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VALUE
Byexploitingcorecompetenciesorcompetitive advantages firmscreatevalueforcustomers Valueismeasuredbyaproductsperformance characteristicsandbyitsattributesforwhich customersarewillingtopay
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Table4.1TangibleResources
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Table4.2IntangibleResources
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ToolsforBuildingCoreCompetencies
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Table4.4:TheFourCriteriaof SustainableCompetitiveAdvantage
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Definitions
Valuablecapabilities
Rarecapabilities
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Table4.5
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ValueChainAnalysis
Activities
Primaryactivities Involvedwithaproductsphysicalcreation,itssale anddistributiontobuyers,anditsserviceafterthesale
Supportactivities
Providetheassistancenecessaryfor theprimaryactivitiestotakeplace
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Figure4.4TheBasicValueChain
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Table4.6ExaminingtheValueCreating PotentialofPrimaryActivities
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Table4.7ExaminingtheValueCreating PotentialofSupportActivities
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Outsourcing
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