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Introduction
This lesson introduces how Microsoft Dynamics CRM helps improve customer service by using cases to track and resolve customer related issues. The lesson explores concepts of case management, the steps in the case resolution process, and the ways to view and manage cases in Microsoft Dynamics CRM. The chapter covers creating, deleting, and editing cases, and then discusses other activities related to case management, such as assigning and sharing cases and using the knowledge base to research issues and resolve cases.
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Scenario
A customer bought a [product name] from [company name] six months ago. Every [product name] includes a 12 month warranty which includes a standard service contract (resolution guaranteed within 48 hours). The customer notices a problem and calls [company name] to see if there is a quick solution. A service representative creates a case for the customer, searches the Knowledge Base (KB) and finds an article that might help solve the problem and sends it to the customer. However, the KB article does not resolve the customer's problem. The service representative finds the case in the active case list and adds a note to an e-mail that says that the KB solution was tried, but it did not solve the problem. The service representative assigns the case to a senior service representative. A senior service representative looks in the assigned queue and accepts the case. The senior service representative may know the origin of the problem because of past experience with similar problems. The senior service representative calls the customer and walks through the five resolution steps, recording progress in the case notes. When the problem is solved, the senior service representative closes the case.
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When working on tasks, such as setting up appointments, service staff can perform the following for activities and communications: Create View Track
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Product
Subject
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Case Relationships with Other Record Types Activity Activities might be added to a case to track case-related work. The sum of time spent on closed activities is the case's Total Time at resolution. Activities must be closed before a case is resolved. Although the Notes area has been introduced in every area Microsoft Dynamics CRM, using notes to record information in cases is especially helpful. Start typing in the Notes area and the text is automatically saved with the newest notes on the top. You can start adding notes even before you have saved the case.
Like other records in Microsoft Dynamics CRM, cases can be shared with other users to make sure that everyone knows about what questions or problems a customer has.
If there is an existing Contract for the related customer, the Contract and Contract Line can be associated with the case from the General tab of the Case form. As soon as a Contract is assigned to the case, a Contract Line from the Contract can be related to the case. The appropriate allotment amount is then deducted from the customer's service agreement. BEST PRACTICE: When associating a Contract to a case, a good method is to find the appropriate Contract for the customer, and from the Contract Line form, add the related case. The related customer, Contract, and Contract Line populates in the new Case form.
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BEST PRACTICE: Contracts can be related to either Accounts or Contacts. If there are multiple contacts within an Organization, relate the Contract to the Account. By establishing the relationship with the Account, a Case related to the Contract can be created for any Contact for the Account. Contracts that are assigned to an individual contact cannot be used for a case that is assigned to another contact from the same Account.
Viewing Cases
Microsoft Dynamics CRM provides two ways to access and manage cases: From Queues under Workplace and from Cases under Service.
Workplace
In Microsoft Dynamics CRM Workplace, Queues offers a view of the cases assigned to you and to the groups you are a member of. Typically a CSR manages cases that are assigned to them or accept cases from this area. These cases are divided into two groups: My Work and Queues. My Work The cases under My Work are categorized into two groups: assigned and in progress. Assigned cases are active cases (and activities) that have been assigned to you, but you have not yet accepted. In Progress cases (and activities) are those that you have accepted and are currently working on. Queues The cases (and activities) under Queues are assigned to the queue(s) of which you are a member.
Cases
The Microsoft Dynamics CRM Cases pane displays a list of all the cases in the database. You can view cases using one of the views provided: My Active Cases - Displays all the active and unresolved cases owned by the currently logged in user. All Cases - Displays all cases, active, canceled, or resolved, owned by the current user or those shared with them by other users. Active Cases - Displays all active cases owned by the current user or those shared with them by other users. My Resolved Cases - Displays all resolved cases owned by the current user. Resolved Cases - Displays all resolved cases owned by the current user or those shared with them by other users.
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Each case is given a unique number for tracking. The system-assigned case number appears in the title bar. BEST PRACTICE: Because the Subject field is a business required field in the case record, organizations should thoroughly plan the structure of the subject catalog. Subjects are also used in the product catalog for organizing products and knowledge base articles. Therefore, standard naming conventions and categories should be used when you create subjects.
Creating Cases
Microsoft Dynamics CRM uses cases to document problems or issues defined by customers and all the communication activities that go into finding satisfactory resolutions. Typically when a case is created it includes a service issue or problem reported by a customer and other information related to the case. Eventually, it also includes the activities that customer service representatives used to resolve the issue.
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4. Fill out as much information as possible when creating a case. The information filled out assists in reporting and management of the case: In the Overview area, enter all the information you have about this case. This information can be used in reports. In the Assignment Information area, enter information about how you want the case managed, including time frame and priority. In the Contract and Product Information area, enter information about the entitlements. Linking the contract and contract line to the case allows you to track allotment usage and verify that the customer is receiving the appropriate level of service. 5. On the Notes and Article tab, enter additional information about the case. Notes Click and type to enter a longer description of the issue, or any additional information that you want to record about this case.
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6. Click Save and Close. NOTE: The first time you save a case, Microsoft Dynamics CRM assigns it a unique case number.
Scenario
A [specific product name] was scratched during shipment to [company name]. They want a replacement [product name] shipped to them. Goal Description The customer service representative creates a case and relates it to the [company name] account.
Steps
1. Log on to Microsoft Dynamics CRM for Outlook as [CSR's name]. User ID Password [CSR's name] [password]
2. In the Navigation Pane, select Service, and then select Cases. 3. On the Actions toolbar, click New. 4. In the new case form, add the details for the new case: Title Customer Subject [customer issue] [company name] [subject name] (Select [subject 1], sub-subject 2], [sub-sub subject 3] and click OK)
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[customer issue] [type of issue] Dissatisfied [the CSR the case is assigned to] In Progress High
5. Click the Notes and Article tab and under Notes, click and type the text of the note: customer would like a replacement [product] shipped to them. 6. Click Save.
When an activity is converted into a case, the activity's Regarding field is the title of the newly created case.
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BEST PRACTICE: The Customer field is required; however, it is also useful to select a subject as well. The more information you capture in a case, the more likely it is that the CSR can provide the best solution possible.
Route Case to assign the case automatically according to established workflow rules. - OR Assign to another user or queue. 5. Click OK. 6. To save the assignment, click OK. NOTE: When a case is assigned to a user, ownership of the record changes immediately, even though the user has not accepted the case.
NOTE: Cases can be assigned to a user manually, or the assignment can be automated using a workflow business rule. A Workflow rule can be created to assign a case to a user based on criteria specified in the rule and to send an email message to the user alerting the user that a case has been put in the Assigned queue.
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Accepting cases
When a case is accepted by a user, it is assumed that the user is accepting responsibility to work with the customer on the case in order to find a satisfactory resolution to the problem. To accept a case that has been assigned to a user, the Accept command must be selected from the Action Bar in the List View. The case goes through the following process: When a case is accepted by a user, the case is moved from the Assigned queue to the In Progress queue. From there, the user can: Resolve the case Assign it to another Service Representative Assign it to a Queue
Editing Cases
CSRs may need to update cases with new information that relates to the case. To edit a case, the case status has to be in an active state. If the case has been closed, you can add notes to the Notes area or edit the information by reactivating it. The previous resolution of the case will be kept in the history for the case. Editing a case ensures that all updated information to a case will be present for the case owner. This is useful if the case is reopened or reassigned to a new owner.
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BEST PRACTICE: Although you do not need activities created for a case, creating activities related to cases is the only way to document the time spent on the case without resolving a case. It is also a good way to monitor incident reporting.
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Resolving Cases
Once a case is assigned to a user, the user must perform certain activities related to the case. As soon as the activities are completed, the case can be resolved. Resolving a case in Microsoft Dynamics CRM includes the following actions: The user resolves the case, by selecting Resolve Case from the Actions Menu on the toolbar. When the information in the Resolve Case dialog box is completed, an activity is created for the case, but the status is resolved. This is used to track the resolution. Microsoft Dynamics CRM sets the case as resolved, and the record becomes read-only. The Case Status changes to Resolved. The Case is moved from the user's In Progress queue and is no longer available in the Active Cases View.
The information recorded in the Resolve Case dialog box is saved with the Resolution activity for the case. The fields include the following: Resolution Type - The only option in the drop-down list is Problem Solved but the values can be customized. It is a required field. Resolution - A text field used to enter a brief resolution description. It is a required field. Total Time - The total time is calculated based on the total time of the closed activities related to the case. It is a read-only field and cannot be modified. Billable Time - The billable time correlates to the total time field. If the case is related to a service contract, the billable time is reduced from the allotted amount in the contract line for the case. The billable time field can be modified, and the time that might otherwise be deducted from the contract line can be overwritten. Description - A more detailed description of the case resolution can be entered in the field.
NOTE: A case cannot be resolved until all activities associated with the case have been closed. If there are open activities related to the case when a user tried to resolve a case, a message appears stating the case cannot be closed because there are open activities related to it.
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Scenario
The [customer company name] store is following up on the status of a case. The customer mentions that they are experiencing problems with [problem description] with [product name] they recently ordered. The customer service representative recently resolved a similar case by searching the [company name] knowledge base, and plans on resolving this case the same way. Goal Description Resolve the case using information from the knowledge base.
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Click the Notes and Article tab. In the Form Assistant select Article. Select the Article titled: [KB article title]. On the Actions menu, click Resolve Case. In the Resolve Case dialog box, select the Resolution Type Problem Solved. 10. Add the details to reflect the following resolution information: Resolution Type Resolution Billable Time Description Problem Resolved Knowledge Base Article 5 minutes [Customer satisfied with resolution]
Sharing Cases
Service teams frequently use queues to denote the group of individuals who share cases. In Microsoft Dynamics CRM, queues share cases as a group until cases are taken out of the queue. Note the following factors when sharing cases: Sharing with other Microsoft Dynamics CRM users - There may still be a need to share cases with other Microsoft Dynamics CRM users who are not a part of the service queue, such as Salespeople. Location for sharing cases - Sharing cases is not permitted from the Workplace Area, but cases can be shared from the Cases list in the Service module using the Action toolbar. Sharing individual cases - Individual cases can also be shared within the record form by selecting the Sharing command in the Actions menu..
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NOTE: Sharing cases is similar to sharing any other record type Microsoft Dynamics CRM.
7. 8. 9. 10.
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EXAMPLE: The customer service representative receives a telephone call from a customer who wants to know how to receive a copy of the current product catalog. The customer service representative may want to share the case with the owner of this account, so they can read the information related to the case. The customer service representative might also create an activity for the owner of the account to follow up with the customer regarding the product catalog.
Scenario
The customer service representative receives a call from [customer name] at [company name]; [customer name] wants to know how to renew a service contract for the next year.
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Steps
1. Log on to Microsoft Dynamics CRM for Outlook as [user name]. 2. In the Navigation Pane, click Service, and then click Cases. 3. Change the View to Active Cases and select [letter] in the alphabet bar. In the cases list, open the following case: Title [title name] [customer issue] [case number]
4. On the Actions menu, click Sharing. 5. Under Common Tasks click Add User/Team. 6. Locate and select [account owner name] as she is the user with whom you want to share the record. 7. Select the following types of share access you want to grant: Read, Write, Append, Assign, or Share. 8. Click OK.
Reactivating Cases
Any resolved or canceled cases can be reactivated. When a resolved case is reactivated, the status of the most recent closed resolution activity is changed to Canceled. When a case is reactivated and then resolved again, the Total Time for the case calculates differently depending on whether or not the case has a contract related to it.
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Scenario
A customer service representative recently resolved and closed a case for [customer name] of [account name]. Two weeks after resolving the case, [customer name] called back stating that the problem regarding [specific part of product] had reoccurred. Goal Description The service representative reactivates the case, and creates a new telephone call activity.
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2. In the Navigation Pane, click Service and then click Accounts. Change the View to Active Accounts. Open the record for [account name]. 3. In the form's navigation pane click cases. Select Resolved from the filter. Open the Case for [case name]. 4. On the Actions menu, click Reactivate. 5. Click OK to confirm the action. 6. On the Actions menu select Add Activity, then Phone Call . 7. Enter the details of the phone call and click Save as Completed. 8. Click Save and Close.
A canceled case can be reactivated at any time. NOTE: If a case is canceled, and then reactivated and resolved, the total time reflects the total of every closed activity related to the case. This includes the closed activities from when the case was canceled.
Deleting Cases
Deleting a case is a permanent action. When a case is deleted, it also deletes the following: Activities Notes Attachments to the case
As with other record types, we do not recommend that you delete any cases. You should cancel the case instead.
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BEST PRACTICE: Deleting a case enables someone to delete a record of a customer's reported problem. As with other record types, the delete privilege should be limited to a system administrator or manager role.
Summary
Case management is the center of the customer service module in Microsoft Dynamics CRM. It enables you to capture all the information about a customer's issue and the steps taken to resolve that issue. You can create cases directly or convert them from activities which initiate report of a customer issue. You can create activities, such as an e-mail, a phone call, or a task, that need be done to resolve the case and keep track of the time spent on each issue. The knowledge base enables an organization to keep track of customer issues and solutions. Knowledge base articles can be attached to a case and e-mailed from a case to a customer. Cases can be shared within the customer service organization and with other groups such as Sales.
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Case Products
2. How many products can be related to a case? ( ) As many as you want ( ) None ( ) One with serial number, one without ( ) One
User Actions
4. What actions cannot be performed by a user when a case is assigned to them? ( ) Assign to another User ( ) Reject a case ( ) Accept a case ( ) Resolve a case
Resolve a Case
5. What must occur when a case is resolved? ( ) An email must be sent to the customer ( ) The resolution field must be filled out ( ) A follow up must be created ( ) The case is moved to a queue for review
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Case Records
8. Which records cannot be related to a case? ( ) Account ( ) Contact ( ) Lead ( ) Contract
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Challenge Yourself!
In this lab you will match descriptions to the appropriate step in the case resolution process.
Step by Step
Case Resolution Process Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Description
Step A B C D E F
Description The case is resolved and closed. The Service Representative reactivates the case and continues to work on the case until it is resolved. The case is assigned to a Service Representative or queue. The customer may report the case as unresolved and the case is reopened. The Service representative can create activities, communications, determine diagnosis, and research existing fixes related to the case. A case is opened.
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Challenge Yourself!
Using the information above, create a case, resolve it, and relate it to the [company] account.
Step by Step
1. Log on to Microsoft Dynamics CRM for Outlook as [CSR's name]. User ID Password Ben Pa$$w0rd
2. In the Navigation Pane, select Service, and then select Cases. 3. On the Actions toolbar, click New. 4. In the new case form, add the details for the new case: Title Customer Subject Case Type [customer issue] [Account name] [subject name] [type of issue]
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[customer issue] Dissatisfied [the CSR the case is assigned to] In Progress High
5. Click the Notes and Article tab and under Notes, click and type the text of the note: customer would like a replacement [product] shipped to them. 6. Click Save. Create an Email Activity: 1. Under Details, click Activities and then click New Activity on the Actions toolbar. 2. Select an E-mail activity type and then click OK. 3. Compose the e-mail 4. On the E-mail click Send.
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2.
3.
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Solutions
Test Your Knowledge
Case Life Cycle
1. Which of the following is not part of the life cycle stages of a case? ( ) Open ( ) On Hold () Expired ( ) Canceled
Case Products
2. How many products can be related to a case? ( ) As many as you want ( ) None ( ) One with serial number, one without () One
User Actions
4. What actions cannot be performed by a user when a case is assigned to them? ( ) Assign to another User () Reject a case ( ) Accept a case ( ) Resolve a case
Resolve a Case
5. What must occur when a case is resolved? ( ) An email must be sent to the customer () The resolution field must be filled out ( ) A follow up must be created
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Case Records
8. Which records cannot be related to a case? ( ) Account ( ) Contact () Lead ( ) Contract
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