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Subject Line Tips and Starters

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If you master how to write great subject lines, youll be able to make more money from an email list than by mastering just about any other skill.

Writing strong subject lines is more important than writing good copy. Its more important than storytelling, its more important than using power words, its more important tha n writing compelling call to actions. Its the skill to learn.

Writing good subject lines will get your content opened and read. That means more clicks and more sales.

So how do you write great subject lines?

10 Tips for Writing Off the Hook Subject Lines


1. Personalize. Marketers often get tired of personalization and think its quit working. It hasnt. Split tests in most industries show personalization outpulls non-personalized emails in almost every test. 2. Vary things up. Use different styles of subject lines, or people will start to filter out your emails. 3. Experiment with lowercase and upper case. Sometimes writing in all lowercase can actually grab more attention, especially when everyone else is writing in sentence case. 4. Dont underestimate short subject lines. A simple check this out could get more opens than My Simple System for Earning a Six Figure Income.

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5. Put yourself in your audiences shoes. What are their deepest desires? Address those desires in your subject line. 6. Visualize the desires of your targeted market. Visualize them waking up in the middle of the night, smacking their forehead, saying Wow, I just wish ______________. Fill in the blank. Use that as the basis for a subject line. 7. Use numbers and symbols. They catch attention more than text. But use it sparingly, so it doesnt look like spam. 8. Write when youre inspired. If you come up with a subject line spontaneously, chances are its a good one. 9. Browse Twitter for ideas. Writing for Twitter is similar to writing headlines, as they have similar space constraints. See what other marketers are tweeting in your industry. 10. Split test. Different kinds of headlines work better in different markets. Split testing not only gives you results, but teaches you about your market.

40 Subject Line Starters


Use these subject line starters to spark some ideas
1. How to avoid __________ 2. X Tips to ______________ 3. Incredible Proof that __________ Does __________! 4. When youre _________, youre ___________ (Example: When youre relaxed, youre creative.) 5. Youre invited to __________ 6. Whoa, did you know ___________?
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7. Its not too late to _____________ 8. Things have changed: Now _______________ 9. Announcing _____________ 10. Breaking news! _______________ 11. The #1 principle to ____________ 12. X mistakes to avoid when _______________ 13. I love when _________ 14. Did you know that ___________? 15. I was shocked when I found out ______________ 16. When _________ BACKFIRED 17. Do you hate _________? (E.g. Do you hate cardio? Do you hate working a 9-5 job?) 18. A strange trick that ___________ 19. Im __________ Are you with me? 20. If only you know _______________ 21. Please dont hate me, but ____________ 22. I need you to know, ___________ 23. The cure for ______________ 24. Feel free to copy my _______ inside 25. Last chance: Claim your copy of __________ 26. Only _____ hours left to _________! 27. My personal advice for __________ 28. Why most ___________ fail at _____________ 29. (action required) ______________ 30. Its crazy, ___________
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31. Two words: __________ (Example: Two words: Guaranteed. Profits. Two words: Easy. Workouts.) 32. [New] ______________ 33. Im sick and tired of __________ 34. I asked and I received: _____________ 35. Finally, ___________________ 36. What if I told you ____________ 37. Instant ___________ you can start immediately 38. Wow, it worked! ____________ 39. Ever wish you could __________? 40. Hooray, you _______! Now what? (Example: Hooray! You setup your website! Now what?)

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