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SWOT Analysis Tool

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Objective of this document

Save time and make the difference by using a


SWOT Analysis Tool in editable PowerPoint slides created by former Deloitte and McKinsey management consultants and talented designers

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Document Tips and Tricks

You can group or ungroup the components of a diagram by following the steps below:
1. Select the whole diagram 2. Click right 3. Click on Group or ungroup

You can change the size of a diagram by following the steps below:
1. 2. 3. 4. 5. Select the whole diagram Click right Click on Group Select the diagram Drag one of the corner while you keep your finger on shift to maintain the diagram proportion

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SWOT tool Objective

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SWOT tool Description 1/2

Elements in the environment that could cause trouble for the business or project

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Characteristics of the business or project that give it an advantage over others

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Characteristics that place the team or the business at a disadvantage relative to others

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Elements that the project or the organization could exploit to its advantage

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SWOT tool Description 2/2


Questions: What is the competition doing? Are there key obstacles for this organization? Are there financial considerations? Examples: Shift in customer preferences, substitute products, regulation

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Questions: What are the key advantages of the company/industry? What do customers see as strengths? What are the unique resources? Example; Patents, brand, reputation, cost advantages, favorable distribution, strong customer base

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Question: What are the key weaknesses of the company/industry? Example: Weak brand, bad reputation, high cost structure, strong competition, weak distribution

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Question: What is changing in the market, with technology, or with customers? Example: Unmet customer need, nascent disruptive technology, loose regulations, lowering of trade barriers
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SWOT tool Template 1/7

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SWOT tool Template 2/7


Strengths Insert your own text

Strengths

Weaknesses Insert your own text

Threats Weaknesses

Opportunities

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Opportunities

Threats Insert your own text

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SWOT tool Template 3/7

Strengths
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Opportunity
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Weaknesses
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Threats

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SWOT tool Template 4/7

Strengths
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Weaknesses
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Internal Analysis

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Opportunities
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Threats
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External Analysis

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SWOT tool Template 5/7

Strengths
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Opportunities
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Weaknesses
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Threats
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SWOT tool Template 6/7


Helpful Harmful Weaknesses
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Outside the organization

Strengths
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Inside the organization

Opportunities
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Threats
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SWOT tool Template 7/7


Strengths Insert you own text

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Weaknesses

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Opportunities

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Threats Insert you own text

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SWOT tool Sources of information

Hill, T. & R. Westbrook (1997). "SWOT Analysis: Its Time for a Product Recall".

Humphrey, Albert (December 2005). "SWOT Analysis for Management Consulting". SRI Alumni Newsletter (SRI International)

Armstrong. M. A handbook of Human Resource Management Practice (10th edition) 2006

Sources of information

"Albert Humphrey The "Father" of TAM". TAM UK. Retrieved 2012-06-03

Armstrong.M Management Processes and Functions, 1996,

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