Final Publicity Campaign Report

Jeff Dudley LeadeReliability 450458 Final Report I. Strategic stage (Week 1)

During the strategic stage, I developed three documents for (author name): Strategic campaign plan describing messaging strategy and tactics I will use to generate publicity for the campaign Timeline outlining the media outreach schedule for the campaign Press release to launch the campaign and to be sent to media throughout The author approved all documents on (this date). The strategic stage accounted for the first week of your campaign. The subsequent 6 weeks will involve media outreach, as outlined in your timeline document.

Publicist: Lauren Cascio and Kendall Bybee Campaign started: 11/4/2013 Campaign ends: 12/9/2013 Final report sent: 12/16/2013

II. Media outreach (Week 2-6)

Date Nov. 4 Week Starting 2 Media categories Media outreach officially starts General press release distributed PRWeb release sent Begin weekly targeted pitches to media outlets in authors hometown, local interest areas and requested areas Targeted pitching to outlets focused on business Targeted pitching to outlets focused on professional development/entrepreneurs Targeted pitching to outlets focused on education business/management Campaign ends

Nov. 11 Nov. 18 Nov. 25 Dec. 2 Dec. 9

3 4 5 6

Press release distribution recap Main press release (to officially start campaign) distributed on Monday, Nov. 4 to 2,600 online, print, radio and TV broadcast media specifically researched and created for LeadeReliability. The topics included: Business Professional Development Management Entrepreneurs Books and literature interests Book critics/reviewers Book bloggers General interest Local interest areas The kinds of media outlets included: Top newspapers

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Community newspapers Magazines Trade publications newsletters, magazines TV Broadcasts (stations, programs and networks) Radio Broadcasts (stations, programs and networks) Bloggers Association publications newsletters, magazines

PRWeb Your press release was distributed via PRWeb during the first week of your campaign. Below are cumulative metrics, including all placements that resulted from the distribution. Headline impressions This chart shows the cumulative number of headline impressions since the distribution. This includes headlines displayed on the PRWeb websites, Javascript and RSS feeds.

Full page reads This chart tells you how many people loaded a full version of your news release hosted on PRWeb. Please note that the actual number of reads is significantly larger however we do not currently have the ability to track readership on our partner sites.

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Online interactions This chart provides you with an aggregate number of different activities that people performed when visiting your release including printing your release, forwarding it, downloading a PDF version, clicking on a link or interacting with your embedded Web site.

Press release pickups This report provides customized searches in Google and Yahoo! that will show you some Web sites that have picked up your release. In addition, we have also provided you with a sampling of additional sites where your release has been picked up.

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III. Publicity opportunities C-Level Magazine requested a bylined article from Jeff Dudley about leadership. We sent over the article and they plan to publish it in their next issue. Occupational Health & Safety (OH&S) Magazine requested an article written by Jeff Dudley to post on their blog. We sent over the article and they responded by saying that they will be posting the article soon. CEO Magazine requested a PDF version of LeadeReliability along with the press release. We sent them both documents and will let Dudley know if they reach out to us after the campaign is over. IV. Media copies sent
Below is a list of the media outlets that received a copy of LeadeReliability during the publicity campaign. I followed up with my contacts during your campaign. If any media outlet expresses interest in you after the campaign has ended, I will let you know immediately. I will also give the outlet your contact information so they may reach out to you as well.

Arkansas Democrat-Gazette Portland Book Review Midwest Book Review Book Page The Price of Business Millman-Falk Communications Midland Daily News MiBiz Craig Kelman & Associates The Globe & Mail The CEO Magazine Trade Press Services Grand Rapids Press Cincinnati Enquirer Capital Business Blog The Atlantic Forbes Online Economist - The New York Bureau Business Insider Gary Williams Morning Show WGVU-FM

Little Rock Portland Oregon Nashville Houston Glen Rock Midland Grand Rapids Winnipeg Toronoto Austin Thousand Oaks Grand Rapids Cincinnati Washington Washington New York New York New York Midland Grand Rapids

AR OR WI TN TX NJ MI MI MB ON TX CA MI OH DC DC NY NY NY MI MI

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V. Summary
Media relations is a tenuous process that can take weeks, months or even longer to come to fruition. Google Alerts is a free monitoring system that will notify you if you and/or your book are mentioned by the media online. You can access Google Alerts by visiting http://www.google.com/alerts. Throughout the course of your campaign, I received a particularly strong positive response from leadership-focused media categories. I encourage you to adapt your marketing efforts to reach out to readers focused on this interest. I encourage you to revisit the strategic documents I created for your campaign. They contain valuable insights into your brand platform and how that can coincide with your personal marketing efforts moving forward.