Elizabeth A.

Mensing-Castelgrant
Bridgewater, NJ 08807 | Mobile (973) 710-6926 Email: eamcastelgrant@gmail.com Automation System Manager Eloqua | IT | Salesforce | Database Administration | Open to New Opportunities

QUALIFICATION SUMMARY
Devoted, well rounded Marketing and Sales automation professional specializing in database administration, lead generation, integration, data & system integrity. Skills include: Eloqua 2007-14; Kentico 7 CMS, Crystal Reports, Dreamweaver, Orbis, Visio, Microsoft Office and Visio, Direct Service Inc. Data Warehouse, part-time Salesforce admin, experience with BrightTALK, Workgroups 2012, and Mercury

PROFESSIONAL EXPERIENCE
Heartland Payment Systems, Princeton, NJ Marketing Automation Manager October 2012 March 2014

Implementation, design, maintenance and integration between multiply marketing automation platforms, production systems and Salesforce. Aided in automating marketing lead nurturing by configuring and maintaining Eloqua programs including contact updates, data cleansing, and email campaigns Ran ad hoc reports and filters to view what was happening with the campaigns and lead status in Eloqua Trained Eloqua power users to take over the lead generation landing page and form creation Trained marketing School Solutions users in basic Eloqua emails, segmentation, forms, and simple landing pages Supported 20+ users total for both instances of Eloqua providing clients with aid which was comprised of: email edits, creation of segments, a/b split testing programs, and list uploads into shared lists and segments Created landing pages with forms for lead generation for partner sites Professional support to marketing customers and shared abrupt or planned outages Applied tracking scripts on company websites via Kentico 7 CMS to provide tracking on page clicks and form submits in Eloqua and backup and reconciliation with a shared mailbox Created tracking values for websites so that campaigns could be credited the correct number of lead and ROI from the campaign. Updated tables in Kentico 7 CMS to allow for proper tracking of forms during and after campaign launch Created update rules and lookup table in Eloqua to allow for field updates Setup cloud connector to allow for programmable forms submits once contact information had been updated by the rules or lookup tables Put together data from HPS systems that would be sent over to Direct Services Inc. for cleaning and help create data warehouse for the marketing department to request segmentation lists

Dow Jones & Company, Princeton, NJ System Marketing Manager

2005 2012 2010 2012

Database Administration: Assisted in implementation, design, maintenance and integration between multiply marketing automation platforms, marketing planning/production systems and Salesforce. Assisted in automating marketing lead nurturing by configuring and maintaining Eloqua programs including lead scoring, contact updates, data cleansing, trial management, and email campaigns Ran ad hoc reports and filters to view what was happening with the campaigns and lead status in both Eloqua and Salesforce Applied tracking scripts on company websites to provide tracking on page clicks and form submits in Eloqua and backup and reconciliation with a shared mailbox In-House Assistance: Assisted in development of communications of user guides and monthly bulletins to all marketing clients that consisted of system upgrades, best practices, and guidelines Expert support to 90+ system customers and shared abrupt or planned outages to managers and internal clients Assisted Eloqua clients with aid which was comprised of: email edits, creation of distribution lists, creation of simple and advanced filters, a/b split testing programs, and list uploads into contact groups and distribution lists Marketing liaison to CRM team: Assisted in the recording and delivery of marketing business requirements for multiple CRMs; integration of Eloqua or other Marketing apps and all improvement requests for Salesforce. Ran Marketing test cases and business use cases designed by manager to all new releases Assisted in rollouts by drafting training materials and managing user training sessions Improved system awareness by constructing release notes user guides.

Elizabeth A. Mensing-Castelgrant
Dow Jones & Company, continued

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Sales and Marketing Automation Manager

2008 2010

Responsible for the success of Financial Information Services automated sales and marketing systems across all implementation stages-including development, rollout, feedback-gathering, facilitating ROI tracking, making improvements, and administration. Administered Salesforce/Eloqua applications Worked with key sales and marketing stakeholders to translate business needs into functional requirements for the sales automation system (Salesforce) and marketing automation system (Eloqua). Rolled out and continuously improve lead generation and scoring programs. Provided information and training on Salesforce/Eloqua including features, functionality and policies. Conduct update sessions to refresh employee skills. Chair cross-functional team that 1) defines and implemented new functionality, and 2) aligned systems with billing and other cross-FIS platforms. Managed relationship with Salesforce/Eloqua to understand and communicate back to FIS - application roadmaps, planned enhancements and updates. Collaborated with Customer Intelligence Manager on data integrity. Provided marketing staff with email and direct mail lists from internal databases. Over time, make lists available via Eloqua so that marketing staff accesses the lists themselves. Developed ad hoc specialized reports and data, as required. Work with technology team to automate reports as much as possible. Managed temporary employees to update returned direct mail in both Salesforce and Eloqua systems Marketing Database Analyst 2005 2008

Work with marketing managers to identify prospects for new sales and identify cross-sell and up-sell opportunities in the existing customer base. Essential activities focus on support of e-mail and direct mail marketing efforts, compliance with company guidelines and industry best practices for customer data management, and support of overall Customer Relationship Management (CRM) strategies. Designed and implemented of data extractions and list pulls. Support for extraction, transformation and load processes to populate data warehouses. Imported, merged, de-duped and cleansed externally supplied list data. Mined data to identify new cross-/up-sell and retention opportunities that enhance the profitability of customer relationships. Supported generation of tracking codes, import leads, analyze click stream data and lead generation results, and report on final campaign results. Support implementation of promotional e-mails. Maintained an in-depth understanding of customer data sources including iMis, SalesForce, and other internal systems. Managed marketing data quality- Oversee all quality improvements to marketing database

Datascope Corp. Interventional products division, Mahwah, NJ Sales Database Analyst

2001 to 2005

Analyzed sales data; produced in-depth analysis used by upper management to determine market trending and sales territory viability. Ensure/maintain quality of account information between Lotus Notes and JD Edwards system. Liaison between Lotus Notes IT group and Sales and Marketing to facilitate changes to Sales Automation System Managed Lotus Notes IT group project list to ensure that all changes were done on time and appropriately so that user testing could be completed before going live. Facilitated user acceptance testing process to verify changes before going into production. Acting team leader for the sales and marketing program to manage territory realignment in the Lotus Notes System to reflect changes in sales force allocation. Analyzed trends in field force productivity, including data input of the daily activity reports. Managed Sales Force suggestions and made recommendations for improvements to the Sales Automation System. Supervised the creation of new accounts in the database with unique identifier. Designed, managed and summarized Forecasting spreadsheet for sales force until process became system automated.

Elizabeth A. Mensing-Castelgrant

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Medical Logistics, Inc., Totowa, NJ 2001 Database Analyst Managed Access Database for Customer Service; Analyzed the Productivity of location, Driver, etc. for Mobile Dispatch system running on SQL; Managed SQL Server Replication. Designed, Developed, and implemented within MSAccess reports for Customer Service using VBA. Facilitated the development and design of the application and reports for moving Customer Service from an Access database to SQL Server using Visual Basic and Crystal Reports. Facilitated the setup of SQL Server on new servers Acted as team leader for the project team enabling the setup and development of ACT2000 synchronization for the Sales department. 3C Company, Kenilworth, NJ 2000 Database Consultant Supported in house applications at client sites. Managed SQL statements to make changes to Oracle database, maintained server backups, and managed the in house computers Buck Consultants, Inc., Secaucus, NJ 1997 to 2000 Database Admin / Sr. PC/LAN Specialist Managed SQL servers for development, unit testing and production for in house developed application Insured data integrity on production SQL Server, daily checks of all maintenance jobs Diagnosed and fixed SQL Server problems, when jobs do not run correctly to get Service Center up and running in a timely matter Supported in house application using Visual Basic 3.0 and 6.0 Managed end users problems/errors and new enhancements project list Supported users using COGNOS' Impromptu software Revised application for mainframe data uploads onto SQL Server CERTIFICATIONS Eloqua Certified Master EDUCATION Delaware Valley College, Doylestown, PA BS Computer Information System Management Additional Courses taken: Adobe Dreamweaver CS5 - Level 1 - 2012 Web Design with XHTML, HTML, and CSS - Level 1 - 2012 Web Design with XHTML, HTML, and CSS - Level 2 2012 Eloqua Online Training 2007, 2008, 2009, 2010, 2011, 2012 Salesforce.com Online Training 2007, 2008 Salesforce.com Administrator Workshop 2007
References upon request

2011