Leadership Since our first soda fountain sales in 1886, we have been a driver of marketplace innovation and an investor

in local economies. Today we lead the beverage industry with more than 500 beverage brands -- including four of the world's top-five sparkling brands. But while our business opportunities are enormous, our commitment to our consumers and the communities in which we operate is even greater. Muhtar Kent, our Chairman of the Board and Chief Executive Officer, leads us into the new century with a firm commitment to the values and spirit of the world's greatest brand. In our journey to become a sustainable, profitable growth company, our management structure has evolved to sharpen external focus on the marketplace with greater speed, productivity and effectiveness.

Acquisitions[edit]
The Coca-Cola Company is a beverage company. The Company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. It owns and markets a range of nonalcoholic sparkling beverage brands, which includes Coca-Cola, Diet Coke, Fanta and Sprite. The Company's segments include Eurasia and Africa, Europe, Latin America, North America, Pacific, Bottling Investments and Corporate. In January 2013, Sacramento Coca-Cola Bottling Company announced that it had been acquired by the Company. Effective February 22, 2013, Coca-Cola Co acquired interest in Fresh Trading Ltd. In November 2013, Coca-Cola Company and ZICO Beverages LLC announced that Coca-Cola has acquired the ownership interest in ZICO.

The company has a long history of acquisitions. Coca-Cola acquired Minute Maid in 1960,[6] the Indian cola brand Thums Up in 1993,[7] and Barq's in 1995.[8] In 2001, it acquired the Odwalla brand of fruit juices, smoothies and bars for $181 million.[9][10] In 2007, it acquired Fuze Beverage from founder Lance Collins and Castanea Partners for an estimated $250 million.[11][12] The company's 2009 bid to buy a Chinese juice maker ended when China rejected its $2.4 billion bid for the Huiyuan Juice Group on the grounds that it would be a virtual monopoly.[13] Nationalism was also thought to be a reason for aborting the deal.[14] In 1982, Coca-Cola made its only non-beverage acquisition, when it purchased Columbia Pictures for $693 million. It sold the movie studio to Sony for $3 billion in 1989.[15]

Coca-Cola Co acquired 4 Food and Beverage companies over the last 12 months, including Sacramento Coca-Cola Bottling Co Inc. and Fresh Trading Ltd. In the last year Coca-Cola Company invested an undisclosed amount in 4 company mergers or acquistions.