SWOT ANALYSIS Strengths

Reliance Retail is financially sound. Primary location of the stores ensures good footfall. Low prices of the merchandise attract customers. Customers visiting the stores are between the age 18-25 years of age and constitute a very good potential market. Majority of the customers are highly satisfied with the store and would like to revisit the store. The concept of selling the merchandise in coordination is the unique selling proposition of the brand and adds to the convenience of the customers.

Weakness
Acute lack of awareness about the store. Most customers visit the store only when passing by. Visual merchandising of has to be improved. Display needs to be changed. Lack of more external brands is also a major constraint in the store.

Opportunities
RTL have an advantage because its concept redefines value retailing. Value retail is associated with RTL offers, fresh stock at such low prices and thus stands apart. The store offers in-house labels and thus has freshness associated with it. Brand name of reliance has a lot of prestige attached with it.

Threats
More stores of Reliance Trends have to be opened across various places in India Less awareness about the presence of store in some cities. Expansion strategy other VFM formats. There is a cut throat competition from stores like lifestyle, Pantaloons ,Showoff and Shoppers Stop respectively