INDUSTRY PROFILE:

ABOUT INTERNET INDUSTRY: Internet is a worldwide collection of computer networks. Internet is a cooperative effort of many people and organizations. The computers on the Internet can communicate because they are physically linked and because they share a common language called TCP-IP. TCP (Transmission Control Protocol) is major transport protocol that provide communication between two computers in the network. IP (Internet Protocol) is the network protocol that provides communication between two networks in the internet.

Internet was first started in the year 1969 by the Military of United States by connecting 6 university supercomputers. Later in 1970s smaller colleges link their computers to the backbone sites. In 1980s the corporate research departments started to link their computers to public network facilities and finally private commercial networks and global links bring the internet everywhere and after that the internet industry started to grow all over the world.

Anyone in the world can contribute for the growth of the Internet, but they should have the technical knowledge to handle the internet. The people can upload and download anything they want, hence internet would grow.

Internet has made the world smaller, as any one by sitting in any part world can able to contact any person in any part of the world. Because of internet the business world has subjected to a tremendous change. It shifted business from slow moving phase to fast moving phase. It lead the business world to travel in the speed of bullet train. Hence now a days not only business people but also a common man require internet, it is also the people who use it, to communicate and to share information, even to build relationships and communities. Internet is developing as a culture that has grown within a virtual space, and that has permeated many aspects of our everyday lives, hence it has become a basic need for a man.

INTERNET INDUSTRY IN INDIA: Even though internet was commercially started in 1980s, in India it was launched in 1995 by VSNL (Videsh Sanchar Nigam Limited) a state owned corporation. In May 1998 National task Force on Information Technology and Software Development was created as the first action plan to create internet access to all the district headquarters by January 2000. The Government legally started to allow the Internet Service Provider (ISP) to use the voice over internet protocol in 2002. At the end of 2006 around 150 Internet Service Providers got the license to offer the internet service. By the end of 2008 more than 350 service providers were operating in India which includes both local and national players. From the date of launching of the Internet till late 2000s, the state owned corporation BSNL had the major market share. But in the corporate Internet Airtel is leading the market by overtaking BSNL, because of its vast array of services.

HOW INTERNET WORKS The Internet is like a vast transportation system for data. The system includes and connects local, regional, nation and international networks. This Internet is expanding daily as more networks and computers are connecting to it.

The data and the other information are uploaded to server through an IP address by any organization. When a user requests to access that information, he/she should enter the address given to that organizations information and then he/she would get the information from that server.

USES OF INTERNET General Usage Internet acts as a virtual library. To search the information Fast transmission of data Provides shopping facility from anywhere Provides entertainment. Internet helps to download software and to use it It helps to share information, it may be photo, video or audio.

Business Usage Internet helps avail technical support It provides opportunity to work real time It helps to share information It acts as a channel for marketing It helps to provide online assistance to customers Internet is the media to publish the information about the company. It is the way to distribute the software among the employees. Internet is the tool to connect each and every employee at each and every minute.

CHAPTER 2

COMPANY PROFILE:

A. BACKROUND AND INCEPTION OF THE COMPANY BHARTI AIRTEL formerly known as BHARTI TELE VENTURES LIMITED (BTVL) was incorporated on 7th July 1995.In April 2006 the company was renamed as BHARTI AIRTEL. Sunil Bharti Mittal is the Founder of the company and the company is having its headquarters at Delhi, India. BHARTI AIRTEL is a part of BHARTI ENTERPRISES providing the

telecommunication service throughout India and also in some foreign countries. BHARTI AIRTEL is the only company that has the access to all 22 circles in India. By the end of December 2012the company has reached more than 200 million customers in its Indian customer base. It has extended its services to all around the world by having the access to 20 countries. BHARTI AIRTEL is the largest telecommunication service provider in India based on number of customer and globally it stands in the 3rd position. It is the second largest provider of the fixed telephony after BSNL (Bharath Sanchar Nigam Limited). It also offers broadband and subscription television. The company has employed around 21,000 people globally. BHARTI AIRTEL is the first company to start mobile banking, as a trial basis it has started its service in Gurgaon near Delhi.

BHARTI AIRTEL is the first telecommunication company to offer 4G (Fourth Generation) service in India, by launching the 4G service in Kolkata in April 2012. The Kolkata launch was followed by the launch of Bangalore, Pune and Chandigarh. It also gained the access to another 4 circles by entering into an agreement with Qualcomm Asia Pacific and became the leader by having 8 4G circles in India. The company is not only concentrating on the business expansion and profit maximization, it is also concentrating on its social responsibilities. It has stated BHARTI foundation to help underprivileged children and young people. B. NATURE OF THE BUSINESS CARRIED BHARTI AIRTEL outsources all its business operation expect marketing, sales and finance. Its business is mainly categorized into four types. Mobile Services (GSM service) Telemedia Services (Fixed telephone and broadband) Digital TV Services Airtel Business (Internet solutions for corporate)

C. VISION MISSION AND QUALITY POLCY VISION OF BHARTI AIRTEL Enriching lives means putting the customer at the heart of everything we do. We will meet their needs based on our deep understanding of their ambitions, wherever they are. By having this focus we will enrich our own lives and those of our other key stakeholders. Only then will we be thought of as exciting, innovation, on their side and a truly world class company. MISSION OF BHARTI AIRTEL We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more.

QUALITY POLICY OF BHARTI AIRTEL Openness and transparency - with an innate desire to do good Empowering People - to do their best Being Flexible - to adapt to the changing environment and evolving customer needs Making it Happen - by striving to change the status quo, innovate and energize new ideas with a strong passion and entrepreneurial spirit Creating Positive Impact with a desire to create a meaningful difference in society.

D. PRODUCTS AND SERVICE PROFILE The company has gained an excellent quality in offering various types of telecommunication services. The services offered by BHARTI AIRTEL are as below. GSM mobile service Telemedia services Digital TV Services Airtel Corporate Wi Fi service Wi Max Local Loop Internet lease lines Internet data center Radio frequency service (point to point) International Private Lease line Multi-Protocol Label switching National Long Distance.

E. AREA OF OPERATION - GLOBAL/NATIONAL/REGIONAL The company is engaging in providing a wide range of services to local and also overseas market. The company is well known for its quality of service. BHARTI AIRTEL started its operation from Delhi and made it as its headquarters. Then it expands its operation throughout the nation and also to overseas. Places in India where AIRTEL has its operation Andhra Pradesh Assam Bihar Delhi Gujarat Haryana Himachal Pradesh Jammu & Kashmir Karnataka Kerala Kolkata Madhya Pradesh Maharashtra Mumbai North east Orissa Punjab Rajasthan Tamil Nadu Uttar Pradesh (east) Uttar Pradesh (west) West Bengal

Places outside India Sri Lanka Bangladesh 17 Countries in Africa Jersey and Guernsey ( With Vodafone)

F. OWNERSHIP PATTERN Share Holding Pattern Name Bharti Telecom Limited Pastel Limited Indian Continent Investment Limited Viridhan Limited Total Public Share Holdings Public Total 31.50 100 Percentage of holdings 45.7 15.57 7.0 0.22 68.50

G. COMPETITORS INFORMATION BHARTI AIRTEL is offering a number of services in India and also globally, each and every company in every business faces competition whether it may local or international market. BHARTI AIRTEL is facing a stiff competition from many companies. The competition has reached the severe stage as foreign companies are entered. Following are the competitors: BSNL MTNL Quadrant televentures Reliance TATA DOCOMO Tulip

H. INFRASTUCTURAL FACILITIES: Infrastructural facilities are the basic requirements that a company should provide for its employees in order to get the better performance from them. BHARTI AIRTEL is providing is all the infrastructural facilities to create a healthy working environment in the company.

BHARTI AIRTEL has 1200 towers across India . 22 divisional office across India. Service centers 750 across India.
The Mobility business provides GSM mobile services in all 23 telecommunications circles in across India.

I. ACHIEVEMENTS / AWARDS:

Most recommended Telecom Service provider of the year 2010 Consumers trusted choice of the year 2010 Top VSAT service provider 2010 Top Telecom Company for 4 years Euro Finance Treasury Award 2012

Quest Forum India Quality Award

Best Mobile Service Provider Excellence in First People Initiative Porter Prize Golden Peacock National Quality Award for the year 2011 Best Global Wholesale Carrier Top Telecom Services Provider of the Year 2009 NDTV Profit Business Leadership Award 2009 Most innovative company Gallup Great Workplace Award Ovum Telco-Transformation award Four Effie awards at the Effie Awards 2012 Excellence Award for Shared Service Centre Operations in India Best Quality Mobile Network Service Provider Most innovative Solution for Airtel money. Best Enterprise Services Provider

J. WORK FLOW MODEL As every company has its own work flow model, BHRATI AIRTEL is also have an unique work flow model, that has lead the company to achieve success. The company's work flow model is appropriate for its operations. Hence an excellent coordination has established in the working place. The work flow model of the company is as below.

Approaching Customer

Understanding customer Needs

If need can be fulfilled in the No

Yes

Fulfill the need at this level only

Referred to the higher officials

Referred to the higher officials

Acceptance from the higher officials

Fulfillment of the Customer need

K. FUTURE GROWTH AND PROSPECTUS To be the market leader in the international level. To become the number one company in all types of telecommunication services. To be the largest service provider To maintain the service quality and to upgrade according to the technological change To be the leader in digital TV and telemedia services.