of shoes each year. 7rimarily for internal markets .&n additional (.,... people and their families depend on ho s in support services created y Bata operations .

BATA PAKISTAN LIMITE

Bata came into eing in )+(' at distance on )* km. from ;ahore with due entrepreneurial dynamism it expanded and grew y leaps and ounds presently claiming to e the largest shoe manufacturing unit in 7akistan .

Mi!!ion
,To e successful as the most dynamic, flexi le and marketresponsive organi#ation, with footwear as its core usiness-

"i!ion
,To grow as a dynamic, innovative and market driven domesticmanufacturer and distri utor, with footwear as our core usiness, while maintaining a commitment to the country,culture and environment in which we operate-

<ther information...
Business Type =anufacturer

%ompany Type Buyer or Seller %ontact Info 7hone> ?+'0')0(:):)()0' Seller

7u lic ;imited

"ax> ?+'0')0(:):)56

!mail> ataindustrials@ atapk.com 9A;> http>BBwww. atapk.com Selection> They select people on the asis of their 1ualification and skills in order to meet the strategic usiness goals of their usiness. They also strictly follow the !!< and & policies during the selection process. Bata comprises three divisions>

PRO #CTION$ MARKETING AN A MINISTRATION%

It annually produces more than )' million pairs of leather, ru er, canvas and 7C% 7lastic footwear of high 1uality. Bata pur has its own tannery where leather of high 1uality is produced and is eing consumed ion the manufacture of footwear of all kinds of cater to various marketing segments and exports .In accordance with the expansion program a new modern unit at maraka , =ultan road ;ahore was esta lished in )+*( which produces highly sophisticated leather shoes on the most modern machines .likewise the company , eing leader in the market ,has future plans of further expansion esides updating existing auxiliary operations like 1uality control la oratory ,product development department and engineering workshops, etc.

ESCRIPTION O& "ARIO#S EPARTMENTS

There are many departments in B7; which are descri ed under elow > ).7ersonal department :.7urchasing department /.<ther department 5.7roduction department '."inance department (.=arketing department 6.Tannery *.;eather factory

+.7lastic factory )).4esigning department ):.=erchandi#ing department )/.Training department PERSONNEL EPARTMENT

)..Au er factory )'.;a oratory )(.%osting department )6.4istri ution department

The organi#ation3s effectiveness depends not only on how it is structured ut also on how well its personnel are selected, trained, directed motivated and evaluated. The personnel department of Bata shoe organi#ation well aware of its responsi ilities selects the 1ualified, experienced, hardworking and persons after o serving them from different angles. <nce the person selected he or she is motivated through several incentives. "or motivational purpose sometimes personnel department assigns a challenging proDect to a person. Similarly some sort of other incentives and goals are given to the personnel for the purpose of motivation and performance evaluation . &ll these training ,developments and motivational practices ultimately contri ute to the overall progress of the company. &INANCE EPARTMENT "inance , another department of Bata 7akistan ;imited, deals with the financial aspects of the company. That department every year prepares aggregate udget of the company and that udget is further roken0down into several su 0 udgets. The finance department keeps records of receipts payments, income and expenses of the company .That deals with the wages and salaries of the employees .It also has a responsi ility to handle the assets and lia ilities released issues ."urthermore ,it plays a vital role in the preparation of income Statements ,Balance Sheet and Tax documents. P#RCHASING EPARTMENT 7urchasing department headed y 7urchases =anager, deals with the purchases of raw material that is ultimately used to manufacture different stores of products. &ctually that department not only maintains records of material essential to produce the products ut also considers the average weekly consumption of one particular material in factory.7urchasing department ac1uires raw material through two channels. ;ocal 7urchases Imports

;<%&; 79A%H&S!S>

The company mostly ac1uires raw material form different usiness people dwelling in 7akistan. Eenerally, its local purchases are Buckles, Straps, lashes and chemicals that are used in production of leather, ru er. I=7<ATS>

&s mentioned earlier the company makes all out efforts to get raw material within 7akistan, then no other option left except the import of that re1uired material from other countries. The imports are done through letter of credit which is the safest way of doing international usiness.

Mar'(tin)
=arketing programmes that identify and satisfy customers needs have always een a top priority in the B.S.<. &s a result, entirely new types of selling systems have een created and standards developed that have influenced the shoe usiness world wide. These have resulted in marketing polices and guidelines eing laid down to assist the companies in training personnel and introducing modern marketing techni1ues. The most important meeting of the year takes place each spring in !urope, when more than '.. participants from product development, marketing, retailing and personnel attend Shoehorn of one week.

Proc(!!
iF Soaking iiF ;iming iiiF 4eliming ivF Splitting vF 4rying viF 4ying S<&GI2E> That is a process where water and chemicals are applied and original position Hwhen these were flay of from the animalsF of these skins and hides is tried to rought lack. ;I=I2E> In this process several chemical are inDected in hides whi# ecome slightly. These limed and moisturi#ed hides can e kept in stores for a long time. These chemicals inDected hides are also called wet lue leather. 4!;I=I2E>

That process is contrast to the liming process where inDected chemicals in liming process are deDected from hides so that these can e utili#ed for shoe manufacturing purpose. S7;ITTI2E> In this process skins and hides under0go splitting to reduce thickness. 4A8I2E> Here drying up process of skins or hides is done. =ostly two or three methods are used to dry up the skins and hides. 48I2E> The needed color is given to the skins and hides in this process. Eenerally lack, dark rown and light rown colors are given to the skins and hides. The dying up process ends up with the finished from of leather."inished leather is transferred to leather store wherefrom it is forwarded to leather factory according to the re1uirement of this unit. .

PRO #CTION EPARTMENT

;!&TH!A "&%T<A8

;eather factory consists of several departments, is a crucial mechani#ed unit of Bata shoe organi#ation where different components of the shoe are prepared and com inations of these components ultimately produce the shoes. &lthough leather shoes are produced in leather factory yet two types of sales are used in manufacturing leather shoes. iF Au er sole iiF ;eather sole

If the ru er sole is re1uired to produce a leather shoe that sole is ac1uired from ru er factory. <n the other side if leather sole is re1uired it is entirely produced in leather factory. The entire leather factory has een divided into several departments to prepare different components of leather shoes. In one department different components of leather shoes. In one department different pieces are taken from leather sheet and in another department these pieces are tailored on the sewing machines. &nother department places uckles straps etc. &nother department is ewitched in finishing and removing toothed edges. A9BB!A "&%T<A8

Au er factory3s process are same as that are in leather factory the only differences are In the ru er factory ru er shoes are manufactured whereas in the leather factory leather shoes are manufactured H The daily production of ru er factory in a out :),... pairs of shoes.

ESIGNING EPARTMENT
Bata Shoe <rgani#ation always keeps eyes on the changing circumstances, fashions, trends as well as preferences of the customers. However as changes take place in market. Bata is also re1uired to cope with metamorphosis in market conditions with the changes in product line and changes in designs of the products. The professionals are also sent a road for training every year to attend designing and other international seminars. This gives the first hand opportunity to survey new trends in the word market and to distill the est of these in their own designing for the customers.

;&B<A&A8

Bata Shoe <rgani#ation has its own la oratory where professionals usy to examine the 1uality of materials and ultimate products. !ach new rand first checked in the la oratory and after the confirmation the production is start. The la oratory also conducts systematic research med at improving manufacturing process at Batapur.

MERCHAN ISING EPARTMENT

=erchandising department occupies the ack one place in the entire production of Bata Shoe <rgani#ation. That department shoes whole planning for production. iF Seasonal 7lanning iiiF ( Ieeks "orecast iiF * Ieeks "orecast ivF ) Ieek "orecast

COSTING EPARTMENT
=&I2 <BJ!%TS <" %<STI2E> To provide a forecast of the estimated result on>0 aF &ny particular shoes F the total factory half year production plan.. To reduce costs, while maintaining or improving 1uality. The asis of all our costing is the seasonal production and sales estimates, which tells us the production, deputies and price and profit, adrift, article0wise. The retail sale price of our shoe comprises component for>0 aF =aterial F Iages cF !xpenses The total of these makes the retails sale price.

Inno*ation!
The company operated a department solely dedicated to following emerging trends in fashion. This ena led Bata to continue to cater to changing customer tastes. He pointed out that although the company initially esta lished itself selling school shoes, it was

now 1uite settled in the markets for men's and women's footwear as well.He also said that the company was expanding its outlets to provide customers with more choices in stores. 7arking lots were also eing added so that customers could shop at Bata more conveniently.Thank you, come againKThe company has also made a conscious effort to improve customer service.

Product (!i)n
International designers and technicians conduct advanced product research and esta lish strict 1uality control procedures. The focus is on introducing new and exciting products which are competitively priced and give value for money. Ihether it is new product or design, Bata's strength lies in worldwide glo al presence. Ihile local companies are self0governing, each one enefits from its link to the international organi#ation. To remain at the Top, Bata India invests su stantial amounts in developing new concepts and designs which set standard for the industry. Its recent reak through products under its LBata TechL rand is the result of untiring efforts of its 7roduct 4evelopment 4ept.

Mana)(m(nt
=.Imran malik %arlos &l erto =.Aashid Syed &sad &li $il Hassnain &#i# &hmed =rs.Sa1i Hammad Madir =anaging 4irector 4irector finance Head of HA 7urchase manager Aetail manager Iholesale manager 7roduction manager Muality assurance

=.Damil 2aeem saad =alik

%hief enginer 7lant manager

=.&mDad khan

7lant managers

Tota+ ,ua+ity Mana)(m(nt

Bata Industrials is devoted to the highest level of 1uality management systems. This is reflected in our ISO -../ accreditation initially awarded in )++6. Ie are convinced that all of our usiness relations play a vital role in managing the chain of 1uality. Suppliers, distri utors, our own staff of course and N last ut not least N our customers. Ie have therefore deployed a comprehensive total 1uality philosophy that affects our organisation, processes, activities and interests. This ena les us to maintain and continuously improve our high level of performance.

Bata Today....
Serves ) million customers per day !mploys more than (.,... people <perates /... retail stores =anages a retail presence in over /. countries Auns (. production facilities across '6 countries

BATA B#SINESS
Bata shoe <rgani#ation companies are involved in every face of the usiness of shoes.Throughout the world, Bata companies service customers from the store sales floor tothe factory floor.

).A!T&I;I2E
Bata Shoe <rgani#ation companies have uilt successful retail store concept to satisfychanging customer tastes and needs. !ach store features merchandise targeted to different lifestyles and people. '.=&29"&%T9AI2E Bata3s revolutionary usiness concept was to industriali#e the shoe making process

of that day. That type of thinking has een the driving force ehind the Bata Shoe <rgani#ation success. The Bata Shoe <rgani#ation has een as innovator in the manufacturing of shoes over the years. :.IH<;!S&;I2E The Bata Shoe <rgani#ation enDoys a uni1ue position in the wholesale market place. Elo al economics of scale ena le BS< plants to offer 1uality products at local process ,with many operating at IS< standards, and have attracted production contracts from many international footwear rands.

S#PPL0 CHAIN MANAGEMENT

Bata is using its raw materials from his different suppliers. Some of the suppliers are local. &long with their own production, they are also outsourcing for some of their products. They are keeping a check on the 1uality of the products from outsourcing and using their own rand name. The raw material coming from their suppliers are stored in the warehouses. These raw materials are then moved to the production area, where the production is eing doneand the finished good are moved towards warehouse again for storage after proper 1uality inspection. They are their own distri uters and they have their own stores allover 7akistan. The operations manager needs to get in touch with the suppliers and inform them a out the exact nature of supplies that are needed to fulfill the client re1uirements. The operations manager needs to constantly ensure that the supplies are ready for the proDect on time. It is especially important to find out where the pro lems might occur.

Product pr(!(ntation
&ll the items are clearly marked with the price, si#e and description of the materials used to make the product, thus saving you time and making your choice easier. 8our purchase is guaranteed. 8ou have the guarantee to replace the purchased item if it is still intact and accompanied y the till receipt

PRO #CT

ESIGN

They select their product designs according to their customer needs. &nd they are continuously ringing changes as the customers3 demands for new products. They are

using the latest e1uipment and machinery to meet the customers demand and to provide them the product they need. Bata to achieve competitive advantage in,Bata- products over the competition in the area of 1uality, prices and sales appeal.

7roDect =anagement in <perations =anagement

7roDect management is considered one of the most important functions of an operations manager. & proDect can e of three types> materials management, service management or oth. materials management is the primary form of proDect management, service management is a recent addition to the proDect management portfolio. Increased competition among companies in the recent times has resulted in additional responsi ilities eing added to Dust a out every 7= portfolio. Services management is one of the areas an operations manager is usually expected to look after. It is not unusual for <perations manager to have oth service and material elements in one proDect. Both materials management and service management assignments start from the moment the company receives an order for products. The assignment, depending on the agreement with the client, may or may not e a continuous process. )F 7roDect initiation stage 'F 7roDect planning and design stage :F 7roDect execution and construction stage (F 7roDect monitoring, evaluation and controlling systems /F 7roDect completion Hif not continuousF 6F 7roDect execution stage Hif continuousF with input from evaluation stage