1.

Name

2. Age Up to 30 years 30-45 years Above 45 years 3. Education SSC Intermediate Degree PG 4. Occupation Student Employee Business Man 5. Annul Income Up to Rs 1, 50,000 Rs 1, 50,000-3, 00,000 Above Rs 3, 00,000 6. Do you consume soft drinks? Yes No

7.How long have you been consuming soft drinks? Less than one year 1-2 years 2-3 years Above 3 years 8.What impact you in buying soft drinks?
Advertisements Reference P Others 9.How frequently do you take soft drinks? Once a day

More than once a day Not regular

A) The following questions are related to the media habits of the respondent as regards to watching ads its frequency purpose and exposure to particular types of media 10) Advertisements play a major role in the buying behaviour of the consumers
Strongly Agree Agree Neutral Disagree Strongly Disagree

11) I regularly go through the Packaging and Labelling of the product? Strongly Agree Agree Neutral Disagree Strongly Disagree

12) E-Advertising is the major channel I follow?

Strongly Agree Agree Neutral Disagree Strongly Disagree

13) It is easy for TV commercials to convince you to buy certain products? Strongly Agree Agree Neutral Disagree Strongly Disagree

14) I prefer only a particular brand while purchasing soft drinks? Strongly Agree Agree Neutral Disagree Strongly Disagree

15) How do you view the price of soft drink products? Highly Agree Coca Cola Fanta Sprite Thumps up Limca Agree Neutral Disagree Strongly Disagree

B) The following questions are related to Consumers perception towards Brand

16) Advertisements make me clear about the Brand?

Strongly Agree Agree Neutral Disagree Strongly Disagree

17) Symbol of the brand can build recognition to me? Strongly Agree Agree Neutral Disagree Strongly Disagree

18) Product attributes can fulfill my functional and emotional needs. Strongly Agree Agree Neutral Disagree Strongly Disagree

C ) The Following questions are related to Celebrity endorsement has any impact in the purchase behavior of Soft drinks.

19) Would you buy a Brand if your favourite celebrity is endorsing Strongly Agree Agree Neutral Disagree Strongly Disagree 20) Does your favourite celebrity give a positive impact on the endorsed brand?

Strongly Agree Agree Neutral Disagree Strongly Disagree

21) Will you stop buying a brand if your favourite celebrity endorsing it got involved in a scandal?

Strongly Agree Agree Neutral Disagree Strongly Disagree

22) Do you think Male endorser is more effective as compared to female endorser? Strongly Agree Agree Neutral Disagree Strongly Disagree

Thank You