For Immediate Release

Hubert Burda Media and The Wine Advocate to publish international lifestyle title 100 Points by Robert Parker
Burda International and The Wine Advocate by Robert Parker have announced they have entered a co-operation agreement to launch a new lifestyle magazine, 100 Points by Robert Parker. Targeting a global audience of HNWIs and corporate leaders, the magazine will be available via subscription and through associations selected business partners. It launches in Q2/2014 and will be published initially as a quarterly. Utilising the talents of an international network of contributors, 100 Points by Robert Parker will adapt the approach of The Wine Advocate, placing a strong emphasis on a main article to deliver depth of information in a well-curated reader offering, complemented by essential service elements useful information that subscribers can use. Unlike The Wine Advocate, 100 Points by Robert Parker will accept advertising from nonwine-related international brands. Said Founder and President of The Wine Advocate, Robert M. Parker, Jr., We are delighted to be teaming with Burda, a leading media house with global reach and a keen understanding of our need to maintain the independence that sits critically at the core of our brand, while delivering to our audience reliable commentary and judgements. Added Julie Sherborn, Burda International Asia CEO, We are extremely excited to widen the scope of this hugely influential brand, which is lauded internationally for providing impartial intelligence about the worlds finest wines. We are migrating this approach to an international audience, which shares common passions and pursuits, and has the resources to pursue them. The two companies have already co-operated on a series of successful custompublishing and events projects in Asia, including in China, and are developing a business model that will encompasses a range of communications and brand platforms. About The Wine Advocate Delivering in excess of 20,000 wine reviews every year, The Wine Advocate is a respected bimonthly wine publication, based in the United States and Singapore. Referred to and enjoyed globally, the publication is essential reading for both wine professionals and enthusiasts alike. Offering detailed consumer advice while declining to accept advertising, The Wine Advocate gives its readers unadulterated facts and only the opinions of unbiased experts. The Wine Advocate boasts more than 50,000 subscribers from more than 40 countries worldwide. Robert M. Parker, Jr., is widely celebrated as the worlds most influential wine critic. About Hubert Burda Media: A privately owned company, with a publishing tradition that spans over 100 years, Hubert Burda Media is a leading publisher in magazine and transactional digital media. Burda International GmbH is active in 19 markets and currently publishes over 300 magazines as well as a large number of digital media services. For Further Information: Laura Lim, Corporate Communications, Burda International Singapore E: laura@burda.com.sg T: +65 6256 6201

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