MIS Case : Cloud Platform Helped Hungama Digital Media

Group 4- Sec A MBA 2010-13

Indian Institute of Foreign Trade

Hungama Hungama Digital Digital Media Media Entertainment Entertainment Pvt. Pvt. Ltd. Ltd. began began its its journey journey as as an an online online promotions promotions agency agency during during the the internet internet boom boom in in the the year year 1999. 1999. Today, Today, it it boasts boasts of of over over 900 900 employees employees and and offices offices located located in in New New Delhi, Delhi, Mumbai, Mumbai, Bengaluru, Bengaluru, Chennai, Chennai, Kolkata, Kolkata, Hyderabad, Hyderabad, Dubai, Dubai, Singapore Singapore and and the the USA. USA. It It is is now now the the largest largest aggregator, aggregator, developer, developer, publisher publisher and and distributor distributor of of Bollywood Bollywood and and South-Asian South-Asian entertainment entertainment content content in in the the world. world. With With partnerships partnerships with with over over 350 350 content content creators, creators, across across record record labels, labels, studios, studios, broadcasters broadcasters Hungama Hungama has has licensed licensed worldwide worldwide exclusive exclusive digital digital rights rights to to over over 4 4 million million music music and and video video titles. titles. Hungama Hungama serves serves content content to to consumers consumers in in 47 47 countries countries across across mobile, mobile, internet, internet, iptv iptv services services and and has has more more than than 150 150 partners partners across across the the world. world. Hungama Hungama has has successfully successfully managed managed more more than than 2000 2000 mobile mobile and and digital digital campaigns campaigns for for as as many many as as 300 300 brands brands globally. globally. Over Over the the years years Hungama Hungama has has reinforced reinforced their their positions positions in in mobile mobile and and digital digital entertainment entertainment and and marketing. marketing.

Group 4- Sec A MBA 2010-13

Indian Institute of Foreign Trade

Company Company IT IT infrastructure infrastructure was was not not aligned aligned with with the the dynamic dynamic business business needs. needs. Continuous Continuous new new servers servers deployment deployment leading leading to: to: Increasing Increasing capex capex Time Time Consuming Consuming Operational Operational inefficiencies inefficiencies Customer Customer services services delaying delaying due due to to the the inefficiencies inefficiencies of of systems. systems. To To launch launch Hungama.com Hungama.com portal portal for for which which they they had had to to procure procure new new servers servers leading leading to to sharp sharp increase increase in in capex. capex.

Group 4- Sec A MBA 2010-13

Indian Institute of Foreign Trade

IT IT infrastrucure infrastrucure was was not not flexible flexible and and scalable. scalable. which which is is leading leading to to high high acquisition acquisition cost. cost. Server Server storage storage resources resources remain remain unutilized unutilized after after the the limited limited time. time. Bandwidth Bandwidth issues. issues. For For launching launching hungama.com hungama.com they they need need storage storage flexibility flexibility for: for: 100,000 100,000 audio audio tracks tracks Stock Stock of of videos videos Games Games Better Better infrastructure infrastructure to to roll roll out out products products and and services services quickly quickly and and to to accelerate accelerate time time to to market market

Group 4- Sec A MBA 2010-13

Indian Institute of Foreign Trade

Shifted Shifted to to cloud cloud on on Amazon Amazon web web services( services( AWS) AWS) which which had had given given them them flexibility flexibility for for :: Elastic Elastic storage storage and and bandwidth bandwidth No No upfront upfront fee fee or or setup setup fee fee PAY PAY PER PER USE. USE. Trained Trained the the team team with with consulting consulting with with AWS AWS team team for for better better efficiencies efficiencies and and and and setup setup CDN( CDN( Content Content Delivery Delivery Network) Network) which which resolved resolved the the bandwidth bandwidth problem. problem. Resolved Resolved security security issue issue by by generating generating key key with with encrpyted encrpyted username username and and password. password.

Group 4- Sec A MBA 2010-13

Indian Institute of Foreign Trade

Cloud Cloud platform platform has has helped helped the the company company scale scale up up its its business business to to support support customers customers around around the the world. world. Zeroed Zeroed on on CAPEX CAPEX and and shifted shifted to to OPEX. OPEX. Company Company has has saved saved close close to to 50 50 percent percent in in maintenance maintenance costs. costs. Streamlined Streamlined processes processes (company (company can can organize organize its its content content in in a a structured structured manner). manner). Elasticity Elasticity of of the the cloud cloud has has reduced reduced time time to to market market Given Given competitive competitive advantage advantage in in the the market market due due to to cutting cutting time time in in meeting meeting the the deliverables deliverables ..

Group 4- Sec A MBA 2010-13

Indian Institute of Foreign Trade

Cloud Platform Helped Hungama Digital Media Lower Its Cost By 50 Percent

Group 4: Aasif Rehman : Roll no: 02 Amit Sharma Diwan Azhar : Roll no: 10 : Roll no: 24

Mujahid Mashir : Roll no: 45 Nikhil Gandhi : Roll no: 50

Group 4- Sec A MBA 2010-13

Indian Institute of Foreign Trade