Guanghua School of Management Handbook

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GUANgHUA SCHOOL OF MANAgEmENT PEKINg UNIVERsITY 2013-2014

www.gsm.pku.edu.cn
TO ADVANCE MANAGEMENT KNOWLEDGE AND DEVELOP BUSINESS LEADERS FOR CHINA AND THE GLOBAL SOCIETY.
2013 - 2014
Guanghua School of Management www.gsm.pku.edu.cn
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Contents
School Overview
05 - About Guanghua 07 - Facts and Figures 09 - Events and Milestones
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Faculty and Research

31 - Faculty Profiles 43 - Scholarly Publications 45 - Research Centers
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Social Responsibility
61 - Social Responsibility
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Program Overview
15 - Undergraduate 17 - Graduate 19 - Master of Finance 21 - Master of Professional Accounting 23 - MBA 25 - Executive MBA 27 - Executive Education
Student Experience
49 - Campus Life 51 - Career Development 55 - International Opportunities 58 - Alumni Network
2013 - 2014
Guanghua School of Management
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Professor LI, Yining

Honorary Dean Guanghua School of Management, Peking University
Professor CAI, Hongbin

Dean Guanghua School of Management, Peking University
rom the Red Mansion at Shatan to Weiming Lake on the Yan Yuan campus, Peking University is a worldrenowned institution entrenched in over a century of rich history. It is an academic shrine to the thousands
each year who come to campus in the pursuit of knowledge. As part of Peking University, the Guanghua School of Management carries on the universitys rich intellectual tradition of education and research, and positions itself at the forefront of business research and education. A leader in business research, Guanghua provides valuable insights to the international business community through its Executive Development Program, forum events, and cutting-edge research; and as a leader in business education, Guanghua grooms future leaders with its world-class, research-driven management education.
University places us at the forefront of educational innovation in China, and arms Guanghua with the credentials and spirit to achieve our mission. Guanghua pools resources across and beyond the University to build a foundation enabling students to analyze, execute, and lead in their future business careers. We strive not only to teach our students fundamental skills and knowledge, but also to equip them with creativity and the responsibility to make positive contributions to the world. We are committed to the highest academic standards. Our faculty is a truly exceptional group, known for their deep
elcome to the Guanghua School of Management, Peking University. Here, we strive to advance management knowledge and develop business leaders for China and the global society. The illustrious heritage of Peking
Adhering to PKUs academic tradition of democratic values and Guanghuas own core values of Integration, Inclusion, Innovation, and Impact, Guanghua strives to continuously internationalize its programs. This global view on research and education is demonstrated through an active encouragement of international collaborative research and extensive network of academic exchanges. There is a Chinese proverb that states, "just as river waves succeed one another, a new generation succeeds the former. Year after year, the Guanghua School of Management prepares a new generation of first-class researchers, teachers, and business leaders to confront the challenges and seize the opportunities of this new century.
understanding of Chinas rapidly changing economy and complex business ecosystem. They are particularly active in research, applying internationally cutting-edge methodology to tackle economics and management issues on both a local and global scale. Mixing international perspectives with local knowledge, Guanghua provides a uniquely enriching learning experience for all of its students. Guanghua is also blessed with students of the highest intellectual abilities. They come from all across the world and are united by a common desire to learn. Tapping into our extensive network of alumni, corporate partners and visiting executives, Guanghua offers the best platform for challenging conventional thinking in business. Our modern teaching facilities, located on Peking University beautiful campus in the heart of Chinas capital, are the perfect laboratory for students and scholars alike. Guanghua is a diverse and dynamic place: here, China embraces the world; the East meets the West; and the old leads the new. I invite you to visit us, and become acquainted with our exciting programs, our exceptional faculty, and our cutting-edge research. We look forward to seeing you.
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SCHOOL OVERVIEW
About Guanghua Facts and Figures Events and Milestones
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www.gsm.pku.edu.cn
About Guanghua
Founded in 1898 as the Imperial University of China and renamed in 1912, Peking University has established itself as the most prestigious comprehensive university in China, and has since maintained a reputation for being one of the most important universities and intellectual strongholds in Asia and the world. The foundation for Peking Universitys business and economics disciplines lie in the original business studies department at the Imperial University of China beginning in 1902. In 1985, Peking University established the Economics Management department, and in 1993 the department merged with Peking Universitys Center for Management Science. This union evolved into Peking Universitys School for Industrial and Commercial Management, which officially changed in name to the Guanghua School of Management in 1994.
Dr. Yin Yen-Liang

Chairman of the Board Guanghua School of Management Peking University Dr. Y in Yen - Liang, Chairman of Taiwans Ruentex Group, is a widely known enthusiastic supporter of education, particularly for Chinese universities. He serves as Chairman for the Guanghua School of Management. In 1989, Dr. Yin founded the Guanghua Education Foundation, which provides scholarships to graduate students of top mainland universities. In the past 20 years, thousands of academically promising students have received scholarships from the foundation. In 2013, the foundation established Chinas version of the Nobel Prize, the Tang Prize, to encourage outstanding scholarship in the fields of engineering, medical biotechnology, Sinology, and law.
2013 - 2014
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Facts and Figures

Drawing from the rich cultural history and academic heritage of Peking University, the Guanghua School of Management strives to create the modern global management thinker and cultivate business leaders driven to promote social progress. After nearly 30 years, the schools scientific research, faculty recognition, personnel development, and international cooperation have achieved a caliber aligned to the standards of the most elite business schools in the Asia-Pacific region. The Guanghua School of Management consists of the Department of Accounting, Depar tment of Applied Economics, Depar tment of Business Statistics and Econometrics, the Department of Finance the Department of Management Science and Information Systems, the Department of Organizational Management, and the Department of Strategic Management. Across these eight disciplines, the school operates 37 research centers, among which the study of national economics has become a key academic focus.
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Enrollment
Masters Students: 289 Ph.D. Students: 178 MBA Students: 1221 EMBA Students: 1044 MPAcc Students: 169
Enrolled students as of July 2013
115
Full-Time Faculty
Professors: 46 Associate Professors: 43 Assistant Professors: 22 Practice Professors: 4
Undergraduate Students: 818
year, research conducted at the Guanghua School of Management has also extensively influenced state policies, both contributing to Chinas economic reform and generating a positive impact in Chinas social progress.
Guanghuas program ranked 8th globally. The school has additionally been named in the top 35 higher education establishments in Asia. Guanghuas Executive Education program also bridges
Guanghua offers a full array of degree programs, including The Guanghua School of Managements first rate faculty comprises leading scholars such as Li Yining and Zhang Weiying, both of whom have significantly impacted state policies and positvely contributed to Chinas continued economic reform and development. Of the schools 115 full-time teaching faculty, 78 hold doctorates from prominent overseas universities, and even more have a wealth of overseas teaching experience. Two members of Guanghuas faculty have been named to the Chinese governments 1000 Experts Initiative, two have been nominated as Fellows to the International Scholars Society, and one has been named by the Ministry of Education as a Chang Jiang Distinguished Scholar. Additionally, seven members have been named its undergraduate, graduate, Master of Finance, MBA, EMBA, and Master of Professional Accounting (MPAcc) degrees. In the 2012 Top 100 Global MBA rankings published by the Financial Times, Guanghuas MBA ranked 54th. In the Financial Times Master of Finance rankings,
cutting-edge research with the increasingly complex business challenges of the global market. Through its offering of customized non-degree programs, creates a unique, impactful, and lasting learning experience for executives and organizations who strive to redefine their businesses and spur their growth.
78
Graduated from 51 overseas institutions
as winners of the National Outstanding Youth Foundation, 12 have been distinguished under the Ministry of Educations Outstanding Talents of the New Century Support Plan and three faculty members have received Outstanding Young Scholar Fellowships from the Ministry of Educations National Natural Science Fund. Guanghuas faculty of world-class scholars have made exceptional contributions in their
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Graduated from 14 Chinese institutions
respective academic fields. In 2011-2013, faculty members published 110 papers in SCI/ SSCI journals, of which 25 were published to A-level journals and 38 were published to B-level journals. On top of its excellent track record of being published in international journals each
2013 - 2014
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Events and Milestones

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Guanghua-Caixin Jiangnan Forum

On June 8th, academic scholars, business leaders, and politicians gathered alongside the scenic West Lake at the Shangri-La Hotel in Hangzhou for the 2013 Jiangnan Forum, an annual event intended to facilitate discourse about new policies and goals for cooperation between Chinas political and business communities. This years forum, hosted by the Guanghua School of Management and co-sponsored by Caixin Media, centered on the theme of Deepening Reform for a Sustainable Growth Path for China. Attending the forum were various academics, politicians, and business leaders who discussed the economic outlook for Chinas reform and strategic enterprise development in the Jiangsu and Zhejiang provinces. The conclusions drawn during this year's Jiangnan Forum have propelled the national conversation regarding reform, contributing o the policymaking and socioeconomic development of the Zhejiang-Jiangsu regions.
The Guanghua Forum

On January 6, 2013, the fourteenth Peking University Guanghua New Year Forum was held at the Peking University Centennial Hall. Guests from all backgrounds convened in dialogue regarding innovation, entrepreneurship, and economic transformation. Participants explored these topics in depth, examining the outlook of China's future development and economic transformation in light of the year's theme: "Social Responsibility, Value-Sharing, and the Way to Governance". Beginning in 1998, the forum has united senior leaders in government, distinguished entrepreneurs, and noted academicians each year, bringing them together to share their vision regarding the current socioeconomic situation and key topics in management along a common theme. The forum has developed a reputation as one of the most influential public academic forums to gain widespread recognition and an enthusiastic following.
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Institute of Economic Policy Research Semiannual Press Conference

On July 16, 2013, Peking Universitys Institute of Economic Policy Research hosted its Semiannual Press Conference, held in conjunction with the Chinese National Bureau of Statistics July 15th press conference. The discussion centered on Chinas economic development and outlook for the first half of 2013. Participating in the dialogue were Dean Cai Hongbin, Professors Liu Qiao, Jiang Guohua, Chen Yuyu, Li Qi, and Yan Se. All six of them shared expert insight with an audience of senior reporters and media executives, contributing to the formation of Chinas macroeconomic stability and policy. Attributing research knowledge in each of their unique areas of expertise to the analysis of state policies, scholars in attendance combined forces to jointly contribute to Guanghuas influence in Chinas ongoing economic reform and development.
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International Correspondents' Salon

On May 22, the Guanghua School of Management hosted its 3rd official international media event, inviting China-based journalist and editors at international news agencies to become acquainted with the most up-todate research and expertise of Guanghuas faculty members. Nearly 30 major international media organizations representing all five continents were in attendance at the event. The event featured keynote speeches by Dean Cai Hongbin, Guanghua Chair Professor of Finance Jin Li, and Associate Professor of Marketing Su Meng, and was followed by a reception, where journalists engaged with professors in informal exchange.
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2013 - 2014
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January 6, 2013
The 14th Peking University Guanghua New Year Forum was held at the Peking University Centennial Hall. Guests from all backgrounds convened to discuss innovation, entrepreneurship, and economic transformation in relation to China's continued economic reform and development. The session's theme was "Social Responsibility, Value-Sharing, and the Way to Governance".
May 12, 2013

Guanghua held its annual "Swallow Returns" Alumni Reunion Gala. Over 1,000 Guanghua alumni from around the world returned to campus to attend the festivities and celebrate Peking University's 115th anniversary.
March 2013
The 12th National Peoples Congress (NPC) and Chinas Peoples Political Consultative Congress (CPPCC) held its annual plenary session. Honorary Guanghua Dean Professor Li Yining was elected deputy director to the Economic Council of the Standing Committee of the CPPCC, and Dean Cai Hongbin was elected to the NPC. Many Guanghua alumni also participated in the meetings as delegates, and contributed to the development of a bright future for China.
June 8, 2013
Guanghua and Caixin Media co-organized the Guanghua-Caixin Jiangnan Forum at the Shangri- la Hotel in Hangzhou, China. Academics, politicians, and business leaders joined together to discuss the economic outlook of China's reform, and the enterprise development in the China's Jiangsu and Zhejiang provinces.
June 22, 2013

Former adviser to the President of the United States, Stanford Professor Edward Lazear delivered a talk entitled "The Current State of the US Economy: Is There Hope for a Better Future?" The event, co-hosted by the Guanghua School of Management and Stanford University, was widely attended by Guanghua and Stanford students and alumni.
March 2013
The European Foundation for Management Development awarded Guanghua a five-year EQUIS (European Quality Improvement System) re-accreditation, re-af firming the schools outstanding achievements in management education, influential global reach, and recognizing the exceptional quality of our students, faculty, and staff.
June 23, 2013

1997 Nobel Laureate in Economics and Stanford Professor Myron Scholes delivered a lecture at the Guanghua School of Management, and had a dialogue with members of the Guanghua community.
March 18, 2013

2012 Nobel Laureate in Economics Alvin Roth visited Guanghua to deliver a lecture describing his innovative research in utilizing game theory to formulate efficient organ donation processes in the United States.
June 24, 2013

Guanghua's Master of Finance program placed 13th worldwide in the Financial Times' 2013 Master of Finance Global Rankings, reinforcing our position as number one in all of Asia.
April 21, 2013

Guanghua held its "Forest Economy and Low Carbon Development Strategies" seminar at Peking University. Professor Zhu Shanli released the results of a survey on the topic. Honorary Dean Li Yining, Jia Zhibang, Director of the Population, Resources, and Environment Subcommittee of the CPCCC National Committee, and Zhao Shucong, Director of the State Forestry Bureau, were among those in attendance.
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PROGRAM OVERVIEW
Undergraduate Graduate Master of Finance Master of Professional Accounting MBA Executive MBA Executive Education
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2013 - 2014
Guanghua School of Management Contact
Tel: (86 10) 6274 7018 / 6274 7014 Fax: (86 10) 6275 1471 E-mail: admission@gsm.pku.edu.cn
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Undergraduate
Following the Universitys undergraduate educational mission of equipping young leaders with a deep foundation, broad caliber, and high volume of knowledge, Guanghua seeks to broaden its students international scopes while promoting the development and fulfillment of each students highly personalized and diversified learning objectives. Relying on the schools powerful platform for international cooperation, undergraduate international exchange has become one of the schools most outstanding features. Guanghua identifies and recruits the countrys most promising young high school seniors to matriculate to its undergraduate program, who then choose one of thee majors: finance, accounting, or marketing. Guanghua seeks to maintain its commitment to the diversity of its students. With this aim in mind, the school implemented a new admissions policy in 2012 in order to balance its enrollment of urban and rural undergraduates. Typically, the undergraduate program lasts four years. In the first two years of study, students intensively study the fundamental business courses and may also choose other electives aligning with their interests. Beginning in the third year of instruction, students are asked to choose and study courses within their major of choice. Applying the international mentor & mentee learning philosophy of, the program pairs each student with an academic advisor to help guide their academic, social, and career development while in the program. Students also have many opportunities to obtain scholarships from the school, and the school is committed to assisting students from poverty-stricken areas complete their degrees. In order to adapt to the trends of an increasingly global society, Guanghua continually strives to cultivate a globalized learning mindset within its student body. In 1997, the school began its first international exchange programs for international students, and has since developed over 100 students exchange agreements with toptier institutions worldwide. The school provides a variety of international exchange activities for its undergraduates, encouraging 100% participation among students. Since its inception, Guanghuas international program has become one of the schools most advantageous qualities. Moreover, Guanghua uses the most contemporary English teaching materials for instruction, offering between 20 and 30 courses in English each academic year and maintaining a 90% bilingual course selection overall.
2013 - 2014
Tel: (86 10) 6274 7018 / 6274 7014 Fax: (86 10) 6275 1471 E-mail: admission@gsm.pku.edu.cn
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Graduate
Guanghuas graduate doctoral program aims to educate and develop young scholars in the fields of management and economics, and enabling them to conduct highly qualified scientific research that advances the knowledge of management in both China and the rest of the world. In each academic year, GSM admits about 50 students with master degrees and 40 students with baccalaureate degrees in the following seven areas: Accounting, Enterprise Management (with three concentrations in Marketing, Organizational Behavior and Human Resources Management, and Strategic Management), Finance, Macroeconomics, Microeconomics, Management Science and Engineering, and Statistics. The doctoral program requires five years of study for applicants who are bachelor degree holders, or four years for applicants who already earned a master degree. In the first two years of study, the latter category (i.e., four-year PhD students) are required to take a minimum of 35 credits (including 30 credits of compulsory courses) and the former category (i.e., five-year PhD students) 45 credits (including 35 credits of compulsory courses). All students are also required to attend research seminars in their respective areas. Those who
are enrolled in the area of Enterprise Management (with three concentrations) are mainly instructed in English, while students in other majors are taught in Chinese. All doctoral students must take a comprehensive exam at the end of their second year, which focuses on the compulsory courses in their respective majors of study. PhD students are expected to present an oral defense of their dissertation proposal to the faculty dissertation committee. Their doctoral dissertation research must be original and significant to the related literature. Before a final oral thesis defense, the dissertation must pass an anonymous review process. Only when a doctoral student successfully passes his/her final oral thesis defense and meet all requirements by the program, including the requirement to complete at least two research papers that get accepted or published in designated Chinese or international journals, will he/she be considered to completion of the entire doctoral program and entitled to earn a PhD degree from Peking University. Various kinds of scholarship from both the university and the school are provided to PhD students. During their period of study, students may also obtain financial support via research or teaching assistantship. To encourage PhD students to conduct high quality academic research and to engage in active communications with outside scholars, GSM provides international travel allowances to those who will present their papers to top international conferences such as AOM, AEA, AIB SIOP or equivalent conferences. In addition, all PhD students have an opportunity to go to a prestigious institution abroad for academic exchange for 3 to 12 months during their third year, provided that they pass the preliminary assessment.
2013 - 2014
Tel: (86 10) 6274 7014 Fax: (86 10) 6275 1471 E-mail: mfin@gsm.pku.edu.cn
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prerequisite courses
Curriculum
The Master of Finance curriculum comprises 13 prerequisite courses, 9 major requirements, and 14 specialized elective courses. International curriculum is divided into three tracks of investment management, corporate finance, and financial intermediation. Students can customize their course selection
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major requirements
to supplement existing expertise, or shape their curriculum choices to accumulate knowledge based on research interests, ultimately focusing in on a specific area of expertise and application.
Career Prospects
Over 95% of Master of Finance graduates directly enter the workforce upon graduation. Since 2003, Guanghua Master of Finance graduates have consistently joined top financial institutions such as Morgan Stanley, Goldman Sachs, J.P. Morgan Chase, HSBC; other Chinese investment firms well-known internationally such as China Asset Management Company Limited and Harvest Fund Management, and Chinese securities companies
Master of Finance
The Master of Finance program is an academic master's program that specifically intends to train students in promoting the development of China's financial markets. Within a two-year period of full-time study, students receive training in financial methods, economics, management, and modern econometric analysis. This comprehensive approach fosters an in-depth understanding and the integrative use of knowledge to link theories with practical applications. Graduates of the program possess strong research and innovation abilities that are critical for success in careers in financial management and at financial and research institutions. The program seeks to create a selective and intimate learning experience for its students. Its bold and innovative curriculum, comprising carefully crafted prerequisites, module courses, practical courses, and international curriculum, utilizes teaching methods that are designed to provide students with solid training that emphasizes a comprehensive blend of financial expertise, industry knowledge, and professionalism.
14
specialized business elective courses
95%
Master of Finance graduates directly enter the workforce upon graduation
such as CICC and CITIC Securities. Each year, many students accept job offers worldwide, in places such as United States, Europe, Australia, Singapore, and Hong Kong. Approximately 5% of graduates choose to pursue doctorates abroad annually.
Alumni Resources
In 11 years of history, the program has graduated nearly 700 alumni across the world. Alumni events provide regular opportunities for Master of Finance graduates to develop relationships in addition to introducing platforms for students to enter industry. Guanghuas strong alumni network and abundant resources provide existing students with the chance not only to interact with alumni, but also to connect alumni through regularly organized seminars, mentorships programs, corporate visits, and other
5%
graduates choose to pursue doctorates abroad annually
11
years of history behind Guanghuas Master of Finance
activities.
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www.gsm.pku.edu.cn Contact
Tel: (86 10) 6274 7118 / 6274 7117 Fax: (86 10) 6274 7117 E-mail: mpacc@gsm.pku.edu.cn
40% 5% 1%
State-owned enterprises Government Institutional organizations
19% 15% 3%
Foreign-funded enterprises Public institutions Private enterprises
By industry
9%
Other enterprises
8%
Other
Master of Professional Accounting

The Master of Professional Accounting (MPAcc) program focuses on training current accounting professionals to become financial experts and is committed to cultivating innovative management and high-quality financial expertise in the accounting field. Peking University is one of the first universities in China to recruit students for the MPAcc degree. By integrating Guanghuas outstanding faculty with industry elites and taking into account the essential competencies of MPAcc students, the programs coursework has been specifically designed to emphasize adaptability, pragmatism, and internationalism. The program stresses occupational requirements and focuses on the integration of its academic and occupational nature. Applicants must be bachelors degree holders who have been employed Because of 2013, 462 students over 9 classes have enrolled in the MPAcc program, and 340 have successfully graduated the program as degree-bearing candidates. in the field of accounting or have done accounting-related work for more than two years. The program's entrance requirements include a National Preliminary Examination as well as a separate examination administered by the school. As the MPAcc is a professional program, courses are held on weekends and weekday evenings. A student with sufficient credits who has passed the dissertation defense mayupon examination and approval by the Academic Degree Committee at Guanghuaobtain an MPAcc degree from Peking University.
2013 MPAcc Admissions Data
By level
5%
Finance managing directors/ associate managing directors
36% 5%
Financial managers / Department heads O ther e xe cutive management
13% 6% 35%
Accounting directors / other directors Director/Deputy Director Associate level
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Tel: (86 10) 6274 7288Chinese) (86 10) 6274 7289English) Fax: (86 10) 6275 7754 E-mail: mbaadmi@gsm.pku.edu.cn
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MBA
Since its inception in 1994, the MBA program at Guanghua has been committed to training future business leaders and senior managers, instilling in them a sense of social responsibility and global vision. Utilizing Peking Universitys deep cultural heritage, innovative curriculum, and a wealth of extracurricular activities, students learn cutting-edge business techniques, vital interpersonal communication skills, and the ability to analyze and solve problems with the courage to take on the complex and unpredictable nature of Chinas business environment. Guanghua combines a strong team of teaching faculty, a carefully designed core curriculum, a complete range of international cooperation programs, individualized career guidance and services, and a plethora of alumni resources to make up the MBA programs core strengths centered around human spirit, global vision, innovation and entrepreneurship, and practical integration. After nineteen years of continuous pioneering and innovation, Guanghuas MBA has made considerable strides in becoming a best-value MBA program, having been ranked as such in Forbes China and World Executive as well as other Chinese business publications. In 2012, the Guanghua School of Management was ranked 54th worldwide in the Financial Times Top 100 Global MBA rankings; in 2013, Guanghua will continue to lead Chinas rankings in the Global MBA.
International Opportunities
Guanghua also encourages the flow of international exchange within and outside its classrooms. As part of Guanghuas internationalization strategy, all mainland Chinese MBA students are required to participate in some sort of overseas program during the course of their study at Guanghua. Students can choose to register for a double-degree program (which offer one year of study at Guanghua and one year abroad), attend a renowned overseas business institution for a tuition-free semester exchange (3-5 months), or partake in a short-term Global Business Immersion Program (1-2 weeks study trip) at a Guanghua partner institution abroad.
Admission Information
To date, the program has admitted 7200 MBA students in total; in the fall of 2013, nearly 400 students from within and outside China matriculated into Guanghuas MBA program. The program is divided into three groups according to language of instruction and course format; an international MBA is offered in English, and the Chinese language program is offered in both a full-time and part-time scheme. Additionally, the MBA program is offered at Guanghuas Shenzhen
Education Background
2%
Specialized Training
88%
Bachelors Degree
10%
Graduate Degree (including Ph.D)
campus to address the needs of students in the Southern China region. Beginning in 2011, the MBA program began to implement a new admissions process, requiring an applicant interview to supplement the submission of test scores.
Alumni Services
In its 20 years of history, over 7000 alumni have transcended from Guanghuas classrooms into leading management roles around the world. There are 11 alumni associations in different regions of the world, and many local alumni branch organizations exist throughout Asia to provide the sense of unity for Guanghua MBA alumni to build relationships and engage in cooperation in every field. Events and programs such as the international alumni program, alumni scholarship program, and the alumni mentorship program give Guanghua MBAs the chance to regularly connect, enabling them to strengthen alumni support for the school and reinforcing the Guanghua community as a backbone of the China's business community.
2013 MBA Mainland Chinese Student Admissions Data
Employment Background
35% 31%
State-owned Enterprise
27%
Private enterprise
Curriculum Information
Guanghuas MBA program is divided into core courses and two elective courses. Core courses are designed to teach students basic business management knowledge and skills, while a large number of elective courses are offered to supplement students' knowledge in the field of management. More importantly, the program encourages students to branch into different disciplines, so as to integrate academic business knowledge with practical management skills, and motivate students to be more creative in systematically solving real business problems. Course content places a particular emphasis on humanistic thinking, allowing MBA students to apply a sense of social conscience towards Chinas development while gaining a strong foundation of management knowledge.
4%
Government agenc y/ Public institution
Wholly Foreign-owned Enterprise/ Sino-Foreign Joint Venture
3%
Independent venture
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Beijing Tel: (86 10) 6274 7111 Fax: (86 10) 6275 0424 E-mail: emba@gsm.pku.edu.cn Shanghai Tel: (86 10) 5257 3882 / 5257 3883 Fax: (86 10) 6237 6818 E-mail: emba_sh@gsm.pku.edu.cn Shenzhen Tel: (86 10) 8886 0678 Fax: (86 10) 2673 7123 E-mail: emba_sz@gsm.pku.edu.cn
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Executive MBA
The Executive MBA degree program is a specifically designed system of comprehensive and systematic courses intended for top-level executives. In 1999, the Guanghua School of Management became the first mainland Chinese business school to offer the EMBA program. In 2011, combining the characteristics of a new generation of students and the demands of modern times, Guanghua's EMBA launched a full-scale reform. Curriculum in the program is divdied into co re co ur s ewo r k , s t ressin g fo un datio nal th e o r y and application, and professional courses, focusing on specialization and cutting-edge research and emphasizing interactive learning modules and group simulations. A rich set of liberal arts courses are also embedded into the curriculum, essential to cultivating students with a robust global perspective. Guanghua's EMBA program is characterized by a unique, comprehensive, training-based curriculum, and its courses are deisgned to enable students to learn the rules of organizational development through the study of advanced theories, to understand the strategies of enterprise management through the examination of both classical and modern best practices, and to draw knowledge for professional and organizational development from Eastern and Western cultures.
Alumni Network
As of March 2013, the Guanghua EMBA alumni network spans over 4,600 industry leaders from various fields, ranging from manufacturing and finance, to construction, technology and many other industries, and have made important contributions to the development of each industry. Alumni of Guanghua's EMBA, both at home and abroad, have established an extensive alumni network, integrating the resources of alumni chapters, clubs, and industry associations to jointly organize a slew of large-scale events each year and maintain a strong sense of the "Guanghua spirit". Over the past ten years of operation, Guanghuas Shanghai and Shenzhen campuses have also successfully recreated the pedagogical experience provided at Peking University's main campus, bringing its award-winning faculty, teaching resources, and first-class educational philosophy to senior-level executives all across China.
2013 - 2014
Open Programs Tel: (86 10) 6274 7089 E-mail: exed-open@gsm.pku.edu.cn Micro blog: http://weibo.com/pkugsmexed LinkedIn Group: Guanghua School of Management Executive Education, Peking University Custom Programs/Executive Briefing Tel: (86 10) 6274 7092 / 6274 7093 E-mail: exed-csp@gsm.pku.edu.cn Micro blog: http://weibo.com/pkugsmexed LinkedIn Group: Guanghua School of Management Executive Education, Peking University
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Executive Education
Executive Education at the Guanghua School of Management bridges cutting-edge research with the increasingly complex business challenges of the global market. Our world-class team works seamlessly with business leaders and the leading thinkers in management education to create a unique, impactful and lasting learning experience for executives and organizations who strive to redefine their businesses and spur their growth. Guanghuas Executive Education program is truly unparalleled. An executive education at Guanghua provides insight into innovative research, applicable business knowledge, and the development of leaders with global perspectives for a global business world. Graduates from Guanghuas Executive Education program do not only excel in todays business world, but also pioneer the business of tomorrow.
Open Programs
Providing cutting edge knowledge, latest business cases and best practices to help executives sustain success in the challenging business world. Building global vision and developing local insights to foster innovation and growth across the world. Offering interactive sessions with outstanding faculty and business leaders to transform conventional thinking and co-creating unique learning experience. Establishing a lifelong learning platform and global alumni network to support idea exchange and business growth.
Our Offerings
Executive Briefing
Executive Briefings are delivered by professors from the Guanghua School of management to build on your management insight to ensure that you stay abreast of the competition in Asia. All executive briefings can be customized and delivered on demand for your organization.
International Programs
Driving Corporate Performance (Guanghua, HBS) Designing and Executing Strategy (Guanghua, HBS) Financial Strategies for Cross-Border Expansion (Guanghua, HBS) One Asia Executive Program (Guanghua, Hitotsubashi, Seoul National)
NEW! The Next ChinaBeijing, Xi'an, Chengdu, Shanghai

Designed for aspiring business leader from global organizations, the program aims to build a most updated understanding of China, to develop emerging market sense among the fast changing business complexity, and to enhance organizational capacity of business globalization in new era.
Custom Programs
Offering a timely tailor-made China business roadmap and cultivating a bridging enabler of cross-cultural business communication. Enhancing dialogue and cooperation between Chinese companies and global business partners. Supporting organizational development and helping multinational executives to understand Chinese history, culture, and business environment. Developing organizational agility and accelerating talent development at various levels.
Need Assessment
consultation and diagnosis
Program Design
clarify program objectives and craft learning solutions
Teaching Package Preparation

l e c t u re r s, p a r t i c i p a n t s, materials, logistic support
Program Delivery
experience management and real time feedback
Follow up
measuring result and impact
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FACULTY AND RESEARCH

Faculty Profiles Scholarly Publications Research Centers
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Faculty Profiles
The Guanghua School of Management has consistently attached great importance to academic research dedicated to creating and disseminating knowledge at the forefront of economic management. Guanghua professors are likewise considered to be leaders in their respective areas of study. Following the pioneering examples of Professors Li Yining and Zhang Weiying, the schools faculty members have actively participated in government policymaking and have generated ideas for many landmark initiativesamong them being the joint-stock reform, and the double-track pricing system reform. The schools faculty is committed to the highest standards of teaching and research, and has obtained rigorous training in their respective disciplines. They play an active role in both domestic and international academic circles in the fields of economics and management. Over the past 20 years, Guanghua has attracted to its faculty an increasing number of doctorate degree holders from well-known overseas universities, in addition to its team of exceptional scholars from the top universities in China. Guanghuas top-tier faculty members continue to rise to the highest international standards of a world-class research institution. To complement its top-tier faculty, the school often invites scholars from domestic and foreign academic institutions, policymakers, and leading industry figures to deliver lectures to Guanghuas students.
2013 - 2014
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Full-time Faculty
ACCOUNTING
WU, Liansheng
Professor, Chair, Associate Dean
CHEN, Lei
Associate Professor
LUO, Le
Assistant Professor
ZHU, Shanli
Professor
Education Background: Ph.D. (Management), Universiy of Texas at Dallas Research Areas: Budgeting, Cost Analysis and Cost Management, Peforamnce Measurement Design, Management Control
Education Background: Ph.D. (Accounting), University of Alberta Research Areas: Auditing, Corporate Governance, Financial Reporting Analysis
Education Background: Ph.D. (Economics), Peking University Research Areas: Microeconomics, Industrial Organization, Managerial Economics
HUANG, Huixin
ZHANG, Weiying
Professor
Associate Professor
Education Background: Ph.D. (Accounting), Zhongnan University of Finance and Economics Research Areas: Accounting Standards and Earnings Management, Corporate Governance and Finance
Education Background: Ph.D. (Management), Peking University Research Areas: Managerial Accounting, Taxation, Executive Compensation
APPLIED ECONOMICS
ZHOU, Li-an
Professor, Chair
Education Background: Ph.D. (Economics), Oxford University Research Areas: Industrial Organizaion, Economic reform in China
LI, Qi
LI, Qi
Associate Professor
Associate Professor
JIANG, Guohua
Professor, Vice Chair
Education Background: Ph.D. (Accounting), University of California, Berkeley Research Areas: Financial Statement Analysis, Firm Valuation, Capital Market Research with Emphasis on Accounting, Security Analysis
Education Background: Ph.D. (Management), Peking University Research Areas: Accounting in Capital Markets, Financial Statement Analysis, Company Performance Evaluation
Education Background: Ph.D. (Economics), Stanford University Research Areas: Political Economy, Industrial Organization, Development and Transition, Chinese Economy
LUO, Wei
LIN, Wanchuan
Education Background: Ph.D. (Economics), Austria Vienna Economic University Research Areas: Economic Philosophy, Economic Ethics, Macroeconomics
Associate Professor, Vice Chair
Associate Professor
YUE, Henry
Education Background: Ph.D. (Accounting), Universiy of Pittsburgh Research Areas: Corporate Governance, Venture Capital, Earnings Management
Education Background: Ph.D. (Economics), University of California, Los Angeles Research Areas: Health Economic s, L ab or and Demographic Economics
YAN, Se
Associate Professor
Education Background: Ph.D. (Accounting), Tulane University Research Areas: Capital Markets and Financial Information, Earnings Management, Corporate Governance
NING, Yaping
Associate Professor
CAI, Hongbin
Education Background: Ph.D. (Economics), University of California, Los Angeles Research Areas: Economic History, Macroeconomics, Development Economics
Professor, Dean
LU, Zhengfei
E d u c a t i o n B a c k g r o u n d : P h . D. (M a n a g e m e n t Accounting), The University of Queensland Research Areas: Cost Accounting, Budgeting, Strategic Management Accounting
Education Background: Ph.D. (Economics), Stanford University Research Areas: Industrial Organization, Game Theory, Corporate Finance, Chinese Economy
ZHANG, Qinghua
Associate Professor
Professor, Associate Dean
Education Background: Ph.D. (Economics), Brown University Research Areas: Urban and Regional Economics, Public Finance, Applied Theory
Education Background: Ph.D. (Financial Management), Nanjing University Research Areas: Financial Accounting, Financial Managmeent, Financial Statement Analysis
WU, Lina
Associate Professor
GONG, Liutang
ZHANG, Wei
Associate Professor
LEE, Yi-Tsung
Education Background: Ph.D. (Management), Universiy of Texas at Dallas Research Areas: Accounting Theory, Accounting and Auditing in Capital Markets
Education Background: Ph.D. (Mathematics), Wuhan University Research Areas: Public Finance, Economic Growth, Macroeconomics
Education Background: Ph.D. (Health Policy), Harvard University Research Areas: Business Model Innovation, Leading Strategy Transformation, Non-market Strategy, Healthcare Innovation
Professor
Education Background: Ph.D. (Finance), National Sun Yat-sen University Research Areas: Behavioral Finance, Market Microstructure, Financial Accounting
WANG, Yongmei
LI, Yining
Professor, Honorary Dean
MENG, Juanjuan
Assistant Professor
Associate Professor
WANG, Liyan
Education Background: Ph.D. (Strategic Management), Peking University Research Areas: Information Disclosure, Cost Analysis and Decision-making, Accounting in an International Market
Education Background: Peking University Research Areas: Macroeconomic Policy, History of Economic Thought
Professor
CHEN, Yuyu
Education Background: Ph.D. (Economics), University of California, San Diego Research Areas: Behavioral Economics, Applied Microeconomics
Professor
Education Background: Ph.D. (Accounting), Peking University Research Areas: Accounting Ethics, Duties, and Responsibilities, Internal Control System, Corporate Governance
ZHANG, Rania
Associate Professor
Education Background: Ph.D. (Accounting), University of Colorado Research Areas: Accounting in Capital Markets, Earnings Management, Corporate Social Responsibility
Education Background: Ph.D. (Economics), Australian National University Research Areas: Human Capital Inequality, Poverty and Nurition, Labor Economics on Social Program Evoluion, Regional Disparity and Growth, Labor Markets
WANG, Hui
Assistant Professor
Education Background: Ph.D. (Economics), University of Toronto Research Areas: Industrial Organization, Labor Economics, Economic Development, Applied Econometrics
2013 - 2014
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WENG, Xi
Assistant Professor
LI, Chenxu
Assistant Professor
LIU, Li
Professor
TANG, Guozheng
Associate Professor
Education Background: Ph.D. (Economics), University of Pennsylvania Research Areas: Microeconomic Theory, Game Theory, Industrial Organization
Education Background: Ph.D. (Mathematics), Columbia University Research Areas: Financial Econometrics and Financial Engineering, Stochastic and Statistical Modeling
Education Background: Ph.D. (Management), Catholic University of Leuven Research Areas: Corporate Finance, Behavioral Finance and Securities Markets
Education Background: Ph.D. (Mathematical Economics), Chinese Academy of Sciences R es earch Areas: Corp or ate Finance, Corp or ate Governance, Financial Engineering
ZHU, Guozhong
Assistant Professor
TU, Yundong
Assistant Professor
LIU, Qiao
Professor
WANG, Dong
Associate Professor
Education Background: Ph.D. (Economics), University of Texas at Austin R es earch Areas: Macro e conomic s, Real E s tate Economics, Financial Economics
Education Background: Ph.D. (Economics), University of California, Riverside R es earch Areas: Econometric T he or y, Applie d Economerics, Financial Econometrics
Education Background: Ph.D. (Finance), University of California, Los Angeles Research Areas: Corporate Finance, Empirical Asset Pricing Models, Financial Markets and Regulation
Education Background: Ph.D. (Management Science and Engineering Economics), Tianjin University Research Areas: Financial Engineering, Portfolio theory, Capital Markets, Mutual Funds
XU, Minya
Assistant Professor
SHAN, Jordan
Professor
WANG, Yaping
Associate Professor
BUSINESS STATISTICS AND ECONOMETRICS

CHEN, Songxi
Professor, Chair
Education Background: Ph.D. (Statistics), Rutgers University Research Areas: Multiple Testing Methods, Changepoint Detection, Application of Statistical Methods
Education Background: Ph.D. (International Trade and Finance), Macquarie University Research Areas: International Trade and Finance, Development Economics and Macroeconomic Policy, Asian/Chinese Economic Development
Education Background: Ph.D. (Economics), Duke University Research Areas: Empirical Finance, Fixed Income Securities, Financial Engineering
Education Background: Ph.D. (Statistics), Australian National University Research Areas: Empirical Likelihood, Analysis on Missing Data, Inference for Stochastic Processes
FINANCE
LIU, Yu-Jane
Professor, Chair
XU, Xinzhong
WANG, Zhicheng
Associate Professor
Professor
Education Background: Ph.D. (Finance), Lancaster University Research Areas: Corporate Governance, Behavioral Finance, Stock Market Efficiency
Education Background: Ph.D. (Econometrics), Chinese Academy of Sciences Research Areas: Financial Econometric Models, Risk Management, Corporate Finance
WANG, Hansheng
Education Background: Ph.D. (Statistics), University of Wisconsin-Madison Research Areas: Regression Shrinkage and Selection, Least Absolute Deviation Regression, Suf ficient Dimension Reduction
Education Background: Ph.D. (Business Administration), National Sun Yat-sen University Research Areas: Behavioral Finance, Market Microstructure, IPOs
YAO, Changhui
ZHAO, Longkai
Associate Professor
Professor
Education Background: Ph.D. (Finance), Peking University Research Areas: Finance, Securities Investments, Fixed Income Securities
Education Background: Ph.D (Finance), University of British Columbia Research Areas: Investment, Asset Pricing, Financial Derivatives
JIN, Li
Professor, Co-Chair
YU, Hongjun
Professor
ZHANG, Shengping
Associate Professor
WANG, Mingjin
Professor
Education Background: Ph.D. (Mathematics), Peking University Research Areas: Financial Econometrics, Nonlinear Time Series Analysis, Empirical Methods for Educational Economics
Education Background: Ph.D. (Finance), Massachusetts Institute of Technology Research Areas: Executive Compensation, Corporate Governance, Private Equity, Mergers and Acquisitions, Investment Management
Education Background: Ph.D. (Economics), Peking University Research Areas: Microeconomics, International Financial Management, Asset Valuation
Education Background: Ph.D. (Economics), Nankai University Research Areas: Financial Economics, Financial Markets with Asymmetric Information, WTO Studies
ZHANG, Zheng
YANG, Yunhong
Professorr
ZHANG, Yi
Associate Professor
YU, Jihai
Associate Professor
Education Background: Ph.D. (Economics), Ohio State University Research Areas: Spatial Econometrics, Panel Data
Education Background: Ph.D. (Finance), Peking University Research Areas: Corporate Finance, Asset Pricing, Capital Markets
Education Background: Ph.D. (Statistics), Wuhan University Research Areas: Asset Pricing, Investments, Financial Risk Management
Education Background: Ph.D. (Finance), Michigan State University Research Areas: Corp orate Finance, Corp orate Governance, Financial Markets
ZHANG, Junni
Associate Professor
JIA, Chunxin
Professor
JIANG, Wanjun
Associate Professor
CHEN, Jia
Assistant Professor
Education Background: Ph.D. (Statistics), Harvard University Research Areas: Casual Inference in Social Sciences, Monte Carlo Methods, Data Mining, Applied Statistics
Education Background: Ph.D. (Economics), Peking University Research Areas: Financial Markets and Institutions, IPOs
Education Background: Ph.D. (Statistics), Renmin University of China Research Areas: Corporate Governance and Risk Management, Corporate Social Responsibility in China, Inernational Competetiveness Strategy
Education Background: Ph.D. (Finance), Ohio State University Research Areas: Asset Pricing, Financial Institutions, Financial Crises, International Finance
2013 - 2014
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LU, Lei
Assistant Professor
LEI, Ming
Professor
ZHAI, Amy
Associate Professor
HE, Zhiyi
Professor
Education Background: Ph.D. (Finance), McGill University Research Areas: Asset Pricing, Chinese Financial Markets
LIU, Qi
Assistant Professor
Education Background: Ph.D. (Finance), University of Pennsylvania; Ph.D. (Mathematics), University of Illinois Urbana-Champaign Research Areas: Corporate Finance, Financial Markets, Behavioral Finance
Education Background: Ph.D. (Systems Engineering), Huazhong University of Science and Technology Research Areas: Decision Analysis, National Accounting and Statistics, Energy and Environmental Resource Management
Education Background: Ph.D. (Management), Purdue University Research Areas: Supply Chain Management, Operations Management, Joint Transportation and Inventory Problems, Game Theory
Education Background: Ph.D. (Management), Fudan University Research Areas: Strategic Management, Marketing, Corporate Social Responsibility, Corporate Culture
JIANG, Minghua
Professor
DONG, Xiaoying
Associate Professor
ZHENG, Xiaona
Associate Professor
SUN, Bo
Assistant Professor
Education Background: Ph.D. (Finance), University of Virginia Research Areas: Corporate Finance, Asset Pricing, Executive Compensation
Education Background: Ph.D. (Information Management), Peking University Research Areas: Knowledge Management, Information Strategy, IT and Organizational Change, Competetive Intelligence
QIU, Lingyun
Education Background: Ph.D. (Operations Management), Duke University Research Areas: Supply Chain Management, Price and Service Competition in Multiple Distribution Channels, E-Business and Supply Chains, Impact of Consumer Relationship
Education Background: Ph.D. (Economics), Peking University Research Areas: Consumer Behavior, Brand Equity, Adverting and Brand Management
TU, Ping
Professor
Associate Professor
TANG, Ya
Assistant Professor
Education Background: Ph.D. (Finance), McGill University Research Areas: Financial Markets, Behavioral Finance, Empirical Asset Pricing
Education Background: Ph.D. (Information Systems), University of British Columbia Research Areas: E-commerce, Online Consumer Behavior, Human-Computer Interaction, Decision Support Systems, CIO Leadership and IT Strategy
LAN, Yingjie
Assistant Professor
Education Background: Ph.D. (Economics), University of California, Berkeley Research Areas: Marketing Models, Pricing, CRM and Data Mining, Marketing Analysis and Forecast
Education Background: Ph.D. (Management), University of Maryland Research Areas: Supply Chain Management, Revenue Management, Robust Optimization
WANG, Jianguo
Professor
REN, Fei
Associate Professor
Education Background: Ph.D. (Economics), Monash University Research Areas: Consumer Behavior, Brand Equity, Adver tising and Brand Management. Database marketing, Credit Card Marketing, Sports Marketing
MANAGEMENT SCIENCE AND INFORMATION SYSTEMS

CHEN, Lihua
Professor, Chair
Education Background: Ph.D. (Management), University of California, Irvine Research Areas: IT Business Value, Risk and Return of IT Investment, IT and Business Strategy, Corporate Governance and IT Investment, E-commerce
MARKETING
PENG,Siqing
Professor, Chair
ZHANG, Hongxia
Professor
WANG, Mingjian
Associate Professor
Education Background: Ph.D. (Management Science), City University of hong Kong Research Areas: Business Forecasting and Decisionmaking, Logistics Management, Supply Chain Modeling and Optimal Management
Education Background: Ph.D. (Economics), Peking University Research Areas: Statistical Quality Control, Applied Econometrics
Education Background: Ph.D. (Social Psychology), University of Hong Kong Research Areas: Consumer Behavior, Service Marketing, Brand Management
Education Background: Ph.D. (Sociology), Peking University Research Areas: Chinese Young Consumers Behavior, Food Safety and Brand Trust, Brand Culture and Communication, Firm Competitive Advantages through Web and Microblog Marketing Advertising Effectiveness Research
ZHANG, Ying
Professor
WANG, Ziming
Associate Professor
XU, Jing
HUANG, Tao
Education Background: Ph.D. Quantitative Economics), Chinese Academy of Social Science Research Areas: Econometrics, Management Science, Game Theory
Education Background: Ph.D. (Economics), Graduate School of the People's Bank of China Research Areas: Management Information Systems, Financial Markets, Financial and Monetary Policy
Education Background: Ph.D. (Marketing), Universiy of Michigan Research Areas: Experienced Utility and Consumer Happiness( Well-being), Consumer Need for Uniqueness, Metacognitive Experiences and Consumer Choice
Edu c ati o n B a ckg ro u n d: Ph . D. (Mar ketin g an d Behavioral Science), University of Chicago Research Areas: Consumer Motivation, Branding, Customer Relationship Management
SU, Meng
Associate Professor
LI, Dong
YANG, Dongning
Associate Professor
FU, Guoqun
Education Background: Ph.D. (Marketing), Cornell University Research Areas: Personalized Marketing, E-commerce, Online Advertising, Recommendation Systems, Conjoint Analysis
Professor
Professor
Education Background: Ph.D. (Systems Science), Toko Institute of Technology Research Areas: Management Information Systems, Decision Support Systems, E-commerce
Education Background: Ph.D. (Environmental Science and Engineering), Xiamen University Research Areas: Organiz ation and the Natural Env iro nm ent , Co r p o r ate S o cial R esp o nsib ili t y, Environmental Economics and Policy
Education Background: Ph.D. (Marketing), Aston University Research Areas: Brand Equity Management, Image of Countr y Or igin, Consumer Satisfac tion and Dissatisfaction
HUANG, Qingyi
Assistant Professor
Education Background: Ph. D. (Marketing), Northwestern University of U.S.A Research Areas: Entry and Competition, Manufacturerretailer Interaction, Channel Management
2013 - 2014
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WANG, Rui
Assistant Professor
KONG, Fanmin
Associate Professor
STRATEGIC MANAGEMENT
ZHOU, Changhui
Professor,Chair
WU, Yajun
Associate Professor
Education Background: Ph.D. (Business Administration), Pennsylvania State University Research Areas: Marketing Management and Strategy Research, B2B Marketing, Social Networks, Marketing Leadership
Education Background: Ph.D. (Human Resources and Industrial Relations), University of Minnesota R e s e a r c h A r e a s : I n n o v a t i v e H u m a n R e s o u rce Management Systems, Creating Healthy Organizations, Discrimination on Labor Markets in China
Education Background: Ph.D. (Economics), Peking University Research Areas: Corporate and Competitive Strategy, Enterprise Green Management, Environmental Tax and Environmental Finance
LI, Bobai
Associae Professor
ORGANIZATION MANAGEMENT
WANG, Hui
Professor, Chair
Education Background: Ph.D. (Sociology), Stanford University Research Areas: Labor Processes and Personnel Institutions, Entrepreneurship, Social Net work , Organizational Behaviors
Education Background: Ph.D. (Business Administration), University of Western Ontario Research Areas: Global Innovation and Knowledge Management in Emerging Market-Based Firms, Mergers and Acquisitions in China
FENG, Mi
Assistant Professor
LU, Jiangyong
Education Background: Ph.D. (Management), Stanford University Research Areas: Industrial and Organizational Ecology, Entrepreneurship and Innovation, Multi-market Competition Strategy
MA, Li
Associate Professor
Education Background: Ph.D. (Organizational Behavior and Human Resource Management), Hong Kong University of Science and Technology Research Areas: Organizational Behavior, Human Resource Management, Perceived Insider Status, Empowering Leadership Behavior
Education Background: Ph.D. (Business Administration), University of Washington Research Areas: Extra-role Behaviors, Leadership
Ed u c at i o n B a c k gro u n d : Ph . D. ( Ec o n o m i c s a n d Strategy),School of Business, University of Hong Kong Research Areas: Strategic Management, International Business, Chinese Economy
XIA, Fan
Assistant Professor
WANG, Xinchao
Associate Professor
LIU, Xue
Education Background: Ph.D. (Economics), University of California at Los Angeles Research Areas: Strategic Management, Industrial O rganiz ation, Insider Tr a ding, Prop er t y Right s Economics
ZHANG, Jianjun
Education Background: Ph.D. (Psychology), Chinese Academy of Sciences Research Areas: Performance Management, Leadership Behavior, Business Ethics in Decision-making
Education Background: Ph.D. (Economics), Peking University Research Areas: Decision Analysis, Strategic Management, Pharmaceutical Industry Policy
Education Background:Ph.D. (Sociology), University of California, Berkeley Research Areas: Organization Theory, Entrepreneurship, Corporate Culture, Business-government Relations
HAN, Yi
Assistant Professor
WU, Changqi
Professor
PROFESSORS OF PRACTICE
Timothy James Bond
Education Background: Ph.D. (Economics), Harvard University Research Areas: Sovereign Liquidiy Crisis and Capital Flows to Emerging Markets
ZHANG, Zhixue
Education Background: Ph.D. (Sociology), University of Arizona Research Areas: Organizational Imprinting and Change, Military and Business Leadership, Corporate Community Responsibility, Organizations as Communities
Education Background: Ph.D. (Applied Economics), University of Leuven Research Areas: Management Strategy, International Business, Industrial Organization, Business Regulation
Education Background: Ph.D. (Social Psychology), University of Hong Kong Research Areas: Conflict Management, Negotiation, Group Dynamic and Teamwork, Behavioral Decisionmaking
Chiang, Jack Ting-Ju
Assistant Professor
ZHANG, Guoyou
Professor
LIANG, Junping
Professor
Education Background: Ph.D. (Organizational Behavior), University of Washington Research Areas: Strategic Leadership, Leadership Across Cultures, Leading in Extreme Contexts
Education Background: Ph.D. (Economics), Peking University Research Areas: Strategic Management, International Business
Douglas Coulter
Education Background: MBA, Harvard Business School; MBA, INSEAD Research Areas: Finance; Investment Finance
Education Background: M.A. (Economics), Renmin University of China Research Areas: Human Resource Management, Organizational Behavior, Enterprise Ethics
REN, Run
Assistant Professor
CAI, Shutao
Associate Professor
ZHANG, Yichi
Professor
Education Background: Ph.D. (Management), Texas A&M University Research Areas: Organizational Justice, Creativity, Human Resource Management
Education Background: Ph.D. (Economics), Peking University Research Areas: Strategic HRM, Interactive Effects of HRM Practices and Employee Charac teristics, E m p l o y m e nt R e l a t i o n s h i p s i n a Tr a n s i t i o n i n g Economy
ZHANG, Yanlong
Education Background: M.A. (Economics), Peking University Research Areas: Business Law, Corporate Governance, Organizational Design and Strategy, Non-market Environment and Non-market Business Strategy
Paul Gillis
Education Background: Ph.D., Macquarie University Research Areas: Transnational Accounting Regulation
Assistant Professor
Education Background: Ph.D. (Sociology), Duke University Research Areas: Social Networks, Organizational Theory, Economic Sociology, Entrepreneruship, Corporate Social Capital
WANG, Tiemin
Associate Professor
HUANG, Tieying
Education Background: Ph.D. (Management), London Business School Research Areas: Corporate Control and Coordination, Global Strategy
Education Background: MBA, Universit y of San Francisco Research Areas: Mergers and Acquisitions, Restructuring, Straegy, Human Resources, Corporate Culture
2013 - 2014
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Visiting Faculty
HONORARY PROFESSORS
Paul Polo Cheung
Director, United Nations Statistical Division (Former)
YE, Mengyu Professor of Management Science and Engineering, Stanford University
Department of Strategic Management

Jeffrey Reuer
Lecturing Professor of Strategic Management and Corporate Governance, Purdue University School of Management
RETIRED PROFESSORS
CHEN, Baofu Department of Management Science and Information Systems CAO, Fengqi
Department of Finance
Department of Finance
HAN, Bing Associate Professor, Universit y of Texas at Austin McCoombs School of Business PENG, Lin Associate Professor of Economics and Finance, Baruch College Zicklin School of Business XIONG, Wei
Professor of Economics, Princeton University
James A. Mirrlees George C. Tiao
Department of Organizational Management

LIAO, Hui
Professor of Leadership and Management, University of Maryland Smith School of Business
CHEN, Liangkun Department of Business Statistics and Econometrics FAN, Peihua Department of Business Statistics and Econometrics GAO, Chengde
Department of Strategic Management
Professor, Cambridge University 1996 Nobel Laureate in Economics Professor, University of Chicago Booth School of Business W. Allen Wallis Professor of Econometrics and Statistics (emeritus)
Associate Professor of Finance, Yale School of Management
YAN, Hongjun
WANG, Mo Associate Professor of Management, University of Florida Wellington Business School Anne Shuk-ying Tsui
Motorola Professor of International Management, Arizona State University Carey School of Business
Peking Universit y Social Sciences Ye Shi Lu Xun Lecturing Professor
ZHANG, Xingang
HU, Jianying
Department of Business Statistics and Econometrics

CHEN, Xiaohong YAO, Qiwei
Professor of Economics, Yale University
Department of Business Statistics and Econometrics
JIN, Yunhui Department of Management Science and Information Systems QIN, Wanshun
Department of Applied Economics
PROFESSORS OF PRACTICE
LIANG, Jianzhang Chairman and CEO, Ctrip.com
Chairman, COFCO
Professor of Accounting, London School of Economics and Political Science
VISITING PROFESSORS
Giles Chance XIAO, Mo

WANG, Qiwen Michael Pettis HU, Tonglai ZHOU, Yu
NING, Gaoning
Department of Marketing
CHEN, Yuxin
Professor, Northwestern University Kellogg School of Management
Department of Management Science and Information Systems
Caio Koch-Weser
ZHANG, Zheng Department of Applied Economics
WANG, Shi Chairman, China Vanke
Ravi Dhar
Professor of Marketing, Yale School of Management
DISTINGUISHED PROFESSORS
Department of Management Science and Information Systems
George C. Tiao
Professor, Columbia Business School
ZOU, Shaoming Professor of Marketing, University of Missouri at Columbia
Department of Applied Economics

FANG, Hanming JIN, Zhe
Professor of Economics, University of Pennsylvania
Associate Professor of Economics, University of Maryland
2013 - 2014
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Scholarly Publications
Professor Name
(Alphabetical Order)
Paper Title
Family Ties and Organizational Design: Evidence from Chinese Private Firms Two Sample Tests for High Dimensional Covariance Matrices Test for Bandedness of High Dimensional Covariance Matrices with Bandwidth Estimation Does Health Insurance Coverage Lead to Better Health and Educational Outcomes? Evidence From Rural China Cross Section of Option Returns and Idiosyncratic Stock Volatility Wal-Mart's Impact on Supplier Profits Factor Profiled Sure Independence Screening Estimation for Spatial Dynamic Panel Data with Fixed Effects: the Case of Spatial Cointegration Spatial Panels: Random Components vs. Fixed Effects. Factor Modeling for High-Dimensional Time Series: Inference for the Number of Factors Consumption Smoothing and Portfolio Rebalancing: the Effects of Adjustment Costs The Dynamics of Consensus Building in Intracultural and Intercultural Negotiations. Eat, Drink, Firms and Governments: An Investigation of Corruption from Entertainment Expenditures in Chinese Firms
Journal Name
Review of Economics & Statistics Annals of Statistics
Publication Classification Date

2012 SSCI
Professor Name
(Alphabetical Order)
Paper Title
Tests for High Dimensional Regression Coefficients with Factorial Designs On the Approximate Maximum Likelihood Estimation for Diffusion Processes Taking the Road Less Traveled by: Does Conversation Eradicate Pernicious Cascades? National Culture and Capital Structure Decisions: Evidence from Foreign Joint Ventures in China Intellectual Capital and Financing Decisions:Evidence from the U.S. Patent Data Institutions and Corporate Investment: Evidence from Investment-Implied Return on Capital in China Patient Knowledge and Antibiotic Abuse: Evidence From an Audit Study in China New York City Cabdrivers' Labor Supply Revisited: Reference-Dependent Utility with Targets for Hours and Income Information Technology and Firm Boundaries: Impact on Firm Risk and Return Performance Punishment, Justice, and Compliance in Mandatory IT Settings Been There, Done That. The Impact of Effort Investment on Goal Value and Consumer Motivation. Large Volatility Matrix Inference via Combining Low-Frequency and High-Frequency Approaches
Journal Name
Journal of the American Statistical Association Annals of Statistics
Publication Classification Date

2011 SSCI/SCI
CAI,Hongbin ZHOU, Li-an CHEN, Songxi
CHEN, Songxi
2012
SCI
CHEN, Songxi
2011
SCI
CHEN, Songxi
Annals of Statistics
2012
SCI
HAN, Bing
Journal of Economic Theory Journal of International Business Studies Management Science Journal of Financial and Quantitative Analysis Journal of Health Economics American Economic Review Information Systems Research Information Systems Research Journal of Consumer Research
2011
SSCI
CHEN, Yuyu
Journal of Health Economics Journal of Financial Economics Journal of Marketing Research
2012
SSCI
YUE, Henry
2011
SSCI
HAN, Bing
2012
SSCI
LIU, Qiao
2011
SCI
HUANG, Qingyi
2012
SSCI
LIU, Qiao
2011
SSCI
WANG, Hansheng
Biometrika
2012
SCI
LIN, Wanchuan
2011
SSCI/SCI
YU, Jihai
Journal of Econometrics
2012
SSCI
MENG, Juanjuan
2011
SSCI
YU, Jihai
International Economic Review Annals of Statistics
2012
SSCI
REN, Fei
2011
SSCI
YAO, Qiwei
2012
SCI
WU, Liansheng
2011
SSCI
ZHU, Guozhong
Journal of Monetary Economics
2012
SSCI
XU, Jing
2011
SSCI
ZHANG, Zhixue
Administrative Science Quarterly
2012
SSCI
YAO, Qiwei
Journal of the American Statistical Association
2011
SSCI/SCI
CAI,Hongbin
Journal of Law & Economics
2011
SSCI
In the 2011-2012 academic year, the Guanghua School of Management faculty published a total of 110 papers to SSCI/SCI journals, 25 of which were published to A-level journals, and 38 of which were published to B-level journals.
2013 - 2014
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Research Centers
Guanghua currently operates 25 university-level research centers and 12 schoollevel research centers.
University research institutions

Research Center for Financial Analysis and Investment Research, Peking University Research Center for Venture Capital of Peking University Institute of Business Research of Peking University Management Case Studies Center of Peking University Center for Management Science of Peking University Research Center of International Accounting and Finance, Peking University Research Center of International Business and Management, Peking University National Hi-Tech Industrial Development Zone Strategy Institute, Peking University Business Process Management and Information Strategy Research Center,Peking University Chinese Enterprise Management Study Center,Peking University Institute of Economic Policy Research, Peking University Academy of Finance and Development Peking University Research Center for Financial Mathematics and Engineering, Peking University Research Center for Finance & Securities, Peking University Peking University Luen Thai Center for Supply Chain System R&D Logistics Economy and Management Study Center, Peking University Institute of Poverty Research of Peking University Business Intelligence Research Center, Peking University Peking University Research Center for Market and Network Sino-US Research Center for New Market Economy and Management PKU Institute of Strategy Studies China Research Center of Low Carbon Development, Peking University Institute of the Chinese Economy and WTO Studies, Peking University China Center for Pharmacoeconomics and Outcomes Research of Peking University China Center for Small and Medium-sized Enterprise Development, Peking University
25
university-level research centers
12
school-level research centers
School-level institutions
Guanghua School - Taiwan Enterprise Information Strategy and Innovation Innovation and Entrepreneurship Center Guanghua - Cisco Leadership Institute Research Center for Economic Analysis and Forecasting Brand Management Research Center Behavioral Science Laboratory Research Center for International MBA Case Teaching Research Center for Strategic Management Sino-US Research Center for New Market Economy and Management Research Center for Business Economics and Development Research Center for Chinese Enterprise Management Research Center for Financial Mathematics and Engineering
Research Centers independently run by the Guanghua School of Management
Research Centers independently run by the Guanghua School of Management
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STUDENT EXPERIENCE
Campus Life Career Development International Opportunities Alumni Network
47
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Campus Life
Student-led organizations have long been at the crux of student life at the Guanghua School of Management. The school prides itself on providing ample opportunities to drive student potential for growth and development. Support from Guanghuas Student Affairs Office has enabled a number of diverse activities that not only enrich life on campus, but also help students exercise their organizational and professional leadership capabilities.
Guanghua Case Competition

The Guanghua School of Management organizes the largest scale inter-university business case competition annually. The competition enlists management students from Chinas most elite universities to participate, heeding the Guanghuas mission of advancing management knowledge and developing business leaders for China and the society. Each year, the case competition aims to provide high-achieving undergraduate students with a platform to exercise their business case analytical skills, simultaneously engaging in them a powerful sense of social responsibility. Teams are divided into a financial analysis task group and an enterprise management task group, who work simultaneously throughout each stage of the competition. Each team seeks to utilize a successful application of finance and management knowledge, teamwork, and analytical abilities in order to demonstrate the overall quality of their performance. Upon positive evaluation of competition results, the Guanghua School of Management will offer opportunities for top performers to obtain conditional offers of acceptance for the schools Master of Finance program and summer courses, or grant interviews for admission into the schools prestigious MBA program.
PKU Accounting Club

The PKU Accounting Club (PAC) was established by students in the accounting department at the Guanghua School of Management in 1996. The club is organized into committees covering various responsibilities, including internal relations, external relations, academics, and programs. The committees are entirely student-led and work cooperatively to organize various events on behalf of the organization. Within the past 17 years, the club has established partnerships with the Association of Chartered Certified Accountants (ACCA), the four major international accounting firms, the Hong Kong Institute of Certified Public Accountants, the Chinese Accounting Association, and the China Accounting Report. The club has successfully held numerous events that have garnered praise from the school, including seven annual Accounting Culture Festivals, three recruitment fairs, and an ACCA Career Day, among others. In addition, with support and contributions from the Guanghua student body and faculty, the club has published their first selfedited publication, combining resources from other collegiate accounting associations at top Chinese universities to effectively help students understand new trends in the accounting industry. The PAC follows the philosophy that Accounting is a culture, a language. The club upholds this belief by organizing various activities and exchanges, engaging academic leaders from major universities and industry elites, and providing a platform for students interested in the accounting profession to exchange ideas and experiences. 300 need-based scholarships have been awarded, totaling a sum of over 200,000 RMB. Since its inception, the initiative has collectively impacted over 30,000 people.
Business Leadership Organizations

Various business leadership associations at the Guanghua School of Management represent the schools goal to prepare and network future leaders of the world. These associations continually aim to develop students business leadership skills, encouraging them to engage in new projects, focusing in on hands-on and continuous involvement with international student associations, business associations, and other institutions of higher learning. Among these include OVAL (Our Vision for Asia Leadership), a China-Korea-Japan business plan competition, Biz Asia, which organizes an annual exchange program between Guanghua and the National University of Singapore, and SIFE (Students in Free Enerprise), a worldwide social responsibility non-profit committed to shaping future global business leaders. Other active student organizations on campus including the Rainbow Emergency Relief Club, Consulting Club, Venture Capital Club, International Investment Management Association, and the Guanghua School of Management Youth Volunteers Association.
Yunling Initiative
The Yunling Initiative, established in October 2004 by Guanghuas graduating class of 2003, is one of the first largescale community service projects to be launched by an elite business school in China. The aim of the project is not to solicit donations, but to use existing knowledge and resources to help others. Each summer, the Guanghua Youth Volunteers Association commissions a group of passionate, committed Peking University undergraduates to embark on service projects in economically disadvantaged high schools in Guizhou province. Guanghua students work with high school students at five high schools in different regions of the province, holding various skills-building tutorials in addition to one-on-one mentorship sessions. On top of providing students with an opportunity to engage in high-level academic exchange, the project also aims to provide scholarships based on financial need to students at partnering high schools. Since 2004, over 180 Guanghua volunteers have partaken in the initiative, and
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Career Development
The Career Development Center (CDC) is responsible for aiding students with career planning and internship and career placement. The center assists students from all degree programs in achieving their individualized career goals, providing customized resume writing sessions, job interview skills, communication skills, problem-solving tips, and time-management workshops to best aid students in tackling todays competitive job market. The CDC takes full advantage of the resources both in and outside the university to establish relationships between students and the business world. Our real-time student and enterprise information databases provide potential employers and employees fast access to recruitment channels. Based on students professional ambitions and particular needs, the CDC also organizes campus events, inviting major companies to attend job fairs or deliver informational seminars. Experts and human resources managers across different industries also frequently welcome Guanghua students to take part in company visits. The CDC also aims to help students understand conventional occupational development tracks and corporate culture across industries. Ultimately, the center strives to help students in choosing the career path most suited to their own individual development and success.
Recruiting Partner Companies

BANKING
Barclays Capital Temasek Holdings Deutsche Bank French Generale Bank National Development Investment Corporation China Development Bank Goldman Sachs Group Bank of Harbin HSBC Citibank Bank of Nova Scotia Bank of Communication J.P. Morgan Chase Magnetar Morgan Stanley Bank of America Merrill Lynch Credit Suisse UBS Taikang Asset Management New China Trust China Insurance Regulatory Commission China Everbright Bank Industrial and Commercial Bank of China The Export Import Bank of China China Construction Bank China Minsheng Banking Corp . Ltd Agricultural Bank of China Chinese insurance assets China Investment Guarantee China Foreign Exchange Control Administration Bank of China Postal Savings Bank of China China Merchants financial group China Merchants Bank China Citic Bank Bank of China (Hong Kong) Limited
CPA FIRMS, FUNDS & SECURITIES, INSURANCE AGENCIES

Anbang Property Ernst & Young KPMG Boshi Fund Management Dacheng Fund CDH Investment DDT Everbright Securities Guotai Junan Securities ICBC Rongtong Capital Guangzhou International Holding Group The Hina Group Huaxia Fund Hony Capital Harvest Fund Minsheng Life Insurance China Southern Fund Penghua Fund Pricewaterhouse Coopers Credit Suisse Founder Shanghai Stock Exchange Shenyin & Wanguo Securities Credit guarantee fund China Cinda Asset Management New China Life Insurance Happy Life Insurance Societe Generale E Fund Yinhua Fund Galaxy Securities China International Capital Co China PingAn insurance China People's Insurance China Life Insurance China Merchants Securities CITIC Industrial Fund CITIC Construction CITIC Construction Securities China Citic Bank CITIC Securities BOC International Securities Bank of China (Hong Kong) Limited
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CONSULTING
Opera Solutions Accenture Mercer Oliver Wyman L.E.K. BearingPoint Management Consulting BDA China Limited Bain and Company Boston Consulting Group Deloitte Consulting HeJun Vanguard Group IBM A.T. Kearney Capgemini Roland Begg Arthur D. Little McKinsey Monitor Mercer ACNielsen Towers Watson Aon Hewitt Analysys International Adfaith
CONSUMER GOODS, PHARMACEUTICAL, REAL ESTATE, ETC.

Olympus AstraZeneca Global Bayer Proctor and Gamble Poly Real Estate Group PepsiCo Caijing Evergrande Group China Resources (Holdings) Company Limited Pfizer Hengxin International Asia Pulp & Paper (APP) Carrefour CapitaLand Louis Vuitton Moet Hennessy (LVMH) McDonald s Novo Nordisk Novartis L'Oral Nestl Johnson & Johnson Beijing Capital Land Beijing Capital International Airport(BCIA) Trends Group Swire
IT/ELECTRIC TELECOMMUNICATION, INTERNET

Ericsson Baidu Dell Philips Google HP Kingdee Oracle Lenovo Motorola Nokia Nokia Siemens Networks Sohu SK Cisco Samsung Digital China TCL Tencent Microsoft Netease Sina Infosys Yahoo Amazon Intel China Telecom China Electronics Corporation (CEC) China Netcom Corporation(CNC) China Mobile ZTE Corporation
ENERGY, MANUFACTURING
3M ABB Alstom Emerson BMW BYD Daimler Fluke State Grid Honeywell Cargill Michelin Mercedes-Benz Shell Schneider Electric Tata Group General Electric ENN Hyundai Motor Volvo Eaton Elion China North Industries Corporation (NORINCO) China Guangdong Nuclear Power Group (CGN) Sinosteel Corporation China State Construction Engineering Corporation (CSCEC) China National Offshore Oil Corporation (CNOOC) Aluminum Corporation of China (CHINALCO) CSR Corporation Limit Sinopec Sinohydro Group PetroChina China Minmetals Sinochem Group
Thomson Reuters Walmart Vanke Xian-Janssen Fung Group China Chamber of International Commerce(CCOIC) China Universal Leasing Company China Communications Construction Company Limited (CCCC) China Ocean Shipping (Group) Company (COSCO) China International Marine Containers (Group) Ltd. (CIMC) COFCO CCTV
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Through active membership in globally influential management education organizations, widespread partnership with renowned business schools across the world, and the promotion of joint research with partner institutions, Guanghua has accelerated its process of internationalization, and faculty with a wide platform for international exchange. Guanghua is committed to promoting international thinking and international perspectives through its curriculum, and is constantly embarking on new initiatives with that aim in mind.. As of July 2013, Guanghuas network of global business partners exceeds 100 schools, spanning 28 different countries and regions in North America, Europe, and the Asia Pacific region. As such, 100% of Guanghuas undergraduate students have the opportunity to study overseas. In the 2012-2013 academic year, Guanghua sent a total of 178 students to participate in international exchange programs. In the same year, the school received 184 term-long exchange students from foreign partner institutions.
Chulalongkorn University Chinese University of Hong Kong
Australia
Australia
International Cooperation
at the same time strengthening mutual cooperation among teachers and providing both students
Hong Kong University of Science and Technology, Business School Hitotsubashi University National University of Singapore, Business School
Seoul National University Waseda University
Taiwan, China
Korea
of overseas students wish to learn more about China. To meet this need, Guanghua established its Doing Business in China (DBIC) program in 2006. The programs aim is to integrate classroom study, company visits, and cultural activities to help international students understand Chinas business culture and economic environment in an objective manner. The program has been widely received by partner institutions, and has continuously grown in size since inception. As of June 2013, the program has welcomed a total of 1,303 students, hailing from such partner institutions as tNew York University, London School of Economics and Political Science, the University of Chicago, University of North Carolina, ESADE Business School, and the National University of Singapore.
Germany Switzerland
As China continues to become increasingly important to the world economy, a growing number
Association for the Advancement of Collegiate Schools of Business (AACSB) European Foundation for Management Development (EFMD) Graduate Management Admissions Council (GMAC) EMBA Council Partnership in International Management (PIM)
North America
Canada
U.S.A.
International Memberships
University of Pennsylvania, Wharton School University of Chicago, Booth School of Business University of California at Los Angeles, Anderson School of Management University of Virginia, Darden School of Business University of British Columbia, Sauder School of Business
Doing Business in China

Erasmus University, Rotterdam School of Management London Business School London School of Economics Bocconi University ESADE Business School University of Mannheim, Business School University of St. Gallen
Europe
Denmark
H.K. China
Asia
Singapore
New York University, Stern School of Business Northwestern University, Kellogg School of Management
Netherlands U.K. France
Spain
University of New South Wales University of Queensland
Melbourne Business School Monash University University of Sydney
International Opportunities
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Alumni Network
The Alumni Affairs Center, established in 2003, is the GSM Alumni Association's permanent administrative office, and is a bridge connecting Guanghua's over 30,000 alumni with the school. Guanghuas alumni, who come from the EMBA, MBA, Executive Education, MPAcc, undergraduate, Masters, and doctoral degree programs, make up the most powerful alumni network in China. They are active in academia, politics, business, media, public affairs and other fields, and are key participants in China's economic and social development as well as contributors to global social change. Alumni engagement is one of the Guanghua School of Management's utmost priorities. Each year, the school organizes and facilitates various alumni conferences, reunions, study abroad programs, fellowships, exchanges, and business cooperation in order to support the personal growth and career development of the Guanghua community.
Lifelong Learning
Open Courses, Lectures, Forums, Alumni Reunions, and other continued learning opportunities Outstanding Alumni Scholarship Plan International Busines Strategy, Overseas Study Programs Bachelor's students have the opportunity to apply for a full scholarship to the MBA program at the Kellogg School of Management at Northwestern University in Chicago, Illinois. The school has facilitated exchanges at the Haas School of Business in the University of California, Berkeley short-term Executive Education program.
Career Development
Recruit top talent, partners, and independent directors Business cooperation opportunities between alumni Corporate branding and sponsorship Opportunities Engaging in school development initiatives: The Boya Library Initiative, Guanghua Forest
Exchange and Sharing

Each spring, the annualYan Gui Lai Back to School Reunion Gala Alumni Sharing Speaker Series Yearly Mid-Autumn Festival Alumni Gatherings GSM Alumni Journal
Personal Growth
Alumni Mentorship Program Career Development Opportunities Alumni Groups Children of Alumni Summer Camp
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SOCIAL RESPONSIBILITY
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Social Responsibility
Since its inception, Peking University has always been closely linked with the fate of the nation. The Guanghua School of Managements mission to advance management knowledge and develop business leaders for China and the global society has become a tenet rooted deeply in Guanghuas history and the nation, and heavily encouraged in its students a sense of responsibility to society. It is this sense of social responsibility urging Guanghua to continually move forward in its pursuit to train a batch of outstanding talent and become a pillar of educational excellence within China. helps local poverty-stricken schools to establish their own libraries with hopes to raise awareness and improve education and literacy in poor areas. Students and faculty of Guanghuas EMBA and MBA programs have played a monumental role in the success of this initiative thus far. The collective efforts of Guanghua students and faculty have amounted to donations to 15 primary schools in the Sichuan, Yunnan, and in Bijie Prefecture, with a total of over 5,000 books donated to each school.
Youth Development
Guanghuas EMBA program has served business leaders with a focus on training and leadership, and their utilization of the power of influence for the greater good. In 2011, Guanghua EMBA paid visits to the SOS Children's Village in Beijing and Henans Xinxiang Sun Village (where children of inmates are educated), spreading warmth to children and keeping with their commitment to a better world.
service brand under the schools name. In the year 2011, Guanghuas volunteer corps carried out a variety of charitable projects for the public good. Among these projects include AIDS prevention awareness workshops in rural communities, special education workshops, and a myriad of other volunteer and training programs.
Ethnic Preservation
The Guanghua School of Management plays an active role in their commitment to social responsibility and cultivating a better world. In the past, Guanghua students have paid visits to and contributed their expertise to the development of rural areas of China, such as western Hunan Tujia and Miao autonomous regions, Guizhou Huizhou County, Pairs Taxkorgan Tajik Autonomous County, and Gansu Long. Guanghua students recognize the importance of taking action to curb educational inequality and effect positive social change, continuously maintaining a steadfast commitment to those in need.
International People Helping People Community

The International People Helping People Community (IPHPC) is a nonprofit organization and network (www. iphpc.org) established by Guanghua Professor Wang Dong. Its main objective is to connect charitable people, corporations, and relevant organizations in joining together to fight poverty and promote social welfare. It is one of the first international online platforms of its kind in China.
Social Responsibility Report Card

To underscore its commitment to cultivating leaders with a strong sense of global and domestic social responsibility, the Guanghua School of Management launched the first-ever domestic Business School Social Responsibility Report Card entitled "Guanghua School of Management Social Responsibility Value Report (2012)."
Sichuan High School Reconstruction Project

In early 2009, Guanghua MBA students and Guanghua MPAcc Association of Peking University and Peking University MBA students planned a series of assistance projects for the reconstruction of secondary schools in the earthquakestricken Beichuan region of Sichuan. Following the earthquake, Guanghua students and alumni of the Beichuan national secondar y school for the Qiang Autonomous Region established a working relationship to build a plan for the schools reconstruction. In addition, Guanghua has worked with the school to build a mobile library, and students and alumni have also actively made charitable contributions to support reconstruction work for the school.
The Sunshine Project

Peking University Sunshine Volunteer Society aims to promote a commitment among Chinese people to contribute to the building of a bone marrow bank and registry for the use of leukemia patients. The organization was founded and organized upon the culture of promoting health and social development. The goal of the organization is to become one of the leading volunteer service NGOs in China and encourage the growth and development of other such associations within China.
The Boya Library Initiative

The Guanghua School of Management Executive Education Center launched the Boya Library Initiative in early 2009 with a focus on philanthropy for the broader community. The initiative
Guanghua Youth Volunteers Association

Generations after generations of Guanghua students have also contributed their time and efforts to cultivating a volunteer
Beijing Campus
5 Yiheyuan Road, Haidian District Beijing 100871, P.R. China
MBA
Tel: (86 10) 6274 7288 (Chinese) Tel: (86 10) 6274 7289 (English)
Shanghai Branch Campus

L-N-7F, Shanghai Hongqiao Business Center, No. 2272 Hongqiao Road, Changning District, Shanghai 200336, P.R. China
Executive MBA
Tel: (86 10) 6274 7111
Executive Education
Tel: (86 10) 6274 7000
Xi'an Branch Campus

Fenghuang Avenue, Lintong District, Xi'an, Shaanxi Province, P.R. China
Undergraduate and Postgraduate

Tel: (86 10) 6274 7018
Shenzhen Branch Campus

E4, IER Building, South Area, Shenzhen Hi-tech Industrial Park Shenzhen 518057, P.R. China
Copyright
Master of Finance
Tel: (86 10) 6274 7014
Master of Professional Accounting

Tel: (86 10) 6274 7118
Guanghua School of Management reserves the right to all information in this document, with the right to make changes. All of the items mentioned in the document at the time of printing are subject to change without notice at any time. This document does not bear a legal obligation, not as with the existing or future participants, students, or customers of the contract.

Guanghua School of Management Handbook

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GUANgHUA SCHOOL OF MANAgEmENT PEKINg UNIVERsITY 2013-2014

Faculty and Research

Professor LI, Yining

Professor CAI, Hongbin

Dr. Yin Yen-Liang

Facts and Figures

Enrolled students as of July 2013

Undergraduate Students: 818

Events and Milestones

Guanghua-Caixin Jiangnan Forum

The Guanghua Forum

Institute of Economic Policy Research Semiannual Press Conference

International Correspondents' Salon

May 12, 2013

June 22, 2013

June 23, 2013

March 18, 2013

June 24, 2013

April 21, 2013

Master of Professional Accounting

2013 MPAcc Admissions Data

2013 MBA Mainland Chinese Student Admissions Data

Wholly Foreign-owned Enterprise/ Sino-Foreign Joint Venture

NEW! The Next ChinaBeijing, Xi'an, Chengdu, Shanghai

Teaching Package Preparation

FACULTY AND RESEARCH

Professor, Vice Chair

Associate Professor, Vice Chair

Professor, Vice Chair

Professor, Associate Dean

Professor, Associate Dean

Professor, Honorary Dean

BUSINESS STATISTICS AND ECONOMETRICS

Professor, Vice Chair

Associate Professor, Vice Chair

MANAGEMENT SCIENCE AND INFORMATION SYSTEMS

Associate Professor, Vice Chair

Professor, Vice Chair

Associate Professor, Vice Chair

Professor, Associate Dean

Associate Professor, Vice Chair

Professor, Associate Dean

Chiang, Jack Ting-Ju

YE, Mengyu Professor of Management Science and Engineering, Stanford University

Department of Strategic Management

James A. Mirrlees George C. Tiao

Department of Organizational Management

Associate Professor of Finance, Yale School of Management

Peking Universit y Social Sciences Ye Shi Lu Xun Lecturing Professor

Department of Business Statistics and Econometrics

Department of Business Statistics and Econometrics

Professor of Accounting, London School of Economics and Political Science

WANG, Qiwen Michael Pettis HU, Tonglai ZHOU, Yu

Department of Management Science and Information Systems

ZHANG, Zheng Department of Applied Economics

WANG, Shi Chairman, China Vanke

Professor of Marketing, Yale School of Management

ZOU, Shaoming Professor of Marketing, University of Missouri at Columbia

Department of Applied Economics

Associate Professor of Economics, University of Maryland

Publication Classification Date

Publication Classification Date

CAI,Hongbin ZHOU, Li-an CHEN, Songxi