Marketing referes to the communication of the product or service value to the consumers with the intention to sell the

product or services. From societal point of view it can be stated that marketing is a link in between the material requirement of the society and the economic response from the society. Marketing satisfy the need of the society by exchanging products with money and by building long term relationship.
Marketing is the process of communicating the value of a product or service tocustomers, for the purpose of selling that product or service. From a societal point of view, marketing is the link between a societys material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.

corporate objectives
Coca-Cola Amatil (CCA) is one of the largest bottlers of non-alcoholic ready-to-drink beverages in the AsiaPacific region and one of the worlds five major Coca-Cola bottlers. CCAs diversified portfolio of products includes carbonated soft drinks, spring water, sports and energy drinks, fruit juices, iced tea, flavoured milk, coffee, tea and SPC Ardmona and Goulburn Valley packaged ready-to-eat fruit and vegetable snacks and products. CCA produces the Australian markets number one cola brand, Coca-Cola, the number one bottled water brand, Mount Franklin and the number one sports beverage, Powerade Isotonic, and is market leader in nonsugar colas with Diet Coke and Coca-Cola Zero. Low and no-sugar beverages are a high growth part of the CCA portfolio, growing at more than three times the rate of sugar-sweetened beverages in 2012.

marketing objectives
CCLs key competitive advantage is the Coca-Cola brand. Importantly, the brand power allows price increases over time. The brand has stood the test of time and is estimated to have a value of US$56 billion for the parent company. Other competitive advantages include a strong distribution network and significant local scale, the drive to keep innovating with new products and packaging as well as the influence from The Coca-Cola Company board members. TARGET MARKET

This allows CCL to keep local market leadership while managing costs better. Along with the Indonesia strategy, CCL has some significant capital expenditure ($500 million) plans under a project it calls Project Zero. This project is running from 2010 to 2014 and is aimed at reducing the cost of doing business. The project includes a new SAP IT system, automated distribution centres and PET self manufacture systems. The most significant of these is the increased spend on PET self manufacture, which is estimated to be around 80 per cent of the investment.
THE MARKETING MIX selling concept or production concept

What is the core marketing strategy for achieving its objectives

Later, in 2006, CCL entered a joint venture with SABMiller called Pacific Beverages, which manufactures and markets a range of premium beers in Australia and New Zealand. It also sells and distributes the premium spirits portfolio of Beam Global Spirits & Wines.

Today, CCL operates in five countries:

Australia (69.9 per cent EBIT) New Zealand (10.5 per cent EBIT) Fiji (10.5 per cent EBIT) Indonesia (7.9 per cent EBIT) Papua New Guinea (7.9 per cent EBIT) It manufactures and distributes a diversified product portfolio of beverages including carbonated soft drinks, water, sports and energy drinks, fruit juice, flavoured milk, coffee and packaged ready-to-eat fruit and vegetable products.