---Chungdahm Culture--Revolutionize the nation's ESL industry by combining hte program, instructors, r esearchers and staff to help people

realise their full potential. Become a market leader in the business of language content and life in the asia pacific region. 1998 - very first chungdahm school. cheongdahm-dong. started out small with a ce o teaching in class. 2002 - taechi branch. research & development centre established. scholastic, pen guin partnerships, but textbooks used done by chungdahm r&d team. 2003 - CD recruiting centre established. Bundang branch open. 2004 - Jeunggye branch open. Training centre established. 2005 - CDI Holdings Incorporated NEW NAME for listening on korean stokc exchange . Mokdong, Pyeongchon, Songpa. e-learning established. 2006 - CSIV established. simulates an esl environment. Canada Emerging School in Vancouver. Dec 2006 - CDI Bundang Prep centre established. Improve test taking skills. 1.2 billion won invested. 2007 - CDI America established. R&D offices. Aclipse. Quick Chinese program. Chu ngdahm April started (yougner and beginner level students), intrinsic motivation . Automated speech recognition, e-learning system. Skylake investment invested 16.4 Billion korean won. 2008 - Listed on Korean stock exchange. Coroprate name became Chungdahm Learning . 2009 - Critical Learning programed launched for Chungdahm, Creative Learning lau nched for April. More on teaching philogosphy company was foudned on. 2010 - English Bean. Focused on adults. English learning on the go via mobile de vices. 2011 - Expression Track launched. Tablets, etc, to assist learning. 55,000 stude nts, 1200 instructors.

CHUNGDAHM INSTITUTE - most here APRIL INSTITUTE - yougner students, hopefully move up to CI CIS - emerging school in vancouver, spend up to 3 months in an esl environment quick chinese - in main brnahces. taken by regular students, lessons taught by c hinese instructors. Expression Track - use tablets to help learn. ~Communication Flow~ CDI -> Instructor -> Mentor/HI/FM -> BM -> CDI Mentor: Observation, Improvement, Further Training, Other Issues. EFL: Korean student in Korea learning to speak English, limited exposure outside of class.

ESL: Like EFL, but immersed in English experience. Balance style (passion for education, compassion for learners) and substance (cr itical thinking & language expression). Rote memorisation. critical thinking goes into Language expression which is deve loped through productive veoclubary, communicative grammar and ??? chunks.