LETTER OF TRANSMITTAL

April 09, 2014

SSM Sadrul Huda Assistant Professor Department of Business Administration East West University Dhaka Subject: Submission of group report Dear Sir, Here is an attached copy of our report on Match making Services. This report has been done as per your instruction and the requirement of MKT-412 course. The main purpose of the report is to know about service marketing. We tried our level best to make the report as informative and comprehensive as possible. Thank you for giving us the opportunity to work as a team on this interesting report. We have gathered invaluable practical experience and knowledge from the project. We welcome any question you might have about the report. Sincerely,

Mahfuzul Islam (2010-3-10-204)

Acknowledgements

We would like to thank first Almighty Allah for giving us the patience and the ability to work hard with tremendous devotion. First and foremost thanks to our Course Instructor, SSM Sadrul Huda for his invaluable guidance, encouragement and suggestions throughout the entire MKT 412 course. Without his support and faith in us it would not have been possible to complete and submit this report.

We are deeply indebted to our group members without whom this report would not have been a success. Their invaluable suggestion and information have taught us much and as a result our preparing this report has been a very positive and uplifting experience.

TABLE OF CONTENT:

TOPICS
EXECUTIVE SUMMARY ORIGIN OF REPORT METHOLOGY LIMITATION COMPANY PROFILE MISSION VISION SERVICES MARKET ANALYSIS SUMMARY STRATEGY AND IMPLEMENTATION SUMMARY WEB PLAN SUMMARY MANAGEMENT SUMMARY FINANCIAL PLAN APPENDIX

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Executive Summary
Heart matching is a new company that offers Denver area singles computer-based matchmaking service

heart matching will target two distinct market segments, 20-35 year olds, and 36-60 year olds. Heart matching services must appear hip and cool in order to be popular with the younger age group which has a 9% annual growth rate and 54,000 potential customers. Heart matching services must appear to be effective to appeal to the older age group which has a 11% growth rate and 64,000 possible customers. Having two distinct large groups that heart matching can market its services to indicate an exciting market opportunity. Heart matching has identified three keys to success which will be closely monitored. The first is to know the market. Heart matching is compiling extensive market research to provide it with accurate information regarding its target market. The second is to pick right matches. If heart matching does not pick the right people, the business will not progress. The last is to ensure sustainable profits. Heart matching will be run with a longterm vision.

Origin of the report

This term paper on Service marketing on Match making is a partial requirement of our MKT-412 course. The topic has been assigned and supervised by our respected course instructor SSM Sadrul Huda. He instructed us well enough how we can proceed to properly prepare the term paper.

Methodology
This report is mainly based on information collected from internet. Firstly, we determine the information we need to complete the report. Then, we search a list of required information. Then we analyze the information and review some related literature. Finally, we arranged the information in a structured format.

Limitation

This topic is not free from limitations. Below are some limitations we have faced: 1. All the needed information was not available. 2. The topic is so rear so find difficulty to all area of information.
3. We have faced difficulty in understanding

Company Profile

Heart matching is a new company. This company will be established by our four group members. Heart matching will find out client data from different sector.

Mission
It is Heart matching mission to provide the finest matchmaking services. This will be achieved through reasonable pricing, outstanding customer service, and the most predictive matchmaking services available.

Vision
Our vision is a world where the search for a life-partner is as fulfilling as the journey with a soul-mate.

Services
Heart matching offers computer based matchmaking services. Customers fill out a comprehensive questionnaire/survey and the computer, by making logical connections with people's characteristics and likes and dislikes, makes an estimate as to who might be a good match for this person. The value of the computer is that once a relevant survey has been developed the computer can quickly and accurately make comparisons between applicants and is accurate in its predictive ability, at least from the level of the information provided by the applicants; choose a good date for the person. The following information is some of the information captured by the survey (please note that this is not an exhaustive list):

Activities enjoyed Interests Sports Hobbies Age Education Religious preferences Occupation

Market Analysis Summary

Heart matching has identified two distinct market segments. These segments are identified by age, 20-35 year olds and 36-60 year olds. Recognizing that each group has different goals in a matchmaking service and respond differently to marketing messages, Heart matching will target each group distinctly. In terms of potential customers, the elder group contains more potential customers. Heart matching is competing against one styles of competitors. The first style of online personal classified such as ghotockvai. The second group is similar to the first however it is not Internet-based, it relies on newspaper ads as the medium form. The last type of competitor is the traditional matchmaker services like the Date MatchMaker that relies on an agency to capture information regarding the applicants and then makes the matches on their own.

4.1 Market Segmentation Heart matching has segmented their market into two distinct segments. These segments are identified by their age. Demographic and assorted details include: 20-35 year olds: Incomes of tk 35,000- tk85,000. 53% have at least some college education. 23% have a graduate degree. Enjoy spending time with friends. Have friends but have difficulty in meeting interesting single people. Would prefer not to meet people in the typical place people of this age group meet others.

36-60 year olds:

Incomes of tk 55,000- tk100,000. 65% of the people have a college degree. 41% have been married once. As they grow older they have had increased difficulty finding others their age. Have a tried a multitude of methods for meeting people, generally unsuccessful. Take the position that it cannot hurt to try new methods of meeting people.