Media Pack 2012

Who are we

ConstructionWeekOnline.Com takes an in-depth look at the business of the construction industry throughout the GCC and the wider Middle East. It offers project, contract and tender news for contractors, consultants, developers and designers from across the industry. Attracting more than 190,000 unique users every month, the site plays host to content from Construction Week and its associated specialist monthlies: MEP Middle East, PMV Middle East and FM Middle East. It also features content from Commercial interior Design and Architect Middle East.

1.

Availability

Reach ConstructionWeekOnline.Com is used as a daily news source by construction and design industry professionals through multiple browsers and computing tools: Laptops Desktops Tablets Smart phones

2.

Editorial Sections

ConstructionWeekOnline.Com delivers news, interviews, analysis, industry comments and special reports. Business Latest corporate and business news from the ICT industry Projects Important project milestones, site visits to on going projects and project reviews of the nished product from around the GCC Materials New developments, demand surges and the latest improvements from the materials sector Design Newly completed projects, latest contract wins and the hottest trends from the design industry MEP Engineering in action with information about the latest MEP projects, contracts and tenders PMV Engineering in action with information about the latest PMV projects, contracts and tenders Facilities Management Operations in action with information about the latest FM projects, contracts and tenders Human Resource Latest human resources news affecting the whole of the design and construction industry

3.

E-newsletters

The ConstructionWeekOnline.Com newsletter reaches 104,000 subscribers twice a day. A direct communication that replaces the traditional print newspaper for many users. On clicking any one of the dozens of story links, users are diverted to the full story hosted on the portal through laptops, tablets & mobile

4.

Statistics & transparency

Website access analytics Accurate analysis of our trafc is a key core value for ConstructionWeekOnline.Com we utilize the most effective and most recognized web analytics companies in the world, as we emphasis on presenting transparent performance gures to our clients.

Website performance

Audience proling

Ad serving & management

5.

Website analysis from Google

http://w w w .constructionw eekonline

10,000

www.constructionweekonline.

Visitors Overview

Apr 1, 2012 - May 1, 2012

Website access analytics Traffic incoming from desktops,laptops, Apr mobile 8 Web stats snapshot 199,649 people visited this site Page views, unique visits, time spent on site
Visits: 299,744 Unique Visitors: 199,649 Pageviews: 857,465 Pages/Visit: 2.86 Avg. Visit Duration: 00:02:34 Bounce Rate: 61.50% % New Visits: 55.90%
Language 1. 2. 3. 4. 5. 6. 7. 8. en-us en-gb en fr de es ar tr

http://w wvisits .constructionw eekonline 100.00% ofw total

Overview

www.constructionweekonline.
Apr 15

Visitors Overview
Visits
20,000

Apr 22

Apr 29

100.00% of total visits

10,000

Overview
Apr 8 Apr 15 Apr 22 Apr 29

199,649 people visited this site

Visits

20,000 Visits: 299,744

Unique Visitors: 199,649 Pageviews: 857,465

10,000

Pages/Visit: 2.86 Avg. Visit Duration: 00:02:34 Bounce Rate: 61.50% % New Visits: 55.90%

55.94% New Visitor 55.94% New Visitor

167,690 Visits
167,690 Visits

44.06% Returning Visitor

132,054 Visits

44.06% Returning Visitor

132,054 Visits
Apr 8

Apr 15
Visits 240,255 16,946 7,139 3,839 5.65% 2.38% 1.28% 0.77% 0.76% 0.68% 0.60% % Visits 80.15%

Language 1. 2. en-us en-gb

199,649 people visited this site 3. en

4. 5. 6. 7. 8. 9. 10. fr de es ar tr de-de zh-cn

Visits: 299,744 Unique Visitors: 199,649 Pageviews: 857,465 Pages/Visit: 2.86

2012 Google

Visits 240,255 16,946 7,139 3,839

2,296 % Visits 2,264 2,045 3 1,81

80.15%

1,807 1,800

5.65% 0.60%
0.60%

2.38%

1.28% 0.77% 0.76% 0.68% 0.60%

Avg. Visit Duration: 00:02:34 2,296 Bounce Rate: 61.50% % New Visits: 55.90%
2,264 2,045 3 1,81

6.

Mobile analysis from Google

Mobile access analytics 58% of the mobile visits made to http://w w w .constructionw eekonline www.constructionweekonline. are generated from ConstructionWeekOnline.Com the Apple iPad.
Devices
7.56% of total visits iOS devices generate most of this Explorer trafc , followed by BlackBerry

Mar 12, 2012 - Apr 11, 2012

Site Usage

Visits
1,400

700

M ar 15

M ar 22

M ar 29

Apr 5

Visits
% of Total: 7.56% (286,757)

Pages/Visit
Site Avg: 2.85 (-37.15%)

Avg. Visit Duration

Site Avg: 00:02:33 (-45.53%)

% New Visits
Site Avg: 57.29% (-0.51%)

Bounce Rate
Site Avg: 62.11% (22.23%)

21,686

1.79

00:01:23

57.00%

75.92%

Mobile Device Info

Visits

Pages/Visit

Avg. Visit Duration

% New Visits

Bounce Rate

1. 2. 3. 4. 5. 6.

Apple iPad Apple iPhone (not set) Samsung GT-I9100 Galaxy S II SonyEricsson LT15i Xperia Arc Apple iPod Touch

7,564 7,152 3,806 480 285 194

2.08 1.54 1.71 1.83 1.82 1.43

00:01:28 00:01:02 00:01:31 00:01:18 00:01:32 00:00:52

59.12% 52.21% 51.87% 49.38% 69.12% 73.71%

72.70% 80.05% 75.91% 76.88% 76.14% 79.38%

7.

Statistics: GCC MENA geographical reach

Trafc from GCC and MENA countries

1 Visits Pages/Visit

87,899 Avg.VisitDuration %NewVisits BounceRate

284,615
%ofTotal:100.00%(284,615)

2.88
SiteAvg:2.88(0.00%)

00:02:35
SiteAvg:00:02:35(0.00%)

57.16%
SiteAvg:57.16%(0.00%)

61.72%
SiteAvg:61.72%(0.00%)

Country/Territory

Visits

Visits

Contributiontototal: Visits

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

UnitedArabEmirates SaudiArabia UnitedStates India Qatar UnitedKingdom Oman Canada Pakistan (notset)

87,899 24,842 23,588 19,340 19,300 16,767 6,189 4,988 3,950 3,816

30.88% 8.73% 8.29% 6.80% 6.78% 5.89% 2.17% 1.75% 1.39% 1.34%
Row s1-10of204

2012Google

8.

Audience proling by Effective Measure

Who are the people browsing ConstructionWeekOnline.Com?

9.

Audience proling by Effective Measure

Who are the people browsing ConstructionWeekOnline.Com?

10.

Audience proling by Effective Measure

Who are the people browsing ConstructionWeekOnline.Com?

90% of audience are highly educated

11.

Advertising and sponsorship

ConstructionWeekOnline.Com offers a full suite of interactive digital marketing tools:

Display On-Site Leaderboard MPU White Space Banner Overlay Interstitial Page Peel Rich Media Content Road Block Sponsorship Special Execution

E-mail Direct Marketing Dispatching eDMs to our database of 530,000 subscribers Categorize recipients based on age, gender, job industry, job function, household level of income, nationality, country of residence etc.

Newsletter Sponsorship 104,000 recipient of our newsletters HTML based newsletters-ability for recipient to click and get automatically diverted to your companys website or microsite.

Microsites Create dedicated microsites within Construction Week Online.Com Microsites branded that reaches your corporate guidelines / identity.

Surveys Create interactive online surveys that reaches your audience through e-mail Clients modify all the questionnaires content of the survey to suit their marketing goals Results gathered by Construction Week Online.Com are shared completely with clients.

12.

Advertising and sponsorship

Leaderboard Size: 728x90 Format: GIF Flash Tags Space Banner Size: 220x550 Format: GIF Flash Tags MPU Size: 300x250 Format: GIF Flash Tags

13.

Advertising and sponsorship

Overlay Size: 450x450 Format: GIF Flash Tags Pops up in the middle of the website and capturing the browsers attention Frequency cap and close button are mandatory

14.

Advertising and sponsorship

Background Banner Size: 450x450 Format: GIF Flash Tags

15.

Advertising and sponsorship

Interstitial

User click to read the full story

Banner is displayed

User is returned to site

16.

Advertising and sponsorship

Page peel Unintrusive Promotes natural interactive feel Breaks from the clutter of other contending banners

17.

Special advertising features

Surveys Client branded, online questionnaires which engage the readers to interact and allow the client to capture user information.

18.

Special advertising features

Microsites Custom built for the client Literally a mini website within ConstructionWeek Online.com, with specic content Bespoke editorial pages built, with advertisers color and images integrated into the fabric of the website

19.

Special Execution

User hovers the leaderboard

Full execution displays

20.

E-newsletter advertising

E-newsletter advertising positions Leaderboard: 728 X 90px MPU: 250 X 300px Space Banner: 220 X 550px Half Page Banner: 300 X 600px

21.

E-mail How do we get our recipients details

Email Registration Process

users
1

B 2 A
e-news letter is sent twice to e-newsletters are sent a 3 day times 104,000 subscribers A week to 180,000 subscribers

E-newsletters

E-mails

Advertisers reach out to their target audience through direct mailing

audience selection criteria age - gender Job Profession location level of income

advertisers

22.

E-mail marketing

E-Mail marketing Considered as the most effective and efcient digital marketing tool Reach these individuals and targetour database by the following in order to reach your exact target audience: Age Gender Nationality Country of Residence Job Title Job Industry Total Database recipient: 530,000

23.

Reports

Campaign Measurability
ON-SITE Banner Report
Start Date End Date Campaign Name CWO-113473-AHECCIDAwards20112-728x90 Banner Type Booked Imp. Delivered Imp. Clicks* CTR* (clicks/views) 0.28%

4-Mar-2012

31-Mar-2012

Leaderboard

30,000

30,079

84

EDM Report
Date List Name Total Sent Views Clicks Open % (views/total) 7.24% CTR (clicks/views) 3.46%

Mon, 26/Mar/12

ConstructionWeekOnline .com - Client X

19,572

1,417

49

Newsletter Report
Date Sun, 11/ Mar/12 Newsletter ConstructionWeekOnline.com Total 105,168 Views 9,509 Open % (views/total) 9.04% Banner Clicks 34 CTR (clicks/views) 0.36% URL www.X.com/ar-AE/Promo/High+Performance+Building+Design/advertisment. htm?skid=CT_ENL_ME_BLD_CW_MARCH

24.

Ratecard
Name Leaderboard* MPU (Medium Rectangle)* Whitespace Banner (Verticle Rectangle)* Half Page Fixed Button Overlay (Eyeblaster) Dimensions 728 x 90px 300 x 250px 220 x 550px 300 x 600px 300 x 100px 450(w) x 450(h) px - this is the maximum. Include a close button functionality Full Screen - 750 x 450px Leaderboard(728x90px) White Space Banner (220x550px) Content Push (Video Streaming, 632 x356px) Minimised area - 90 x 90px. Final Image Dimensions: 700(w) x 400 (h) px, JPG/ GIF. There is no FLASH. 1004 x 60px 220 x 550px, 728 x 90px, 300 x 250px 1652(w) x770(h) px - for visibility breakdown see last page Keyword can be of any length; banner size is 200 x 200px max 220 x 550px, 728 x 90px, 300 x 250px File Size 50 KB 50 KB 50 KB 50 KB 50 KB 50 KB Position Above the Masthead Within central column of ALL pages Right hand side of the screen Right hand side of the screen Contact Sales Team Any except over the Masthead or other advertising formats (appears over the page content) Appears between any page impression & visable for 60 seconds Below the Masthead Rate Card CPM (AED) AED 367 AED 349 AED 367 AED 404 AED 44,064 AED 551 Rate Card CPM (USD) USD 100 USD 95 USD 100 USD 110 USD 12,000 USD 150 Availability Homepage and ROS Homepage and ROS Homepage and ROS Homepage and ROS Homepage Only Homepage and ROS

Interstitial Content Push

100 KB As above except Content Push, 50 KB 100 KB

AED 551 AED 551

USD 150 USD 150

Homepage and ROS Homepage and ROS

Page Peel

Top Right of Masthead

AED 551

USD 150

Homepage and ROS

Catsh Home Page Roadblock Branded Backgrounds

40 KB As above 50 KB

Fixed at the bottom of the page Home Page Either side of the main body text

AED 551 AED 36,720 Contact Sales Team

USD 150 USD 10,000

ROS Only Homepage Only Homepage and ROS

Smart Links

N/A

A keyword link within the text and will popup up a layer containing the clients logo / banner / blurb. Dedicated microsite housed within CWO. com. Bespoke editorial pages built for the advertiser with their colours and images integrated into the fabric of the website Dedicated survey housed within CWO.com Special Executions Available

AED 36,720

USD 10,000

Homepage and ROS

Microsites

As above

AED 91,800

USD 25,000

ROS Only

Surveys Special Operations Sponsorships / Special Reports

220 x 550px, 728 x 90px, 300 x 250px Contact Sales Team 220 x 550px, 728 x 90px, 300 x 250px

As above

AED 110,160 Contact Sales Team Contact Sales Team

USD 30,000

ROS Only Homepage and ROS ROS Only

As above

Roadblock of section / industriy / report. Named as the ofcial sponsor

25.

Ahmad Bashour Digital Publishing Director Ahmad.bashour@itp.com +971 4 444 3 000 Riad Raad Sales Manager, B2B Digital Riad.raad@itp.com +971 4 444 3 000 +971 50 70 229 70

26.